GoogleGlass A survey about global wearable technology

Recently, Toluna ran a Toluna QuickSurvey™ study asking respondents in the US, UK (1,000 in each market), Australia, and Singapore (500 in each market) for their opinions about GoogleGlass. Below are some of the key findings.

AUSTRALIA

SINGAPORE

UK

USA

41%

of respondents inSingapore said yes

When asked if they have any privacy concerns

about GoogleGlass

41%

37%

35%

41%

53%

Web Access

Photography

If you have purchased or are planning to purchase GoogleGlass, what factors led tothis decision?

40%

29%

35%

56%

Own the LatestTechnology 4

1%

46%

44%

46%

53%

Loyal to Google

41%

24%

19%

16%

Other 6%

9%

9%

5%

20%

If GoogleGlass were available to purchase in-store for the estimated retail price of $1,500 USD, would you consider purchasing one?

10%

8%14%

20%

17%19%28%29%

61%

73%70%

52%

Of those in Australia with safety concerns about GoogleGlass

Were worried that road users would be distracted

If you do have privacy concerns about GoogleGlass, which of these are concerns of yours?

The highest ranking concerns for each nation were as follows...

Private actions tobecome public

Private actions tobecome public

61%

70%

57%

51%Value privacy &

dislike technology

Record my actionsusing the camera

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