tmxmoney · android, 11% blackberry, 2% other affluent audience with disposable income for spending...

TMXmoney.com The pre-eminent source of

Canadian & US financial

information

2014 Media Kit

Click to call to learn more: medianet.com/exclusives | 1-888-227-2539

Overview

About TMXmoney.com TMXmoney.com is a financial portal featuring a host of high-quality North American financial content. Operated

by TMX Group, TMXmoney.com has become a highly trusted source of record and Canadian brand, with a focus

on offering unbiased, timely and accurate financial

information for Canadian capital markets.

Features & Content TMXmoney.com is serious about listening to its users! And the tools and information found on TMXmoney.com is a

reflection of that. While TMXmoney.com focuses on Canadian financial information, it also features

comprehensive data for North American securities across

multiple asset classes. Some of the site features are:

Canadian and US market summaries

Detailed stock quotes & company

information o Comprehensive charting

o Searchable price history

o Annual & quarterly financials o News

o Options o Research

o Filings New company listings and listed company

directory for Toronto Stock Exchange and

TSX Venture Exchange

Insider Trade Summaries for Toronto Stock

Exchange and TSX Venture Exchange S&P/TSX stock market indices and

constituents

Canadian derivatives

Canadian and US equity and index options

Commodities and futures

Mutual fund information for Canada and US

Stock and mutual fund screeners

Financial calculators for lending, saving and

retirement planning Email and text alerts for stock prices,

volumes, filings and news

Top Quotes NEW

Exchange Traded Products Centre NEW for

products listed on Toronto Stock Exchange

Portfolio tracking tools

o interactive charting o technical indicators

o allocation analysis


Site Metrics

Traffic

Desktop

Over 800,000 unique visitors/month

17 million page views/month

90% male, 10% female

14% of our audience indicate they are

professionals in the financial services

industry

Mobile

Over 100,000 unique visitors/month

Over 2.5 million page views/month

Current device usage: 60% iOS, 26%

Android, 11% Blackberry, 2% Other

Affluent Audience with Disposable Income for Spending and Investing

61% of visitors are age 36-65, with 51% in the peak earning years of 46-65 and 30% nearing or in

retirement at age 56-65 45% of visitors have household incomes in excess of $100,000, with 7% in excess of $250,000

66% have greater than $150,000 in invested assets (excluding principal residence)

Engaged and Involved Decision Making

23% of users say they have been interested in and/or clicked on an advertisement on our site

75% rate their investment knowledge as intermediate to sophisticated. They trade regularly through their

self-directed and/or discount brokerage accounts

Source: propriety data collected by survey from TMXmoney.com visitors 2013

Age Education HHI


Rate Card

Placement Standard VOS Floating Ad Rails

Standard Run of Site $15 CPM Inquire for Rate $25 CPM -

Strategic Run of Homepage

$25 CPM Inquire for Rate $35 CPM - Run of Section(s)

Takeover Homepage* Inquire for Rate

(monthly fees vary) $50 CPM

Section**

Mobile Run of Site $15 CPM - - -

Notes:

All rates quoted are NET

Standard ad units include Leaderboard (728x90), Big Box (300x250), and Skyscraper (160x600)

Run of Homepage for TMXmoney.com only

Minimum buy for all standard/targeted campaigns is $1,500/month

Minimum buy for all rails/takeovers is $5,000/month

An accompanying standard ad unit must be purchased for rails

Mobile ad placement for mobile.TMXmoney.com only; Banner (320x50)

*Own all homepage impressions (TMXmoney.com) for a fixed duration **Own all impressions in a section or subsection for a fixed duration


Site Composition

Section Description Contents

TSX Market Activity Get current quotes, market, index and company information for Toronto Stock

Exchange and TSX Venture Exchange,

and US markets including NYSE, NASDAQ and AMEX.

Canadian Market Summary Canadian Closing Summary US Market Summary Insider Trade Summaries

Bonds & Rates Indices & Constituents Professional Market Indicators New Company Listings Listed Company Directory Market Hours & Holidays

Quotes & Charts Get quotes, company information,

financials and price history for Canadian/US securities. Access a list of

halted securities for Toronto Stock Exchange and TSX Venture Exchange.

Get Quotes Canadian Derivatives Mutual Fund Screener and Quotes Commodities and Futures List of TSX Halted Securities

News Access business news, Globe & Mail

blogs and company releases from The Canadian Press and CNW Group.

Business News Globe & Mail Blogs Company Release CEO Interviews

Research & Tools Access a host of investment research and tools, including a portfolio tracker,

stock screener and financial calculators.

Also includes investment resources and links, and a comprehensive glossary of

stock market terms.

My TMXmoney Portfolio & Alerts Stock Screener Financial Calculators Resources & Links Investor Scorecards TSX Venture 50 Stock Market Terms Free Annual Reports S&P Market Access Company Profiles On the Radar Investor Presentations Tax Facts & Planning

Sectors & ETPs Explore and learn about Canadian exchange traded products. Also, find

information on the various industry

sectors represented on Toronto Stock Exchange and TSX Venture Exchange.

Exchange Traded Products (ETPs) Mining Energy Diversified Industries Life Sciences

Technology Clean Technology Income Trusts Structured Products

My Portfolio & Alerts Registration and login to TMXmoney

portfolio and alerts.


Strategic Placements

Run of Homepage Purchase impressions exclusively on the homepage, TMXmoney.com.

The front door of TMXmoney.com is its Homepage, featuring two strategically placed ad

units. These highly desirable impressions are sure to leave a lasting impact on the user as they

continue on their journey through TMXmoney.com’s wealth of financial content.

Strategic opportunity: Consider pairing a Run of Homepage flight with a Run of Site flight to reinforce your message with users and maximize touch points across the site.

Example: TMXmoney.com

Run of Section Purchase impressions across one or more of the six specialized sections on TMXmoney.com:

1. TSX Market Activity 2. Quotes & Charts

3. News 4. Research & Tools

5. Sectors & ETPs

6. My Portfolio & Alerts

Make the most of your promotion by targeting the News section or launch that new financial planning

tool on Research & Tools. By targeting the specific sections that make sense for your campaign, you

can capitalize on reaching a key financial audience,

while they’re in the right state of mind.

Example: TSX Market Activity



Quotes & Charts – Targeted Placements Purchase impressions within the Quotes & Charts section by industry sector or by security type for increased alignment between your brand and your intended audience. Targeted placements include:

Energy

Materials

Industrials

Consumer Discretionary

Consumer Staples

Health Care

Financials

Information Technology

Telecommunication Services

Utilities

Conglomerates

Mutual Funds

Exchange Traded Products

Futures

Indices



Exchange Traded Products Purchase impressions within the newly revamped Exchange Traded Products (ETP) section to target your intended audience in the right frame of mind. Targeted placements may be run on specific ETP sections:

ETP Directory

Market Movers widget

News module

Video library

Featured articles

Educational material

Exchange Traded Products interior pages offer the additional option of a Half Page (300x600) ad unit.



Investor Targeting on TMXmoney.com Purchase impressions on the detailed quote pages for any of your company symbols for increased alignment between your brand and your intended audience. Reach your key audience when your company is top of mind;

the perfect way to promote your next product launch, news or company milestone.

Features include:

English and French targeting

Rotating display carousel allows for

multiple messages, if desired

Suggested Use:

Product launches, announcements,

news Public events

Annual general meetings

Earnings calls

Investor presentations

Company vision, story, milestones and

celebrations

Whitepapers

Recruitment campaigns

Pricing:

Quote page display is $2,000/6 month duration (up to 3 creative display permitted)



Targeting on TMXmoney Mobile TMXmoney Mobile is now the most comprehensive mobile web financial portal on the market, optimized for use across devices.

Key features keeping users engaged on TMXmoney Mobile:

In-depth market data and stock quotes for North American markets

Extended Company News, Company Profiles, Company Financials, Price History, History Snapshot and

Option Chain

Portfolio management - synchronized with My Portfolio and TMX PowerStream

Alerts - synchronized with My Alerts

Easy to navigate on mobile/tablet devices

Purchase impressions displayed as the sole ad unit on mobile.TMXmoney.com. Reach your key audience while

they browse market data and business news on their mobile device. Targeted placements run on a Banner 320x50 in a top leaderboard position.


Contact

MediaNet

462 Wellington St. West, Toronto, ON M5V 1E7 Toll-Free 1-888-227-2539 Tel 416-785-5908

tmxmoney · android, 11% blackberry, 2% other affluent audience with disposable income for spending...

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