11 Rules for Creating Value in the #SocialEra

BY NILOFER MERCHANT

60-SECOND BOOK BRIEFS

Nilofer Merchant wrote the book 11 Rules for Creating Value in the #SocialEra to tell us that traditional strategy is dead, and what we must do instead. Here are 6 of our favourite rules from the book.

Connectivity & ContributionONE:

The Social Era is about connecting things, people and ideas.

Instead of seeking perfection the first time, we need to be incremental and continuously innovate to deliver the products or services our customers desire.

AdaptabilityTWO:

Merchant suggests we consider organization structures as concentric circles that change and resize as needed.

Hierarchy freeTHREE:

Instead of thinking about capturing and winning, we’ll think about how we can romance and co-create with our customers.

Love, not warFOUR:

Strategy in the Social Era needs to focus on the general direction and rely on feedback loops with customers to iterate and adjust direction. Set a course, adjust as needed, and learn until you get it right.

New strategiesFIVE:

It matters because it helps you create community, speed in the market, and ultimately more relevance for your customers.

Social purposeSIX:

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