tmts digital strategy_ general assembly uxdi autumn 2014
DESCRIPTION
This project is about executing a full 2-week design process while applying fundamental UX skills. Techniques applied: Card Sorting, Sitemaps, Affinity Mapping, User Flows, Design Studio Method, Protopersonas, Wireframes, InVision prototyping, Usability Testing.TRANSCRIPT
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Hello!This is The Magic Toy Shop
sábado 4 de octubre de 14
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Agenda
@carmenalia UXDI GA Autumn 2014 I Project 2
1. The Brief
II. Market opportunity
III. My approach
IV. Let’s design the solution!
sábado 4 de octubre de 14
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Showcase _ _ _ _ _ products through the
new _ _ _ _
Offers a high curated inventory focusing
on _ _ _ _ _ _ quality over quantity.
@carmenalia UXDI GA Autumn 2014 I Project 2
The Brief
sábado 4 de octubre de 14
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Showcase _ _ _ _ _ products through the
new _ _ _ _
Offers a high curated inventory focusing
on _ _ _ _ _ _ quality over quantity.
@carmenalia UXDI GA Autumn 2014 I Project 2
The Brief
sábado 4 de octubre de 14
![Page 5: TMTS digital strategy_ General Assembly UXDI Autumn 2014](https://reader034.vdocuments.net/reader034/viewer/2022051817/547e485eb4af9faa158b561b/html5/thumbnails/5.jpg)
Showcase _ _ _ _ _ products through the
new _ _ _ _
Offers a high curated inventory focusing
on _ _ _ _ _ _ quality over quantity.
@carmenalia UXDI GA Autumn 2014 I Project 2
The Brief
website.
sábado 4 de octubre de 14
![Page 6: TMTS digital strategy_ General Assembly UXDI Autumn 2014](https://reader034.vdocuments.net/reader034/viewer/2022051817/547e485eb4af9faa158b561b/html5/thumbnails/6.jpg)
Showcase _ _ _ _ _ products through the
new _ _ _ _
Offers a high curated inventory focusing
on _ _ _ _ _ _ quality over quantity.
@carmenalia UXDI GA Autumn 2014 I Project 2
The Brief
website.
hand-picked
sábado 4 de octubre de 14
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Market opportunity
@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is...
Navigation & Search
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is...
Navigation & Search
Evident but Chaotic
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is...
Navigation & Search
Evident but Chaotic Evident but ChaoticSimple but Confusing
User Engagement
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is...
Navigation & Search
Evident but Chaotic Evident but ChaoticSimple but Confusing
User EngagementLoyalty Cards
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is...
Navigation & Search
Evident but Chaotic Evident but ChaoticSimple but Confusing
User EngagementLoyalty Cards Target Solutions
Customer Support
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is...
Navigation & Search
Evident but Chaotic Evident but ChaoticSimple but Confusing
User EngagementLoyalty Cards Target Solutions
Customer SupportMass Market Support
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
There is NOT...
Navigation & Search
Evident but Chaotic Evident but ChaoticSimply but Confusing
User EngagementLoyalty Cards Target Solutions
Customer SupportMass Market Support Unpersonal
CONTEXTUAL
USER CENTERED
CONSISTENT
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
My approach
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Card sorting
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Validation
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Findings
Participants preferred simple labels
Some of the products are not clearly categorised
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Site map
Call to action
Informative
Contextual
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Site map
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
“Every month mummy buys me LEGO kits”
ABOUT:13 years oldLives in Wey BridgeHe never goes to a Toy ShopHe likes sports and his dog Pancho
NEEDS:He needs to buy the latest Lego’s to play with friendsHe needs payment method facilities as mum is never at home
GOALS;
“ I want to be an architect as my cousin Guille”
BEHAVIOURS:He uses mum’s IPAD to play games and watch videosHi has an iPhone just in case he needs to call his grannies.
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
“Every month mummy buys me LEGO kits”
ABOUT:13 years oldLives in Wey BridgeHe never goes to a Toy ShopHe likes sports and his dog Pancho
NEEDS:He needs to buy the latest Lego’s to play with friendsHe needs payment method facilities as mum is never at home
GOALS;
“ I want to be an architect as my cousin Guille”
BEHAVIOURS:He uses mum’s IPAD to play games and watch videosHi has an iPhone just in case he needs to call his grannies.
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Happy path
“Every month mummy buys me LEGO kits”
ABOUT:13 years oldLives in Wey BridgeHe never goes to a Toy ShopHe likes sports and his dog Pancho
NEEDS:He needs to buy the latest Lego’s to play with friendsHe needs payment method facilities as mum is never at home
GOALS;
“ I want to be an architect as my cousin Guille”
BEHAVIOURS:He uses mum’s IPAD to play games and watch videosHi has an iPhone just in case he needs to call his grannies.
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
But...Javi doesn’t have credit card
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
What if...we offer them other possibilities?
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
sábado 4 de octubre de 14
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Carmen Alía UXDI GA Autumn 2014 I Project 2
Opportunities
Inclusive
Discovery
Loyalty
Exclusive
The Magic Toy Shop
sábado 4 de octubre de 14
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Carmen Alía UXDI GA Autumn 2014 I Project 2
Opportunities
Allow all kind of users to buy a product easily
Engage users for a long time relation
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Let’s design the solution
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Sketches and prototype
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Contextual menu
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Clear path
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Testing with users
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Alex Amit Yanib
Some of the users
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Messaging
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Labels
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Payment pages
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Prototypehttp://invis.io/BM1GCRHFV
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Next Steps
sábado 4 de octubre de 14
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@carmenalia UXDI GA Autumn 2014 I Project 2
Gather statistics from the survey https://carmenalia.typeform.com/report/pWup2J/Z27l
Define the alternative user flow check out
A/B Testing Menu Categories
Next Steps
sábado 4 de octubre de 14
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Thanks!
sábado 4 de octubre de 14