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Global Technology Solutions Partner DevelopmentandaremaintenanceoftheSamsungIndiaOnlineShop SamsungElectronicsCo.,Ltd.isaSouthKoreanmultinationalelectronics companyheadquarteredinSuwon,SouthKorea.Itisagloballeaderin consumerelectronicsandwhitegoods.TheSamsungIndiaOnlineShopis managedandmaintainedbySamsungIndiaElectronicsEstoreteam. Ourtargetwasnotonlytorebuildalegacysolutionwhile retainingthepreviouslysupportedfeatures,butalsotoensure thesolutionwasscalable.Weanalyzedthechallenges,vision oftheeStoreteamandproposedtheMagentoFramework, customizedtocoverthefollowingneedswhileenrichingthe enduserexperience.Thedevelopmentmethodology SOLUTIONS BUSINESSNEEDS WehavedevelopedtheSamsungIndiaonlineshopandare currentlymaintainingit.IthasbeenbuiltusingMagento Community1.9framework.Theobjectivewastoprovidea goodscalableonlineecommerceplatformforSamsung consumers,employeesandenterprisesdirectlylinkedwith Samsung,topurchasedifferentproductswithease. SamsungIndiaeStoreteamwasfacingseveralchallenges withthepreviousshopfront(builtinASP.Net): Theproductdetailpageshadalimitationofhowmuch content/detaileStoreteamcouldshowcaseforuser's perusal. Hadnotyetbeenscaledtosupportfeatureslikepre- booking,multiplepaymentgateways,trackingof shipmentsetc. Theearlierwebsitewasnotresponsive,hencelimiting theusageonmobiledevices. Usersaccountwasnotinsyncwithwww.samsung.com Websiteusedtogetboggeddownwithhightrafficloadand wasslow. Contentmanagementwasverybasicandmadeitdifficult torolloutquickflashsales/campaigns. eStoreteamhadtomaintainB2C(BusinesstoConsumer), B2E(BusinesstoEmployee)andB2B(BusinesstoBusiness) storesfromthreedifferentadministratorpanels. Generatingandmanagingthesalereportswasquitedifficult. https://shop.Samsung.com/in TollFreeNumber:1-888-661-8967

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Page 1: Toll Free Number: 1-888-661-8967 Global Technology ... · tracking all the changes made through the Admin portal. ... working with small companies to Fortune 1000 clients. ... ROCHESTER

Global Technology Solutions Partner

Development�and�are�maintenance�of�the�Samsung�India�Online�Shop�

Samsung�Electronics�Co.,�Ltd.�is�a�South�Korean�multinational�electronics�

company�headquartered�in�Suwon,�South�Korea.�It�is�a�global�leader�in�

consumer�electronics�and�white�goods.�The�Samsung�India�Online�Shop�is�

managed�and�maintained�by�Samsung�India�Electronics�Estore�team.

“The�Netsmartz��team�did�an�excellent�work�in�understanding�my�preferences�and�the�problems�I�was�facing�with�a�few�websites.�They�designed�a�different�strategy�for�each�website�and�implemented�this�skillfully.�Their�business�and�technical�understanding�has�helped�my�business�a�lot.�I�will�continue�to�work�with�them�on�my�different�websites�and�will�reap�the�benefits.”-�Blair�Brewster,�CEO,�My�Asset�Tag

Our�target�was�not�only�to�rebuild�a�legacy�solution�while�

retaining�the�previously�supported�features,�but�also�to�ensure�

the�solution�was�scalable.�We�analyzed�the�challenges,�vision�

of�the�eStore�team�and�proposed�the�Magento�Framework,�

customized�to�cover�the�following�needs�while�enriching�the�

end�user�experience.�The�development�methodology�

SOLUTIONS

BUSINESS�NEEDS

We�have�developed�the�Samsung�India�online�shop�and�are�currently�maintaining�it.�It�has�been�built�using�Magento�Community�1.9�framework.�The�objective�was�to�provide�a�good�scalable�online�ecommerce�platform�for�Samsung�consumers,�employees�and�enterprises�directly�linked�with�Samsung,�to�purchase�different�products�with�ease.

Samsung�India�eStore�team�was�facing�several�challenges�with�the�previous�shopfront�(built�in�ASP�.Net):

The�product�detail�pages�had�a�limitation�of�how�much�content/detail�eStore�team�could�showcase�for�user's�perusal.�

Had�not�yet�been�scaled�to�support�features�like�pre-booking,�multiple�payment�gateways,�tracking�of�shipments�etc.�

The�earlier�website�was�not�responsive,�hence�limiting�the�usage�on�mobile�devices.

Users�account�was�not�in�sync�with�www.samsung.com

Website�used�to�get�bogged��down�with�high�traffic�load�and�was�slow.

Content�management�was�very�basic�and�made�it�difficult�to�roll�out�quick�flash�sales�/�campaigns.

eStore�team�had�to�maintain�B2C�(Business�to�Consumer),�B2E�(Business�to�Employee)�and�B2B�(Business�to�Business)�stores�from�three�different�administrator�panels.

Generating�and�managing�the�sale�reports�was�quite�difficult.

https://shop.Samsung.com/in

Toll�Free�Number:�1-888-661-8967

Page 2: Toll Free Number: 1-888-661-8967 Global Technology ... · tracking all the changes made through the Admin portal. ... working with small companies to Fortune 1000 clients. ... ROCHESTER

Global Technology Solutions Partner

deployed�was�Agile,�so�that�we�would�be�able�to�iterate��

interim�solutions�rolled�out�for�Samsung�India�Estore�team's�

perusal�and�minimize�the�gaps.�

A�Content�management�engine�to�cover�the�challenges�for�

keying�in��details�for�the�complete�product�line�available�on�

Samsung�India�Online�Shop�as�per�need.�

Enhanced�features�like�Pre-booking,�Notify�me,�Multiple�

Payment�Gateways,�Track�Shipments�etc.�with�control�

provided�to�eStore�team�to�be�able�to�turn�on/off�a�feature�

as�per�requirement.�

Deployed�and�customized�a�responsive�theme�to�increase�

the�reach�and�usability�of�the�online�shop.

Engaged�Samsung�SSO�(single�sign�on),�to�provide�a�unified�

customer�base,�allowing�users�to�be�able�to�access�global�

websites�using�one�account.

Designed�the�back-end�architecture�of�the�new�system�to�

scale�(hosted�on�Amazon�Cloud)�and�tackle�traffic�load.�The�

load�is�balanced�using�Elastic�Load�Balancers�during�high�

traffic.�Caches�have�also�been�leveraged�to�segregate�the�

content�delivery�load�of�the�website.

Since�any�E-Commerce�portal�needs�to�ensure�that�the�

consumer�credentials,�data�related�to�sales�and�purchase�is�

safeguarded�at�all�times,�the�new�application�has�been�

encapsulated�by�server�level�security�modules,�to�prevent�

unwanted�intrusions�on�the�website.�The�database�/�

backend�layer�is�further�secured�with�a�server�level�firewall�

which�does�not�provide�access�from�outside.

The�administrator�panel�access�levels�have�also�been�

enhanced�using�feature-based�roles�and�permissions,�while�

tracking�all�the�changes�made�through�the�Admin�portal.

Flash�sales�and�campaigns�are�now�easy�to�manage�and�

can�be�rolled�out�as�and�when�needed,�while�using�the�

customized�workflows�implemented�within�Magento.

All�the�three�store�fronts�(B2C,�B2E�and�B2B)�have�been�

merged�while�following�the�prior�business�rules/workflows�

in�addition�to�providing�new�features.�Since�the�data�is�

centralized,�the�eStore�team�can�manage�the�product�line,�

orders�and�offerings�from�one�single�Admin�panel.

Reports�have�been�upgraded�further�to�provide�all�the�

analytical�information�needed�by�the�eStore�team.�They�

have�been�further�enhanced�to�provide�data�analysis�with�

quicker�results.�

The�distribution�line�in�the�backend�of�the�new�application�

has�been�enhanced�to�allow�engagement�of�multiple�

distributors�and�brand�shops�to�upload�and�sell�their�

respective�inventories�online.�The�shopfront�can�now�

engage�in�'online�to�offline'�and�'offline�to�online'�booking�

of�orders.

As�the�scope�of�the�application�is�vast,�we've�deployed�

automated�processes�to�manage�the�test�cycles�and�

deployment�of�the�production�releases.�

Toll�Free�Number:�1-888-661-8967

Page 3: Toll Free Number: 1-888-661-8967 Global Technology ... · tracking all the changes made through the Admin portal. ... working with small companies to Fortune 1000 clients. ... ROCHESTER

ABOUT�NETSMARTZ

Headquartered�in�Rochester,�New�York,�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�more�than�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�working�with�small�companies�to�Fortune�1000�clients.

Global Technology Solutions Partner

BENEFITS

Increased�the�outreach�of�the�solution�by�making�

the�website�responsive

High�availability�of�the�secure�solution

Increase�the�sales�and�offerings,�set�up�on�run�time

All�the�store�fronts�managed�through�one�

centralized�panel

Integration�with�parent�and�distributor�systems,�to�

unify�the�data�points�like�customers,�inventories�etc.

WHAT�WE�IMPLEMENTED�

Multiple�store�fronts�managed�through�one�content�

management�system

Customized�workflows�within�Magento�to�cater�to�business�

needs

Data�migration

Add-on�plug�and�play�features�like�multiple�payment�

gateways,�distributors,�pre-booking�etc.

Data�analytics�with�enhanced�reports

Unification�of�the�Samsung�Shop�customer�base�by�

deploying�Single�Sign�On�of�the�parent�website

Integrate�inventory,�orders�and�shipment�with�the�third-�

party�distribution�system

Automated�test�cycle�and�deployment�for�streamlined�

maintenance

Toll�Free�Number:�1-888-661-8967

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

ISO/IEC 27001:2013CERT I F I ED

Individual�Certifications

Company�Certifications

Page 4: Toll Free Number: 1-888-661-8967 Global Technology ... · tracking all the changes made through the Admin portal. ... working with small companies to Fortune 1000 clients. ... ROCHESTER

Like�to�find�out�more�about�our�Software�Development�services?

Toll�Free�Number:�1-888-661-8967

http://www.netsmartz.com/software-development/

[email protected] If�you�need�to�know�more�about�how�we�can�help�you�with�your�Software�Development�needs,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

ROCHESTER��������LOS�ANGELES��������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI��������GURGAON

Rochester,�NY332,�Jefferson�RoadRochester,�NY�14623,�USPhone:�+1-585-340-1166

Los�Angeles,�CA200�Spectrum�Center�Dr�Irvine,�CA�92618,�USPhone:�+1-949-813-3114

Toronto�545�King�St�W,�TorontoON�M5V�1M1,�Canada�Phone:�+1-647-542-0114

Chandigarh�Netsmartz�House,Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�IT-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�IndiaPhone:�+91-172-3068070

Gurgaon9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001Phone:�+91-124-4978466

Oslo�Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�16�Raffles�Quay,�#33-03�Hong�LeongBuilding,�Singapore�048531Phone:�+65-9450-4800

NETSMARTZ�LOCATIONS

LOS ANGELES

GURGAON

ROCHESTER

TORONTO

OSLO

MOHALI

CHANDIGARH

SINGAPORE

Global Technology Solutions Partner