toledo blade social media pro session five sept22
TRANSCRIPT
Social Media ProSocial Media Pro
September 22, 2011
Presented by
Patrick W. Giammarco
Presented to
College of Business and Innovation, Executive Center for Global Competitiveness
Sponsored by
Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25
Creating a Social Media Strategy
• SESSION TWO – September 1Optimizing Brand Assets
• SESSION THREE – September 8Blogging for Business
• SESSION FOUR – September 15 Social Networking and Networks
• SESSION FIVE – September 22Managing the Beast
• SESSION SIX – September 29 Review
Registration and Account Security
Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:
1) You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.2) You will not create more than one personal profile.
FacebookTerms of Use
Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username
and password I’ll provide tomorrow
• Watch main lesson video (optional)
• Watch supportive videos
• Read session materials
• Explore suggested links
• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered
• Attend weekly in-person session with PWG
Session Four Action Steps• Finish profiles on Twitter, LinkedIn and Facebook• Choose one network and focus on developing it
deeper• Visit Twellow.com and follow 25 people in your
industry on Twitter• Visit your LinkedIn profile and search for 25 people
in your industry to connect with
Session 5Session 5Managing the BeastManaging the Beast
Session Five ComponentsSession Five Components
• Getting Things Done• A Twitter Sharing Time Saving Tip• My Social Media System• Netvibes Dashboard• Facebook Fan Box• Grow Your Local Business with Social Media• 5 Ways to Use Social Media for Things You Are
Already Doing• Measure Your Social Media Results Scientifically
Managing Managing the Beastthe Beast
• A system and process• Dashboards• Productivity hacks• Integrate
System and ProcessSystem and Process
• Routine• Daily• Weekly• Monthly• Update
• iGoogle• Yahoo Pipes• Netvibes
DashboardsDashboards
Netvibes
Productivity HacksProductivity Hacks
• Google Reader Shared to Twitter• Blog post to Twitter/Facebook• Twitter to blog
Productivity HacksProductivity Hacks
Google Reader shared to Twitter
Productivity HacksProductivity Hacks
Twittertools and FB App
Integrate!Integrate!
Session Five Action StepsSession Five Action Steps• Finish last week’s steps• Create your one page social media
dashboard • Document your daily and weekly social
media routine • Set-up some hacks to automate social media
functions • Integrate your social media activities into all
aspects on online an offline marketing
Questions?
