togeva tech talkfest slides
TRANSCRIPT
Dr. Jennifer Sheridan, CEO & Founder
Working as consultant
Saw market opportunity 2010
Sweat / own £
Incorporated in
July 2011
Togeva Live Sharing™ Platform: UK’s first mobile platform - delivering realtime interactivity to multiple mobile users
Big Data
Big Data: 75,000+ users in 100+ countries
How Did I Get Here?
Georgia Tech, MSc HCI MEPSS™
Grace Hopper
Graffito
http://vimeo.com/38217753
I was on to something big
Dropped
everything
Developed Togeva Live Sharing™
5 TIPS
TIP 1:
NETWORK
YOUR BUTT OFF
Spent 1 year Networking
Exhibiting
Free PR/ Awards
Picking up Clients
TIP 2:
FIND A FEMALE
MENTOR
Martyn Ware
Musician/ Producer Human League/ Heaven17
Judith Moreton
Dealmaker, GEP UKTI MD, Little Blue Private Jets
Special Advisory Board (+ Investors)
TIP 3:
GET YOUR NAME
OUT THERE
use social media to empower
fans
The UK Trade and
Investment (UKTI)
recently featured
Togeva as one of six
of the UKs talented,
early-stage
technology
businesses with
outstanding
intellectual property
and innovation.
TIP 4:
DON’T JUMP INTO
INVESTMENT
No one is going to hand you £1M
Interview your investors
Be prepared to scale back & to eat
beans on toast
TIP 5:
CONFIDENCE IS
KEY
Investors invest in people
Be confident in yourself
Be prepared for criticism
Success shouldn’t happen overnight
Over 10 years in the making
Experience helped spot/act on an opportunity
Find a mentor, Get some free PR
Confidence is key
Don’t jump into investment too quickly
Investors invest in people
