To Mars & Beyond

Presented By: Georgia Tech Team

The TeamTeam Leader – Priya Gopalakrishnan

Policy & Communication Strategy Analysis – Don Changeau

Content Development & Audience Reaction Issues –

Ian Sharpe

Thilini Rangedera

Mitsuyo Tsuda

Product Design & Development –

Waqar Zaidi

Dominic Rupnarine

Faculty Advisor – Dr. Komerath

Introduction

Public Service Announcement (PSA)

Audience Survey & Research

Content Development Product Design & Development

Our “Strategy”

• Create & set up an audience survey over the internet.

• Research NASA’s present communication strategy to refine and improve it.

• Design an approach to communicate information about NASA’s Mars & Space Exploration programs to the public by linking it to everyday life.

Content Development• PSA – 2 main themes:

- BusinessBusiness opportunities in space & on MARS.

- Technology spin-offs

• Emphasis on a more humanized approach

• Issues addressed include investment opportunities, job market in space, sustainability issues on earth etc.

Product Design and Development

• Design – extensive exercise in animation development and video editing.

• Consulting with Georgia Tech media people on effective communication strategies.

Policy Research & Audience Survey

• Policy: Choice of Topics• Policy: Range of Discussion• Mars: Social & Tech Concerns• Sustainability• Survey Web Site• Survey Data• Companies and Annual Revenues• Civilian Aerospace Exports

Policy: Choice of Topics

• The Dichotomy: technical & social

• A Quick History - marginal social concern & technical

marginalization

Policy: Range of Discussion

• NASA’s Current Communications Policy

• Search Parameters: “NASA” & “Mars”(w/ use of VantagePoint Software & GATech’s BUSI – Business Index database)

-- Example: “Scientists”

-- Associated Keywords: “mars probes” + “outer space”+ “life on other

planets”

Mars: Social & Tech Concerns

• Better Businesses: Expanded Markets / Expanded Services

• Technological Spin-offs

• Confronting Sustainability

Sustainability

• Food Production• Water Purification• Clean Energy

Air Quality Waste Management

Survey Web Site

• Go to:

www.advancedsurvey.com

& Enter Survey #

5224

Survey Data

• Questioning for Feedback from Teens / Young Adults

• Questions cover:

Age, Industry, Attitude, Interests, Logic/Reason on Mars

• Free Form Responses

• Likert Scale Responses

Example Companies & Annual Revenue (US Dollars)

• Agilent Technologies: 10.8 Billion

• Garmin International: 400 Million

• Boeing: 51 Billion

• SimuFlite Training Int’l: 773 Million

• Deltek Systems: 93.7 Billion

• Telelogic: 120 Million

• RIFOCS (Textron): 13.1 Billion

Civilian Aerospace Exports(in Millions of Dollars)

• Total: 47,348.4

• New Complete Aircraft: 25,616

• Aircraft Engines: 17,042

• Satellites & Parts: 300.4

Aerospace Industry Sales

Content Development

• What has the space program done for us?

• MARS as a stepping stone

• Where is the space program headed?

• NASA is not just for astronauts!

• So where does your money go?

What has space program done for us?

Advanced shoe design and manufacturing

Improved Aircraft EngineExtended Weather

forecasting

Materials

Earth Resource Management

PC’s

Toys

MRI and CAT Scans

Weather Forecasting

MARS as a stepping stone

Fuel generation

Low gravity operations

R & D – Robotics, Communications.

Terraforming?

Search for Life / signs of E-T

Habitats Lander technology

Water??

Where is the space program headed?

Present Space Programs

Future Ambitions

Viking Lander

2001 Mars Odyssey

Mars Global Surveyor

Human Habitation

Space Cities

Not-so distant Future

Asteroid Hotels

Mariner 3 & 4

Past Explorations

International Space Station

Orbiters, Net Landers, Scout Missions

NASA’s Not Just For Astronauts

Medical Doctors

Scientists and Engineers

Technicians

Management

Mission Operations

So where does your money go?

Space Exploration

Employees – Salaries

Education Programs

Circulates through the economy

$1 technical expenditure = $3 of new business

Communication

Transportation

Product Development

• Animation Development• Software • The Tutorials• Modeling The objects• Animating objects• Finished Model

Animation Development

The Tutorials

Modeling the Objects

Animating Objects

The Finished Model

Space Based Economy

• Endless opportunities for investment in space.

• Concerns about the returns?

• Boosting economic growth and expanding the market beyond our home planet.

Space / Earth Technology

• Space Technology – For Astronauts and for YOU

• NASA’s technological spin offs – making the world a cleaner, healthier and happier place!

Outreach

• Georgia Tech Media feed back

• Contact with WABE Radio

• 70,000 GT alumni and their families

• Internet survey

• Georgia’s Space Grant consortium – spreading the word

Our Message

“NASA’s Mars program serves as a vital step towards a Space Based Economy and beyond…

Invest in your Future !”