to publish, or not to publish making smart publishing decisions
DESCRIPTION
What You Will Do… Provide the completed manuscript Work with editors and design teams Help promote the completed workTRANSCRIPT
To Publish, or Not to Publish…
Making Smart Publishing Decisions
Traditional Publishing
Author w/ Manuscript + Publisher w/ Funding =
Published Book
What You Will Do…
• Provide the completed manuscript• Work with editors and design teams• Help promote the completed work
What they will do…
• Design the cover• Typeset the book • Determine the title • Pay for printing, distribution and marketing
Self Publishing
Author w/ Manuscript + Funding =
Published Book
What You Will Do…
• Everything
Pros for Traditional
• Much less risk for the author• Much less cost for the author • Ready team of professionals already
assembled• No startup costs • Greater prestige
Cons for Traditional
• Much lower profit margin • Far less creative control over cover, title, etc
Pros for Self Publishing
• Much higher potential for profit• Greater creative control
Cons for Self Publishing
• Much greater financial risk • Higher startup costs• More effort on the part of the author• Some people will not take you seriously
Traditional
5000 books @ $10 $50,000 10% $5,000= x =
Print Run Total Revenue Royalty Author Profit
Author Profit
-$5,000
Expenses
$0 =
Total Author Profit
$5,000
If your book does not sell, you do not lose any money.
Self
5000 books @ $10 $50,000 100% $50,000= x =
Print Run Total Revenue Royalty Author Profit
Author Profit
-$50,000
Expenses
$25,000 =
Total Author Profit
$25,000
If your book does not sell, you stand to lose a lot of money.