TO SELL IS HUMAN

60-SECOND BOOK BRIEFS

BY DAN PINK

Dan Pink wrote the book TO Sell Is Human to let us know that we are all salespeople now, and to tell us what we should do about it.

Even if you never become an entrepreneur or have a side-gig, your job most likely requires you to sell your ideas and work inside your current company. We are all sales people now.

IDEAS!

You’ve heard of Always Be Closing, right? Well these days ABC stands for Attunement, Buoyancy, Clarity.

Attunement is the ability to bring one’s actions and outlook into harmony with other people and the context you’re in.

BUOYANCY is the ability to stay afloat when you invariably experience rejection. Have at least 3 positive thoughts for every 1 negative thought and you’ll sell more.

CLARITY is the ability to identify a problem your prospect is experiencing, and then explaining how your product or service can help.

Next, you’ve heard of the elevator pitch,

obviously. Well, these days you need

to move on from that and master…

the one-word pitch the question pitch the rhyming pitch

the subject-line pitch the Twitter pitch

the Pixar pitch

CREATE YOUR GREATEST WORK

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