The Marketing Concept #1Today I am: Learning our note taking procedure then take our first looking into the world of Marketing.So I can: Define Marketing, the Marketing Concept, and see that Marketing saturates all aspects of our life.I will know I’m successful when: I am able to differentiate between goods, services and ideas.

Essential Question• How knowledgeable am I as a consumer?

Text Book needed todayGet out note paper prior to reading

Read all of page 7 and top half of page 10

Have you been influenced by Marketing?

Yes? No?How?

Why does Marketing come so easy to so many?

Key definitions:Marketing – the process of planning, pricing, promoting, selling and distributing products to create exchanges that satisfy customersThe Marketing Concept – A business striving to satisfy customers needs and wants while making a profit

Companies must always balance

profit Satisfyingcustomers

Product and marketing EmotionProducts – Goods, services or ideas

Goods – Tangible items that have monetary value that satisfy wants and needsServices – Intangible items that have monetary value that satisfy wants and needsIdeas – Intellectual concepts that have monetary or intrinsic value that satisfy wants and needs

Blend to connectQuality marketing brings idea to the message for goods or servicesIdeas evoke (bring about) emotionsEmotions “connect” customers to product40-year

Knowledge!

AssignmentAssignment: Work independentlyOn your notes page, write down an example of each of the following. Note: We will randomly call on people to share answers1) Good. 2) Service. 3) Idea. 4) Blend using two of the above together to create a connection – stronger marketing

• Cannot use “green” or “diet” products used during lesson