today’s agenda – day two - 700 million gallons...• use our brochures, maintenance guides,...

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Today’s Agenda – Day Two Time Topic Presenter 6:00pm – 6:15pm Marketing Johnson Nguyen, King County 6:15pm – 6:45pm Becoming a Contractor Tom Gannon, Program Manager 6:45pm – 7:05pm Break / Hands on Exercise 7:05pm – 8:20pm RainWise Constriction Part 3 James Barnett, PE - RainWise 8:20pm – 8:30pm Q & A / Overview of Saturday Tom Gannon, Program Manger

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Page 1: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Today’s Agenda – Day Two

Time Topic Presenter

6:00pm – 6:15pm Marketing Johnson Nguyen, King County

6:15pm – 6:45pm Becoming a Contractor Tom Gannon, Program Manager

6:45pm – 7:05pm Break / Hands on Exercise

7:05pm – 8:20pm RainWise Constriction Part 3 James Barnett, PE - RainWise

8:20pm – 8:30pm Q & A / Overview of Saturday Tom Gannon, Program Manger

Page 2: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

RainWise and Your Business

We want to help you succeed!

Lauren Taylor
Presentation Notes
Lauren Taylor
Marketing, Johnson Nguyen, King County
Page 3: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Opportunity!

• Over 50,000 eligible parcels

• Contractors are needed all over Seattle, but especially in the South neighborhoods

Presenter
Presentation Notes
There are over 50,000 RainWise eligible properties in Seattle.��Becoming RainWise certified opens a door of opportunity for you to do business with these properties through our program. There are contractors all over Seattle, but there is an especially high need in South Seattle neighborhoods.
Page 4: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

How can RainWise help my Business?

The RainWise team helps market the program to your potential rebate-eligible customers 1. Media, community events, and direct mail2. Signage and word-of-mouth from happy customers

that generate referrals3. RainWise “Meet the Contractor” Fairs and

exposure at various community events

Presenter
Presentation Notes
We have a dedicated RainWise outreach team that markets the program to potential customers through: Media, community events, and direct mail Signage and word-of mouth from happy customers that generate referrals RainWise “Meet the Contractor” Fairs and exposure at various community events
Page 5: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Outreach Staff and Consultants

We have a great team with great tools to get the word out:• 700milliongallons.org• Brochures• Postcards • Events & Workshops• Flyers & Info Boxes• Signage and Banners• Media & Social Media

Presenter
Presentation Notes
We also a variety of tools such as � The 700milliongallons.org website Brochures Flyers Signage and banners Media and social media
Page 6: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

700milliongallons.org

www.rainwise.seattle.gov

Presenter
Presentation Notes
RainWise is part of the effort to 700 million gallons of runoff every year by 2025. You can access the website by typing in 700milliongalllons.org or www.rainwise.seattle.gov Both get you to the 700 Million Gallons main page.
Page 7: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Postcards

Postcards go out about six times a year with seasonal messages and advertising events.

We hope you will join us at our outreach events, it is a GREAT way to meet clients.

Presenter
Presentation Notes
We have postcards going out about six times a year advertising our outreach events and workshops. Contractors can be at the workshop. They can sign up through a link on the Monthly Marketing Summary for a shift.
Page 8: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Flyers & Info Boxes

Presenter
Presentation Notes
Additionally, we have flyers and info boxes advertising the program. So far we have posted 2250 flyers on phone poles and in local businesses.
Page 9: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Events and Workshops

Presenter
Presentation Notes
Workshops We regularly conduct workshops centered around a PowerPoint presentation lasting 30-40 minutes.   The presentation includes information about the problem RainWise addresses and how rain gardens and cisterns help. Then we introduce two or three RainWise homeowners, who share their own stories and photos from their installations.   This is a very engaging part of the evening: the homeowners are all very enthusiastic and well informed, and hearing directly from them gives participants a lot of ideas and confidence to go forward.  We then share how the rebate process works, and introduce the Contractors who were present.   Each is invited to talk briefly about their company and then let the audience ask installation and process questions. Contractors each get a place to show off their work, and time before and after the talk to talk with potential customers. Attendance has ranged from 5 to 65, but lately it has been 20-30.
Page 10: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Webinars

RainWise is now hosting Webinars! Like our in-person workshops, at this webinar you will learn:• About Seattle’s stormwater problem• The solutions we’re using to solve it• How you can help, and get a rebate of up to 100% of the cost on rain

gardens and cisterns. We'll cover the rebate process, selecting a contractor, and you'll have a chance to ask questions with a homeowner, program experts and inspectors.

Look out for our next RainWise Webinar announcement!

Links to these Webinars are on 700milliongallons.org

Presenter
Presentation Notes
A new tool that we have unveiled this year are Webinars. So far we have conducted 4 Webinars on RainWise and 1 that is focused on cisterns during the summertime. Contractors are encouraged to join in and ask questions, and offer up their services.
Page 11: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

“Big Roof” Celebrations

Presenter
Presentation Notes
Another way that we access communities and advertise RainWise is through Big Roof projects. These are for properties that have about 5,000 square feet or more of roof area, and are oftentimes churches, community centers, or even restaurants. They are an opportunity to market RainWise through many different avenues, including passive advertisement, project signage, media, celebrations and on-going maintenance workshops. Contractors are encouraged to attend the celebrations and connect with local residents.
Page 12: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

“Coming soon” banners and demonstration project signage

Presenter
Presentation Notes
Here is an example of the permanent signage that is installed at these Big Roof sites. They typically tell a story about our program, the CSO problem they are trying to solve, and specific information about the big roof installation.
Page 13: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Media and Social Media

Presenter
Presentation Notes
This year we have been considerably more active on social media, specifically Facebook. We encourage all RainWise contractors to tag us in your RainWise posts, and to “like” our page for information and articles related to green infrastructure.
Page 14: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Informative Brochures

We now have materials available in Spanish, Vietnamese, Chinese, Somali, Tigrinya, and Khmer .

Presenter
Presentation Notes
This year we have also undertaken a large translation effort with our RainWise promotional materials. We have materials in Spanish, Vietnamese, Chinese, Somali, Tigrinya, and Khmer now.
Page 15: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Customer Follow-up

• General Encouragement• Answer Questions• Contractor Rosters and

web resources• Cluster/big roof

opportunity emails to contractors asking about interest

Presenter
Presentation Notes
Once we’ve connect with people and collected names, phone numbers & emails, we check in with these folks and encourage them along their way and start pointing them to contractors. We usually provide: General encouragement Answer questions Contractor Rosters and web resources Cluster/big roof opportunity emails to contractors asking about interests
Page 16: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

How Customers Choose a Contractor

• Which contractors are working in my area?

• What kind of installations do they do?

• Do they speak my language?

• Can I meet them in person at an event?

Presenter
Presentation Notes
At this point, without showing preference for any one, we are trying to help them decide who to choose. There are a number of ways that we can offer support so they can choose between a few, rather than just reach out randomly. We have been working with limited tools. These are common questions that customers ask themselves when considering contractors.
Page 17: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Narrowing the Field

• Communication• Work experience and

examples• Costs

– Free consultation? Deposit required?

– Work within the rebate amount?

– Offer “Vendor Payment Option”?

• Timing

Presenter
Presentation Notes
Here are some options to consider when setting up your business plan. What will be your main mode of communication? What does your portfolio look like, and can you display it somewhere? What cost-saving options will you provide for your customers? Free consultations? Deposits required? Working within the rebate amount? Or offering the VPO?
Page 18: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Adding Your Business to the Website

Presenter
Presentation Notes
Contact Tasha Bassett to get your RainWise business to the website. She is the contractor contact for all things RainWise.
Page 19: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Adding Your Business to the Website

Presenter
Presentation Notes
Here is an example of a company blurb on our website.
Page 20: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Tips for Success

• Know the RainWise program process and specifications

• Do their own marketing and outreach, and participate in RainWise-sponsored outreach activities

• Show examples of their work

• Come in “at” the rebate amount or have customer out of pocket expenses fairly low

Page 21: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Customer Service

• Return all phone calls and emails. Respond quickly

• Offer referrals if you are too busy to follow-up

• Schedule consultations into the future

• Sell the product and its benefits:• A beautiful newly landscaped yard• Little-to-no out-of-pocket costs• Reduced flooding or drainage problems• Helping keep waterways clean and free from pollution• Your Property and neighborhood beautification

Presenter
Presentation Notes
Customer service is key to running a successful RainWise business. You can practice great customer service by: Returning all phone calls and emails Offer referrals if you are too busy to follow-up Schedule consultations for the future Sell the RainWise product and its benefits
Page 22: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Alternative Funding Options

Vendor Payment Option (VPO)Some homeowners cannot pay the upfront costs of installation, even if they will be reimbursed.Solution: The Vendor Payment Option (VPO) shifts the payment and rebate to the contractor.

RainWise Pilot Access Loans Contractors who take on VPOs do not have the funds to start new projects until the rebate is issuedThe Solution: RainWise Pilot Access Loans, a partnership with Craft3, provides loans for contractors for a small fee.

Presenter
Presentation Notes
These are a few financial tools for accessing the RainWise program. The VPO or Vendor Payment Option allows homeowners who cannot pay the upfront costs. The contractor will directly receive the rebate instead. There is also the RainWise Access Loans, which provides loans for contractors for a small fee.
Page 23: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

[email protected]

Grant & Alternative Funding Options

NEED: More $$ for

Project

RainWise Access Grants

• Up to $1,000 in additional support• Income-based• Churches, community centers and non-profits

qualify

RainWise Pilot Access Loan (RPAL)

• Cash flow for contractors• Run through Craft3 (www.craft3.org)

GSI Mini Grants•Up to $1,500 in additional support•Up to $4,500 for income qualified applicants•Funds can be used for depave, green roofs, rain

gardens and cisterns•Eligible across the entire King County WTD

service area

Presenter
Presentation Notes
For individuals who are income qualified, there is an access grant available through Stewardship Partners for up to $1,000. Let us know at the end of the presentation if you would like more information, or contact then at this email or phone number on the slide. Stewardship Partners also offers grants for individuals who are not eligible for the RainWise program but are interested in doing an install. They can receive up to $1,500 if they are outside of the RainWise eligible area, and up to $4,500 if they are income-qualified applicants.
Page 24: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

It’s a Partnership

We can help each other!• Join us at workshops and tabling events• Encourage your customers to share their stories and

experiences• Use our brochures, maintenance guides, planting plans, etc.• Send us your questions and feedback about what works and

what doesn’t • We are available to answer questions for your customers, if

you don’t know an answer

Presenter
Presentation Notes
We’re promoting both you and the program and there are a lot of win-win opportunities. You can collaborate with us on: Workshops and tabling events Encourage a happy customer to share with us their story Hand out brochures, maintenance guides, and other materials to prospective customers And give us feedback and questions We are also available to answer questions for your customers, if you don’t know an answer
Page 25: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

How we communicate with you

• Email• Monthly Marketing

Summaries• Contractor Newsletter

Presenter
Presentation Notes
We mostly communicate with you through Tasha, but other forms include Email Monthly marketing summaries Contractor newsletters
Page 26: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Contractor resources on the web site

Presenter
Presentation Notes
At the very bottom of the RainWise page. It is hard to find because it is for contractors and not for the General Public. Here you can find contractor FAQs, rebate instructions and forms, infiltration test forms, and many other resources.
Page 27: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

How to communicate with us

• For general questions about the program: [email protected]

• To schedule a pre- or post-inspection: [email protected] or call 206.684.0100

• For questions about an installation or a specific property, please contact your Seattle Public Utilities or King County RainWise inspector

• For program questions or problems: [email protected] or 206.684.5855

Presenter
Presentation Notes
That takes us to the end of our presentation. You can get general information, schedule an inspection, or ask any questions about the program at these emails and phone numbers.
Page 29: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Things to Keep in Mind

X City of Seattle and King County are accountable to our ratepayers and customers.

X This requires us to have certain processes/procedures in order to granted a rebate to our customers and contractors.

Page 30: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

How our Drainage

System Works

Page 31: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Contractor Overview

1. Attend ALL 3 days of RainWise Contractor Training

2. Provide proof of City of Seattle Business License

3. Be bonded in Washington State

4. Be licensed to work in Washington State

5. Complete RainWise Contractor Sign-Up

6. Provide copies of the above documents the

RainWise Rebate processor, Tasha Bassett

http://www/seattle.gov/rca/license/Licman.htm

http://bls.dor.wa.gov/licensing.aspx

http://gisrevprxy.seattle.gov/wab_ext/DSOResearch_Ext/

Page 33: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Before Project Starts

Seattle Public Utilities and King County

Page 34: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

RainWise Contractor Essentials

� Is property eligible? � Eligibility is based on GSI data

� Can be over-ruled upon site visit or additional research

� Contract with homeowner

� Customer Understanding Form – Example in Notebook

� Conduct Infiltration Test (if applicable) - Example in Notebook

� Cistern Calculator (if applicable) – Example in Notebook

� Follow Design Specification

� Site Plan - Example in Notebook

Page 35: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

RainWise Contractor Essentials

� Schedule Pre Inspection – [email protected]

� Site address & Owner Name

� Customer Understanding Form

� Infiltration Test (if applicable)

� Cistern Calculator (if applicable)

� Site Plan

� Conduct installation

� Schedule Post Inspection – [email protected]

� Site address & Owner Name

� Complete Rebate Packet

Page 36: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

After Project is Done

Seattle Public Utilities and King County

Page 37: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Rebate Package

Example in Notebook

• RainWise Rebate Checklist • Rebate Form• Homeowner Agreement • W-9• Final Invoice• Pre and Post Inspection Forms • Statement of Rain Garden

Function • Statement of Cistern Function • Rockery Release Form • Infiltration Test (if applicable) • Cistern Calculator (if applicable) • Site Plan • Vendor Payment Option (if applicable)

Rebate Forms can be found at –www.700milliongallons.org/rainwise

Presenter
Presentation Notes
Tasha can speak to this slide
Page 38: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

RainWise Site Plan – What to include?

• Size of contributing area

• Size of raingarden (if applicable)

• Size of Cistern (if applicable)

• Flow path, both entry and exit

Page 39: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Post Inspection – What are they looking for?

� Downspout disconnect

� Conveyance to facility

� Conveyance from facility

� Inflow and outflow structures

� Plants at adequate density

� Appropriate set backs

� Followed plan

� Final measurement of roof area captured

Page 40: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Cistern Calculator

� Excel-based calculator

� Accepts roof sizes between 300 (contributing to 400 total) and 4,200 sq ft.

� Larger roofs will need to be modeled by our engineers

� If the cistern is too small for the roof area captured, the calculator will let you know!

� Pre-loaded with common cistern sizes

� “User defined” option: enter dimensions specified by manufacturer and include spec sheet with rebate package

Page 41: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Working with Homeowner � The more you know about the process, the smoother it will be

� Forms available on the RainWise website

� Always download a new form for new customer, forms change.

� Customer Communication is Key

� Explain your costs BEFORE you visit a customer

� Be clear on your schedule for installation

� Remember many customers have never worked with a contractor before.

� Vet property before site visit

� Address - Look at Google Maps

� Double check eligibility on website

� Age of home, roof sq ft, gutter condition, etc

Page 42: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Next Steps

� Make sure the homeowner knows how to maintain the facility!

� Help the homeowner with rebate paperwork

� Rebate take 4-8 weeks to be processed.

Page 43: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Financial Tools� Craft 3 Loan

� Craft3 provides pre-construction rebate advances to RainWise contractors. Visit www.Craft3.org/RainWise

� 0% interest rate on the outstanding loan balance

� A fee of 2.45% is charged per disbursement to help cover Craft3 expenses

� Contractors that perform 3 or more installations a year are eligible for the annual underwriting fee of %500 to be paid for by RainWise.

� RainWise Access Grant

� Provides up to an additional $1000 for RainWise eligible homeowners and non-profit community organizations for income limited and underserved communities.

Page 44: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Take Away Messages

� Our program is structured to reduce risks and ensure success.

� Forms are on the website. Make sure they are all there and signed before the rebate is mailed.

� Explain maintenance steps.

� Communicate with your customers: explain your costs and schedule. Always return phone calls and emails!

� You have 1 year to get started

� We are here to help

Page 45: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Questions?

Seattle Public Utilities and King County

General Questions

[email protected]

OR

Tom Gannon, Program Manager

[email protected]

(206) 684-5855

Page 46: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Saturday Field Class

Meet at 10AM at St. Luke Church – 5710 22nd Ave NW

Walking Tour of Installations – Wear comfortable shoes and be prepared for wet weather (and to climb some serious hills!)

Be Sure to sign the sign-up forms while in the field!

And a snack if you need one …

Page 47: Today’s Agenda – Day Two - 700 Million Gallons...• Use our brochures, maintenance guides, planting plans, etc. • Send us your questions and feedback about what works and what

Hands On Exercise