toe up socks marketing brochure
DESCRIPTION
Marketing brocure for our upcoming title, Toe-Up 2-at-a-Time Socks, available wherever books are sold in April 2010.Knitwear designer Melissa Morgan-Oakes revolutionized the world of sock-making with 2-at-a-Time Socks. Her ingenious approach showed delighted knitters how to simultaneously create two socks on a single circular needle. With that book, yarn enthusiasts said goodbye forever to “second sock syndrome,” the frustration of completing one beautiful hand-knit sock, only to remember that another must be made. Now, Morgan-Oakes turns the approach on its head — or rather, its toe — with Toe-Up 2-at-a-Time Socks. Knitters adore toe-up socks for both novelty and practicality. Knitters can try on the sock as they work, they never run out of yarn before the foot is complete, and they avoid needing the dreaded “kitchener stitch” to finish off the toe. Many swear that toe-up socks just plain feel more comfortable, too. Morgan-Oakes combines the pleasures of toe-up knitting with the convenience of her 2-at-a-time approach in 15 original designs for men, women, children, and babies. From the delicate and graceful “ballerina” sock to the kaleidoscopic, nubby “peppercorn” pattern, there is a style here for every pair of feet. For each pattern, Morgan-Oakes provides row-by-row instructions, charts for both large and small feet, and captivating, four-color photographs of the finished product. Readers aren’t limited to these patterns, however. Once mastered, the technique can be applied to any sock pattern. With Toe-Up 2-at-a-Time Socks as their guide, knitters will rock the toe-up sock world, two-at-a-time, every time. Hardcover with concealed wire-o: ISBN: 978-1-60342-533-9Melissa Morgan-Oakes is the author of the best-selling 2-at-a-Time Socks. She taught herself to spin and knit, so she brings the perspective of a self-taught knitter to her innovative 2-at-a-time methods. She now teaches and designs patterns for WEBS, America’s Yarn Store. Melissa lives in western Massachusetts.TRANSCRIPT
Includes 15 new Sock Patterns
Socks2-at-a-Time
Melissa Morgan-oakesBest-selling author of 2-at-a Time Socks
Yet Another Revolution in Knitting Two at Once on One Circular Needle!
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Tuscany
Kid Stuff
Soft Waves
On the Town
Both socks are started and completed at the same time, which means
they’re basically identical.
With the toe-up technique, knitters never run out of yarn before the
socks are done.
With 2-at-a-Time Socks, Melissa Morgan-Oakes delighted knitters by revealing her
ingenious technique for creating two socks at the same time on a single circular needle. Never again would Second Sock Syndrome plague weary knit-ters. And — amazingly — every sock has a perfect match, every time. In Toe-Up 2-at-a-Time Socks, Morgan-Oakes makes her unique technique even better by blending the 2-at-a-time method with a toe-up knitting approach . . . another breakthrough in the knitter’s quest to craft the perfect pair of socks.
Why Toe-Up 2-at-a-Time?
An (even) beTTer WAy TO KniT SOcKS
By beginning socks at the toe, you can try them on as you knit
them. This ensures that they fit perfectly!
Author Melissa Morgan-Oakes
My toe-up two-at-a-time technique works for any sock pattern!
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Tuscany
Helix
15 PATTernS... JuST The beginningMorgan-Oakes offers 15 original patterns for scrumptious socks that can be created with the
toe-up, 2-at-a-time approach. Graceful, swirling cables for those who appreciate the feminine; funky “peppercorn” patterns for those seeking fun; sheer, shimmery lightweight options for nights on the town; thick, ribbed socks for a cold winter’s day. There are socks for women, men, children and infants, as well as patterns to accommodate every skill level. For each pattern, Morgan-Oakes provides both row-by-row instructions and stitching charts for different sizes of feet, and inspiring four-color photographs of the finished product.
These patterns are only the beginning. Once a knitter has mastered Toe-Up 2-at-a-Time, the technique can be applied to any of the thousands of existing sock patterns! With this handy reference as a guide, knitters will find that it’s easy to knock anyone’s socks off . . . and to do it toe-up and 2-at-a-time!
Simplicitygraphic Wavelength
Kid Stuff
Soft Waves
Seagrass April ballet
The Keep raindrops
Tuscany
Peppercorn
Twisted baskets
helixOn the Town
Phot
ogra
phy
© Jo
hn G
ruen
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Includes 15 new Sock Patterns
ßStorey Publishing210 MASS MoCA Way | North Adams, MA 01247www.storey.com
To order, please see your sales representative or call (800) 722-7202. Storey books are distributed in Canada by Thomas Allen & Son, LTD, (800) 387-4333
Publicity Contact
Amy Greeman (413) 346-2113 or [email protected]
• Long lead mailing to craft/knitting magazines • Special pitch to knitting blogs and groups on Ravelry • Author appearances at teaching trade shows• National review mailing
Best seller
2-at-a-Time Socks
Say goodbye forever to Second Sock Syndrome! Knitting one sock is fun and rewarding, but finishing the second one can be boring. Now an easy-to-learn new technique enables sock stitchers to work on two socks at one time, finishing both parts of the pair on the same day. Step-by-step photographs illustrate the method of casting on and knitting two socks together on one long circular needle. Best of all, any sock pattern can be adapted to this innovative 2-at-a-time technique, so the fun doesn’t end with the 15 original patterns in this book. Lonely, abandoned single socks are now a thing of the past!
Hardcover with concealed wire-o:
$16.95 US
ISBN 978-1-58017-691-0; No. 67691
Full-color; photographs and
illustrations throughout
144 pages; 7 x 9
Melissa Morgan-Oakes learned to crochet, tat, and
sew at an early age. Melissa later taught herself to
spin and knit, so she brings the perspective of a self-
taught knitter to her innovative methods. She now
teaches and designs patterns for WEBS, America’s
Yarn Store. Melissa lives in western Massachusetts.
By the Same Author
A Great Technique Made Even Better
Full color; photographs and illustrations throughout
176 pages; 7 x 9
Hardcover with concealed wire-o: $16.95 US
ISBN: 978-1-60342-533-9; No. 62533
Toe-Up 2-at-a-Time Socks
Over 100,000 copies in print!
About the Author
Yet Another Revolution in Knitting Two at Once on One Circular Needle!
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