Robin Riddell, DTM

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

Leverage your time & talent

Toastmasters Standards of Success

5 Insider Secrets

Influence

Engage

Collaborate

Brand manager

Web manager

Media relations ◦ Write & distribute press releases

Social media manager

Attract 8 new members by 6/30/2013 ◦ 30% of your members will leave this year

Maintain current membership level

Add new members ◦ Healthy club environment

◦ Meetings are more fun

◦ Earn DCP points

Important dates

◦ Club Contests

◦ Special Events

Elections

Training

New Member Orientation

Open House

Toastmasters Membership Contests

District Calendar

You don’t have to go it alone!

Form a PR committee ◦ Teach

◦ Delegate

◦ Collaborate

◦ Train your successor

Protect the Toastmasters brand ◦ Make sure Toastmasters emblems, logos

and trademarks are used appropriately

◦ Review TM policies & protocol

Update site as necessary

Assure club meeting time, location, contact info is correct

Weekly/monthly ◦ Promote upcoming events

◦ Recognize member achievement

◦ Recognize club achievement

Publish club newsletters ◦ Important news

◦ Upcoming events

◦Member accomplishments

Publish club meeting times, locations & events ◦ Local newspaper event calendars

◦ Business publications

◦ Meetup.com

◦ Facebook

◦ Linkedin

Make personal contact with the media in advance

Be accessible when they call

SHARE your stories on your personal social media pages

Connect with District 48 Groups

SHARE your published links

LIKE others posts

Members

Area Clubs

Division

District

Duplicate your success ◦ Teach others

Join District social media pages

Publish their own stories online

Ask members to LIKE & SHARE your posts

Form committee

Acknowledge their efforts publicly

Communicate your plans to AG’s

and DG’s

Ask for help

Participate in District PR Webinars

October is District 48 Open House Month

Make plans now

“The only place where success comes before work is in the dictionary.” ~Vidal Sassoon