to be in, or to be out? stefano moro city of turin
Post on 19-Dec-2015
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to be in, or to be out?
Stefano MoroCity of Turin
type Social networkfounder & CEO Mark Zuckerbergbirthday february 4, 2004headquarters Palo Alto & Dublinemployees more than 900users more than 300 millionswebsite www.facebook.com
data sheet
BlogChatPicture sharingMessagingSearchMobileNetworksSocial bookmarking
features
ApplicationsGamesEventsVideo sharingMicroblogSocial taggingPagesGroups
Friend person who has joined a profile, usuallyby invitation
Profile displays user's personal informationand their interactions with friends
Group site on FB created by bands, companiesand other organizations to promote
activities
Page similar to a Group, but not related to individuals.
A site on FB intended for businesses, brands and
entities in general
glossary
Application game or utility that users can add totheir profiles, pages and groups
Fan who has joined a page
Member who has joined a group
Status micro-blogging feature which allowsusers to inform their friends of
theircurrent thoughts
Wall a space inside a FB profile where every
friend can post messages for all to see
to be in
participation friends community share bookmarking information user centered
communication upload socialevents news mash-up appointments
my pictures
what I’m doing now
my friends
my music
comments
favourite pages
next event
s
I’m here
here are my
pictures
these are my friends
this is my political
party this is my favourite
music
these are places where I
go
this is what I think
this is my little son
this is what I’m doing
it looks interesting
but…
are you sure this is
what you want?
I’m drunk, how can I work tomorrow??!!
or this…
or to be out?
privacy keyhole private matters emotions personal information
risk big brother identity theft danger
children voyeurism false friends
What does it mean to share your children pictures to 450 people on FB?
What does it mean to write every time what are you thinking about?
What does it mean to write every day where you’ll spend the night?
Sharing what?
data
information
emotions
we share
explicit
and implicit
information
about us
and our world
(sometimes)
without noticing!
are we ready to control this
information and emotions
exchange?
and Public Administration
Berlin www.facebook.com/Berlin Dresden www.facebook.com/pages/Dresden/24718518286 Dusseldorf www.facebook.com/pages/Dusseldorf/43264178945 Dublin www.facebook.com/pages/Dublin/Dublin/52951990283 Bologna www.facebook.com/pages/Comune-di-Bologna-Iperbole-Rete-Civica/98223087991 Florence www.facebook.com/pages/Firenze/35999032618 Turin www.facebook.com/cittaditorino Lisbon www.facebook.com/people/Camara-Municipal-de-Lisboa/100000045484068 Edinburgh www.facebook.com/pages/Edinburgh/Edinburgh-City-Libraries/51465272755
Cities on FB samples
information
press release
meteo
polling
pictures/videos
webcam
RSS
applications
daily blogging
comments
Web 2.0 & PA
interaction
return channel
participation
new technology
but also
cultural changing
single channel relevance is
relative
it's important
a multichannel presence
of the Cities
alsoin community
not used
to an “institutional”
presence
and Facebook is “only” a channel
bidirectionaland
multidirectional
very “crawded” today
where City presence may
have a meaning
but
with the ability to look “beyond”
