today’s desires: luxury brands and going abroad€¦ · literally, from the sewing machine to the...

MeMber Magazine for the SwediSh ChaMberS of CoMMerCe in hong Kong and Chinaissue 3 • 2017

Today’s desires: Luxury brands and going abroad

6Mats Harborn

A level playing field is in China’s own interests

16Curt Bergström

A new way to learn to speak Chinese

Many middle-aged people in China have prospered due to China’s rapid economic development and they are now reaping the fruits to go abroad and buy luxury brands.

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INQUIRIESSwedish Chamber of Commerce in Hong KongRoom 2503, 25/F, BEA Harbour View Centre56, Gloucester Road, Wanchai, Hong KongTel: +852 2525 0349Email: [email protected]: www.swedcham.com.hkGeneral Manager: Eva KarlbergEvent Manager: Daniel HartmanFinance Manager: Anna Mackel

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ContentS No.032017

16

064

18

Editorial

Team Sweden: Ten years of Sino-Swedish CSR cooperation

Focus story: Today’s desires: Luxury brands and going abroad

8

6 Opinion: Mats Harborn

16 Executive talk: Curt Bergström

Feature: Martin Vercouter

24

Chamber activities in Shanghai30

18

Young Professional interview: Jesper Lindquist

28 Chamber activities in Beijing

34

33 Chamber news

26 Chamber activities in Hong Kong

32

This is Sweden: Moose hunt

20

20New members

36 The chamber and I: Favourite Chinese or Swedish food

Thank you!

APC Logisticsfor your immense generosity shipping and distributing

Dragon News in China, Hong Kong, Asia and Sweden.

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cover sheet of Dragon News magazine.

Cover printed on Invercote® Creato 220gsm.

The Swedish Chambers of Commerce in Hong Kong and China

38 Directors and committee members

dragonNEWS • NO.03/2017 3

EDITORIAL

From sewing machines to luxury bags

SEB 3403 Annons Together Dragon News_210x286_vekt.indd 1 2014-10-23 09:36

Lars-Åke SeverinChairman

Swedish Chamber ofCommerce in China

Kristian OdebjerChairman

Swedish Chamber of Commerce in Hong Kong

Dear Reader,

Quick, can you name the “Four Big Things” desired by households in Mao-era China? In this issue of Dragon News you will be served an expose of Chinese consumer culture spanning seven decades, moving China, literally, from the sewing machine to the Louis Vuitton handbag.

Chinese “midlife” consumers represent a socio-economic group within which many have benefited immensely from China’s economic growth. They have grown prosperous from a combination of private entrepreneurship and by investing in the property market. They take it for granted that in every avenue of life they will be given a choice to pick whichever product or service that fits their individual preferences.

In addition to being largely well off, this group is also tech-savvy. Take for example the area of digital payments. Mainland Chinese consumers who have replaced bills and coins with Alipay and WeChat en masse are arguably more sophisticated in their purchasing behaviour than many European countries (let alone Hongkongers, who remain attached to cash and cheques).

In this issue, we tell the story of how interests and attitudes of Chinese people have developed with increased wealth. Here, we need to remember that the “mid-lifers” we shine the spotlight on only represent roughly half of China’s population. Behind them is

a large group of people, mainly living in the countryside, who are still waiting for the next wave of development to lift them into solid middle-class territory. In order for this wave to arrive, China cannot afford to slow the pace of economic reform.

As we ask ourselves what is next for Chinese consumers, we may draw a parallel to the increasingly mature and sophisticated overall Chinese economy. With maturity comes responsibility to respect rules and commitments made. Unfortunately, China has been slow to implement its commitments towards economic reform and a level playing field for all market participants, domestic as well as foreign (see also article by Mats Harborn on page 6).

As pointed out in the 2017/18 Position Paper released in September by the European Union Chamber of Commerce in China, the government has so far failed to fulfil its own promises to grant the market a more decisive role in the economy. Clear and authoritative statements to this effect were made at the Third Plenum of the 18th Party Congress in 2013, and have been repeated this year in an important State Council pronouncement (“State Council Document No 5”), as well as in major speeches given by President Xi Jinping.

In its Position Paper, the European Chamber notes that while progress towards greater market access and a level playing field

has been made in some markets (notably pharmaceuticals), overall the pace has been much too slow. In some industries, like automotive and food products, China has moved backwards, introducing rules that have had the effect of significantly limiting market access for foreign companies.

It is our belief that a lop-sided playing field will hurt not only foreign businesses, but also and even more so Chinese businesses and households. Fair competition leads to innovation, which in turn generates efficiencies and increased wealth. China has no real choice but to move in the direction of further and deeper economic reforms in coming years; or it simply will not be able to build the type of sustainable and prosperous society its citizens desire.

Our chambers have a responsibility, as representatives of the international business community, to take a clear stand in favour of continued economic reform in China. Not only would such a development be beneficial to our members; it would also expand and improve the offering of products and services available to Chinese consumers. And if there is anything Chinese consumers are craving, it is the widest possible choice.

And to answer the question we started with: The four symbols of material success in China in the 1950s until the 1970s were a sewing machine, a bicycle, a radio and a watch.

4 dragonNEWS • NO.03/2017

OPINION

teXt: Mats Harborn, [email protected]

a decisive role in resource allocation, and 2) development must now be people-centred. For both of these to happen, true level-playing fields need to be established with the same set of rules applying equally to all. That itself requires the creation of sound and implementable rules acceptable to all.

This has fundamental implications for the role of the government. From having been both player, rule-setter and referee on the field, the government needs to back off as a player.

In my work for Scania, we begun to lobby for the revision of the masses and weight standards for heavy commercial vehicles in China already back in 2011. We succeeded, and in 2016 the new standard GB1589-2016 came into force. With it, all transports in China now have to follow strict limits for axle weights, total length, maximum width and height. Why did the authorities listen to us? The major reason was that it helps reduce the negative effects on society that derive from road transport, but also because it helps stimulate competition on a level playing field, which leads to innovation, better service and higher efficiency. As a side effect, this leads to the upgrading of trucks and trailers all over China, which benefits suppliers of high

two major backdrops: firstly that European foreign direct investment (FDI) to China has shrunk two years in a row and secondly that the market access regime in China and in the European Union (EU) are non-reciprocal. The EU remains wide open to Chinese FDI, whereas China still maintains many restrictions

Mats Harborn, who was born in 1961, has been in China for more than 25 years, both as a student and employee. He is fluent in Mandarin and reads and writes Chinese as well. Harborn has a wide ranging knowledge of Chinese culture and society beyond his business and rich expertise in cross-cultural management. He is married with Ulrika and they have three children: Lovisa, Gustav and Astrid.

Harborn started working in China in 1985, when he opened Scania’s office in Beijing. He stayed until 1989, and three years later he was back as the chief representative of Handelsbanken in Beijing. From 1997 to 2000, he was the head of the Swedish Trade Council in China and then, after a few years’ interlude in Sweden, he was back in 2004, responsible for Scania’s operations in China. Today, he is the executive director of Scania China Strategic Office and was, in May 2017, elected president of the European Union Chamber of Commerce in China, where he had been vice president since 2013. He was also the chairman of the Swedish Chamber of Commerce in China between 2005 and 2013.

A level playing field is in China’s own interests

ate and my own choice have led me to work and live in Beijing for over 25 years. What has kept me here is a combination of

many things, but of course the sense of being part of a historic change stands out the most, including to contribute to the establishment and development of a number of companies in China. Throughout the years I have also been an active lecturer on China matters and have been able to bring an independent view on where China comes from and where it is going. That this has been inspirational to many people has been gratifying in itself.

Export and market development is a very long-term process, that to be successful, requires consistency, perseverance and a lot of passion. You need to believe that you will succeed sooner or later and you need to get your team and partners to believe in that too.

In a market like China, which is moving from an old development model into something new and more market based, working with regulation and industrial policy becomes core business strategy. Apart from grasping the daily business opportunities, we need to set aside sufficient resources to engage with the authorities and other influential stakeholders to ensure that the regulators write policy that is conducive to open and fair competition. That can only be achieved if they also are convinced that this will benefit the development of China.

The key watershed moment in modern China came with the blueprint for comprehensive reform adopted by the Chinese Communist Party Congress 3rd plenary session in November of 2013. In that document China introduced two fundamental principles for reform: 1) Markets shall play

F

China’s protection of domestic industries, as allowed by the WTO accession protocol, now ought to be turned into level-playing

field competition, says Mats Harborn, president of the European Union Chamber of Commerce in China.

quality vehicles such as Scania and Volvo.Armed with that positive achievement

I am convinced that European companies can contribute much more to China at this critical point in time, in which the economy is shifting toward a development model based on organic growth, sustainable development, quality before quantity and respect for the law.

I had already seen how the European Union Chamber of Commerce in China was working from my deep involvement in its Automotive Working Group and I had been involved in writing sections of its annual Position Paper. Therefore, I decided to run for vice president in 2013. This year in May I was elected president.

Since then I have, among other things, led the launch of the European Chamber’s Business Confidence Survey and in September the launch of the Position Paper. Both of these are major publications that are used during the year as the foundation for the chamber’s advocacy work.

In the newly released Position Paper, the chamber calls on the Chinese leadership to follow through on the public commitments it has made to economic globalisation and openness throughout 2017. It does so against

on foreign investment in its market.The Position Paper outlines many practical

measures that can be taken to establish China as a more attractive destination for investment. It also presents examples of non-reciprocal treatment, such as the areas of strategic technologies and legal services, where Chinese investors currently enjoy far greater access to the European market than Europeans do in China. The fact that this is generating political tensions within the EU increases the need for the EU and China to successfully complete their negotiations for a Comprehensive Agreement on Investment, preferably within the next 12 months.

At the same time the chamber argues that moving forward with rapid and comprehensive implementation of market-driven, economic reforms is very much in China’s own interest. Actually, China has come to a point in its own development phase in which its industry is becoming globally competitive. The previous protection of domestic industries, as allowed by the WTO accession protocol, now ought to be turned into level-playing field competition, so that these companies, through competition, can be made truly successful. China must trust

its own industry and its ability to survive in a competitive environment. It is like a parent letting go of its adult child.

With the press launch of the Position Paper, I said: “The State Council documents No 5 and No 39 provide a solid framework for China to open its markets to the outside world and attract more foreign investment, and throughout this year the authorities have been very clear about what needs to be done. The European Chamber is fully prepared to help turn their commitments into tangible outcomes. We hope that the Chinese authorities will begin the process of implementing market-driven reforms and establishing a level playing field for all businesses once the 19th Party Congress has concluded.”

It is my strong belief and wish that European industry will engage even more in the practical dialogue with Chinese regulators to put in place a regulatory framework that will be conducive to fair and free competition on a level playing field to the benefit of all companies that are responsible for their own P/L without undue external support. b

6 dragonNEWS • NO.03/2017 dragonNEWS • NO.03/2017 7

China must trust its own industry and its ability to survive in a

competitive environment. It is like a parent letting go of its adult child.”

The EU remains

wide open to Chinese FDI, whereas China still maintains many restrictions on foreign investment in its market.”

Today’s desires: Luxury brands and going abroad

rom the 1950s to the 1970s, there were especially four symbols of wealth, or material success, in China. They were

called the Four Big Things, which referred to a sewing machine, a bicycle, a watch (often from the Shanghai Watch Company) and a radio (usually Red Star or Red Lantern brand).

But China went through both the Great Leap Forward between 1958 and 1962 – when everything was collectivised and tens of millions of Chinese were believed to have died of starvation – and the Cultural Revolution between 1966 and 1976 – a period of political and social chaos – before the reforms and opening-up policy started to lead to better lives for most Chinese.

Most of today’s middle-aged people in China have witnessed this enormous transformation, even if many of them were only children or teenagers during the hard times.

According to the Oxford English

FEven though China has dropped its one-child policy, its birth rate is too low and needs to rise, if the nation does not want to be confronted with a shrinking labour force and a rapidly ageing population. Hong Kong is also struggling with low fertility rates. For this year’s four issues of Dragon News, the Swedish Chambers of Commerce in Hong Kong and China have chosen, as the magazine’s theme, the four seasons of life: childhood, youth, midlife and old age.

We will analyse demographic facts and social trends, and will interview member companies and people representative of these different generations.

The four seasons of life (3): Midlife

Many middle-aged people in China have prospered due to China’s rapid economic development and they are now reaping the fruits to go abroad and buy luxury brands. But for “the lost generation” of the Cultural Revolution era things have not worked out so well since they were deprived of the chance of an education.

FOCUS STORY

Sweden’s figures show that the number of guest nights from visiting Chinese were 25 per cent higher in 2016 compared to the previous year and 59 per cent higher than 2014.

“There is a wide range of travellers of different ages visiting Sweden. On average, retired people tend to travel in groups while younger people tend to travel individually. In the summer season, many families travel with

1950 1970 1980 1990 2000 2010 2015sewing machine bicycle radio watch refrigerator recorder washing machine colour TV electric fan motorbike mobile phone car smartphone own home luxury brands travel abroad

teXt: Jan Hökerberg, [email protected]

Most desired objects in China from the 1950s to today

couple of decades. Especially those who took the chance to start an own business after the former paramount leader Deng Xiaoping declared in 1978 that “to get rich is glorious” were in a pole position when the country opened up in the 1980s and let foreign companies in that were eager to find local partners.

Today, rather than desiring a sewing machine or a bicycle, many of today’s middle-aged generation has experienced a real great leap forward in its consumption of basic necessities and ownership of housing and cars. They are buying luxury brands on their travels abroad, they live in flats that cost them millions of yuan and they are driving comfortable imported cars.

Even if Sweden is not among the most visited countries abroad for the Chinese, the Swedish government agency Statistics

Dictionary, middle age is between 45 and 65, the period between early adulthood and old age. People in China that are now 45 were born during the Cultural Revolution and those who are 60 or above were born just before the Great Leap Forward took the country a giant step backwards.

Many of those who were teenagers during the Cultural Revolution belong to what has been dubbed “the lost generation”. China’s government at that time ordered that every urban household should send at least one of their teenage children, preferably students, to the countryside to work on farms to learn from farmers and workers. Many had to stay there for almost a decade and they were deprived of an education and the right to live with their families.

But for many other middle-aged people life has prospered over the past

First, it was the Four Big Things – the sewing machine, bicycle, radio and watch. Then came other desired things such as a colour TV and a motorbike, then came the smartphone and possibilities to own a car and a home. Today, Chinese middle-aged people are more sophisticated.

45-65 The definition of middle-aged

people according to the Oxford English Dictionary.


To get rich is glorious.” Deng Xiaoping, former paramount leader

FOCUS STORY

children,” says Lynn Li, country manager at Visit Sweden in Beijing (see separate article).

Finnair’s area sales manager Stan Kwong can also see a trend of increasing numbers of Chinese travelling to the Nordic countries, both from mainland China and Hong Kong.

“Ten years ago, a majority of our travellers were European. However, in recent years there has been a shift so that today the majority are Chinese who fly to Europe,” says Kwong (see separate article).

Over the past few decades, China’s consumer economy has been powered by the ascent of hundreds of millions of people from poverty to an emerging middle class.

Research from McKinsey & Co suggests that by 2022 more than 75 per cent of China’s urban consumers will earn 60,000 to 229,000 yuan a year.

In purchasing-power-parity terms, that range is between the average income of Brazil and Italy. Just 4 per cent of urban Chinese households were within it in 2000.

China’s consumer economy is projected to expand by about half, to US$6.5 trillion, by 2020 – even if annual real GDP growth cools to 5.5 per cent, below the official target. The incremental growth of US$2.3 trillion alone over the next five years would be comparable to adding a consumer market 1.3 times larger than that of today’s Germany or UK, according to a report from the Boston Consulting Group and AliResearch, the research arm of Alibaba, China’s largest e-commerce company.

59% The number of increased guest nights

of Chinese travellers to Sweden between 2014 and 2016.

An increasing number of Chinese are travelling abroad, such as this group of tourists visiting the Kremlin in Moscow.

dragonNEWS • NO.03/2017 1110 dragonNEWS • NO.03/2017

FOCUS STORY

More and more Chinese visit Sweden

Most of the Chinese visitors to Sweden are tourists and most of them still travel in groups, although individual travellers are increasing.

Visit Sweden, the official Swedish organisation for marketing the Sweden brand internationally, has seen a steady increase over the years in the number of Chinese visitors to Sweden.

“The number of guest nights in 2016 generated by Chinese visitors were 323,178, which represents a 25 per cent growth compared to 2015 and 59 per cent more than in 2014,” says Lynn Li, country manager at Visit Sweden in Beijing, quoting figures from the government agency Statistics Sweden.

Most of the Chinese visitors were tourists. From January to October 2016, the Embassy of Sweden in Beijing and the Consulate General of Sweden in Shanghai approved 71,173 visa applications, including 11,443 business visas and 55,844 group and individual tourist visas. The remaining part were family/friend visas.

“There is a wide range of travellers in different ages visiting Sweden. On average, more retired people travel in groups while more younger people travel individually. In the summer season, many families travel with children,” Li says.

“The majority still travel in groups to Sweden and other areas in Scandinavia, concerning the limited knowledge of destination, accessibility, visa, language and other criteria. However, the number of individual travellers is growing faster, particularly the younger generation,” she adds.

In 2015, Visit Sweden started to promote “soft adventures” in Sweden towards Chinese audience and, according to Li, there have already been some very positive results. Such activities include, for example, a seafood safari at Sweden’s west coast, cycling tours, and so on.

In 2016, the island of Ven in Sweden’s southernmost province Skåne (Scania) received over a thousand Chinese travellers which was an almost 200 per cent increase compared to the previous year.

“We are striving to discover more unique activities and experiences in Sweden to offer to the Chinese visitors,” says Li.

Visit Sweden works closely with Chinese media as well as with influential online travel platforms such as TripAdvisor,

Mafengwo and Ctrip. “We are also very active on Chinese social media

platforms and we produce quality content that bring forward Swedish destinations as well as its lifestyle and culture to inspire the Chinese audience,” Li says.

“We also collaborate with influential Swedish brands to further enhance the national image.

This summer, together with Volvo Cars and a Chinese writer/table-setting artist, with the support

of Swedish embassy and the consulate, we produced three episodes of a mini-documentary that features Swedish design and lifestyle. The films have been distributed online and each episode has received more than 5 million views,” says Li.

Chinese can apply for visa at the embassy and the consulate and Sweden has

in recent years also increased the number of visa application centres in China. Today, there

are 10 such centres located in Xi’an, Chongqing, Hangzhou, Shenyang, Wuhan, Changsha, Jinan, Chengdu, Kunming and Nanjing.

We are striving to discover more unique

activities and experiences in Sweden to offer to the Chinese visitors.” Lynn Li, Visit Sweden

“The Chinese consumer market, moreover, is in the midst of a transformation that offers tremendous new opportunities. Three great forces are ushering in this transformation: the rise of upper-middle-class and affluent households as the drivers of consumption growth; a new generation of freer-spending, sophisticated consumers; and the increasingly powerful role of e-commerce,” it says in the report.

These three forces of change will profoundly reshape China’s economy and consumer market. Through 2020, 81 per cent of consumption growth will come from households whose annual income is

more than US$24,000. Furthermore, consumers 35 or younger will account for 65 per cent of growth. E-commerce will become a far more important retail channel, driving 42 per cent of total consumption growth, 90 per cent of that growth coming from mobile e-commerce.

About a decade ago, the Chinese started to become big consumers of luxury brands in a number of different categories such as bags, watches and wine. Many of these consumers are people in the middle of their lives who have managed to

1.3 times

The projected growth of China’s consumer economy

between 2015 and 2020 would be comparable to

adding a consumer market 1.3 times larger than that of

today’s Germany or UK.


FOCUS STORY

Chinese in majority on Finnair flights

Finnair sees a big growth of Chinese travellers in the leisure segment.

Middle-aged people and young adults are the most common age groups among the Chinese travellers on Finnair planes, according to Finnair’s area sales manager Stan Kwong, who is responsible for the Hong Kong, South China, Taiwan and Philippines markets. He has witnessed a trend shift over the past three-four years, with an increasing number of Chinese travelling to the Nordic countries.

“Ten years ago, a majority of our travellers were European. However, in recent years there has been a shift so today the majority are Chinese who fly to Europe,” says Kwong.

“Corporate travel has always been an important segment for us. In 2015, we were the first airline in Europe to fly the new Airbus 350 which was much appreciated by corporate clients. However, the biggest growth comes from the leisure segment. More and more people are getting used to make bookings online,” he says.

When Finnair started a direct flight between Beijing and Helsinki in 1988, the airline was the first Western European carrier to operate non-stop flights between Europe and China. In 2002, Finnair started direct flights between Hong Kong and Helsinki.

We were the first airline that enabled the Alipay payment

function on our flights and at the Helsinki airport and lounges.” Stan Kwong, Finnair

Today, Finnair operates 10 weekly flights to Hong Kong, daily flights to Beijing and Shanghai, four flights per week to Chongqing and Guangzhou and three times per week to Xi’an. In 2018, Finnair will also fly three times per week to Nanjing.

Finnair has responded to the increased number of Chinese travellers by having Chinese-speaking crew members on all flights to China as well as Chinese-speakers among the staff at Helsinki airport.

“We were also the first airline that enabled the Alipay payment function on our flights and at the Helsinki airport and lounges,” says Kwong.

Celebrated Chinese chef Steven Liu has also played a major role by creating the menu for business class passengers. The famed judge on MasterChef China uses typical Finnish ingredients cooked in a Chinese style.

1% One per cent of

Chinese households own a third of the country’s wealth.

collect enough wealth to realise their dreams.Today, Chinese buyers make up almost one-third of

global luxury sales, providing invaluable demand to brands in every segment.

“In the past, luxury goods were seen as a symbol of wealth and status for Chinese consumers,” said Dr Tina Zhou of the Shanghai-based Fortune Character Institute, a luxury research consultancy, to the New York Times. “Now they buy luxury goods for their own enjoyment.”

Affluent Chinese consumers see buying luxury products and services not as an occasional treat, but an integral part of their lives.

Tom Doctoroff, Asia-Pacific CEO of advertising agency JWT, explores the mind-set of the Chinese consumer in his book What Chinese Want and shows how they use material goods – particularly luxury ones – to construct an image of themselves.

To show others they are moving forward, Doctoroff says in the South China Morning Post, luxury brands are fundamental in China for advancement. “I read an article that said 65 per cent of Westerners think

that luxury products are a signal of superficiality, whereas in China the equivalent is only 1 per cent. For the Chinese, materialism is really an indicator of hope for the future. They are not just status projectors, plain and simple, they are tools of advancement and the willingness to invest in these types of products is strong, even among the youth.”

He gives the example of Starbucks operating hundreds of stores in China, even in tier-four cities, and points out that this is in a country that drinks tea, not coffee. However, it’s popular because people like to show off that they can afford

coffee that is priced higher than in most other outlets around the world.

Still, it would be wrong to say that most middle-aged people in China are wealthy. China has one of the highest levels of income inequality. According to a report from Peking University, the richest 1 per cent of Chinese households own a third of the country’s wealth.

The poorest 25 per cent of Chinese households own just 1 per cent of the country’s total wealth, the study found. b


with learning new things has always been a guiding star for me.”

His studies at the Royal Institute of Technology (KTH) in Stockholm led him to internships in the US and Brazil where he learned to speak Portuguese. After he had graduated with a Master of Science in mechanical engineering in 1977, he started his career as an engineer at Scania in Södertälje, Sweden. In 1980, he joined Esselte Studium as area manager responsible for selling educational equipment to technical universities in the Middle East and Portuguese-speaking Africa. The Iran-Iraq war killed Esselte Studium’s sales to its key export market, Iraq, so in 1982 Bergström moved to Chicago to pursue an MBA at Northwestern University.

The Information Age was in its early years and Bergström was fascinated by IBM’s new personal computer. “I couldn’t afford to buy one, so instead I bought it in bits and pieces and managed to assemble one by myself,” he says.

His interest in personal computers attracted the attention of recruiters from Silicon Valley and after graduating from Northwestern, he was offered a job at Intel Corporation in Santa Clara as a marketing engineer.

“These were the days when DRAM chips were still the lifeblood of Intel and the microprocessor revolution, that was about to give Intel its big breakthrough, had just begun,” Bergström recalls. “It was a very intense and competitive environment and I feel lucky to have experienced it first hand. Every time we launched a new microprocessor generation it would rock the PC market,

A new way to learn to speak Chinese

2005, Curt Bergström wanted a new challenge in life after a successful career at Intel Corporation and after having

given his two daughters a unique multi-cultural upbringing and also having fulfilled his dream of flying a helicopter. So he moved to China to study Chinese. Besides his native Swedish language, Bergström also speaks English, German, French and Portuguese, so he imagined that learning Mandarin wouldn’t be too hard.

“If you study German at the Goethe-Institut, or French at Alliance Française, after six months you’ll be able to have normal conversations with people in the streets, but with my Chinese it didn’t happen. I first wasted half a year at a well reputed Beijing language school. Despite studying very hard, I failed to learn to speak Mandarin,” Bergström admits.

Together with his teachers, he started to methodologically analyse the difficulties he was experiencing in order to find something that could bring him spoken Mandarin in a much more time-efficient and stimulating way. Chinese lacks the alphabetic bridge between the written language and the spoken language and he came to the conclusion that the standard teaching method, borrowed from how alphabetic languages are taught, was a very inefficient way of teaching spoken Mandarin.

“My private interest in brain research led me to the area of linguistic memory science called memory stability and I was fascinated with a process called spaced repetition, which offered an almost magical way of moving hard-to-pronounce Mandarin sentence sounds from short-term to long-term memory,” he says.

As a consequence of his findings and encouraged from testing his ideas on himself and his foreign friends, Bergstrom also wanted to help others to learn to speak Mandarin, so in 2006 he founded Sino Matters Ltd and named his new method VIP Mandarin. Ten years later, Sino Matters now has 20 employees and offices in Beijing and Shanghai.

“Jokingly we call VIP Mandarin the biggest breakthrough in the 3000-year history of teaching Mandarin,” he says.

Bergström was born in 1952 and grew up in Stockholm. For men of his generation, military service was mandatory in Sweden, so Bergström spent a year at the Swedish Army’s Parachute Ranger School, where he “learned to build bombs and blow up bridges.” He quips: “Skills that I found best to leave off my CV.”

He says that he has always liked challenges: “Combining what I already have

In

EXECUTIVE TALK

similar to what Apple later did to the mobile industry when it introduced the iPhone.”

After a stint at Intel’s telecom business in Phoenix, Arizona, Bergström was re-assigned to Intel’s European headquarters in Munich, where in the late 1980s he was asked to lead the launch of Intel Inside in Europe. After running Intel’s marketing activities in Europe for a couple of years, he retired in 1997.

“I was lucky to get Intel stock options very early and with the company’s dramatic financial success and some lucky investments in high-tech stocks, I was able to retire at the age of 47,” says Bergström.

“My older daughters grew up in Germany and could only speak German and Swedish. After leaving Intel, we moved back to the US so that they could attend American schools and we settled in the San Francisco Bay area. For my part, I had always dreamt of flying a helicopter and I joined a professional helicopter pilot training programme. When I had my commercial pilot’s license, the school asked me if I would like to handle their international marketing activities in return for being able to fly as much as I wanted. This was a most wonderful time,” he recalls.

In 2000, Bergström moved to southern France to give his daughters the chance to learn French while studying for their IB exams. After graduating, the girls started work at universities in Sweden, where they now, aged 32 and 30, enjoy good professional careers.

in 2005, Bergström took the decision to move to China to study Chinese. Five years later, he married a Chinese woman with whom he has his third daughter, now five years old.

After more then a decade in China, Bergström feels fully settled in and is happy to see his company develop. Sino Matters’ customers are both senior executives from foreign companies and younger executives who want to “future-proof” their careers with Mandarin. Most recently, Sino Matters was asked by Daimler China to help train Daimler’s full top management team to speak Mandarin.

“Our method offers a time-efficient path to spoken Mandarin for people who cannot afford the normal time investment required. We sell results, not teaching hours. If a client is not happy with what we delivered, we don’t send a bill,” says Bergström. b

teXt: Jan Hökerberg, [email protected]

After a successful career, Curt Bergström was able to retire at the age of 47. When he needed a new challenge in life he went to China, where he for a

decade has been running Sino Matters, a company that offers a completely different method to learn spoken Chinese.


Jokingly we call VIP Mandarin the biggest breakthrough in the

3000-year history of teaching Mandarin.”

I wasted half a year

at a well reputed Beijing language school. Despite studying very hard, I failed.”

The entrepreneur

An entrepreneur

at the chamber’s

helmSwedCham China’s new general manager,

Martin Vercouter, is a young entrepreneur who has a strong scientific background and

is fluent in four languages.

teXt: Jan Hökerberg

[email protected]

was more or less a coincidence that brought Martin Vercouter to Sweden when he was 20 years old. After growing up in the Belgian city of Namur in the Wallonia region, he studied chemistry at the city’s university. Then he met a Swedish girl and decided to take a chance and

move with her to Stockholm after finishing his Bachelor’s degree.“Even if we went separate ways after a while, Sweden felt absolutely right for me,”

says Vercouter, who is 28 years today, fluent in Swedish, and was earlier this year appointed new general manager of the Swedish Chamber of Commerce in China.

In Sweden, Vercouter continued his studies and took a Master of Science in molecular biophysics at Stockholm University.

Science has always been his strength, and so are his language skills – he speaks French (his native language), Dutch, English, Swedish and is learning Chinese.

“I didn’t see my future in the laboratory,” admits Vercouter, who had started becoming more interested in entrepreneurship after arriving in Sweden. Therefore, he decided to take another Master’s degree in entrepreneurship and innovation management at the Royal Institute of Technology (KTH) in Stockholm.

This led him to Beijing and Shanghai, where he, in 2013, wrote his Master’s thesis on the financing of social entrepreneurship in China.

While working on his double Master’s, he got an internship at the business incubator Impact Hub and after completing his studies he co-founded a company, Starta Farsta, aimed at empowering young entrepreneurs from the Stockholm suburb of Farsta.

“Working with the company was a fantastic time, but after a while we all felt like we needed other challenges in life” says Vercouter, who then applied for and got a scholarship from the Anders Wall Foundation to work 10 months at the Swedish chamber’s office in Shanghai. This scholarship is aimed at boosting the careers of young people in Sweden with proven entrepreneurial talent and some experience.

In December, it was announced that the chamber’s general manager, Karin Roos, would leave China and the chamber was looking for a replacement. Vercouter applied, was interviewed by the chairman Lars-Åke Severin and was eventually appointed after having convinced the chamber’s board of directors that he had a strong vision for the job.

“I presented a 13-page business plan that included three main goals that complement each other,” says Vercouter. “The chamber must offer more value for their members so that we know that we deliver what they want. We also need to work on our communications and our brand image and we have to structure our organisation to get more efficient usage of our resources,” he says.

“Besides,” he adds, “it’s important that the chamber promotes Swedish businesses in China.”

Vercouter started his new job in April and spends his time both in Beijing, where the chamber has its head office, and in Shanghai, where a majority of the 260 member companies are located.

“I believe that my strength as a young general manager is that I can bring in some new energy and an entrepreneurial spirit. You don’t achieve change just because you think you ought to change, but if you’re not doing anything, then the world outside will continue forward, which in reality means you’re going backwards,” says Vercouter.

There are several big challenges ahead. The localisation of management in Swedish-owned companies in China has meant that fewer Swedes are going to China today compared with a few years ago, which has affected the number of member companies.

“Many Swedes also still think of China mainly as a country for production and sourcing, while China today is striving towards more high-tech and innovation. Swedes have to start thinking of China as an innovative and technological country,” Vercouter says.

So far, Vercouter has initiated a new website for the chamber, a platform for membership and event handling, a new graphic profile and logotype for the chamber and expanded the activities on social media. The chamber has also hired an office manager in Beijing and will strengthen its brand by producing more reports and position papers.b

ItBorn: 1988 in Namur, Belgium.Education: Bachelor of Science in chemistry at Université de Namur, Belgium, 2009; Master of Science in molecular biophysics at Stockholm University 2012; and a Master’s degree in entrepreneurship and innovation management at the Royal Institute of Technology (KTH) in Stockholm, Sweden, 2013.Career: Co-founder and managing director at Starta Farsta, Stockholm. Assignments such as chairman of Naturvetenskapliga Föreningen (a science association) at Stockholm University and member of the KTH Student Union’s entrepreneurship group. In Sweden, he was also a board director of Högskolerestauranger, a restaurant chain at some 40 Swedish universities and colleges. In 2016, he was awarded the Anders Wall Foundation Scholarship for working at the Swedish chamber in Shanghai. In April, 2017, he was appointed general manager of the Swedish Chamber of Commerce in China.

feature

Martin Vercouter in brief

Martin Vercouter together with his SwedCham China colleagues, from left, Jaycee Yang, Erika Staffas Lindberg and Marianne Westerback.


My strength as a young general manager is that I

can bring in some new energy and an entrepreneurial spirit.”

Swedes have to start thinking of

China as an innovative and technological country.”

Pursue your dreams through sunglasses

Dienastie was founded in 2011 by Swedish

designer Jesper Lindquist and started out as a

sunglasses brand. Selling the glasses internationally,

Dienastie could now more be described as a movement focusing on

inspiring people to pursue their true goals in life.

teXt: Emma Berisha, [email protected]

YOUNG PROFESSIONAL INTERVIEW


Jesper Lindquist in brief

Age: 36.Occupation: Entrepreneur and founder of Dienastie.Hometown: Malmö, Sweden.Lives: Commuting between Beijing and Shanghai.Tips: “Cliché or not – always work hard and never give up.”

Introducing

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esper Lindquist first came to China back in 2003 to work for a company in Shanghai. During that time, he fell in love with both

the city and the country. But after abruptly having to leave he wanted to do anything to be able to move back to China. So, when he got back to Sweden, he decided to study business and economics at Uppsala University.

“I thought that the only way back to China was getting a degree. Looking back now, I’m not so sure about that. Some of the best people I’ve met are self-taught,” he says.

After finishing his studies, he bought a one-way ticket to Beijing in 2006.

However, the past 11 years has not been an easy road to success. “To start a company and brand in a country where you’re familiar with the culture, laws and rules would have been so much easier,” Lindquist says.

He has always had a passion for fashion and design so in 2007 he started a company creating bags, but after a few bumps on the road he realised he had to change direction and come up with something new, which happened to be sunglasses.

The brand Dienastie started out as a reflection of the selfie trend in Asia.

“Everyone was taking selfies so I wanted to come up with a product that could market itself through those pictures,” says Lindquist.

Every model of sunglasses starts with something that he sees or does that inspires him. This turns into a painting on paper, which eventually becomes a sketch on a computer. Then he chooses material and colours before finally a new trendy pair of sunglasses is created.

Today, he has two business partners and several employees, but still needs to do a lot of work himself. He spends much of his time travelling to various factories to check his product. He really wants to hire more people, but loyalty is essential.

“Right now I’m making sure that

J

YOUNG PROFESSIONAL INTERVIEW

everyone was taking selfies so I wanted to come up with

a product that could market itself through those pictures.”

everyone I hire is loyal and has the company’s best interests in mind.”

Lindquist and his business partners are involved in every step that are made to ensure that every product and picture has the right design and quality. Since Dienastie is mainly being marketed through social media he also spends many hours doing photo shoots, creating interesting pictures that will stand out in people’s flow on Instagram, WeChat and Weibo.

“Creating a brand and platform like Dienastie is not only about having a good product, it is also about being good at marketing,” he says.

However, marketing your company is not as easy today as it was before, since you always need to be one step ahead and always have something new and interesting to show people.

“In the constant flow on social media you have to stand out. Dienastie is all about that, creating a story with every picture,” Lindquist says.

Designing sunglasses is not the only goal for Lindquist and his company. They

also want to inspire people by creating a platform for creative heads, showcasing a lifestyle where you pursue your dreams. They are photographers, graffiti artists, DJs, art illustrators, musicians, architects, skaters and more. On Dienastie’s website there are videos of people doing daring things like skydiving and racing cars. Lindquist’s vision is to show people that it is okay to live their life in the way that they want and challenge themselves.

“My goal for the future is to expand and reach more people with our sunglasses but also with our platform, daring people to be a part of our Dienastie,” says Lindquist. b

When Lindquist sees or does something

that inspires him, he turns it into a sketch,

first on paper then on a computer.

In the constant

flow on social media you have to stand out.”


hong KongCHAMBER ACTIVITIES

Crayfish Party in Hong Kong

PHOTO: Aron Åkesson

n On 15 September SwedCham HK hosted its annual Crayfish Party at the Royal Hong Kong Yacht Club where we have had this event for seven consecutive years. This year 180 guests gathered to celebrate this much-appreciated tradition, consuming equally many kilos of crayfish. The party continued until way past midnight, with people never seeming to want to leave the dance floor. Thank you to our sponsors SAS, SEB and Daniel Wellington who made the night possible, and of course big shout out to all the guests who made it a night to remember.

See you all next year again!

Get in touch with Iggesund Paperboard Asia at phone: +852 2516 0250,fax: (852) 2516 0251 or visit iggesund.com

Phil Baggley Technical Service Manager,Iggesund Paperboard

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“


BEIJINGCHAMBER ACTIVITIES

Welcome back eventn Nineteen leading foreign chambers of commerce joined the Welcome Back networking event at R Lounge, Renaissance Beijing Capital Hotel on a rainy Tuesday night. More than 400 participants attended the event and enjoyed a good networking opportunity just after the summer break.

Crayfish Party in Beijingn Eating crayfish has been a Swedish culinary tradition since the 16th century, but once upon a time it was only enjoyed by the upper class. These days everyone eats crayfish, and it has been a traditional highlight event of the Swedish Chamber of Commerce in China for many years.

On 9 September, the Crayfish Dinner in Beijing attracted about 100 guests at the Royal Garden of Radisson Blu Hotel Beijing. With those fancy yellow and blue paper balls, crayfish balloons, photo frame decorations, a huge amount of crayfish, a tasty buffet food and selected songs, the Royal Garden once again echoed with songs.

We would like to extend our thanks again to our Dragon Partners for their huge support to the chamber: Atlas Copco, Handelsbanken, Mannheimer Swartling, SAS, Syntronic and Volvo Cars.

Last but not the least, thanks to all the guests for coming and we look forward to seeing you next year!

Swedish banking in ChinaWe feel at home in the Chinese market and want you to feel the same. It’s a large and fastgrowing market. As a result, more and more Scandinavian companies need banking solutions, such as cash management, financing in local and foreign currencies, trade finance and treasury solutions in China.

We’ll help you – bringing our 25 years of experience of business in China. If you have the opportunity, please visit us in Shanghai where we’ve been located since 2001.

Swedbank Shanghai Citigroup Tower 601, 33 Huayuanshiqiao Rd, Shanghai, China +86 21 386 126 00


ShanghaiCHAMBER ACTIVITIES

Crayfish Party in shanghain On Friday, 8 September, the Swedish chamber hosted its annual Crayfish Party. Like last year, the party was held at beautiful Käfer next to the Huangpu River. The evening was a success, with wonderful weather, many guests, lots of crayfish and snaps songs. It was a joy to see both familiar and new faces mingle and network during the evening. We would also like to give a special thanks to our corporate guests Swedbank, SEB and Diab, and of course our Dragon Partners: Atlas Copco, Handelsbanken, Mannheimer Swartling, SAS, Syntronic and Volvo Cars.

Nordic After Work with a view n On Wednesday, 23 August, the Nordic chambers arranged the first event after the summer holidays. It was a beautiful starlit evening at Kathleen’s Waitan and around 80 people witnessed the view together. The energy was tangible and everyone seemed to be looking forward to this autumn and what it has to offer. We would like to thank all participants for a very pleasant evening.


Ten years of Sino-Swedish CSR cooperation

his year marks the 10th anniversary of the corporate social responsibility (CSR) cooperation between Sweden and China. Since the first agreement was signed in 2007 it has been renewed twice. The CSR centre at the Embassy

of Sweden was set up in 2010 and is responsible for implementing the Memorandum of Understanding (MoU) from the Swedish side.

The mission of the CSR centre in Beijing is to increase knowledge and implementation of responsible and sustainable business in China and to promote Swedish business in China. One important task is to create opportunities for cooperation through exchange and cooperation and to be a platform for Swedish companies and other stakeholders interested in sustainable business.

We work closely with the Chinese Ministry of Commerce and Swedish companies as well as international organisations. Over the past 10 years, we can see a great development of CSR awareness in China and a large number of different activities have taken place, often in close cooperation with Swedish companies. Examples are seminars, conferences and the publishing of studies and reports. Also, during this time more than 1,000 people have taken part in the CSR training arranged by the embassy and the Ministry of Commerce. The joint Sino-Swedish CSR website has more than three million visitors annually. b

T

Cautiously optimistic business outlook

ore than 100 Swedish companies took part in the latest survey by Team Sweden in China, which aims to map out the business landscape in the country. The results are overall cautiously optimistic, with seven out of 10 companies expecting higher

revenues in 2017 compared to 2016 and less than 10 per cent expecting a drop. Regarding the current business climate, 42 per cent of the respondents are

either satisfied or very satisfied, and eight out of 10 expect the conditions to be equally or more positive during the three years to come.

Differentiation through innovation, cost competitiveness from efficiency and an increasing focus on digitalisation and e-commerce are the Swedish companies’ main strategic priorities in the near future.

Despite this overall optimism, the lack of a level playing field with domestic competition and a perceived shortage of skilled labour top the list of challenges faced by the responding companies.

The complete report can be found at www.swedcham.cn/publications b

M

A STUDY ON CORPORATE SOCIAL RESPONSIBILITY DEVELOPMENT AND TRENDS IN CHINA

SECURING SUSTAINABLE GROWTH BY PROMOTING RESPONSIBLE BUSINESS倡导负责任的商业确保可持续增长

Centre for Corporate Social Responsibility (CSR) of the Embassy of Sweden瑞典驻华大使馆企业社会责任(CSR)中心

Sour

ce: M

ona

Loos

e/im

ageb

ank.

swed

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CSR Centre websiteChinese: www.swedenabroad.com/csrbeijing/cn English: www.swedenabroad.com/csrbeijing/enSwedish: www.swedenabroad.com/csrbeijing/sv

CSR Centre quarterly newsletter (in English)www.swedenabroad.com/csrbeijing/newsletter To become a subscriber, please send an e-mail with ‘subscribe’ in the subject field [email protected]

CSR website of the Government Offices of SwedenEnglish: www.government.se/sb/d/574/a/232664Swedish: www.ud/csr

Sino-Swedish CSR website (in English and Chinese) www.csr.gov.cn

For more information about the CSR Centre, please contact us.

Centre for Corporate Social Responsibility (CSR) of the Embassy of SwedenNo. 3, Dongzhimenwai Dajie, SanlitunChaoyang DistrictBeijing 100600P.R. ChinaTel: +86 (0)10 6532 9790Fax: +86 (0)10 6532 [email protected]

CSR中心网站中文： www.swedenabroad.com/csrbeijing/cn 英文： www.swedenabroad.com/csrbeijing/en

瑞典语： www.swedenabroad.com/csrbeijing/sv

CSR中心季度电子报（英语）www.swedenabroad.com/csrbeijing/newsletter

订阅电子报，请发邮件到 [email protected] ，并在标题栏注明“订阅”。

瑞典政府CSR网站（英语）www.government.se/sb/d/574/a/232664

中瑞企业社会责任合作网站（中英双语）www.csr.gov.cn

意见或建议以及获取更多有关CSR中心信息，请联系。

瑞典驻华大使馆CSR中心中国北京市朝阳区三里屯东直门外大街3号

邮编: 100600电话: +86 (0)10 6532 9790传真: +86 (0)10 6532 9792

[email protected]

Embassy of Sweden, Business Sweden and SwedCham China release the latest Business Confidence Survey.

CHAMBER NEWS

Team Sweden is a network of government authorities, agencies and companies that all work to promote Swedish exports abroad. In this section of Dragon News, we present information about Team Sweden’s activities.

Welcome, Erika!n Erika Staffas Lindberg is the new office manager at SwedCham China. Recently, she has been working at the Embassy of Sweden and has been the head of communications at the Swedish Young Professionals.

Erika has Bachelor’s degrees from Lund University in political science and economics as well as in Chinese language and literature. She has a background in marketing and communications and has been working for four years as editor and head of communications at MotKina.se, a community for Swedes with an interest in China and in the Chinese language.

Welcome, sofia!n Sofia Norén is our new Anders Wall Scholarship recipient and she joined our team on 1 September. Sofia, born and raised in Borås, Sweden, has studied economics and social anthropology at Uppsala University and at the School of Business, Economics and Law at the University of Gothenburg.

Her main interest is within the rapid digitisation process underway in the world and the possibilities it entails. In 2015, she founded the consulting firm Handelsforskarna i Borås AB together with associate professor Malin Sundström. The clients consist of companies and organisations that are facing new challenges and opportunities due to changes in customer behaviour as a result of digitisation. Sofia has also worked with, among others Mat.se, Vasakronan, Cervera and Unionen.

n SwedCham Hong Kong is happy to welcome Rebecca Netteryd as the new communications and Young Professionals coordinator at the chamber. Rebecca recently graduated from Stockholm School of Economics with a Bachelor’s degree in retail management and has received the Carl Sifvén Scholarship that enables her to stay one year at SwedCham Hong Kong. Rebecca is looking forward to the opportunity to meet new people, work in an international atmosphere and to face new challenges that will give her the opportunity to develop and grow.

Eric Åhlberg has recently left Hong Kong and moved back to Stockholm to pursue his studies. The Swedish chamber would like to say thank you to Eric for your dedicated work at the chamber and we wish you the best of luck.

New scholars at Uppsala Universityn This year, two new students have been awarded the Swedish Chamber of Commerce in Hong Kong’s scholarship for Master programme studies at Uppsala University 2017-2019. Peili Guo can be seen in the picture together with programme principal Anders Malmberg and the Uppsala alumni and long-time Hong Kong resident Niklas Olsson. Peili is going to study computational science. Missing in the picture is the other scholar, Chi Lam Chan, who is going to study information systems. SwedCham Hong Kong congratulates them and wishes them good luck with their studies.

Welcome, Rebecca! Thank you, Eric!

From left, Niklas Olsson, Peili Guo and Anders Malmberg.

Rebecca Netteryd

Erika Staffas Lindberg

Sofia Norén


NEW MEMBERS

HONG KONG INDIVIDUAL MEMBER >>>

Gustav LindgrenEmail: [email protected] Tel: +852 9669 3179

HONG KONG ORDINARY MEMBERS >>>

BIMobject CorporationSuite 4, 12/F, Cyberport 2Cyperport RoadHong KongTel: +852 3618 5805Web: www.bimobject.com

About usBIMobject is a game changer for the construction industry. Manufacturers use BIMobject to promote and deliver their products directly into BIM processes, enabling their products to be selected and generate a real improvement in sales. The marketing and pre-sales services associated with the cloud are channelled and integrated, through specialised software, into CAD/BIM applications to create a business-to-business communication across the globe.

Chamber representativeSimon Cai, Executive Business Director Asia

We offer personal logistics; simplicity, precision and reliability for our customers, and that means personal attention and service, because business relationships are about people.

www.apclogistics.com

Personal

Blueair Asia Limited7F Grand Millenium Plaza181 Queen´s Road CentralCentral, Hong KongTel: +852 3511 6561Web: www.blueair.com

About usEstablished in 2016, Blueair Asia operates its regional headquarters in Hong Kong. Located in proximity to our 10 markets in East and South-East Asia, we provide instant support to our local markets to reinforce their business growth, as well as strengthen Blueair’s brand image in the region.

Blueair air purifiers are currently distributed in Japan, South Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, Philippines and Australia. With the belief that clean air belongs to everyone, Blueair Asia also acts as a business development unit to explore new market opportunities to bring clean air solutions to other Asian countries.

Chamber representativeJonas Holst, Director

CHINA COMPANY MEMBERS >>>

Yogiboost Franchise ABAdelgatan 9, SE-211 22 MalmöSwedenTel: +46 733 30 35 39Web: www.yogiboost.se

About usWe are a Swedish family business that owns and operates the popular frozen yoghurt chain Yogiboost.

Chamber representativeLudvik Engler Georgsson, CEOEmail: [email protected] Mobile: +46 733 30 35 39

BeckersRoom1808, T2-B Wangjing SOHONo 1 FutongdongdajieChaoyang DistrictBeijing 100102, PR ChinaTel: +86 150 1133 1901Web: https://beckers.se

About usBeckers offers down-to-earth and solution-oriented users an extensive range of reliable solutions and a simple and inspiring journey from idea to end results. Through the painting, Beckers provides users with a sense of creativity and satisfaction with good results.

Chamber representativesLi Ling, Chief EditorEmail: [email protected] Mobile: +86 150 1133 1901Du Yawei, Director Supply ChainEmail: [email protected] Mobile: +86 134 6672 1131

1

1

CHINA ASSOCIATE MEMBER >>>

Jan BengtssonApt 27E, Ambassy Court, Tower 2Huaihai Middle Road, Shanghai 200031Email: [email protected]: +86 187 1780 4406


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THE CHA MBE R AND I

What is your favourite food?

Alexander de FreitasMPS China, Shanghai“I eat a lot of Chinese food and it’s difficult to choose a favourite, but maybe mapo doufu, a real classic. Recently I’ve been enjoying the Yunnan food at Slurp! (at Wulumuqi Road/Wuyuan

Road), every dish I’ve tried there has been really good.”

Filippa Bätjer Young Professionals, Shanghai“I really like Sichuan food and one of my favourite dishes is the cold noodles – it can never go wrong. Apart from Sichuan, Yunnan cuisine is also one of my favourites and I can recommend

Middle 8 in Hong Kong Plaza on Huaihai Road. It’s quite hidden in the shopping mall but definitely worth a visit.”

Living in cities such as Beijing, Shanghai and Hong Kong means that there are endless opportunities to discover restaurants with different types of exciting cuisine.

We asked some of our members what type of food they love, and whether it is Chinese or Swedish. This was our question: What are your favourite Chinese and/or Swedish dishes?

And here are the answers.

sofia Norén SwedCham China, Shanghai“Since I’m relatively new in China I am still exploring the Chinese kitchen. However, I really enjoy dumplings, especially the black truffle dumplings at [the Taiwanese restaurant chain] Din Tai Fung.”

Rebecca Netteryd SwedCham, Hong Kong“My favourite Swedish dish is tacos and, as you might know, the dish has its roots in Mexico. In Sweden, we make our own mild version of it and it has become one of the most appreciated dishes

– both for children and adults. I think that there is no better way to start the weekend than to have a so-called “Taco Friday” where you gather all your friends and enjoy the meal together.

“In China, I love dim sum meals. If I am in charge of ordering, I will probably order dishes that consist my favourite ingredient, truffle, for example, dumplings with truffle – that’s always a good choice.”

Kevin Yeung Scandinavian Airlines System (SAS), Hong Kong“Dim sum is my favourite Chinese dish because it means that we always gather with friends and family. I also like eating ice cream and strawberries in the Swedish summer. I just like it

because it was the first dessert I had when I went to Sweden.”

Jaycee YangSwedCham China, Beijing“I really like Swedish food, especially Swedish meat balls, and stuffed eggs with shrimps that you eat during Swedish festivities.”

Renfeng ZhaoKreab, Beijing“I remember once when I visited the Ice Hotel in Jukkasjärvi. There I ate an ice cream made of moose cheese on a plate made of ice. It was a fantastic experience!”

Ulf OhrlingMannheimer Swartling, Hong Kong“Chinese favourites: Fried pork dumplings; because they are yummy, especially if dipped in soy sauce with plenty of chilli (I don’t really enjoy the usual vinegar).

“As for a Swedish favourite; it is very hard to answer, but super fresh langoustines home-cooked directly when my go-to fisherman has landed them because it is then Swedish summer and you enjoy them in the company of old friends – or potato pancake (raggmunk in Swedish) with fried salted pork and lingonberries because it is a world-class dish and the dish of my home province, Östergötland.”

Casper OldénAntique Scandinavia, Hong Kong“Jīng jiàng ròu sī, or as we like to refer to them, “Chinese tacos”, is one of my favourite Chinese dishes. They combine the familiar feeling of home, “Taco Fridays” is about as Swedish as it gets,

with great Beijing cuisine. It’s sautéed shredded pork in sweet bean sauce. It’s main ingredient is pork tenderloin, stir-fried with sweet soya paste to season the flavour. The dish is served with shredded leek and doupi (dried tofu layer) to wrap.

“Meatloaf (köttfärslimpa) is the real essence of Swedish homely cooking. Typically served with potatoes, gravy, fried onions and lingonberry jam with a side of boiled broccoli. Eating this dish has become somewhat of a tradition whenever I go back home to Sweden. It’s the go-to dish while stopping at Dinners along the E18 when driving from Arlanda Airport to my home town in Karlskoga, Värmland.”


Swedish Chamber of Commerce in Hong Kong

DIRECTORS OF THE BOARDKristian Odebjer, Chairman [Odebjer Fohlin]Karine Hirn, Vice Chairman [East Capital]Patrik Lindvall, Vice Chairman [Dairy Farm-IKEA]Anders Bergkvist, Treasurer [Stora Enso]Karin Brock, [Daniel Wellington]Jimmy Bjennmyr [Handelsbanken]Katarina Ivarsson [Boris Design Studio]Petra Schirren [Ericsson]Per Ågren [APC]

CREATIVE SWEDESPontus Karlsson, Chairman [Happy Rabbit]Filip Bjernebo [South Lane]David Ericsson [VOID Watches] Anders Hellberg [Boris Design Studio]Alexis Holm [Squarestreet]Katarina Ivarsson [Boris Design Studio]Anna Karlsson [Boris Design Studio]Johan Persson [C’monde)Mikael Svenungsson [M2 Retail Solutions]

EDITORIAL COMMITTEEPer Ågren, Chairman [APC]Jan Hökerberg [Bamboo]Eva Karlberg [SwedCham]Kristian Odebjer [Odebjer Fohlin]Ulf Ohrling [Mannheimer Swartling]Johan Persson [C’monde Studios]Peter Thelin [Today Group]

EVENTS COMMITTEEJimmy Bjennmyr, Chairman [Handelsbanken]John Barclay [Primasia Corporate Services]Karin Brock [Daniel Wellington]Cyril Fung [Cyril Fung & Associates]Daniel Hartman [SwedCham]Ove JoraasEva Karlberg [SwedCham]Calle Krokstäde [DORO]Jenny MyrbergRebecca Netteryd [SwedCham] Casper Olden [Antique Scandinavia]Magdalena Ranagården [BlueWater]

FINANCE COMMITTEEAnders Bergkvist, Treasurer [Stora Enso]Eva Karlberg [SwedCham]Anna Mackel [SwedCham]

MARKETING COMMITTEEPatrik Lindvall, Chairman [Dairy Farm-IKEA]Lisa Boldt-Christmas Daniel Hartman [SwedCham]Anders Hellberg [Boris Design Studio]Katarina Ivarsson [Boris Design Studio]Eva Karlberg [SwedCham]Linda Karlsson [Happy Rabbit]Johan Olausson, [Bamboo]Rebecca Netteryd [SwedCham]Johan Persson [C’Monde]Ingrid Reinli [Boris Design Studio & IMIX]Sophie Sophaon [Kreab]

MEMBERSHIP COMMITTEEKarin Brock, Chairman [Daniel Wellington]Anders Bragee [Handelsbanken]Caroline Ergetie [House Hunters]Daniel Hartman [SwedCham] Katarina Ivarsson,[Boris Design]Eva Karlberg [SwedCham]Fredrik Nyberg [MIQ Logistics]Ulf Sundberg [SEB]

SUSTAINABILITY COMMITTEEAlexander Mastrovito, Chairman [Scania]Anders Bergkvist [Stora Enso]Lisa Boldt-Christmas Sherman ChongCheryl Hall [Nilorn]Hanna Hallin [H&M]Daniel Hartman [SwedCham HK]Jens Helmersson [QuizRR]Karine Hirn [East Capital]Stefan Holmqvist [Norman Global Logistics]Erik Moberg [Stadium]Kristian Odebjer [Odebjer Fohlin]Magdalena Ranagården [Blue Water]Jeffrey Siu [Envac]Björn Wahlström [Current Consulting]

YOUNG PROFESSIONALS COMMITTEEDaniel Hartman, ChairmanJosefin CheungRebecca NetterydSofia WigholmJenny Zeng

Swedish Chamber of Commerce in China

DIRECTORS OF THE MAIN BOARDLars-Åke Severin, Chairman [PSU]Joakim Hedhill, Vice Chairman [Handelsbanken]Lucas Jonsson, Vice Chairman [Mannheimer Swartling]Peter Ling-Vannerus, Treasurer [SEB]Curt Bergström [Sino Matters]Anders Henningsson [Mastec]Daniel Karlsson [Asia Perspective]Per Lindén [Scandic Foods Asia]Felicia Lindoff [Beijing Beigen Beigen] Anna Löfstedt [Volvo Cars]Niklas Ruud [Konecranes]Martin Vercouter, General Manager [SwedCham China] Mikael Westerback [Handelsbanken]

BEIJING CHAPTERJoakim Hedhill, Chairman [Handelsbanken]Curt Bergström, Vice Chairman [Sino Matters]Per Hoffman [Ericsson]Sören Lundin [Delaval]Kevin Rogers [Elanders]Claes Svedberg [AB Volvo]ZZ Zhang [Sandvik]Emma Berisha [Young Professionals]David Hallgren [Business Sweden]Maisoun Jabali [Embassy of Sweden]Martin Vercouter, General Manager [SwedCham China]

SHANGHAI CHAPTERLucas Jonsson, Chairman [Mannheimer Swartling]Anna Löfstedt, Vice Chairman [Volvo Cars]Mette Leger [Grow HR]Lisette Lindahl [Consulate General of Sweden]Claes Lindgren [IKEA]Daniel Melin [New Wave]Niina Äikas [SEB]Andrea Staxberg [Business Sweden]Martin Vercouter, General Manager [SwedCham China] Marianne Westerback, Office Manager [SwedCham China]

DIRECTORS AND COMMITTEE MEMBERS


Your Nordic Bank in Greater ChinaHandelsbanken has been operating in Greater China for more than 35 years. Today we are the Nordic bank with the largest presence in the region.

As your banking partner we are here to help your business succeed. When banking with us you will benefi t from local knowledge and experience as well as a high level of fl exibility and personal service.

Our offering includes full-service corporate banking, from all types of fi nancing to a wide range of cash management services.

As an experienced member of the local clearing system, our payment services are second to none.

handelsbanken.com

Anders Bragée Corporate Account Manager, Shui Yim Chin Senior Trade Finance Manager, Johan Andrén General Manager Hong Kong branch, Florence Chan Senior Account Manager, Jimmy Bjennmyr Head of Corporate Banking.

Contact us to fi nd out more about how we can help your business.

Shanghai - Mikael Westerback +86 21 5331 7888, Jimi Flodin +86 21 5331 7821

Hong Kong - Johan Andrén +852 2293 5388, Jimmy Bjennmyr +852 2293 5326

Taipei - Amy Chen +886 2 2563 7458

Beijing - Joakim Hedhill +86 10 6500 4310

Anders Bragée Corporate Account Manager

Shui Yim Chin Senior Trade Finance Manager

Johan Andrén General Manager Hong Kong branch

Florence Chan Senior Account Manager

Jimmy Bjennmyr Head of Corporate Banking

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handelsbanken.com





Taipei - Amy Chen +886 2 2563 7458







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handelsbanken.com





Taipei - Amy Chen +886 2 2563 7458







Untitled-23 1 2017-09-12 09:48:39

today’s desires: luxury brands and going abroad€¦ · literally, from the sewing machine to the...

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