together, we are franchising · table of contents you meet?* who will 28% c-suite executives 19%...

TOGETHERWE ARE FRANCHISING

TOGETHERWE ARE FRANCHISING

59TH IFA ANNUAL CONVENTION FEBRUARY 24-FEBRUARY 27 2019 MANDALAY BAY LAS VEGAS NV

Table of Contents WHO WILL

YOU MEET

28C-Suite Executives

19Franchise Development and Sales

11Franchise Relations

10Operations

FRANCHISOR ATTENDEE JOB TYPE

FRANCHISOR ATTENDANCE BY SYSTEM SIZE

FRANCHISOR ATTENDANCE BY INDUSTRY

570-100 Units

23251-500+

Units

20101-250

Units

56Service

(includes Lodging)

27Food

17Retail

Introduction3IFA 2019 Sponsors4Schedule-At-A-Glance5First-Time Attending IFArsquos Annual Convention62019 General Sessions ndash Featured Presentations 7Sunday Highlights 10Monday Highlights12Tuesday Highlights212019 Exhibit Hall26General Information27Hotel Room Reservations amp About Las Vegas28

PERSONALIZED AGENDASWant a personalized suggested schedule just for you and your business needs We know that IFArsquos Annual Convention offers a lot of session and events and it is helpful to narrow options down by focus tracks so make sure to check out franchiseorgconvention for a list of schedules that pertain to the many focus tracks available during IFA 2019 ndash found under the dropdown labeled ldquoPersonalized Agendasrdquo On the schedule accompanying the track you will be focusing on you will find all the educational sessions we suggest in addition to all events at Convention that you should attend These pages are just suggestions All educational sessions being offered are displayed in this brochure

Based on 2018 Convention attendee data

ldquoAttending the IFA convention allows me access to the best and brightest minds in franchising The willingness of industry experts to share best practices for the greater good of franchising is too powerful not to be a part ofrdquo-Saunda Kitchen CFE Owner Mr Rooter of Sonoma County CA

ldquoI have attended the IFA Convention at least 24 times and continue to return because itrsquos ldquothe placerdquo to go for the best in franchisingrdquo-Dina Dwyer-Owens CFE Co-Chair Dwyer Group

2 IFA2019

2019 CONVENTION COMMITTEE We extend our sincere thanks to our volunteer members for assisting us in developing a relevant and dynamic convention program that speaks to the needs of our diverse franchise audience

CHAIR Liam Brown President Franchising Owner Services and MxM Select Brands North America Marriott International IFA Chair of the Board

VICE CHAIR David Barr Chairman PMTD Restaurants

Jania Bailey CFE CEO FranNet Franchising LLC

Aaron Boggs President RevLocalRobert Branca Jr President Dunkinrsquo

Donuts of Worcester MAChris Dull CFE President amp CEO

Global Franchise Group LLCTom Epstein CFE CEO Franchise

Payments NetworkLane Fisher CFE Partner FisherZucker

LLCLorne Fisher CFE CEO amp Managing

Partner Fish ConsultingRobin Gagnon Chief Marketing Officer

We Sell RestaurantsPamela Gore CFE Senior

Manager Franchisee Recruitment DunkinrsquoBrands Inc

Harvey Homsey CFE VP Franchise Systems Express Services Inc

Joyce Mazero Partner PolsinelliLynette McKee CFE CEO amp Managing

Partner McKeeCo Services LLCBarry Miller President Sylvan LC of

Girard OHDan Monaghan CFE Managing Partner

Clear Summit GroupJames Mowery CFE President Fetch

Pet Care IncLarry Oberly CFE President amp CEO

SpeedPro ImagingMarla Rosner CFE Senior Learning

and Development Consultant MSA Worldwide

Azim Saju General Counsel amp Vice President HDG Hotels

Jeffrey Tews Multi-Unit Franchisee BrightStar Care of Madison WI

John Teza CFE Director NRD CapitalTony Valle CFE Founder amp CEO ELM

Performance GroupLes Wharton Chief Legal Officer

Coverall North AmericaSteve White President amp COO

PuroClean IncJordan Wilson SVP Franchise and

Multi-Local Brands Scorpion

Dear Colleagues

I would like to personally invite you to join thousands of your peers in the franchise community at IFArsquos

59th Annual Convention in Las Vegas NV Mark your calendars now for February 24-27 2019 Itrsquos going to be

our biggest year yet

Attending this event is your opportunity to expand your network and meet key contacts to help grow your business Members of your franchise family mdash consisting of those who have been in the community for years to those who are just starting out mdash are waiting for you to join them for an unforgettable time at franchisingrsquos premier event Together we are community and together we are family We have an exciting keynote speaker lined up who will not only entertain you but will motivate you to be the best business owner or franchise professional you can be Gary Vaynerchuk will take the stage at our opening general session on Monday February 25 Gary is the Chairman of VaynerX and CEO and co-founder of VaynerMedia and is sure to amp up the event with his positive energy and passion for evoking inspiration Our popular Emerging Franchisor Bootcamp will take place before the Convention starts up this year on Sunday February 24 Does your brand have 100 units or less Be sure to sign up for this Bootcamp for the chance to see how franchise companies grow through the emerging phase and meet with executives who will share tips on how to avoid the typical mistakes in getting to critical mass Space is limited to 500 franchisors so register early to secure your spot Together we are driving growth

The IFA Convention offers so much to franchise professionals in all industries No matter your unit size or experience there is something for you to take back to your business and implement positive changes Scroll through the program details in this brochure and yoursquoll find plenty of educational sessions and networking events catered to your needs Together we are proud entrepreneurs

I look forward to seeing you at IFA 2019 in February as we chart the future of the industry as one because together we are franchising

Sincerely

Liam BrownPresident North America Select amp Extended Stay Lodging amp Owner Franchise Services Marriott InternationalIFA Chairman of the Board

Based on 2018 Convention attendee data IFA2019 3

THANK YOU TO OUR SPONSORS (at press time)

4 IFA2019

SCHEDULE-AT-A-GLANCESATURDAY FEBRUARY 23 2019630 am-600 pm IFA Office 730 am-1000 am ICFE Registration Desk900 am-100 pm ICFE Half-Day Session (by invitation only)900 am-500 pm Concurrent ICFE Special Sessions1100 am-400 pm Franchising Gives Back1200 pm-200 pm Finance Committee 1200 pm-200 pm Franchisor Forum230 pm-430 pm IFA Executive Committee 515 pm-615 pm IFA New Board Membersrsquo Orientation (by invitation only) 630 pm IFA New Board Membersrsquo Orientation Dinner (by invitation only)

SUNDAY FEBRUARY 24 2019600 am-600 pm IFA Office 700 am-730 pm Registration730 am-900 am Diversity Institute Advisory Board800 am-500 pm International Lounge800 am-500 pm Franchisee Hospitality Lounge (open to all franchisees)800 am-900 am Past Chairmenrsquos Council830 am-1030 am Womenrsquos Franchise Committee 830 am-430 pm NextGen Orientation amp Accelerator Session (for winners amp advisors)900 am-100 pm IFA Board of Directorsrsquo Meeting900 am-500 pm Concurrent ICFE Special Sessions1000 am-1200 pm VetFran Committee1000 am-430 pm IFA Foundation Scholarship Winners Meeting 1130 am-545 pm Annual Leadership Conference130 pm-230 pm Supplier Forum Executive Committee 130 pm-515 pm Emerging Franchisor Bootcamp (open to the first 500 ppl with 100 units or less)300 pm-400 pm Supplier Forum Orientation300 pm-500 pm Marketing amp Innovation Committee 430 pm-530 pm New Member amp First-Time Attendee Workshop500 pm-600 pm NextGen Reception (by invitation only)530 pm-630 pm New Member amp First-Time Attendee Reception530 pm-630 pm Franchisee Open House Reception (open to all franchisees)630 pm-800 pm The Buzz (opening reception) MONDAY FEBRUARY 25 2019600 am-600 pm IFA Office 700 am-700 pm Registration700 am-815 am Prayer Breakfast700 am-830 am SF Advisory Board amp Membership Meeting800 am-500 pm International Lounge800 am-500 pm Franchisee Hospitality Lounge (open to all franchisees)830 am-1030 am SUMMIT PROGRAMS

bull Elements of Successful Franchising bull Financial Summit bull Franchise DevelopmentSales Summit bull Franchise Relations Summit bull International Summit-Track One bull International Summit-Track Two bull Labor Issues Summit bull Marketing amp Innovation Summit bull Operations Summit

845 am-1145 am NextGen Global CompetitionmdashRound One915 am-1030 am SPECIALTY SEMINARS

bull Diversity on the Rise bull Integrating Veterans and their Skills into Your Corporate Culture

1040 am-1200 pm MINI SUPER SESSIONS bull Get Better 15 Proven Practices to Build Effective Relationships at Work bull How to Create a Customer Service Experience that Disrupts Competition and Creates Fierce Loyalty

bull How to Talk About Your Business so People Care1045 am-1230 pm Membership Committee 1115 am-1245 pm Lunch Buffet Available 1200 pm-1245 pm FranPAC VIP Event (by invitation only)100 pm-300 pm Opening General Session (Doors open at 1230 pm)315 pm-430 pm LEARNING LABS

bull Balancing Heritage amp Innovation What Got You Here Wonrsquot Get You There bull Building the Team for Success What It Means to Have the Best Team Members in the Best Seats on the Bus

bull Engaging and Retaining Your Employees Through Video and Live Events bull Finding Balance Amidst Chaos Learn How to Leverage the Best Tactics Platforms and Channels to Satisfy Location-Specific Marketing Needs without Losing Focus on Your Franchisersquos Target Audience

bull Finding Needles in a Haystack Using Data amp Content to Target the Right Franchise Candidate

bull Five Ways to Make Your Franchise Field Audits More Effective bull Generational Shifts Disrupting the Franchise Model bull How Marketing Drives Unit Economics and How Operations Drives Brand Consistency

bull International Roundtables bull Love lsquoEm or Lose lsquoEm bull Managing Franchise Relations Through System Change Moving from Conflict to Collaboration

bull Obstacles for the Franchisor-They Are Not Unique to Your Brand bull Outsourcing Challenges amp Best Practices bull Your Practice Becomes Your Policy - Creating Company Culture Through Employee Handbooks

430 pm-730 pm Chairmanrsquos Reception with Exhibitors445 pm-545 pm CFE Celebration w Graduates445 pm-615 pm Legal Legislative Committee600 pm-800 pm International Committee Meeting630 pm-730 pm IFA Foundation Reception (by invitation only)800 pm-930 pm International Reception

TUESDAY FEBRUARY 26 2019600 am-600 pm IFA Office 700 am-600 pm Registration800 am-1000 am Super Session w Continental Breakfast (breakfast available from 730 am-900 am)800 am-500 pm International Lounge800 am-500 pm Franchisee Hospitality Lounge (open to all franchisees)1015 am-1130 am LEARNING LABS

bull Aligning Your Budget to Meet Your Short and Long-term Strategy and Goals bull Community Involvement Marketing Strategies Putting Cause Marketing to Work for Your Business

bull C-Suite Think Tank and Forum Exchange bull Get Everyone on the Same Page Using a One-Page Strategic Plan to Align Your Team

bull How Franchisors Can Lead Franchisees in Successful Growth amp Operating a Fully-Managed Business

bull How and Why Multi-Unit Franchisees Choose Additional Brands bull Leveraging Technology to Drive System Performance bull Online Search Is Your Franchise Future Ready and Poised for New Search Methods or Will You be Left Behind and Lost Online

bull Raising Capitol for Franchisors ndash Beyond X bull Raising the Bar How to Drive Franchisee Performance Thru Highly Effective Franchise Consultant Visits and Peer-to-Peer Support

bull Suppliers-Achieving and Maintaining Success in the Franchising Space Itrsquos Not Just Another Vertical

bull Top 10 Mistakes in International Expansion bull Total Labor Cost Times Have Changed bull Want to Sell More Franchises Tell a More Compelling Story

1145 am-115 pm IFA Foundation Board of Trustees 1145 am-245 pm Networking Lunch with Exhibitors (lunch available from 1145 am-115 pm)1230 pm-230 pm Franchisee Forum (open to all franchisees)115 pm-215 pm International Attendees Networking Event115 pm-245 pm ICFE Board Meeting 300 pm-445 pm Business Solution Roundtables500 pm-700 pm Reception with Exhibitors800 pm-1130 pm The Bash (closing party)

WEDNESDAY FEBRUARY 27 2019600 am-300 pm IFA Office 730 am-1200 pm Registration800 am-945 am Business Solution Roundtables with Continental Breakfast (breakfast available from 730 am-900 am)800 am-945 am Franchise Relations Committee 800 am-945 am Franchising in the Social Sector Task Force 1015 am-1215 pm Closing General Session 1215 pm Convention Officially Adjourns

separate registration andor fee applies IFA2019 5

First time attending IFArsquos Annual Convention Join over 4000 franchise executives at IFArsquos Annual Convention and let us help you make the most of your time in Las Vegas

bull What are the must-attend events bull How do I know what sessions are best to attend for my

business needs bull Where is the best place to meet and network with other

attendees

We have those answers for you here Just follow the three steps below and yoursquoll be sure to leave knowing you took advantage of all that this Convention has to offer

1 Study the entire Convention program schedule on our website or in this brochure as well as the suggested schedules by focus track on our Convention web page

2 Download our Convention mobile app

3 When you arrive in Las Vegas make sure you stop by our registration desk to pick up your badge and final show guide Depending on when you check-in you would head to your first event There are many networking and educational opportunities at Convention Check out the roadmap below for which events we recommend you attend to help you with planning and let the fun begin

WEDNESDAY FEB 27

Business Solution Roundtables (See pg 25 for more info)

DClosing General Session(See pg 8 for more info)

ldquoLooks like I should plan to attend everythingrdquo

Close to it There is so much to see and do so many people to network with so many connections to be made ndash bring lots of business cards - and so many things to learn It really is about finding the right events and sessions for your business needs IFA staff are always available before the convention as well as on-site for any questions you may have We know yoursquoll find IFArsquos Annual Convention to be an event you will want to attend each year

1

23

First-Time Attendee Roadmap

SUNDAY FEB 24

Registration D

Annual Leadership Conference

(See pg 11 for more info) D

Are You an Emerging Brand Attend our Emerging Franchisor Bootcamp


New Member amp First-Time Attendee Workshop


New Member amp First-Time Attendee Reception

DThe Buzz

(See pg 11 for more info)

MONDAY FEB 25

Summit andor Specialty Seminar (See pgs 12-15 for

more info) D

Mini Super Session (See pg 16 for more info)

DOpening General Session


Learning Lab(See pgs 17-20 for

more info) D

Chairmanrsquos Reception with Exhibitors

TUESDAY FEB 26

Super Session with Continental Breakfast

(See pg 8 for more info)D

Learning Lab (See pgs 21-24 for

more info)D

Networking Lunch with ExhibitorsD

Business Solution Roundtables


Reception with ExhibitorsD

The Bash (See pg 25 for more info)

6 IFA2019

Learn business strategies from social media guru and thought leader Gary Vaynerchuk

MONDAY FEB 25 ndash 100 pm-300 pmKeynote Presentation

Keynote Speaker GARY VAYNERCHUK

Just what will GaryVee say This is the event that everyone will be talking abouthellipand anyone in the business space (we mean you) simply cannot pass up the opportunity to hear from our opening keynote speaker Prepare to be blown away by GaryVeersquos energy insights and powerful strategies for growing your brand in a whole new way

Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX a modern day communications parent company as well as the CEO and Co-Founder of VaynerMedia a full-service digital agency servicing Fortune 500 clients across the companyrsquos four locations

Gary rose to prominence in the late 90rsquos after establishing one of the first ecommerce wine sites WineLibrary helping his father grow the family business from $4 million to $60 million

In February of 2006 Gary launched Wine Library TV a daily video blog about wine While developing the audience for Wine Library TV Gary eschewed the traditional media tools he had relied on when building the retail store turning instead to the social web Gary joined the online conversation by becoming an active member of blogs and forums and then proceeded to utilize web 20 tools such as Facebook and Twitter to connect with consumers online The business world took note of Garyrsquos approach and before long he was being invited to speak at conferences and corporations around the world

Gary launched a second blog garyvaynerchukcom where he dispenses business advice and comments on emerging technologies and cultural trends As his following grew online Gary became one of the first to reach Facebookrsquos friend limit and has accumulated more than 17 million followers on Twitter Garyrsquos first business book entitled Crush It Why Now is the Time to Cash in on your Passion was released in the Fall of 2009 and debuted as a New York Times and Wall Street Journal bestseller Since then he has released 4 other New York Times bestsellers including his most recent Crushing It How Great Entrepreneurs Build Business and Influence-and How You Can Toordquo

Gary often makes TV appearances as a social media expert and business consultant on programs including CNN Your $$$$ Fox Businessrsquos Your Money Your Questions and The Big Idea with Donny Deutsch Gary also has launched an extremely popular podcast called The GaryVee Audio Experience which is a top 100 iTunes podcast featuring guest interviews keynote discussions on marketing and business and more Gary is currently the subject of DailyVee an online documentary series highlighting what itrsquos like to be a CEO and public figure in todayrsquos digital world He is also the host of AskGaryVee a business and advice QampA show online

Throughout his journey Gary became a prolific angel investor and venture capitalist investing in companies like Facebook Twitter Tumblr Uber Venmo and Birchbox He eventually co-founded VaynerRSE a $25M angel fund He was named to both Fortune and ldquoCrainrsquos 40 under 40rdquo lists in consecutive years and has been profiled in the New York Times Fortune and Inc

If it seems like wersquore gushing over Garyrsquos knowledge and unique expertisehellipitrsquos because we are Join us as Gary provides an examination of how to be a successful entrepreneur in todayrsquos changing landscape His candid examination will challenge your thinking and provide you with insights and inspiration to overcome obstacles and move your business forward

State Of The AssociationIn addition our Chairman of the Board Liam Brown and President amp CEO Robert Cresanti will address the audience with ldquostate of the associationrdquo updates so you know exactly what is happening within the industry and what IFA is doing to help strengthen and protect your business

2019 General Sessions Featured PresentationsOur general session programming will feature high-quality cutting-edge content to propel franchising forward and further unify our great community

IFA2019 7

TUESDAY FEB 26 ndash 800 am-1000 am

Are you prepared for the emerging trends that are disrupting and transforming the way we do business

Building on our success from last yearrsquos inaugural ldquoBig Ideasrdquo general session segment and taking it up a notch (along with a touch of ldquocoolrdquo) we invite you to join us Tuesday morning to take part in another exciting rapid-fire format that will not only entertain and keep your interest but will deliver high-value cutting-edge content This yearrsquos transformational stories in franchising called ldquoFranchise10xrdquo will bring you face to face with the fact that our world is changing at an incredibly rapid pace and we have no choice but to change with it and disrupt the way we normally look at operating our businesses We invite you to once again imagine the world-renowned TED Lecture Series featuring presentations that are no more than 15-minutes each We will feature several high-level presentations where thought leaders will take the stage and share what they know about the latest innovations and technological trends that are taking root in franchising the scope of which is groundbreaking and simply cannot be ignored How is artificial intelligence augmented reality enhanced mobile apps gamification or robotics impacting franchising across the globe What in the world is Blockchain This is information worth spreadinghellip so much so we are passionate about discussing it on the premier stage in franchising Not convinced Well you should be because these new innovations and technology-related trends are out there and they are coming to a franchise brand near you If yoursquore not a part of the conversation you and your business will get left behind Open your mind and your business to new innovations and letrsquos work together to strengthen the future of franchising

WEDNESDAY FEB 27 ndash 1015 am-1215 am

Creating a Culture of Courage

Keynote Speaker PATRICK SWEENEY Fear Guru Motivational Speaker and Author What holds most people back from their full potential isnrsquot lack of skill or lack of will itrsquos fear

The human brain is designed primarily for survival That architecture interferes with our happiness success and fulfillment in all walks of life In fact conferences like the IFA Convention present a great opportunity to learn new and exciting strategies ones that could dramatically change businesses and lives yet only a fraction of attendees implement those ideas What is holding them back Many leaders fear failure or are afraid of changing the status quo and rocking the boat Stagnant leaders live in a fearful culture where employees do things because ldquothatrsquos the way itrsquos always been donerdquo or because they fear losing their jobs In this riveting presentation Patrick will explain why we get stuck in a prison of less-than-peak performance Then he will give you tangible neuroscience techniques to take home and increase your success power and happiness

Imagine finishing second in the US Olympic trials in rowing when you could have been a gold medalist or raising almost $30 million and creating the first cloud computing company only to have your venture capitalist make all the money when it was sold and worst of all needing six cocktails just to get on a plane for a business trip or not going at all Fear locked Patrick Sweeney in a prison of constant suffering until he met with the ultimate terror ndash the diagnosis of a rare form of leukemia and a slim chance of survival After beating the disease thanks to talented doctors cutting- edge mental techniques learned at the Olympic training center and the grace of God his whole life changed He took flying lessons started a new company sold it for millions and then started another Hersquos now living the life of his dreams setting world records adventuring across the globe mentoring top CEOs and inspiring audiences worldwide

Patrickrsquos mission is to teach millions of people the superpower of courage For his upcoming book Fear as Fuel he interviewed more than 30 neuroscientists and psychologists for the newest investigations on how the brain functions and the secrets of overcoming our fear-based survival instincts Patrick translates a vast continuum of scientific research into practical tactics on how to live to your fullest potential both personally and professionally create super-successful businesses fulfilling relationships and raise courageous happy children Using fear as fuel yoursquoll begin to confidently make the best decisions of your life and unleash a new level of power8 IFA2019

And what would the IFA Convention be without the NextGen Global Competition Our celebration of young entrepreneurs is back by popular demand From more than a thousand applications the top crop of young entrepreneurs will be selected to compete in the NextGen Global Competition during the IFA Annual Convention Top three finalists will pitch their concepts on our main stage for cash prizes and potential investments from judges and attendees in the final round of the Global Competition

This yearrsquos NextGen winners will participate in an accelerator and networking program withindustry leaders and CEOs throughout the four days of the Annual Convention By providing individuals from around the world with networking opportunities constructive feedback and a closer look into key components of the franchise process NextGen is helping entrepreneurial dreams come true

WEDNESDAY GENERAL SESSION (Continued)

ldquoIFA Conventions are my annual go-to resource for the most relevant and current information and products that affect my restaurant business I value the options for educational sessions on profit management marketing and legislative issues that directly affect my franchise business I leave each year with new contacts useable tools and a fresh perspective about the opportunities that franchising providesrdquo-Tamra Kennedy Franchisee Owner--Taco Johnrsquos Twin City TJrsquos Inc

ldquoThere are many franchise industry events but none of them deliver the content and ROI that the annual IFA Convention provides This is a must-attend event for every franchise executive ndash whether you are a franchisor franchisee or supplier Irsquove been attending for over 15 years straight and now I bring my entire team to share in the learningrdquo-Eric Stites CFE CEO Franchise Business Review

IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION

130 pm-515 pm ndash Emerging Franchisor Bootcamp (This event is open to the first 500 franchisors who sign up with 100 units or less)

Our highly anticipated 2019 Emerging Franchisor Bootcamp will feature the best of the 2017 amp 2018 bootcamps with an important TWIST The 2019 half-day bootcamp will be held before the IFA convention and is designed to provide practical value and networking that will kick start your learning Participants will once again learn from the best in franchising and the centerpiece will be peer and Mentor input to solve business issues emerging franchisors bring to the table

The bootcamp will be led by franchise and IFA leaders Ron Feldman CFE CDO of ApplePie Capital and Tony Valle CFE Founder amp CEO of ELM Performance Group Ron amp Tony will be delivering the program in partnership with top franchise leaders who will act as mentors amp facilitators to emerging franchisor groups during the problem-solving exercises

Here is what you can expect 1 Application amp Action The 2019 Bootcamp will primarily be a working session that will maximize

time spent on problem-solving real issues Each emerging franchisor will receive Mentor and peer input to a key business problem This input will also help participants more effectively choose convention sessions and events that will further help them solve important issues

2 Emerging Franchisor Context You will hear the latest emerging brand data and benchmark for emerging franchisors to achieve Recurring Revenue Self Sufficiencytrade which will focus on healthy growth through different stages Topics will include infrastructure brokers financing and item 19 transparency

3 Networking The event will include a whorsquos who in franchising and this access will last long after the 2019 IFA Convention This is an opportunity to connect with road-tested leaders who have been in your shoes and can help you navigate business issues and resources available to you

This bootcamp is complimentary to the first 500 fully-registered Convention franchisors with 100 units or less to sign up and attendees will receive 100 CFE Education credits

Problem-Solving Mentors Include (at this time)bull Jania Bailey CFE CEO FranNet Franchising LLCbull David Barr Chairman PMTD Restaurantsbull Candace Couture CFE Director Franchise Sales

Planet Fitnessbull Chris Drazba SVP IHG Lodging Development

InterContinental Hotels Group bull Jeff Dudan CEO AdvantaClean Systems Incbull Shane Evans CFE President amp Co-Founder

Massage Heightsbull Rob Goggins President Great Clips Incbull Steve Greenbaum CFE CEO ComForCare

Home Carebull Peter Holt CFE CEO The Joint Corpbull Mike Isakson CFE Owner Merry Maids of

Edgemont AR

bull Mark Jameson CFE EVP Franchise Support and Development FASTSIGNS International

bull David Lewis VP Franchising Express Services Incbull Mark Liston CFE President Glass Doctorbull Alan Majerko VP Corporate Development

Winmark Corporationbull Dan Monaghan CFE Managing Partner Clear

Summit Groupbull Catherine Monson CFE CEO FASTSIGNS

Internationalbull Barbara Moran-Goodrich CFE CEO amp Co-

Founder Moran Family of Brandsbull Steve Murphy President Franchising Winmark

Corporationbull Todd Recknagel CFE Chairman National Envy

Development LLCbull Philip Schram CFE CDO Buffalo Wings amp Ringsbull Jeff Sturgis CDO Fazolirsquos Franchising

Systems LLCbull Shelly Sun CFE CEO amp Founder BrightStar

Franchising LLCbull Dena Tripp Co-Founder Nothing Bundt

Franchising Incbull Tom Wood President amp CEO Floor Coverings

International10 IFA2019

430 pm-530 pm ndash New Member amp First Time Attendee WorkshopNew IFA members and first-time convention attendees are invited to get acquainted with their franchise community colleagues meet their Ambassador and other IFA Leaders and find out how to make the most of their IFA membership and Convention experience This workshop will be immediately followed by the New Member amp First-Time Attendee Reception from 530 pm-630 pm Both events are free and only open to new IFA members andor first-time Annual Convention attendees

630 pm-800 pm ndash The Buzz Join us for good food drinks and live music to help us kick off the start of convention with a bang Donrsquot miss the first opportunity to network with your peers at The Buzz

1130 am-545 pm ndash Annual Leadership Conference

Creating amp Leading a Culture that Drives Results Balancing Warm and Fuzzy with Manage and MeasureBusiness culture exists in every company whether itrsquos managed effectively by the leadership team or is the result of neglect Culture is widely recognized and talked about as a critical business issue that has a direct impact on productivity and profit but unlike financial performance which is analyzed and reviewed regularly culture is rarely measured All that is about to change Join 300 franchise leaders for a deep dive into how to create and maintain a leader-driven culture that aligns team behavior with company values and more importantly how to measure and adjust to drive engagement performance compliance and consistency

ldquoI attended my first IFA Convention in 1984 and have attended almost every one since If you are involved in franchising in any way the IFA Annual convention is a MUST event for yourdquo-David McKinnon CFE Senior Advisor to the Board Dwyer Group

SUNDAY HIGHLIGHTS (Continued)

IFA2019 11

MONDAY HIGHLIGHTS

700 am-815 am ndash Prayer Breakfast

A Founderrsquos Journey of Faith and FranchisingA non-denominational event the Prayer Breakfast is a great way to start the day with music reflection inspirational speakers and food for both body and mind Jump start the day of concurrent educational sessions networking engagements and high-powered business meetings with a bit of reflection The Prayer Breakfast is offered on a complimentary basis to the first 400 fully-registered convention attendees on a first-come first-served basis (advance registration is requested)

Thank you to the following sponsors

830 am-1030 am ndash Summits

Elements of Successful Franchising

(This summit is relevant to all system sizes)

This highly interactive session will focus on the top trends in franchising and the impact they have on successful franchise systems We will review the major legal financial and business stories that shaped franchising in 2018 and look to what we think we will see in 2019 Areas of discussion will include

bull Regulatory update the latest on joint employervicarious liability antitrust challenges and other new legal issues impacting franchisees franchisors and the franchise relationship

bull Which industries and which brands are growing and whybull Best practices to making franchising a win-win for franchisor and franchiseebull Continuing challenges facing franchisors and franchisees

Financial Summit

Managing your franchiseersquos financing needs during a changing credit cycle Credit is tightening interest rates are rising First-time franchisees will open with a larger debt burden and higher fixed costs Experienced multi-unit franchisees may need more equity in each project as the credit cycle tightens What should we as franchisors adjust for

Common questions bull What do banks do when cycles change What does that mean to my brandbull How does this affect both first time and existing franchisees in their growth plansbull What can you do as a franchisor to control riskbull How much debt can a project supportbull What are the right loan products to have available to my franchisees

Part 1 Emerging Brands (This part is most relevant to systems with 0 ndash 100 units)

This part will provide an exercise on a first-time franchisee comparison of who is a better candidate

Part 2 Growth amp Mature Brands (This part is most relevant to systems with 101+ units)

This part will provide an exercise on approving franchisee entities for additional development and interpreting their financials

James H Amos JrAziz HashimTodd HopkinsMike amp Jinny IsaksonGail amp Earl JohnsonBrian MattinglyDavid McKinnonJim Olson

Dina Dwyer-Owen amp Mike OwensTodd Recknagel amp Kristi MaillouxJerod SesslerOmar SimmonsJoann amp Julius ShawKen amp Vickie WalkerGraham Weihmiller

12 IFA2019

Franchise DevelopmentSales Summit

Panel 1 Fresh New Cost-Effective Methods to Catch Connect with and Close Franchisees (This panel is most relevant to systems with 0 ndash 100 units)

For an emerging brand just starting out with minimal capital generating franchise leads requires smart cost effective processes Coming from diverse industries ranging from food and fitness to B2B and education brands this dynamic group of franchisors and third-party experts will share real-life examples of how they landed their initial franchisees and how they earned franchise candidates using smart processes including Paid Earned Shared and Owned media Panelists will also discuss how to best leverage social media platforms such as Facebook LinkedIn and Instagram and the increasing role of personal brand-building for franchise lead generation in which founders and other company executives share thought leadership over social media and other vehicles to attract like-minded candidates into their systems

Panel 2 Advancing Quality Candidates Through the Franchise Sales Funnel to Fill Growth Gaps(This panel is most relevant to systems with 101+ units)

After reaching a certain point many franchise systems find themselves in a rut unable to attract new candidates or advance existing candidates to the point of sale In this session expert panelists will explore how to break through growth plateaus and effective ways to target specific geographic areas where you are lacking a presence The panel will also address best practices for vetting quality candidates that align with your brandcore values how to overcome candidate pain points and how to adjust your approach to effectively communicate with different types and demographics of candidates

Franchise Relations Summit (This summit is relevant to all system sizes)

Developed by the Franchise Relations Committee the Franchisee Forum and the Franchisor Forum

Making a Meaningful Difference to the Brand and the Bottom LinehellipTOGETHER

When a brandrsquos promise is understood by all brand stakeholders and executed with excellence and passion everyone succeeds The challenge is to ensure that all stakeholders communicate and deliver on that promise in a collaborative fashion every single day with an understanding that the brand promise is much more than what the end consumer receives from an individual franchise location The brand promise must be mutually beneficial for all brand stakeholders including franchisors and their entire support team franchisees and their staff members and end customers Leaders in the best franchise systems collaboratively lead with a focus on the brand promise strong franchisee-franchisor brand alignment and a communication plan that is as much about listening as it is talking all of which will drive strong and sustainable unit level profitability (and the path to get there)

International Summit ndash Track One (This summit is relevant to all system sizes but in particular those new to international franchising)

Developed by the International Committee

Panel 1 International 101 Market Selection amp Development Models Experienced practitioners will share practical and experience-based ways to choose the international markets and development models that will yield the highest ROI for your franchise

Panel 2 The Help You Need and Where to Find ItThis panel will identify and outline the types of assistance available to franchisors including through IFA US government programs franchise suppliers national franchise associations and more Topics will include market research candidate identification and due diligence accounting legal customs banking supply chain franchise consulting and brokerage

MONDAY HIGHLIGHTS (Continued)

IFA2019 13

International Summit ndash Track Two (This summit is relevant to companies already engaged in international franchising with 101+ units)


Setting International Fees - WorkshopIn this interactive workshop participants will walk through the many factors involved in setting international fees Attendees will tackle the overseas expansion plans of two fictional brands to learn best practices uncover common mistakes avoid costly pitfalls and determine whatrsquos best for their companies

Labor Issues Summit (This summit is relevant to all system sizes)

Opportunities amp Challenges Facing Franchising The new Congress and new state legislatures are pushing a host of employment-related policies that will impact franchising and you need to know how these policies are likely to affect how you do business Join Mike Layman and Jeff Hanscom of the IFA Government Relations team and a host of expert speakers at the Labor Issues Summit to understand when and where labor-related legislation is poised to become law and how you can manage relevant risk for your organization

Marketing amp Innovation Summit (This summit is relevant to all system sizes)

Developed by the Marketing amp Innovation Committee

This summit will address the latest trends in marketing and the tools that franchise companies need in todayrsquos ever-changing marketing landscape You will learn from leading experts and your peers about what is working in franchise marketing campaigns and what isnrsquot Case studies from some of franchisingrsquos leading companies will be presented followed by over 40 solution roundtables where you can learn more tools-of-the-trade in an intimate setting If you are a marketing or technology professional you wonrsquot want to miss this popular summit

Operations Summit

Panel 1 Propelling New Units to Breakeven Best Practices in Franchisee Onboarding and Training (This panel is relevant to all system sizes)

Effective onboarding and training of new franchisees contributes to their early performance and how quickly they get to breakeven Yet onboarding and training that gets results requires more than addressing obvious topics Creating the right training program involves many decisions including what training methods to use eg distance learning classroom or hands-on practice how much time to devote to each topic and when to deliver each training module Learn from a panel of experienced training leaders from emerging through mature franchisors about what works and what doesnrsquot to support franchisee ramp up

Panel 2 FOCUS Defining Your Role as a Modern Franchisor (This panel is most relevant to systems with 0 ndash 100 units)

Building a successful system is complex and itrsquos easy to get drawn from your core focus as a franchisor What will move you and the franchisees forward getting the greatest ROI while protecting you and the system Hear from experts who have been franchisees franchisors and suppliers who are willing to share the best of what they have seen throughout the franchise community Share ideas on supporting your core competency through support methods tech innovations and outside resources that will focus you on your goals Join in the conversation with your questions and innovations


14 IFA2019

845 am-1145 am ndash NextGen Competition - Round 1(This session is relevant to all system sizes)

Please join us as NextGen in Franchising Global Competition winners present their business concepts and plans to a panel of seasoned CEOs and executives for a chance to be selected as one of three Grand Prize finalists The three Grand Prize finalists will go on to the NextGen Competition final round during the Closing General Session

The NextGen in Franchising Global Competition engages young entrepreneurs who are seeking careers and business opportunities in the franchising industry By providing individuals from around the world with networking opportunities constructive feedback and a closer look into key components of the franchise process NextGen is helping entrepreneurial dreams come true

915 am-1030 am ndash Specialty Seminars

Diversity on the Rise (This seminar is relevant to all system sizes)

Developed by the Diversity Institute Advisory Board

The success of any business is often measured by how efficiently it responds to change The shifting demographics in the United States present a unique opportunity for franchise brands to expand into once under-represented communities and reach untapped talent By 2050 the Hispanic population in the United States is expected to make up nearly 28 of the population During this same time period the African-American population is expected to make up just less than 15 This rise in minority demographics should be considered an opportunity to expand a franchise into new profitable territories and our distinguished panelists will be leading an engaging and forward-looking discussion on the ROI of diversity and inclusion in the franchise business model

National Veterans Hiring Campaigns Lessons from the Private Equity World(This seminar is relevant to all system sizes)

Developed by the VetFran Committee

Mike McDermott successfully ran the Blackstone Veterans Hiring Initiative building a coalition that hired 62000 veterans nationwide in five years Learn how your company can unlock and maximize the leadership potential of veterans how to tap into national resources and build coalitions that can make your brand a leader at the nexus of patriotism talent acquisition and corporate social responsibility

ldquoOver the past several years involvement in IFA has helped provide in-depth learning about all things FranchisorFranchisee related The professional level of the instructors the course materials and group sharing have been instrumental in helping to implement those learningsrdquo-Russ Umphenour Chairman of the Board Chicken Salad Chick

ldquoThe IFA Convention is a must-attend for me Whether it is exhibiting speaking at a session or participating as an attendee this event is always time well spent Many of the great franchise clients we have the pleasure of serving were met at an IFA Conventionrdquo-Cordell Riley CFE President Tortal Training


IFA2019 15

MINI SUPER SESSIONS1040 am-1200 pm

Get Better 15 Proven Practices to Build Effective Relationships at Work (This session is relevant to all system sizes)

Presented by TODD DAVISChief People Officer FranklinCoveyA Franchisesrsquo Greatest Asset Is Not Just Its People But The Relationships Between Its People To Achieve The Greatest ResultsYour franchisesrsquo most important asset isnrsquot just your people Itrsquos what happens between your peoplemdashhow well they respect and treat each other every day under even the most stressful

circumstancesmdashthat creates your franchisesrsquo ultimate competitive advantage

In the work session based on his book Get Better 15 Practices to Building Effective Relationships at Work FranklinCoveyrsquos Chief People Officer Todd Davis shares insights from his 30+ year career observing and coaching people at all levels inside organizations

Through authentic stories powerful videos his great sense of humor and applicable job tools Todd explores common relationship pitfalls that affect careers and results and shares proven practices that help individuals increase their influence and master the skills of effective relationships at work

During Toddrsquos keynote participants will bull Receive an overview of the 15 Get Better Practices and go in depth on a select few that may be most

relevant or needed in the franchise community bull Learn specific actions that franchisors franchisees and staff members can implement immediatelybull Discover how to assess challenging relationships and transition them to rewarding relationshipsbull Utilize the ldquoGet Better Card Deckrdquo to identify analyze and improve your own behaviors around

relationship building

How to Create a Customer Service Experience that Disrupts Competition and Creates Fierce Loyalty (This session is relevant to all system sizes)

Presented by SHEP HYKEN Chief Amazement Officer Shepard Presentations

Shep Hyken is back with another presentation filled with must-have information Regardless of the type of business or industry you are in great service is no longer an option Itrsquos expected and the bar for a great service experience is higher than ever You are no longer compared to your competition You are now compared to the best service your customers (guests clients members)

have received from any type of business Todayrsquos smart companies know this and they are delivering customer service experiences that are always meeting and even exceeding their customersrsquo expectations And how are they doing that In addition to friendly knowledgeable and helpful customer service they are focusing on convenience Reducing friction and creating an easier customer experience is separating companies from their competition All things being equal the business that is easiest to do business with wins

In his usual entertaining and high-energy style Shep will showcase the Six Convenience Principles with examples from different industries in the franchise world Whether it be a fitness center a restaurant an in-home healthcare franchise ndash or any other type of business ndash this is must-have information that will give you a competitive edge that disrupts your competition and creates fierce loyalty

How to Talk About Your Business so People Care (This session is relevant to all system sizes)

Presented by MARK LEVYFounder Levy Innovation LLCLetrsquos face it most businesspeople donrsquot know how to talk about what they do for a living and how it can help others Instead as they discuss their work listeners grow bored or confused The unfortunate result Potential sales are lost opportunities are blown and the businesspersonrsquos self-confidence is (justifiably) shaken

In this presentation Mark teaches attendees how to talk about their businesses clearly and engagingly so that others will sit up and take notice Theyrsquoll learn persuasive tools they can use in casual conversation sales pitches presentations and meetings and theyrsquoll be able to share their learning with others in their organization

Todd Davis is the author of FranklinCoveyrsquos newest book Get Better 15 Proven Practices to Build Effective Relationships at Work which sold over 30000 copies in under 100 days and debuted at 4 on the Wall Street Journal Bestseller List

Davis has over 30 years of experience in human resources talent development executive recruiting sales and marketing He has been with FranklinCovey for over 20 years and currently serves as chief people officer and executive vice president responsible for global talent development in over 40 offices reaching 160 countries

Davis has delivered numerous keynote addresses and speeches at leading business industry and association conferences such as the World Business Forum (WOBI) the Chief Learning Officer Symposium Association for Talent Development (ATD) and HRcom

As a respected global thought leader and expert Davis has been interviewed by numerous media outlets including Fast Company Harvard Business Review Inc and Thrive Global

Mark Levy is the founder of Levy Innovation LLC a positioning and strategy firm that helps organizations and thought leaders differentiate by using ldquoa big sexy ideardquo Mark has consulted to some of the worldrsquos most prominent individuals including thought leaders such as Simon Sinek (of Start With Why Fame) CEOs of major brands like Popeyersquos and the former head of the Strategy Unit of the Harvard Business School He has also consulted to a TV special on the History Channel as well as to the iconic Netflix series Mystery Science Theater 3000

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations In 1983 he founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees who want to build loyal relationships with their customers and employees He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession He is the author of Moments of Magicreg The Loyal Customer The Cult of the Customer The Amazement Revolution Amaze Every Customer Every Time Be Amazing or Go Home and The Convenience Revolution He is also the creator of The Customer Focustrade a customer service training program which helps clients develop a customer service culture and loyalty mindset


16 IFA2019

315 pm-430 pm ndash Monday Afternoon Learning LabsProgramming for ldquolearning labsrdquo are identified by area of focus and content will be delivered in a variety of session design formats including panel discussions case studies and audience exercises

Emerging Brands Track

Building the Team for Success What It Means to Have the Best Team Members in the Best Seats on the Bus (This session is most relevant to systems with 0 ndash 100 units)

This session will answer how to identify the when what and how of developing a lsquoBest in Classrsquo team to support your operational and growth goals

In this session we will define why having the best team leads to franchisor success in operations and unit growth You will learn when to add staff and how to evaluate the brandsrsquo needs based on your goals The discussion will include how to define job descriptions to support these efforts and what a performance plan alignment enables reaching your goals Learn how to identify the best team member lsquofitsrsquo for your brand and what it means to have a Best in Class team

bull Evaluation of your current team statusbull What is means to develop your team with alignment to goalsbull How to identify the correct team positions to serve support and expand your brandbull Define the roles and responsibilities and what characteristics and team member knowledge are

necessarybull Outline when to hire based on your strategic planbull How to manage and hold your team accountable through Performance Planning and Scorecards

Field Support Track

Five Ways to Make Your Franchise Field Audits More Effective (This session is relevant to all system sizes)

Whether you are performing self-audits or sending inspectors out into the field conducting effective audits can make all the difference Panelists will draw on insights gleaned from working with thousands of units across more than one hundred systems and will do a deep dive on 5 key ways field consultants can boost the impact of their audits Combining both technical and operational expertise this session will provide a well-rounded statistics-filled presentation relevant to both restaurant and service concepts alike

Franchise DevelopmentSales Track

Balancing Heritage amp Innovation What Got You Here Wonrsquot Get You There (This session is most relevant to systems with 101+ units)

As franchisors grow the desire to balance the companyrsquos history and heritage with innovation and growth becomes a challenge management must face This session will help identify those things that must be persevered and those that must be changed for the franchise to grow and retain its roots Panel members will discuss the following

bull The biggest hurdles of growth and how they dealt with the challenges bull How have they protected their heritage and historybull What had to be sacrificed for the company to grow

bull Specific learnings that include bull What would they do different knowing what they know now


IFA2019 17

Finding Needles in a Haystack Using Data amp Content to Target the Right Franchise Candidate (This session is relevant to all system sizes)

The internet and availability of personal data has changed how prospects search for a franchise and how franchisors search for candidates What prospects value and want in a franchise has also changed How can brand purpose and targeted marketing be used to find the right franchisee for your system What channels are the most effective What role should your website and social content play How do you translate your consumer brand purpose into a unique and compelling position for franchisee prospects Can smaller franchises compete by marketing direct to prospects These and other questions will be addressed by the panel

Franchise Relations Track

Managing Franchise Relations Through System Change - Moving from Conflict to Collaboration (This session is most relevant to systems with 26+ units)

Developed by the Franchise Relations Committee

Every franchise system will have conflict or a difference of opinions about key system initiatives or system changes In this session you will learn how franchisors and franchisees can manage maintain and even strengthen their relationship in preparing to execute system changes through

bull Ensuring constructive and productive leadership at the franchisor and franchisee levelbull Promoting communication and solutions-oriented conversations to ensure franchisee buy-inbull Identifying differences between franchise systems that embrace change and those that resistbull Delivering bottom line results for both the franchisor and franchisees bull Avoiding system changes that donrsquot make a difference and result in falling behind the competition

FranchiseeOperator Track

Love lsquoEm or Lose lsquoEmDeveloped by the Franchisee Forum

In this session attendees will learn how to turn proven best practices into a plan to keep their team engaged while increasing productivity and reducing turnover Learn how small things like personal connections and career development conversations can have a big pay-off when it comes to retaining your exceptional employees

International Track

International Roundtables(This session is most relevant to systems with 26+ units)


Participants will discuss some of the most pressing issues facing franchise companies growing internationally The program will feature seven roundtables to address

bull International Localization vs Standardizationbull Use and Role of Brokers in International Growthbull US Government Resources to Support International Growthbull Bringing a Franchise to the USbull Addressing New Data Privacy Regulations ndash EU GDPR California and Beyondbull International Infrastructure and Technologybull Managing Troubled International Operations and Making Terminations


18 IFA2019

Marketing Track

Finding Balance Amidst Chaos Learn How to Leverage the Best Tactics Platforms and Channels to Satisfy Location-Specific Marketing Needs without Losing Focus on Your Franchisersquos Target Audience (This session is relevant to all system sizes)

With so many ways consumers are ingesting digital content how can a franchisorfranchisee know where to spend their marketing dollars Itrsquos easy to become overwhelmed when trying to choose between the many available platforms technologies and companies that promise to reach the right targets Donrsquot fall victim to the latest fades and trends with unrealistic sales pitches that will likely result in wasted advertising dollars

Learn how to develop a localized integrated approach to your franchisersquos marketing goals by developing a solid foundation using proven tactics engaging targeted audiences in the appropriate channels and understanding how to track and measure success and return on investment The session will also offer insights on when to handle marketing efforts in house or when itrsquos time to find a trusted partner

Operations Track

How Marketing Drives Unit Economics and How Operations Drives Brand Consistency (This session is relevant to all system sizes)

In this session we will take a deep dive into how you can measure the ROI on your marketing spend by tying your Print email text and social media marketing to your loyalty platform so you can track what is driving people to your business and making the cash register ring We will also explore how Operations can affect those results with proper training and incentives for your employees to engage each and every customer every time to help facilitate not only a great customer experience but also getting rich data from your POS transactions

Outsourcing Challenges amp Best Practices (This session is relevant to all system sizes)

A discussion with franchisors and a provider of outsourcing to find outbull Which services franchisors are outsourcingbull What theyrsquore doing internallybull What brought them to the decision to outsourcebull What services make sense to outsource

Your Practice Becomes Your Policy - Creating Company Culture Through Employee Handbooks (This session is most relevant to systems with 101+ units)

Employee handbooks are an essential part of a companyrsquos culture and provide accountability education and consistency for franchisors and workers During this session we will review how the franchise landscape has recently changed limiting the amount of guidance franchisors can give on employee related matters and increasing the importance of having a legally-reviewed handbook in place Panelists will share stories about how their internal processes have shifted things to avoid when communicating changes to infrastructure and policies and key components to include in a handbook


IFA2019 19

General Track

Engaging and Retaining Your Employees Through Video and Live Events(This session is relevant to all system sizes)

The need to retain recruit and engage talent is more critical than ever before Join this session to learn ways that organizations are using internal video communications campaigns and live events to motivate communicate and connect with employees to drive innovation and teamwork Through a series of case studies and trends participants in this program will learn how to design and deploy an engagement campaign and understand how to resource against a set of measurable objectives to set ROI

Generational Shifts Disrupting the Franchise Model (This session is relevant to all system sizes)

Franchising is already feeling the effects of the Millennial generation yet many are not adapting fast enough to this new reality Instead of complaining about ldquokids these daysrdquo franchisors need to start making strategic shifts in their approach to business and operations to address this disruption This session will provide attendees with a research-based understanding of how Millennials are impacting the work world plus concrete tactics to leverage this change to their advantage

Obstacles for the Franchisor ndash They Are Not Unique to Your Brand (This session is relevant to all system sizes)

Developed by the Supplier Forum Advisory Board

Franchising doesnrsquot always follow a straight course Throughout the franchising process many franchisors are faced with decisions with regard to unexpected situations that can often be a game changer These situations are not unique Hear a panel of CEOrsquos of Mature Franchise Brands discuss planned and unexpected obstacles to franchising that they encountered and hear how they dealt with those same issues that you are experiencing

After the session you will better understand how other franchise systems have dealt with the same issues you are dealing with This will include

bull Understand that not all decisions are going to be the right decision Not making a decision can sometimes be worse

bull When is the right to time to change direction How long do you try something newbull How to recognize when an issue exists before it compounds react before it too latebull How should the issue be vetted Steps that work when implementing new ideasbull Planning for the unexpected it might be inevitable issues that all franchisors encounter that can be

costlybull You are not the only Brand with issues Money isnrsquot always the answer how to use it wisely

800 pm-930 pm International ReceptionNetwork with leaders in international franchising to make connections and learn about trends and developments in franchising across borders Attendees will be key players in international franchising including international investors high-level franchisor executives and US Commercial Service staff All fully registered Convention participants are welcome to attend

ldquoI donrsquot have any idea how franchisors become successful without the IFArsquos guidance I arrived in the franchise world with a big dream and a novel concept but an empty tool bag and a vague roadmap The IFA and its members through their support and the wisdom imparted have been instrumental in our successrdquo-Debra Blue Co-Founder amp CEO Blue Moon Estate Sales


20 IFA2019

TUESDAY HIGHLIGHTS

1015 am-1130 am ndash Tuesday Morning Learning LabsProgramming for ldquolearning labsrdquo are identified by area of focus and content will be delivered in a variety of session design formats including panel discussions case studies and audience exercises


Aligning Your Budget to Meet Your Short and Long-term Strategy and Goals(This session is most relevant to systems with 0 ndash 100 units)

Budgeting is one of the most difficult areas of managing a business Learn how to identify what the budget should be and evaluate where you are today What are the critical areas of your business to support and what items should be reduced or drop from your plan

In this session you will learn how to identify your budgeting needs and what the brand can accomplish with the correct budget what it takes to forecast your cash flow needs when itrsquos time to slow down and clean up what you already have and when itrsquos time to grow again

bull Assess your current brand budgeting status both in operations and planned growth goalsbull Where are you spending too much money and where are areas you need to ramp upbull How does geography change your forecast and budget needsbull How to establish a budget for staffing systems development field support and other GampAbull What it means to manage your budget and adjust accordingly

Field Support Track

How Franchisors Can Lead Franchisees in Successful Growth amp Operating a Fully-Managed Business (This session is relevant to all system sizes)

Often existing franchisees swing from two perspectives ldquoWhat have you done for me latelyrdquo or ldquoWe have always done it this wayrdquo How do we help franchisees embrace change expansion and diversification What tools should we provide And as franchisors what boundaries should we not cross This panel comprised of franchisors and franchisees will discuss what has worked and what has not worked in helping franchisees scale up successfully and deploy additional products and services to grow their business

Finance Track

Raising Capital for Franchisors ndash Beyond the X(This session is most relevant to systems with 101 ndash 500 units)

When raising capital most franchise founders and CEOs are focused on the company valuation But there is so much more to creating the right capital structure for your business From seed rounds to liquidity events raising capital is never simple And yet the right capital structure is most critical to the viability of any business Choosing the right partner can have a significant impact on your long-term value The stakes are high the transactions often complex and franchisors need to understand how to match the right funding strategy to the right stage of the business

Our panelists will discuss the various types of fundraising available to franchisors with a particular focus on options for early and mid-stage organizations The panel will address not only how to raise capital but how to think about your organization in terms of capital needs and capital deployment

IFA2019 21


Want to Sell More Franchises Tell a More Compelling Story (This session is relevant to all system sizes)

All franchises want to grow their brand across the US and beyond Franchisor CEOs and franchisees are well aware that doing so is based on proven operations finding and supporting strong franchisees and building and articulating a compelling brand story However thatrsquos easier said than done Believe it or not all three of these attributes are inextricably linked to your companyrsquos success Poor operations lead to underperforming locations restricts prospective franchisee interest and ultimately fuels negative media coverage

During this first-of-its kind educational session hear from experts on how they mined their organization to unearth the necessary ingredients to compile communicate and place compelling stories The resulting storytelling fueled earned owned shared and paid placement that engaged new franchisees strengthened existing ones and drove validation in their respective systems


Raising the Bar How to Drive Franchisee Performance Thru Highly Effective Franchise Consultant Visits and Peer-to-Peer Support(This session is relevant to all system sizes)


In this session we will explore how to best leverage field support visits and your own franchisee network to raise system-wide performance We will start with getting franchisees off on the right foot by developing a clear vision plan for their business Next we will explore how to best support their success using peer performance groups mentorship programs and designing and executing effective field support visits What you will learn

bull How to successfully on-board new franchisees with a clear vision planbull How to guide franchisees through those first critical monthsbull How to effectively make a difference with Franchise Consultantsfield support visitsbull How to leverage your most successful franchisees as mentorsbull How to spur friendly competition through Peer Performance Groups bull When to apply tough love for underperforming franchisees


Community Involvement Marketing Strategies Putting Cause Marketing to Work for Your Business Developed by the Franchisee Forum

From small-scale fundraisers for local schools and civic groups to annual charity drives and press-worthy events partnering your franchised business with a worthy cause should be a win-win Come hear marketing experts and franchise leaders share their knowledge and case studies on how they utilize Cause Marketing strategies including media platforms and messaging channels to positively impact your community and increase your business recognition Panelists will discuss how franchisors and franchisees can partner in Causes both locally and nationally and provide takeaway ldquoHow-Torsquosrdquo that you can use to maximize your marketing efforts while doing good work for your community

ldquoIrsquove been coming to IFA conferences for the last 20 years and have never once considered not attending I show up every year with my top 3 challenges I need to get insights on systems or partners I need to evaluate and processes and trends I need to validate Every year I leave with my tank refueled my list of questions answered and my focus renewedrdquo-Nancy Bigley CFE CEO amp Co-Owner Bottle amp Bottega

TUESDAY HIGHLIGHTS (Continued)

22 IFA2019

International Track

Top 10 Mistakes in International Expansion (This session is most relevant to systems with 26+ units)


Learn from experienced practitioners as they share their ldquohorror storiesrdquo identify potential red flags and offer firsthand advice on navigating legal challenges market exits and more Learn the most common mistakes franchisors make when expanding internationally and how you can avoid them

Marketing Track

Online Search Is Your Franchise Future Ready and Poised for New Search Methods or Will You be Left Behind and Lost Online(This session is relevant to all system sizes)

Moving at unprecedented speed the future of search engines plays a huge part in the success of your franchise The core goal of search engines is to find what the user is looking for and easily communicate why your brand is the right option Is your franchise ready to be found as search moves to Voice Search Artificial Intelligence and Machine Learning Three approaches to future search will be examined in a roundtable environment as we tackle how you prepare your business to be search-ready in a dramatically changing online landscape

bull Artificial Intelligence bull Voice Search bull Machine Learning

This session will feature these measurable outcomesbull Understanding where search is going and why your franchise must be positioned to take keep pace in

a changing environmentbull A strategy to implement immediately to be a future-ready franchise systembull An audit you can take away to review how future-ready your brand is today

Operations Track

Leveraging Technology to Drive System Performance (This session is most relevant to systems with 101+ units)

In an economy increasingly driven by change and disruption technology has the power to fuel the growth of franchise systems and drive stronger unit economics while further expanding both customer and franchisee satisfaction Franchisors not leveraging technology are increasingly operating at a competitive disadvantage and facing increasing pressure from franchisees who fear falling behind

Some of what yoursquoll learn includesbull How franchisors are harnessing mobile platforms workflow automation and data analytics to improve

efficiencies bull How big data data visualization and machine learning can be used to reveal actionable insights across

a system bull How franchisors are using collaboration platforms to accelerate innovation while harnessing

eLearning to disseminate knowledge and manage change bull How to integrate CRM data to turbo charge the performance of your digital marketing and lead

generationbull How emerging technologies will impact business and how to apply future-forward thinking to give

your system a first mover advantage


IFA2019 23

Total Labor Cost Times Have Changed (This session is relevant to all system sizes)

What is the true cost of an employee per territory What does it cost a franchisee to pay an hourly employee in Texas when compared to California The variables can be surprising as much as they are mission-critical to the success of any employer in any territory within the US This program first examines workforce policies that continue to evolve at the federal and state levels and how such regulations affect the total cost of labor for employers of all sizes and scopes This interactive session then engages participants to share experiences and apply lessons from dynamic case studies taken from a diverse cohort of franchises Collaborative discussions are enriched with an Employer of Choice Panel comprised of franchisors franchisees and suppliers applying best practices designed to predict and stabilize the total cost of labor in evolving times A must attend educational session for employers concerned on employer liability and the variables that comprise total labor cost

General Track

C-Suite Think Tank and Forum Exchange (This session is limited to Franchisor CEOs Presidents and COOs from systems of all sizes)

Come to this session with the 2 to 3 ldquoburning issuesrdquo or top challenges you face as the leader of your company These issues will be collected as the session begins Then the attendees seated around roundtables will brainstorm solutions share best practices and ideas to address these challenges in a ldquogroup scooprdquo fashion Each table will be facilitated by an experienced franchisor C-Suite executive These potential solutions will be reported out to the group live as well as captured and then emailed afterward to all participants

Get Everyone on the Same Page Using a One-Page Strategic Plan to Align Your Team (This session is relevant to all system sizes)

A number of successful franchisors are using a one-page strategic plan to align and focus their teams on what is most important to their brand and system Rooted in the work of Verne Harnish and Gazelles and simplified by Gino Wickman in Traction to the Entrepreneurial Operating System (EOS) the approach not only creates a one-page plan but also defines the process and accountabilities to ensure that it is implemented This panel will include franchisors and franchisees who have implemented the one-page strategic plan approach

Takeaways will includebull The six key components of any businessbull Review of foundational tools including

bull Organizational Checkupbull VisionTraction Organizerbull People Analyzerbull Rocks and Meeting Pulse

bull How franchisors have implemented a one-page strategic plan and cascaded it through their franchise

Suppliers ndash Achieving and Maintaining Success in the Franchising Space Itrsquos Not Just Another Vertical Developed by the Supplier Forum Advisory Board

So your organization has decided to target or expand into the franchising vertical Many Suppliers like you have had that thought only to come to one IFA convention and discover that franchising for all the talk about ldquointerdependencyrdquo just doesnrsquot work the same as other verticals that they sell in to With little to show for their efforts many just give up on this segment after just a year or two

After this session you will better understand what it takes to succeed in our space This will includebull Understanding the commitment of time required to build relationships in franchising bull Why these relationships are just point of entry NOT the finish line


24 IFA2019

bull How franchise relationships are governed by documents but built on trustbull How one earns trust in franchising it is not an entitlementbull The importance of properly managed expectations on the client-side as well as internally

Long time Suppliers from different market sets will share how theyrsquove ldquocracked the coderdquo and explaining how it really is different in this space and not like driving your dadrsquos old Buick

300 pm-445 pm ndash Business Solution RoundtablesHosted by both franchise executives and Supplier Forum members donrsquot miss this unique opportunity to sit down at a round table of 10-12 people and exchange ideas challenges solutions and best practices with some of franchisingrsquos most accomplished CEOs presidents and COOs of leading companies in the industry Pose questions and listen to their success stories lessons learned and innovative business solutions Discussion topics include such issues as franchise sales creditlending operations legal issues branding technology and more Many attendees say that the Business Solution Roundtables are the most valuable and rewarding sessions offered at the Convention so donrsquot miss your chance to learn from franchise icons and thought leaders

The roundtables will also be held over breakfast on Wednesday Feb 27 from 800 am-945 am

800 pm-1130 pm ndash The Bash Join us Tuesday evening for franchisingrsquos night out at The Bash Network and mingle with fellow convention-goers at the last official networking event of Convention This must-attend exclusive party will be held at Mandalay Bayrsquos own nightclub The LIGHT Vegas At The Bash you can relax wind-down and connect with old friends while also forging new relationships You canrsquot afford to miss the franchise party of the year

ldquoWe have been attending the IFA Convention ever since we started franchising 10 years ago It is the most valuable event every year for our business and has been critical to our success of surpassing 100 franchise owners in our systemrdquo-Nick Friedman President College Hunks Hauling Junk


IFA2019 25

EXHIBIT HALL Meet Your Next Business PartnerThe IFA Exhibit Hall offers something for everyonemdashaccounting business and legal services financial services insurance programs marketing and public relations specialists software and technology providers human resources experts franchise development resources and travel hotel and special event service providers Stroll the aisles for new ideas inspiration and some fun while learning about products and services that can help you better achieve your business goals Donrsquot forget to enter the exciting door prizes for $1000 drawn twice during official exhibit hours

EXHIBIT HALL SCHEDULE

MONDAY FEB 25Chairmanrsquos Reception with Exhibitors430 pm-730 pm

TUESDAY FEB 26Networking Lunch with Exhibitors 1145 am-245 pm

Optional Networking Hours245 pm-500 pm

Reception with Exhibitors 500 pm-700 pm

2019 IFA ANNUAL CONVENTION EXHIBITOR LIST (at press time)5th Avenue Leads LLCAccord Management Systems IncADP IncApple Pie CapitalAranco ProductionsAscentium CapitalAssociated Luxury Hotels

InternationalAssuredPartners - Franchise

FinanceAstley GilbertAvitus GroupBaker Donelson Bearman Caldwell

amp Berkowitz PCBank of America BDO USA LLPBenetrends IncBizBuySellBNI GlobalBoeflyBooXkeeping CorpBridgeline DigitalBusiness Finance DepotwBuxtonCanadian Franchise AssociationCareerPlugCatalyst Commercial GroupChetuClarity VoiceClayton KendallConstant Contact IncCorpNetcomCurious JaneDarter SpecialtiesGet Company

UniformscomDCV Franchise Groupddk marketing Decisely Insurance Services LLCDefenders GatewayDeliver MediaDex MediaDigital WestDiversified Royalty CorpDivvy by Alexanderrsquosdynami groupE3 LocalEcolab IncELEDLightsEntrepreneur Media IncEventPrep Franchise IncFC Dadson SIB LLCFaegre Baker Daniels LLPFerrara Jerum InternationalFGP Commercial Leasing IncFisherZucker LLCFishman PRFort Worth Convention amp Visitors

Bureau

Forum Analytics LLCFranchise Business Review Franchise DirectFranchise Gator LLCFranchise Growth NetworkFranchise Opportunities NetworkFranchise Payments NetworkFranchise Times Franchise Update Media GroupFranchiseBlastFranchiseCliquecomFranConnectFRANdataFranFund IncFranklin CoveyFranManFranNetProven MatchFranpos IncFranWiseFRM SolutionsFSV Payment SystemsGallagherGbBISGlobal Franchise MagazineGraphic Impressions IncGray Plant MootyThe Great American Franchise ExpoGuidant Financial Group IncHigherVisibility LLCHireology IncHot Dish AdvertisingHughesHylant GroupIndeedIdentifiiFranchise GroupIFX Software amp StrategiesIndevia AccountingINFINITI HRInfogroupInitial ImpressionIntuit IncKeyserKonnect AgencyLearningZenLED SourceLennox InternationalListen360 Inc Littler MendelsonLocal Search MastersLocation3LoomisLucidpressMain Street HubMC3MFV ExpositionsModernisticMspark Inc

MyTimeNarangaNational Event ManagementNCR CorporationNetSearch Digital MarketingNetSpend A TSYS CompanyNewmark Knight Frank Nora LightingNortheast ColorNorthwood UniversityOnline ImageOur Town AmericaPatriot Software IncPaychex IncPaycomPayentryPegasus Communication Solutions

Inc (PCS VOIP)Pink Iguana ServicesPOSitive TechnologyPowerchordPrecision Services GroupPrimePayPrintCommMarketing ImpactProfitMasteryProfit SoupProfitKeeperProgrammers on CallPRONEXISPunchorelloQiigoQvincQuatrro Business SolutionsRandal Retail GroupReachLocal IncReliable Background ScreeningReno Tahoe USARetail SolutionsRhino 7 Franchise Development

CorporationRoyal Caribbean InternationalRubicon GlobalSafe Deposit Company IncScorpion SEOSamba CorpServant Systems IncServiceBridgeSiegel Financial GroupSilvercrest Advertising IncSiteZeusSnagSOCi IncSocial Joey LLCSoffront CorpSotos LLPStearns Bank NATextRecruit ThumbtackTortal TrainingTSheetsTSYSUniversal Background Screening

IncV Digital ServicesVisualogistixWadsworth DesignWebcom for EnterpriseWeb Strategy PlusWebPunch LLCWelcomemat ServicesWIRED TelcomWorld ManagerXplor IncXpressdocsYelp IncZeeWise Inc

70 OF THE HALL IS CURRENTLY SOLD YOUR COMPETITOR IS GOING TO BE HERE WILL YOU

26 IFA2019

EVERYTHING YOU NEED TO KNOW BEFORE YOU GO

REGISTRATION INFORMATIONPRE-REGISTRATIONTo register for all events described in this brochure please visit franchiseorgconvention and click on the registration link A PDF version of our form can also be dowloaded at franchiseorgconvention Our pre-registration deadline is February 1 2019 Registration after this date will be subject to a $100 onsite processing fee Once you have registered you will receive a confirmation packet via email For questions please call IFArsquos Conferences Coordinator Jesse Baker at 202662-0763 or eventsfranchiseorg

REGISTRATION FEESIFA FranchisorSupplier Member Registration Rates1-3 registrants when registering together$1050 per person4-9 registrants when registering together$950 per person10 + registrants when registering together$850 per personIFA Member Franchisee$600 IFA Member Exhibitor$740 IFA Member Exhibitor Badge$300 (Includes Hall access amp The Buzz)Non-Member Exhibitor$1480Non-Member Exhibitor Badge$600(Includes Hall access amp The Buzz)Non-Member$2300 Spouse (Includes evening social events only)$500Speaker$675

Registration Fees are per person and includebull Entry into all convention General Sessions and educational sessions

including the Summits Specialty Seminars and Mini-Super Sessionsbull Exhibits and evening networking events (includes food and beverage)bull Educational session instruction and materialsbull Sundayrsquos The Buzz Kick-Off Receptionbull Continental Breakfast Tuesday amp Wednesday bull Lunch on Monday amp Tuesdaybull Tuesdayrsquos The Bash (includes cocktail and food stations)bull Refreshment breaks

Pertains to full convention registration fees only This excludes our Spouse Rate (applicable to evening social events only) and our Exhibit Hall Access badge rate (provides booth workers entry into the Exhibit Hall and The Buzz only)

The registration desk will be open at the following timesbull Sunday Feb 24 700 am-730 pm bull Monday Feb 25 700 am-700 pmbull Tuesday Feb 26 700 am-600 pmbull Wednesday Feb 27 730 am-1200 pm

ATTIREBusiness casual attire is appropriate for all Convention events Please keep in mind that

meeting rooms tend to be cool so you may be more comfortable with a jacket We also advise that you wear comfortable shoes Jeans are discouraged except during exhibitor set-up and dismantle hours In February average daily temperatures are about 64 degrees Fahrenheit high and 42 degrees Fahrenheit low in Las Vegas

ICFE SPECIAL SESSIONSICFE Special Sessions on Saturday and Sunday are not included in the Convention registration

fee There is a separate registration fee of $675 for members $875 for non-members for these sessions Go to franchiseorgcertification or call Rose DuPont at 202662-0771 for more information

STAY UP-TO-DATE BEFORE DURING AND AFTER THE SHOWIFA will be offering a complimentary mobile

app for Convention 2019 that will be available for download approximately 6 weeks before the event Attendees will be able to download the mobile app to any smart phone via an email they will receive the mobile app will also be accessible via desktop The mobile app will give you access to all information on the Conventionrsquos sessions speakers and sponsors allow you to create your own schedule see all event and session materials view profiles for all exhibiting companies and a map of the Exhibit Hall floor and connect and setup meetings with other attendees Stay tuned for more information on when you can access the convention app as it becomes available Visit franchiseorgconvention often for new announcements and updates To participate in the conversation on social media be sure to use IFA2019 in your posts prior to and during the convention

ADDITIONAL EVENT FEESINFORMATIONThe Annual Leadership Conference on Sunday is an additional $125 for fully registered convention attendees The Prayer Breakfast is offered on a complimentary basis to the first 400 fully registered convention attendees on a first-come first-served basis The pre-convention Emerging Franchisor Bootcamp is complimentary to franchisors with 100 units or less Space is limited to the first 500 attendees who register

IFA2019 27

OUR DESTINATION AND HOST HOTELS

IFA has reserved room blocks at two hotels within the Mandalay Bay Resort amp Casino complex - Mandalay Bay and Delano Las Vegas Make your reservations at either hotel by calling 877-632-9001 or by clicking here The deadline for booking your room at Mandalay Bay or Delano Las Vegas is January 30 2019 (or when the room blocks sell out whichever comes first) All guests are responsible for submitting a credit card number or a deposit equal to one nightrsquos room rate plus tax and resort fee as a guarantee at the time they make the reservation

Mandalay Bay IFA discounted room rate Thursday Feb 21-Tuesday Feb 26 $189nightWednesday Feb 27 and Thursday Feb 28 $129night

Mandalay Bay is a 43-story luxury resort offering elegant rooms that all have 42-inch flat-screen TVs seating areas floor-to-ceiling windows and soaking tubs upgrades include living areas wet bars andor Bose sound systemsFor more information about Mandalay Bay visit wwwmandalaybaycom

Delano Las Vegas IFA discounted room rate Thursday Feb 21-Tuesday Feb 26 $246night Wednesday Feb 27 and Thursday Feb 28 $186night

Delano Las Vegas is on the north side of the Mandalay Bay Resort amp Casino complex This hotel offers chic modern suites featuring floor-to-ceiling windows separate living rooms and luxe bathrooms with soaking tubs and walk-in showers All have flat-screen TVs and iPod docks For more information about Delano Las Vegas visit wwwdelanolasvegascom

ABOUT LAS VEGAS Las Vegas attracts more than 36 million visitors a year by offering the grandest hotels the biggest stars in entertainment the highest caliber of award-winning chefs and master sommeliers and of course the brightest lights Las Vegas also boasts some of the best shopping and gaming in the US For more information on Las Vegas please visit wwwvisitlasvegascom

Booking through the IFA room block also allows you to receive a discounted resort fee of $12 per night which includes

bull In-room complimentary high-speed internet access

bull Daily newspaper available for pick upbull Complimentary printing of boarding passes and

outgoing faxes at the Hotel Business Centerbull Unlimited local and toll-free callsbull Complimentary daily access to the Cardio

Center

Be sure to book your reservations for Convention through the above website and phone number or directly through the hotel of choice If you have any questions please call our conferences department at 202-628-8000 Donrsquot be fooled by offers from third party sources indicating that they are officially booking rooms for the IFA 2019 Convention - they are NOT affiliated with IFA or our Convention Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation Remember if the offer seems too good to be true it probably is

28 IFA2019

Table of Contents WHO WILL

YOU MEET

28C-Suite Executives

19Franchise Development and Sales

11Franchise Relations

10Operations

FRANCHISOR ATTENDEE JOB TYPE

FRANCHISOR ATTENDANCE BY SYSTEM SIZE

FRANCHISOR ATTENDANCE BY INDUSTRY

570-100 Units

23251-500+

Units

20101-250

Units

56Service

(includes Lodging)

27Food

17Retail

Introduction3IFA 2019 Sponsors4Schedule-At-A-Glance5First-Time Attending IFArsquos Annual Convention62019 General Sessions ndash Featured Presentations 7Sunday Highlights 10Monday Highlights12Tuesday Highlights212019 Exhibit Hall26General Information27Hotel Room Reservations amp About Las Vegas28

PERSONALIZED AGENDASWant a personalized suggested schedule just for you and your business needs We know that IFArsquos Annual Convention offers a lot of session and events and it is helpful to narrow options down by focus tracks so make sure to check out franchiseorgconvention for a list of schedules that pertain to the many focus tracks available during IFA 2019 ndash found under the dropdown labeled ldquoPersonalized Agendasrdquo On the schedule accompanying the track you will be focusing on you will find all the educational sessions we suggest in addition to all events at Convention that you should attend These pages are just suggestions All educational sessions being offered are displayed in this brochure

Based on 2018 Convention attendee data

ldquoAttending the IFA convention allows me access to the best and brightest minds in franchising The willingness of industry experts to share best practices for the greater good of franchising is too powerful not to be a part ofrdquo-Saunda Kitchen CFE Owner Mr Rooter of Sonoma County CA

ldquoI have attended the IFA Convention at least 24 times and continue to return because itrsquos ldquothe placerdquo to go for the best in franchisingrdquo-Dina Dwyer-Owens CFE Co-Chair Dwyer Group

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Dear Colleagues







Sincerely




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attendees





WEDNESDAY FEB 27





1

23


SUNDAY FEB 24

Registration D








DThe Buzz


MONDAY FEB 25


more info) D





more info) D


TUESDAY FEB 26




more info)D






6 IFA2019














IFA2019 7















IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









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Operations Summit






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Dear Colleagues







Sincerely




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attendees





WEDNESDAY FEB 27





1

23


SUNDAY FEB 24

Registration D








DThe Buzz


MONDAY FEB 25


more info) D





more info) D


TUESDAY FEB 26




more info)D






6 IFA2019














IFA2019 7















IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









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IFA2019 13









Operations Summit






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Center


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attendees





WEDNESDAY FEB 27





1

23


SUNDAY FEB 24

Registration D








DThe Buzz


MONDAY FEB 25


more info) D





more info) D


TUESDAY FEB 26




more info)D






6 IFA2019














IFA2019 7















IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









12 IFA2019















IFA2019 13









Operations Summit






14 IFA2019














IFA2019 15

























16 IFA2019








Field Support Track









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International Track






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Finance Track




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Operations Track










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General Track












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Bureau







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Center


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attendees





WEDNESDAY FEB 27





1

23


SUNDAY FEB 24

Registration D








DThe Buzz


MONDAY FEB 25


more info) D





more info) D


TUESDAY FEB 26




more info)D






6 IFA2019














IFA2019 7















IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









12 IFA2019















IFA2019 13









Operations Summit






14 IFA2019














IFA2019 15

























16 IFA2019








Field Support Track









IFA2019 17











International Track






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IFA2019 19

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Field Support Track



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Center


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IFA2019 7















IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









12 IFA2019















IFA2019 13









Operations Summit






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Field Support Track









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International Track






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Center


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IFA2019 9

SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









12 IFA2019















IFA2019 13









Operations Summit






14 IFA2019














IFA2019 15

























16 IFA2019








Field Support Track









IFA2019 17











International Track






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IFA2019 19

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IFA2019 25












Bureau







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Center


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SUNDAY HIGHLIGHTS

NOW TAKING

PLACE BEFORE

CONVENTION














Edgemont AR



















IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









12 IFA2019















IFA2019 13









Operations Summit






14 IFA2019














IFA2019 15

























16 IFA2019








Field Support Track









IFA2019 17











International Track






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IFA2019 19

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Center


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IFA2019 11

MONDAY HIGHLIGHTS










Financial Summit









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IFA2019 19

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TUESDAY HIGHLIGHTS







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IFA2019 23



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Center


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MONDAY HIGHLIGHTS










Financial Summit









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Field Support Track









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International Track






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Center


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International Track






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Center


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IFA2019 25












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Center


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Marketing Track




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General Track















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TUESDAY HIGHLIGHTS







Field Support Track



Finance Track




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22 IFA2019

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General Track












24 IFA2019








IFA2019 25












Bureau







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Center


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Center


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IFA2019 25












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IFA2019 27












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28 IFA2019

together, we are franchising · table of contents you meet?* who will 28% c-suite executives 19%...

Documents