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TODAY’S COUNTRY HOME
•A contemporary lifestyle brand
•Fuelled by a love of all things country
•With home at its heart
•Setting the style and standard for today’s
country interiors
•Celebrating inspirational people and places
RHODA PARRY, EDITOR
Rhoda
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Living in and loving
* TECH-SAVVY
generation of country womenThe new
* STYLISH
* CONNECTED
* DISCERNING
* AFFLUENT
* CONFIDENT
Our key reader types•Urbanites who dream of moving to the country Well-educated professional women who aspire to make a break from the city. They love casual country style and value time at home.•Stylish young families moving to the country for lifestyle reasons Affluent parents aged 35-45, with young children, who have left cities for more space, better schooling, cleaner environment, safer communities – a better quality of life!•Savvy, connected and affluent women Living in the heart of the country, involved in the community and using their creative skills to run a shop or launch a new business.•Established country dwellers living the good life Actively enjoying the fruits of their labour, living in beautiful period, conversion or new-build homes in rural, semi-rural communities and market towns.
What do our readers have in common?We have a community of readers who…•Love relaxed modern country interiors•Buy good quality furnishings, fittings and accessories•Are inspired by seasonal food and entertaining ideas•Are ecologically and ethically conscious•Want informed consumer and expert advice •Enjoy reading real people’s stories
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modern country?What is
* HIGH END, HIGH STREET, DESIGNER MAKERS
* SOPHISTICATED * RELAXED & COMFORTABLE
* AUTHENTIC * CHARACTER & HERITAGE
* COSY & WELCOMING * STYLISH
* BRITISH * JOYFUL & SOULFUL
* COUNTRY-STYLE SHOPPING IDEAS * EXCLUSIVE COUNTRY HOMES
* COUNTRY DECORATING IDEAS & STYLES * EXPERT ADVICE* CRAFT & CREATIVE PROJECTS
* SEASONAL FOOD & ENTERTAINING * REAL PEOPLE’S STORIES* COUNTRY KITCHENS
What makes Country Homes & Interiors so successful?•The magazine reflects the homes and lifestyles of today’s new generation of country dwellers.•Our affluent female audience, aged 35-45 plus, aspire to, or already live in, a beautiful home in the country and want a better life for themselves and their families.•These women have a love of today’s casual country-style interiors, good-quality furnishings and accessories, and seasonal food and lifestyle ideas. •Tech and social media-savvy, our highly connected audience loves our daily blog Country Days (country-days.co.uk), facebook, twitter, pinterest, instagram and weekly newsletter, Country Post.
•City: 34%•Town: 18%
•Market Town: 8%•Suburbs: 20%•Village: 34%
•Isolated rural: 34%
•38% live in a detached house•30% live in a
semi-detached house•15% live in a terraced house•15% live in a flat/apartment
•6% live in a cottage
Source: Mosaic descriptions of top 3 indexing groups, Alpha Territory, Professional Rewards and Rural Solitude
our audience lives...Where
* FROM CITY... * ... TO COUNTRY
& INTERIORSWe’re everywhere... any time, any place!
Get the country vibe!
Watch our videos House tours, Modern country
makes, My country business at housetohome.co.uk/
countryhomesandinteriors.
Subscribe to the print edition
Enjoy it through your door every month. Go to magazinesdirect.com.
Download your digital editionFrom meadows to commuter train – read us on the go. Available at the Apple Newsstand, Amazon, Barnes & Noble, Zinio, Google Play
and Kobo.
Sign up to our Country Post
newsletter Receive ideas and
inspiration for weekends in the country. Go to
country-days.co.uk.
Find decor inspiration Head to housetohome.co.uk/countryhomesandinteriors.
Read our Country Days blogDaily updates at country-days.co.uk.
Chat to us: facebook.com/countryhomesandinteriors
Get the latest news: twitter.com/countryhomesmag
Go behind the scenes: instagram.com/countryhomesmag
Love#countrystyle
Pin our favourite things: pinterest.com/countryhomesmag
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COURSES AND LEARNING
‘MY COUNTRY BUSINESS’ AWARDS
•Now in its sixth year, this promotes and empowers country-based businesses
at the beginning of their journey to develop their own enterprise.
•It celebrates businesses in key categories: Interiors, Craft, Food, Fashion & beauty, Hospitality & leisure, Retail.
•Overall sponsor in 2015: British Wool.
•Marketing partners in 2015: Yeo Valley, Barbour, Etsy, Sawdays,
Vanessa Arbuthnott
•Winners/clients celebrate at annual event.
•Two exclusive new learning and networking events for readers, with workshops and talks on how to launch and run a country business.
•My Design School in conjunction with KLC
active brandAn
& INTERIORS
AGE PROFILE %
SOCIAL CLASS PROFILE
Source: ABC/NRS July- December 2015
Number of issues per year 12
Combined circulation 85,802
Adult readership 404,000
Median age 49
AB 43%
ABC1 68%
25-34 12%
35-44 22%
45-54 25%
55-64 21%
65+ 14%
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THE FACTS
RATESDouble Page Spread
DPS First thirdWhole Page
Masthead (half)Front half page
Front third pageHalf Page
Quarter Page
£13,185£16,480£6,590£4,455£7,600£7,930 £3,975£2,340
COVERS
LONDON
Outside backInside front cover DPS
Inside back cover
Double Page SpreadWhole page
Half PageQuarter Page
£9,230£18,475£7,580
£7,850£3,925£2,180£1,135
COPY DEADLINES ON SALE DATESFeb
MarchAprilMay
JuneJulyAugSeptOctNovDecJan
7 Dec11 Jan8 Feb3 Mar4 Apr6 May13 Jun11 July4 Aug12 Sept4 Oct7 Nov
7 Jan4 Feb3 Mar31 Mar28 Apr2 June7 July4 Aug1 Sep6 Oct3 Nov1 Dec
FebMarch
AprilMay
JuneJulyAugSeptOctNovDecJan
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CONTACTS
For national queries, please contact
Ruth Roscorla 020 3148 7639 [email protected]
For regional queries, please contact Russell Matthews 0161 601 3730 [email protected]
For international queries please contact Carole Bunce 020 ,3148 7620
For production queries, please contact Dinah Grimes 020 3148 2669
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& INTERIORS The year ahead... 2016MONTH
Indulgent bathrooms Lighting Radios
Bootrooms Armchairs Coffee machines
Garden Rms (conservatories) Spring bedlinen Mixers
Colourful kitchens Kitchen sinks, taps & storage Range ovens
Grown-up Play Spaces Shutters & Blinds Showerheads
Outdoor Dining Rms Hard Flooring Classic BBQs
Children’s bedrooms Garden lounging Fridge freezers
Shower Rooms Sideboards & consoles New-age kitchen gadgets
Home offices Sofas & sofabeds Tumble dryers
Living Rooms Carpets/soft flooring Woodburning stoves
Kitchen-diners Kitchen floors, walls and worktops Extractors
January
February
March
*April
May
June
July
August
September
October
*November
December Stoves, fires, heating Guest bedrooms Built-in overs
Elliot kitchen by Rencraft
Barham kitchen by Nicholas Anthony
Lopez kitchen by Woodstock
PROJECT 1 ROOM
PROJECT 2HOME ELEMENT
PROJECT 3APPLIANCE
KITCHEN CASE STUDIES
*Kitc
hens
sp
ecia
ls