To communicateon animal nutrition :

Testimony from France

Summary

• French feed industry in a nutshell

• Why communicate on animal nutrition ? ➢The importance of collective action

• Different schemes for different targets – 3 examples➢ EUROFAC

➢ OQUALIM

➢ DURALIM

The french Industry 2016

185 companies, 295 sites

Compound feed : 20.25 millions tons

➢ Pigs : 4.9

➢ Poultry : 8.5

➢ Dairy cows, Beef : 5.1

24%

42%

25%

9%

Pigs Poultry Cattle Others

0

2 000

4 000

6 000

8 000

10 000

12 000

19

90

19

95

20

00

20

05

20

10

20

15

Ton

nag

e (x

10

00

t)

Years

French compound feed production since 1990

BOVINS PORCS VOLAILLES

Nord Picardie 800 645 tonnes

Densité : 25 t/km2

Bretagne 8 069 600 tonnes

Densité : 297 t/km2

Alsace Lorraine Champagne-Ardenne

642 400 tonnes Densité : 11 t/km2

Pays de Loire 3 811 000 tonnes

Densité : 119 t/km2

Centre Ile de France

318 000 tonnes Densité : 6 t/km2

Normandie 765 500 tonnes

Densité : 26 t/km2

Poitou-Charentes 1 564 800 tonnes Densité : 61 t/km2

Bourgogne Franche-Comté 1 013 000 tonnes Densité : 21 t/km2

Auvergne Limousin 984 900 tonnes

Densité : 23 t/km2

Rhône-Alpes - PACA 962 800 tonnes

Densité : 13 t/km2

Aquitaine 1 093 400 tonnes Densité : 26 t/km2

Midi-Pyrénées Languedoc-Roussillon

1 067 800 tonnes Densité : 15 t/km2

Regional compound feed productionevolution since 2005Beyond -15%Between -15% and -5%Between -5% and +5%Between +5% and +15%More than +15%

PoultryPigsCattleOthers

Why communicate on animal nutrition?

The importance of collective action

Why communicate on animal nutrition?

Feed safety management capacity building

Risk management optimisationalong the feed chain

Co-operation between control authorities& industry operators

Preservation of animal health to reduce need for antibiotics

Improve the quality & nutritional value of food products

Increasing nutrient efficiency

Foster environmental footprintingscience in feed production

Facilitate responsible soy sourcing

Develop new resource efficiency indicators

Accommodate animal welfare demands

Why play collective ?

Many targets

A lot of transmitters

Many messages

A real need to cooperate, to bring coherence to our messages

How ?A target

An identity

Europeaninstitutions Feed chain Citizens & Consumers

Lobbying Feed safety Sustainability A set of messages

=The EU representation

of the French Feed Industry

A single representation at European level,

With EUROFAC, the French industry strengthens its presence and action at the European level,

The main EUROFAC goal is to actively participate in the European debate and share the input and expertise from the French feed industry.

EUROFAC joined FEFAC in June 2016

EUROFAC is :

- 85% of compound feed produced on the French territory,

- The total production of premix and mineral feed on the French territory.

GovernanceCouncil : 10 members

Driven and managed by the three structures at national level

▪ Chairman : Jean-Michel BOUSSIT

▪ Deputy Chairman : Jean-Luc CADE

Priorities• Performance of the feed industry for a competitive livestock sector,

• Quality and safety of the feed ingredients : Top of the pyramid strategy and risk management (Salmonella, mycotoxins …),

• Feed safety systems : Benchmarking, mutual recognition,

France sector developed OQUALIM the French feed safety management system

• Sustainability and environmental footprint : Evaluation, continuous progress and communication,

France sector is engaged in DURALIM, the first French collaborative platform for a sustainable feed supply chain

• Antimicrobial resistance : through nutrition, promotion of the Feed industry expertise and its contribution to animal well fare

• Medicated feed : A service to livestock farmers

• Recognition of positive impact of animal nutrition on the quality of our diet

• Strengthen exchanges with other European countries

Second exampleA target

An identity

Feed chain

Feed safetyA set of messages

Structure and coordinate our collective approaches

And communicate about them

To impose Oqualim

as an unavoidable element of French feed safety

recognized by our European partners

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SuppliersMutualized Plant

monitoring plans certification

Compound feed

Organic

Complements

Based

on 1 guide

GBP NA- Covering all feed

production

Transport

certification

QUALIMAT Transport

Requirements for

feed materials

suppliers

Milk replacers

GMO free

STNO STNE

A real appropriation by feed compounders

16

87%

81%

French compound feed

OQUALIM certified plants

OQUALIM mutualized plans

A scheme now included in the specificationsof most french animal productions

17

Profit for the animal sectors

➢ A guarantee in terms of traceability, security and compliance with their specifications

➢ A source of savings: simplification and rationalization of controls, based on a reference

scheme, robust and reliable

GMO free

specifications

Official signs of

quality and

origin

Pork

specifications

QT

Laying hens

charter

Third exampleA target

An identity

Citizens & Consumers

SustainabilityA set of messages

www.duralim.org

A collaborative platform

for the sustainable supply

of farmed animals

Duralim

Approach

20

SOCIETAL

EXPECTATIONS

Consumers, NGOs,

Political and institutional

decision makers

UPSTREAM

EXPECTATIONS

Feed industry,

Farmers and breeders…

DOWNSTREAM

EXPECTATIONS

Food industry,

Distribution,

Food service

Duralim

TRUST PREFERENCE

RECOGNITION

Approach

Promote what is already done

• DURALIM partners are already dealing with the sustanability of raw materials for livestock

feeding

Be part of a continuous improvement approach

• DURALIM partners are aware that their practices are more durable than yesterday but

probably less than tomorrow.

Respect the balance between the 3 pillars of sustainability

• Environment + Social + Economic

21

Duralim

DURALIM

Common basis

22

We agreed on

• A common goal

• A definition of sustainability

• Sustainability criteria

• A charter of commitments

o5 enhancement axis

o4 improvement axis

“Writing a sustainability convention

materialized into concrete commitments to

promote and improve the sustainability of

feed for livestock.”

“Sustainability of feed for livestock is the

guarantee given to the society, that the

raw materials used in animal feed are

produced in respect of environmental,

social and economic criteria. The

sustainability initiative reinforces the

viability of companies, while integrating

quality and safety requirements.”

To summarize…

23

Is

✓An institutional and collective

communication approach

✓A progress approach, collectively

organised and individually and

voluntarily deployed

✓A way to show the shared

commitment to a set of operators

✓A resource center on

sustainability of feed

Is not

A new certification, independent

from existing schemes

A requirements specification

A tool generating new market

segmentations

A tool to be used for commercial

purposes in the context of

specific customer-supplier

relationships

Duralim

Raw materialssuppliers Feed industry

Livestockproduction

Processingindustry

Distribution / Food service

Consumers / NGO

Duralim

Approach

An approach built with and for stakeholders...

... in several steps

24

AGPB/AGPM

FNA/ CdF MG

AVRIL

BUNGE

CARGILL

LDCommodities

SYNACOMEX

USSEC

Pôle Animal

de CdF

FNPL

FNP

Fleury Michon

Lactalis

Mac Donald’s

Carrefour

(Leclerc)

(CLCV)

WWF

(FNE)

CdF NA

SNIA

2008Task force sustainability

Wide and open platform :

from the production of the raw

materials to the consumer

2015Building of a synthesis and

of the charter Duralim

2016

Launch and deployment

12 meetings between april 2014 and april 2016

2013BtoB meetings with

stakeholders

Who can sign ?

25

Civ

il So

cie

ty

Farmers

Feed Industry

Breeders

Food Industry

Distribution / Food Service

Collection / Storage

Import

Associations or professionalorganizations

Companies whose professional organization has signed

Companies whose professional organization has not signed

Farmers and Breeders

Interbranches

Who cansign ?

Duralim

Sign DURALIM commitments… means

26

Contribute to Duralim by

• committing at least on 2 axes of enhancement AND 2 axes of

improvement,

• communicating information about the follow-up of the corresponding

actions (1 time/year).

• contributing to the operating costs.

Benefit from Duralim for

• the mass communication of the approach,

• the access to a resource center and elements that can be used to

answer to requests from customers, to implement a “CSR approach"

and/or to complete the "Purchasing manager" in a CSR report page.

• a recognition of my actions by the industry and civil society.

Duralim

Which messages ?

27

First French collaborative platform

for sustainable livestock feeding,

DURALIM reinforces confidence in agriculture.

For feed operators For farmers and breeders

For downstream actors For civil society

Sustainable livestock feeding is an

essential factor for the

sustainability and development of

our companies.

Sustainable livestock feeding

contributes to give a good

image and sustain French

agriculture.

Sustainable livestock feeding in

France adds value to products,

brands and signs from the French

animal industries.

Sustainable livestock feeding is

an asset for the products of the

French animal sector

Duralim

Duralim

Act together for a sustainable livestock feeding

28

All stakeholders of the food chain actors engage together

WWF France and Synacomex (traders) are also stakeholders in Duralim

and contribute to the reflections since the beginning

Conclusion

3 examples which prove that

➢ together we get stronger Need of partnerships, to multiply relays

➢ A good message is one your members and partners take for their own Our companies and our partners are the best ambassadors of our

messages

➢ A good identity contributes to the visibility of an action

We do really need to communicateon benefits of animal productions

Thank you