tofi july 27, 2015 naming: robertson

24
8/20/2019 TOFI July 27, 2015 Naming: Robertson http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 1/24 !"#$%& "%( )*+$,*%$%& -./ 0*1%(/2 3%+,414/ 5/%(67"++/#89/:$+  

Upload: founder-institute

Post on 07-Aug-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 1/24

!"#$%& "%( )*+$,*%$%&

-./ 0*1%(/2 3%+,414/

5/%(67"++/#89/:$+

 

Page 2: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 2/24

0$2+4 219/ *; 4.1#8

•  3+ $4 " (*&<

Page 3: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 3/24

Page 4: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 4/24

Page 5: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 5/24

Page 6: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 6/24

.=>?@@8/4"8/"4:A*#@BCDE@CF@4./GBDG5/$2(/+4G"%(G5*2+4G

4/A.G+4"241>G%"#/+@H+9$(/C

Page 7: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 7/24

0$(*

Page 8: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 8/24

I*& %"#/+

•  J/#*2"89/

•  -5* +699"89/+

• 

K"2( A*%+*%"%4•

  )/2+*%"89/

•  !*%G*L/%+$M/ 5./% +.*14/(

Page 9: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 9/24

J/"%$%&

•  N#*,*%"996 2/+*%"%4

 – 

5$4. 816/2 >/2+*%"+ "%( 8/%/O4 (2$M/%

•  01%A,*%"996 "AA/++$89/

 – 

9*&$A"9P >2*%*1%A/"89/P %"M$&"89/

•  Q/&"996 I/;/%+$89/

 –  A*%;1+$*%P $%;2$%&/#/%4

• 

0$%"%A$"996 ">>2/A$"89/

 – 

" &2*5$%& "++/4

Page 10: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 10/24

-"R/ 4./ >"4. *; 9/"+4 2/+$+4"%A/

!"#/+ 4."4;//9 2$&.4

!"#/+ 4."4 2/96*% /S>9"%",*%

!//( A*%4/S4

!//( (/;/%+/

T/4+ A."%&/( *%A."%&/ *; A*%42*9

!"#/+ %//( (*%U4/S>9"%",*%

T/4 8/=/2 5$4.A*%4/S4

V/A*#/ )*>19"2

W"91/( "+ "V2"%( "++/4

Page 11: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 11/24

X*#/ NS"#>9/+

0YZJ

•  I/+$2/BQ/"2%

• 

-.$%RBQ/"2%

• 

"Q$+4/2

•  X*9M/%&*

• 

W/%412/96%S

• 

T21M 

-Z

•  V2$&.4+>"A/

• 

-.2$M/2

• 

3%[1$,M/

•  X41(681AR+

• 

3%A#$%(

• 

V2$9$  :

Page 12: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 12/24

-.$%R 9"M$+.96

•  T**&9/ $+ %*4 " %*%+/%+/ %"#/P $4 $+ " )*24#"%4/"1:

 – 

T*&&9/ $+ " (/M$A/ 4* +// 4.$%&+

 – 

Z&9/ $+ " A*99*\1$"9 4/2# ;*2 9**R$%& "4:

• 

])*24#"%4/"1 5*2(] $+ 1+/( 4* (/+A2$8/ " 9$%&1$+,A 89/%(P %"#/96]" 5*2( ;*2#/( 86 89/%($%& +*1%(+ ;2*# 45* *2 #*2/ ($+,%A4

5*2(+ "%( A*#8$%$%& 4./$2 #/"%$%&+:^

Page 13: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 13/24

V14 %*4 4** 9"M$+.96

•  X6%&2"O$

 – 

Q",%

 – 

X$&%$%&

 – 

X6%4"S

 –  T2">.$4/

• 

X>/99$%&

• 

)2*%1%A$",*%

Page 14: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 14/24

•  _M*$( `%1+1"9 X>/99$%&+

•  N"+6 4* >2*%*1%A/ "%( 2/#/#8/2

• 

-5* +699"89/+ a*2 4.2//b %* .6>./%+ *2 +>/A$"9A."2"A4/2+

•  c9*+/2 4* _ 4."% d

 

)*++$8$9$46 *; 8/A*#$%& " M/28•

  Y/;/2 4* *2 (/+A2$8/ 4./ 81+$%/++

Page 15: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 15/24

I*#"$% 2"%R$%&+ "2/ %*4 4/99$%&

Page 16: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 16/24

`+/ 6*12 e1(&#/%4

VBc

0$(*:A*#

0$(*:A"

VBV

0$(*:8$f

0$(*:A*

VBI

0$(*:%/4

0$(*:$*

Page 17: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 17/24

_+R 6*12+/9;? I*/+ $4 (* $4<

•  Y/9/M"%A/? 4* 4./ A1+4*#/2

•  I$L/2/%,",*%? ;2*# A*#>/,4*2+

• 

-"9/%4? $+ $4 " A*%42$81,%& A2/(/%,"9

Page 18: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 18/24

Y/"996<

!"#$%& &()%*+,-.

Social Data

Communit

Social/MobileApps & Games

Social Networks - Other

Social Search & Browsing

Social CommercePlatforms

Analytics

Social Promotion Platforms

Social Publishing Platforms

Social Marketing Management Twitter Apps

Facebook Gaming

Facebook Apps

Content Curation

URL Shorteners Stream Platforms

Traditional Publishers

Social Business Software

Content Sharing (Reviews/Q&A/Docs)

Image/Video Sharing

BloggingPlatforms

External (Customer) Facing

Social Ad Networks

Social Intelligence SocialScoring

Social TV

Social Referral

MA

R

K

ETE

R

CO

N

S

UME

RSocial Shopping

Social Advertising Platforms

Social Content & Forums

Advocate Platforms

Social Branded Video

Advocate Platforms

Page 19: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 19/24

I*/+ $4 ./9> +"6 $4g

•  h.* "2/ 6*1<

•  h."4 (* 6*1 (*<

• 

h."4 (*/+ $4 #"=/2<

Page 20: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 20/24

-/+,%& !"#/+

•  _+R 4"2&/4 A1+4*#/2+ a*%96b

•  T$M/ 4./# +/M/2"9 /\1"996 2/%(/2/( *>,*%+

• 

Y"%(*#$f/ 4./ >2/+/%4",*% *2(/2•

  _+R ;*2 ;//(8"AR

•  T/4 9$%/"2 2$&.4

 

V1$9( 9"4/2"9 *>>*241%$46

Page 21: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 21/24

T/4+ 8/=/2 5$4. 82"%($%&

Page 22: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 22/24

I* 6*1 +421&&9/ 5$4. $4<

•  )2*%1%A$",*%

•  c*%;1+$*%

• 

X$#$9"2$46•

  c*%[$A4

 

3; 4./ "%+5/2 4* "%6 *; 4./+/ \1/+,*%+ $+ iNX 4./%6*1 ."M/ 4* O%( " %/5 %"#/:

Page 23: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 23/24

I*/+ " %"#/ 2/"996 #"=/2<

 

_%6 %"#/ $+ 8/=/2 4."% %* %"#/: – 

!/5A* $+ %*4 " >9"A/.*9(/2P $4+ "% "(#$++$*% 4."4 6*1 9"AR

A*12"&/ "%( M$+$*%

•  _ 8"( %"#/ A"% 8/ " 2/"9 >2*89/#:

 –  _ 8"( %"#/ $+ %*4 " >9"A/.*9(/2P $4U+ " +$&% 4."4 6*1 ."M/

%*4 A*%+194/( 6*12 A1+4*#/2 *2 A*##1%$46:

•  _ &**( %"#/ (*/+%U4 &1"2"%4// +1AA/++:

 –

 

_ &**( %"#/ "%( " 8"( (/#* 5$99 +,AR:

Page 24: TOFI July 27, 2015 Naming: Robertson

8/20/2019 TOFI July 27, 2015 Naming: Robertson

http://slidepdf.com/reader/full/tofi-july-27-2015-naming-robertson 24/24

-./ 4*>$A+

• 

K*5 (* 6*1 (/M/9*> " &**( %"#/ ;*2 6*12 81+$%/++<

• 

K*5 (* 6*1 >*+$,*% 4./ 81+$%/++ 5$4. " %"#/<

• 

h."4 A."2"A4/2$+,A+ #"R/ " &**( %"#/<

• 

K*5 (* 6*1 4/+4 ($L/2/%4 %"#/ A"%($("4/+<

• 

h."4 $%;2"+421A412/ (* 6*1 %//( 5./% 6*1 >$AR 6*12 %"#/<

• 

_2/ 4./2/ ,>+ 4* O%($%& " &**( (*#"$% %"#/<

• 

h."4 +*A$"9 #/($" >9"j*2#+ +.*19( 6*1 9**R 4* &/4 6*12

%"#/ *%<

• 

K*5 (* 6*1 (/M/9*> " 9*&*<

• 

I*/+ " %"#/ 2/"996 #"=/2<