todd dickerson performance portfolio

Performance Profile Performance Profile OfOf

Todd DickersonTodd Dickerson

TODD A. DICKERSON

908 Oakwood CoveAltamonte Springs, FL 32714

(407) [email protected]

Dear Sir/Madam:

In advance, thank you for your time and consideration. Competitive and top-performing leader offering 18 years progressive achievement in the advertising and media fields. Results-driven, hands-on professional providing award winning track records of success. Customer-oriented team player recognized for driving volume, boosting morale, ensuring quality customer service, and implementing cohesive, technically savvy processes and best practices. Areas of Excellence:

Strategic Planning Change Management Recruitment Market Penetration Risk Assessment Staff

Management/Retention Employee Evaluations Training & Development Process Improvement Employee Relations Campaign Development

Sales/Marketing Project Management Product Branding Compensation Programs Needs Assessment Internet Research/ Networking Emerging

Market Identification/Analysis Budget Management

Again, thank you for your consideration, and I look forward to learning more about your organization’s needs.

Sincerely,

Todd A. Dickerson

Todd A. Dickerson

Resume – Resume – Page 1Page 1

Resume TODD DICKERSON

908 Oakwood Cove Altamonte Springs, Florida 32714 407.267.6960 [email protected]

SALES/MARKETING EXECUTIVE

Competitive and top-performing leader offering 18 years progressive achievement in the advertising and media fields. Results-driven, hands-on professional providing award winning track records of success. Customer-oriented team player recognized for driving volume, boosting morale, ensuring quality customer service, and implementing cohesive, technically savvy processes and best practices.

Strategic Planning Change Management Recruitment Market Penetration Risk Assessment Staff Management/Retention Employee Evaluations Training & Development Process Improvement Employee

Relations Campaign Development Sales/Marketing Project Management Product Branding Compensation/Incentive Programs Needs Assessment Internet Research/ Networking Emerging Market

Identification/Analysis Budget Management

PROFESSIONAL EXPERIENCE

COX RADIO, INC., Orlando, Florida 2003 - 2008 $600MM media broadcast company- WCFB-FM

General Sales Manager: Championed Orlando market by driving and surpassing revenue, net income, and staffing objectives. Identified local market challenges and developed strategic solutions to exceed goals. Improved communication and escalated accountability through individual and team meetings. Identified and penetrated emerging markets that reflected demographic compatibility to integrate marketing campaigns into a multi-station platform. Direct reports included: 10 Account Managers, 1 National Sales Manager, and 1 Traffic Manager. Managed Revenue Goals resulting in 16.2% average increase yearly (2003,

2004,2005,2006,2007,2008) Drove station ranking from #13 to #5 in 18 months Increased Market Revenue Share from 4.7% to 7.2% Propelled Market Share reflecting 24.3% growth in a down market of 8% Elected and participated in VP/GM Leadership course Recruited top performers who earned leadership positions

RADIO ONE, INC. Richmond, VA 1996 - 2003 $330MM diversified media broadcast company

Director of Business Development and Marketing Specialist (2001-2003): Global sales leader driving revenue goals and cohesive partnerships with diverse industries and corporate clientele for business to business and consumer markets. Direct Reports: 20 Account Executives Created high profile branding campaigns and value added promotions Managed full cycle media and marketing campaign logistics Implemented campaign metrics to manage and measure raw data and gauge results Achieved 13% revenue increases in a flat market Recruited top performers who earned leadership positions Navigated intricate prospecting channels for effective market identification and penetration

General Sales Manager WKJS-FM/WJMO-FM (1999 - 2001): Responsible for revenue strategies, pricing structures, inventory control, profit/loss, budgeting, incentive programs, compensations structures, and market analysis. Direct Reports: 9 Senior Account Executives and 1 Sales Assistant. Created, rolled out, and executed sales training and market tactics. Oversaw two FM radio properties Generated $6MM annually

Todd A. Dickerson

Resume – Resume – Page 2Page 2

Todd A. Dickerson

Resume .

TODD A DICKERSON Page 2 [email protected]

Account Executive (1996 - 1999): National account manager responsible for securing long-term contracts resulting in marked increased market share.

Promoted four radio stations to local and regional prospects. Earned 10-25% revenue gains annually

METRO NETWORKS, INC., Richmond, VA 1994 - 1996 $63MM diversified media broadcast company.

National Director of Marketing: Covered 85 domestic markets, select European markets, and 1600 radio stations to identify, negotiate, and oversee annual advertising contracts. Utilized Scarborough, Nielsen, and Arbitron surveys to create and evaluate market research Negotiated annual contacts for radio and traffic report

THOMPSON NEWSPAPERS, INC., Petersburg, VA 1992 - 1994 $1B publishing and printing company.

Account Executive: Responsible for national advertising clientele, needs analysis, campaign promotion creation, and exceeding revenue goals. Effectively navigated graphic design software to generate clientele campaign materials Exceeded quota by 22% Accountable for generating $5MM revenue

EDUCATION

Bachelor of Science, Communications West Virginia State University

The Center for Sales Strategy

Customer Focused Selling Total Focused Management

The Agency Pro Win-Win Negotiation

Cox Radio, Inc.

Diversity Leadership VP/GM Mentoring Program

Executive Leadership Training

PROFESSIONAL AFFILATIONS

Media Professionals Worldwide Radio and Television Professional Networks

LinkedIn (http://www.linkedin.com/in/tdickerson)

TECHNICAL PROFICIENCIES Microsoft Office Suite, Miximiser, Tapscan, Arbitron, Nielson, Scarborough, Media Audit, HTML, Adobe

PageMaker, Photshop, Muti-Ad Creator

AccomplishmentsAccomplishments

Table of Contents:Table of Contents:

■ ■ CertificationsCertifications

■ ■ RecommendationsRecommendations

■ ■ ReferencesReferences

Todd A. Dickerson

CertificateCertificate

Todd A. Dickerson

Todd A. Dickerson


Todd A. Dickerson

“Todd is a true professional who is a pleasure to work with........he always had my clients best interest at heart and was detailed, honest and effective.”

Carole Cooper, Media Supervisor , Zimmerman Advertising

“Todd Dickerson is a wonderful colleague that believes in leading by example and winning! I worked directly with Todd for many years and his drive, work ethic, leadership, involvement in community, and love of family makes him a perfect fit for your company. Give him a goal and watch him make you money!”

Jay Carneal , National Production Director , Radio One

“Todd sets an outstanding example for those that report directly to him as well as being a strong team player within the company. Focus on the task at hand but with an eye on the future is a skill that Todd posses to the benefit of those that work with him. Todd also builds an outstanding team by showing loyalty to those that report to him while demanding a high degree of exellence from each based on their abilities. Todd has my complete confidence as a leader, teacher and friend.”

Scott Mills , Senior Acct Manager , Cox Radio

RecommendationsRecommendations

“Todd is a great General Sales Manager that was very good at coaching and motivating the team to reach all digital, event and on air goals. He has a great sense of balancing being your boss and being your friend. If he called me up to work for him again, I would be right there!!!”

Eric Lee , Account Manager , Cox Communication

Todd A. Dickerson

Kevin GardnerProgram Director, WCFB-FM

Cox Radio Orlando321-281-2017 (O)321-6639076 (M)

[email protected]

Rob BabinGeneral Sales Manager, WSB-AM

Cox Radio Atlanta404-897-7316 (O)404-849-5064 (M)

[email protected]

Todd Markiewicz General Sales ManagerClear Channel-Charlotte

(407) 491-1719 [email protected]

Eric LeeAccount Manager

WALR-FM404.897.6458 (O)

[email protected]

ReferencesReferences

Todd A. Dickerson

ReferencesReferences

Beth RobertsonRegional Account Manager

Cox Radio321-281-2208

[email protected]

Jennifer WeldonOwner

Fat Free Media, Inc.407-786-8669

[email protected]

Oscar JoynerCEO

Reach Media, Inc972-789-1058

[email protected]

Julia AthertonVice President

Reach Media, Inc.972-789-1058

[email protected]

Todd A. Dickerson

Thank YouThank You

Thank you for your time and consideration. Thank you for your time and consideration.

At your convenience, I would welcome the At your convenience, I would welcome the opportunity to learn more about your needs opportunity to learn more about your needs

and to provide a brief overview of my and to provide a brief overview of my accomplishments.accomplishments.

TODD A. DICKERSONTODD A. DICKERSON908 Oakwood Cove908 Oakwood Cove

Altamonte Springs, FL 32714Altamonte Springs, FL 32714(407) 267-6960(407) 267-6960

[email protected]