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1 | January 2018 www.odellkeller.com [ image ] Agenda and Engagement Details March 2019 One Day Introduction to UX Design

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Page 1: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

1 | January 2018www.odellkeller.com

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Agenda and Engagement DetailsMarch 2019

One Day Introduction to UX Design

Page 2: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

2 | March 2019www.odellkeller.com

Odell Keller

About Us

20+ yrs Design Leadership

Our Team

We are digital experience consultants that help companies design new products and drive leading-edge customer experiences.

Industry Expertise:FinTech, Insurance & B2B Sales

Page 3: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

3 | March 2019www.odellkeller.com

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Our training focuses on providing the knowledge, tools and techniquesthat Business and Technical teams need to create leading-edge,

user-centered digital experiences – quickly and efficiently.

Our Focus in Corporate UX Design Training

Page 4: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

4 | March 2019www.odellkeller.com

Odell Keller

Corporate UX Design Training

● Instructors with strong subject matter expertise and training skills who actively work in the Enterprise UX Design field

● Extensive experience delivering interactive and engaging training sessions

● Leading-edge content continuously fueled by ongoing research and real-world experience

● Instructional design mindset for incorporating multiple learning methods

What makes our training special

Page 5: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

5 | March 2019www.odellkeller.com

Odell Keller

Our Approach to Digital Experience Design

Should always target a balance of these three perspectives

DESIGN & INNOVATION

DESIRABILITY

This has the featuresusers need and want

VIABILITY

Positive impact to business and bottom line

FEASIBILITY

Possible to deliver with time,money, and technology

Page 6: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

6 | March 2019www.odellkeller.com

Introduction to UX Design

Full Day

Page 7: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

7 | March 2019www.odellkeller.com

Odell Keller

Corporate UX Training Audience & Offerings Overview

RECOMMENDED AUDIENCES

OFFERINGS Executives Managers & Leaders *Core Project Delivery Team

*Extended Project Delivery Team

Introduction to Corporate UX Design ✔ One Day Workshop

Introduction to User Research Workshop One Day Workshop

Hands-On UX Design Workshop Three Day Workshop

Integrating UX Design within the Enterprise

Two Day Workshop + Strategy Blueprint

*Extended Project Team Includes Project Sponsors, Business Partners, QA Analysts, Systems Analysts

*Core Project Team Product Owner, Team Leaders, Designers, Software Developers and Business Analysts

Page 8: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

Engaging activities designed to effectively achieve your unique business needs

We take training very seriously,

constantly fine-tuning our approach

to delivering leading-edge content

through compelling learning

experiences.

Page 9: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

9 | March 2019www.odellkeller.com

Odell Keller

Our Introduction to UX Design Workshop Provides Real-World Impact

Increase support and thought-leadership for a user-centered design culture within your organization

Understand core concepts and best practices

Learn the leading-edge design process and tools that companies like Google, IBM and AirBnB use to drive digital innovation

Upgrade your team’s design capabilities

Collaboratively assess the team’s skills against what you’ll require for current and future challenges with advice from experienced leaders

Perform a UX Maturity Audit to assess strengths

Grow the design literacy and fluency of the entire organization while inspiring them to deliver user-centered experiences

Inspire your team with a future of great design

Page 10: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

10 | March 2019www.odellkeller.com

Odell Keller

Introduction to UX Design: Sample Topics & Format

MORNING AFTERNOON

Core Concepts Detailed Process Examples

● The importance of enhancing UX Design skills within the Enterprise

● Creating an internal culture of user-centered design

● Integrating UX Design into the product and/or service roadmap and the agile development process

● Introduction to the Design Sprint format for Enterprise

○ Strategically define your design challenge, learn how to efficiently source inspiration and sketch solutions

○ Articulate design decisions and achieve consensus

○ Storyboarding - Understand the importance of aligning concepts to user journeys visually

● Introduction to UX Research and how to create usability tests that validate successful design concepts

● Group Activity: Collaborative UX Maturity Assessment

● Industry best practices for UX Design process, tools & experience measurement

● Creating a design system and style guide to effectively deliver design requirements to developers

● Demo of industry standard UX design software including: Adobe XD or Sketch, Zeplin, InVision

● Usability test case study

● Learn how to prioritize user research results

● Best practices for UX Design pilot projects

● Group Activity: Summary of key learnings from overall workshop

● Session Q&A with facilitators

Page 11: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

11 | March 2019www.odellkeller.com

Odell Keller

Booking your session

What’s included with registration:

Six hours in-session training Example: 9:00am–4:30pm with one hour lunch (plus two 15 minute breaks)

Training for teams up to 15 attendees

Workshop presentation slides and activity materials

Photos and summary of workshop activities to share with internal stakeholders

Register your team now for $3250 CAD +HST

For organizations within 90 minutes of London, Ontario, Canada. Please contact us for a quote that includes travel to further destinations.

Fantastic offsite workshop space that include meals/refreshments available in London, Ontario and Downtown Toronto for an additional cost.

Additional participants for the Full Day Introduction to UX Design Workshop $125 CAD per person up to a maximum of 40 total participants

Pricing effective March 2019 and is subject to change.

Page 12: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

12 | March 2019www.odellkeller.com

Odell Keller

Ready to get started?

Next Steps

Let us know:

1. Your preferred workshop dates

2. Total number of participants

3. Preference for onsite or offsite workshop

Upon receipt of these details, we will confirm a quote, and book an introductory planning session.

Or email details to: [email protected]

Questions? Phone 226-212-2256

Complete Our Online Registration Form

Page 13: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

13 | March 2019www.odellkeller.com

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Odell Keller

Over 20 years senior leadership experience in business strategy, digital products, organizational design, process development, and branding.

From building an internal design agency as Director of Customer Experience at Great-West Life, to developing innovative marketing strategies in collaboration with global consulting firms – Sean approaches challenges from a variety of creative perspectives to align strategy with an engaging, clear vision and the team culture necessary to deliver it.

Sean OdellPresident

Our Team and Training Facilitators

Page 14: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

14 | March 2019www.odellkeller.com

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Odell Keller

Over 12 years experience in leadership roles for digital strategy, user research, product development and marketing in both enterprise and agency environments for a variety of national organizations.

From designing world-class customer experiences to innovating in the digital space, Ash excels at driving projects forward to achieve business outcomes, while facilitating productive and collaborative team activities. She has taught design principles at Fanshawe College and is also proud to be the co-founder of Ladies that UX London, Ontario.

Ash KellerVice-President, Strategy

Our Team and Training Facilitators

Page 15: to UX Design Introduction [ image ] One Day · Corporate UX Design One Day Workshop Introduction to User Research Workshop One Day Workshop Hands-On UX Design Workshop Three Day Workshop

15 | March 2019www.odellkeller.com

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Odell Keller

Over 12 years of experience in visual communication, design, creative direction, facilitation, teaching and client relations. Focused on branding and digital strategy with an overall passion for human-centred design.

From designing digital products for startups to reimagining enterprise-level applications, Hida excels in understanding the end-to-end customer journey from a variety of perspectives.

She is a registered member of RGD Ontario, a limited duty faculty member at FIMS UWO, and actively part of the London fine art community.

Hida BehzadiExperience Designer

Our Team and Training Facilitators