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TODAY’S COUNTRY HOME A contemporary lifestyle brand Fuelled by a love of all things country With home at its heart Setting the style and standard for today’s country interiors Celebrating inspirational people and places RHODA PARRY, EDITOR Rhoda * Living in and loving

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Page 1: TODAY’S COUNTRY HOME - TI Media€¦ · Double Page Spread Whole page Half Page Quarter Page £9,230 £18,475 £7,580 £7,850 £3,925 £2,180 £1,135 COPY DEADLINES ON SALE DATES

TODAY’S COUNTRY HOME

•A contemporary lifestyle brand

•Fuelled by a love of all things country

•With home at its heart

•Setting the style and standard for today’s

country interiors

•Celebrating inspirational people and places

RHODA PARRY, EDITOR

Rhoda

*

Living in and loving

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* TECH-SAVVY

generation of country womenThe new

* STYLISH

* CONNECTED

* DISCERNING

* AFFLUENT

* CONFIDENT

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Our key reader types•Urbanites who dream of moving to the country Well-educated professional women who aspire to make a break from the city. They love casual country style and value time at home.•Stylish young families moving to the country for lifestyle reasons Affluent parents aged 35-45, with young children, who have left cities for more space, better schooling, cleaner environment, safer communities – a better quality of life!•Savvy, connected and affluent women Living in the heart of the country, involved in the community and using their creative skills to run a shop or launch a new business.•Established country dwellers living the good life Actively enjoying the fruits of their labour, living in beautiful period, conversion or new-build homes in rural, semi-rural communities and market towns.

What do our readers have in common?We have a community of readers who…•Love relaxed modern country interiors•Buy good quality furnishings, fittings and accessories•Are inspired by seasonal food and entertaining ideas•Are ecologically and ethically conscious•Want informed consumer and expert advice •Enjoy reading real people’s stories

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modern country?What is

* HIGH END, HIGH STREET, DESIGNER MAKERS

* SOPHISTICATED * RELAXED & COMFORTABLE

* AUTHENTIC * CHARACTER & HERITAGE

* COSY & WELCOMING * STYLISH

* BRITISH * JOYFUL & SOULFUL

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* COUNTRY-STYLE SHOPPING IDEAS * EXCLUSIVE COUNTRY HOMES

* COUNTRY DECORATING IDEAS & STYLES * EXPERT ADVICE* CRAFT & CREATIVE PROJECTS

* SEASONAL FOOD & ENTERTAINING * REAL PEOPLE’S STORIES* COUNTRY KITCHENS

What makes Country Homes & Interiors so successful?•The magazine reflects the homes and lifestyles of today’s new generation of country dwellers.•Our affluent female audience, aged 35-45 plus, aspire to, or already live in, a beautiful home in the country and want a better life for themselves and their families.•These women have a love of today’s casual country-style interiors, good-quality furnishings and accessories, and seasonal food and lifestyle ideas. •Tech and social media-savvy, our highly connected audience loves our daily blog Country Days (country-days.co.uk), facebook, twitter, pinterest, instagram and weekly newsletter, Country Post.

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•City: 34%•Town: 18%

•Market Town: 8%•Suburbs: 20%•Village: 34%

•Isolated rural: 34%

•38% live in a detached house•30% live in a

semi-detached house•15% live in a terraced house•15% live in a flat/apartment

•6% live in a cottage

Source: Mosaic descriptions of top 3 indexing groups, Alpha Territory, Professional Rewards and Rural Solitude

our audience lives...Where

* FROM CITY... * ... TO COUNTRY

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& INTERIORSWe’re everywhere... any time, any place!

Get the country vibe!

Watch our videos House tours, Modern country

makes, My country business at housetohome.co.uk/

countryhomesandinteriors.

Subscribe to the print edition

Enjoy it through your door every month. Go to magazinesdirect.com.

Download your digital editionFrom meadows to commuter train – read us on the go. Available at the Apple Newsstand, Amazon, Barnes & Noble, Zinio, Google Play

and Kobo.

Sign up to our Country Post

newsletter Receive ideas and

inspiration for weekends in the country. Go to

country-days.co.uk.

Find decor inspiration Head to housetohome.co.uk/countryhomesandinteriors.

Read our Country Days blogDaily updates at country-days.co.uk.

Chat to us: facebook.com/countryhomesandinteriors

Get the latest news: twitter.com/countryhomesmag

Go behind the scenes: instagram.com/countryhomesmag

Love#countrystyle

Pin our favourite things: pinterest.com/countryhomesmag

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COURSES AND LEARNING

‘MY COUNTRY BUSINESS’ AWARDS

•Now in its sixth year, this promotes and empowers country-based businesses

at the beginning of their journey to develop their own enterprise.

•It celebrates businesses in key categories: Interiors, Craft, Food, Fashion & beauty, Hospitality & leisure, Retail.

•Overall sponsor in 2015: British Wool.

•Marketing partners in 2015: Yeo Valley, Barbour, Etsy, Sawdays,

Vanessa Arbuthnott

•Winners/clients celebrate at annual event.

•Two exclusive new learning and networking events for readers, with workshops and talks on how to launch and run a country business.

•My Design School in conjunction with KLC

active brandAn

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& INTERIORS

AGE PROFILE %

SOCIAL CLASS PROFILE

Source: ABC/NRS July- December 2015

Number of issues per year 12

Combined circulation 85,802

Adult readership 404,000

Median age 49

AB 43%

ABC1 68%

25-34 12%

35-44 22%

45-54 25%

55-64 21%

65+ 14%

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THE FACTS

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RATESDouble Page Spread

DPS First thirdWhole Page

Masthead (half)Front half page

Front third pageHalf Page

Quarter Page

£13,185£16,480£6,590£4,455£7,600£7,930 £3,975£2,340

COVERS

LONDON

Outside backInside front cover DPS

Inside back cover

Double Page SpreadWhole page

Half PageQuarter Page

£9,230£18,475£7,580

£7,850£3,925£2,180£1,135

COPY DEADLINES ON SALE DATESFeb

MarchAprilMay

JuneJulyAugSeptOctNovDecJan

7 Dec11 Jan8 Feb3 Mar4 Apr6 May13 Jun11 July4 Aug12 Sept4 Oct7 Nov

7 Jan4 Feb3 Mar31 Mar28 Apr2 June7 July4 Aug1 Sep6 Oct3 Nov1 Dec

FebMarch

AprilMay

JuneJulyAugSeptOctNovDecJan

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CONTACTS

For national queries, please contact

Ruth Roscorla 020 3148 7639 [email protected]

For regional queries, please contact Russell Matthews 0161 601 3730 [email protected]

For international queries please contact Carole Bunce 020 ,3148 7620

[email protected]

For production queries, please contact Dinah Grimes 020 3148 2669

[email protected]

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& INTERIORS The year ahead... 2016MONTH

Indulgent bathrooms Lighting Radios

Bootrooms Armchairs Coffee machines

Garden Rms (conservatories) Spring bedlinen Mixers

Colourful kitchens Kitchen sinks, taps & storage Range ovens

Grown-up Play Spaces Shutters & Blinds Showerheads

Outdoor Dining Rms Hard Flooring Classic BBQs

Children’s bedrooms Garden lounging Fridge freezers

Shower Rooms Sideboards & consoles New-age kitchen gadgets

Home offices Sofas & sofabeds Tumble dryers

Living Rooms Carpets/soft flooring Woodburning stoves

Kitchen-diners Kitchen floors, walls and worktops Extractors

January

February

March

*April

May

June

July

August

September

October

*November

December Stoves, fires, heating Guest bedrooms Built-in overs

Elliot kitchen by Rencraft

Barham kitchen by Nicholas Anthony

Lopez kitchen by Woodstock

PROJECT 1 ROOM

PROJECT 2HOME ELEMENT

PROJECT 3APPLIANCE

KITCHEN CASE STUDIES

*Kitc

hens

sp

ecia

ls