to what extent must the company adapt its products and marketing program to each foreign country
TRANSCRIPT
To what extent must the company adapt Its products and marketing program to each foreign country?
Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition
Price- Price escalation
- Companies have three choices- Set a uniform price everywhere
- Set a market-based price in each country
- Set a cost-based price in each country
- Transfer price- Dumping- Arm’s-length price- Gray market
Place (distribution channels)- Seller’s international marketing headquarters
- Channels between nations
- Channels within foreign nations