tom fleming / creative consultancy / future city jobs inception introduction andrew erskine

tom fleming / creative consultancy /


Future City Jobs

Inception

IntroductionAndrew Erskine



about us

We are a high profile creative economy, arts and cultural planning consultancy based in London, and we offer policy and industry leadership across the creative, cultural and knowledge economy. Through research, strategy and partnership, we position creativity as a key tool for economic and social development.

www.tfconsultancy.co.uk



our portfolio

CHINA: Creative Economy Strategy support in Guangzhou and Shenzhen

NORDIC REGION:Creative Industries Green Paper for the Nordic countries

UK:A Leading Creative Economy Consultancy and Research Company driving policy at a high level

EGYPT & DUBAI:Creative Cluster development

BULGARIA & GREECE: Creative Investment & cluster consultancy

www.tfconsultancy.co.uk

USA: Creative Economy Strategic Planning for Boise, Idaho; & Intercultural City consultancy, Chicago

RUSSIA: Creative Cluster Development and Strategy, Tolgliatti, Perm, Novosibirsk, Altai, Tula & Moscow

PORTUGAL:Creative Economy Strategic for Northern Portugal

BRAZIL: Creativity and Innovation Strategy in Sergipe & Creative Industries Investment consultancy, Sao Paulo

POLAND & HOLLAND: Warsaw ECOCQuest: Design in Manufacturing Strategy

UKRAINE:Creative Economy Mapping Support

LEBANON & SYRIA:Cultural Planning &Creative Industries Mapping and Strategy Development

BALTIC STATES:Creative Mapping & Strategy in Estonia, Latvia, Lithuania

BOSNIA & HERZEGOVINA , CROATIA & MONTENEGRO:Creative Economy Strategy Support

tom fleming / creative consultancy / tom fleming / creative consultancy / tom fleming / creative consultancy /

Desenvolvimento de um ‘cluster’ Das Industrias Creativas Na Regiao Norte


Four themes for today

1. Context and Background

2. Skills, jobs and the creative economy

3. Types of intervention

4. Guiding principles


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Youth Unemployment: Average 20%


“Britain's future will be built not on credit default swaps but on creative industries”



Daniel Pink:‘A Whole New Mind’

“Our sons and daughters will not hew, forge, mine, plough or weld. They will serve, design, advise, create, compose, analyse, judge and write. Their

skills will be applied to all industries and services, not just the high-tech. Agriculture, the oldest industry of all, is becoming increasingly dependent on bioscience, information technology and branding”.

Charles Leadbeater “Britain’s creativity challenge”


Moving into a Conceptual Age?

18th Century

19th Century

20th Century

21st Century

Agricultural Age (Farmers)

Industrial Age(Factory Workers)

Information Age (Knowledge Workers)

Conceptual Age

(Creators and Empathizers)

ATG

(Affluence, technology, Globalisation)

Daniel H. Pink “A Whole New Mind”


2. Skills and Jobs in the Creative Industries



Five things we know about the Creative Industries

1. Lots and lots of small businesses – only a few will ever grow

2. Nature of work is changing – New business models, merging of sectors

3. Increasingly freelance – teams coming together for projects

4. Increasingly global – At an earlier stage, changing markets and competition

5 Connected to aspirational and hungry consumers - apps, co-curation, co-creation, co-consumption etc


Equipped to Succeed?

Business planning and development

Accessing finance

Intellectual property rights

Peer-to peer knowledge

Markets and supply chains

Where to grow and succeed

Fahima, Founder of Virus Communications and CEO of Virtual Consulting

http://www.virtual.co.id/


The Inside Out Support Model (apologies to Maslow)

Workspace, heating, sustenance, travel

Technology/Communications, legal/financial knowledge, business planning

Networks, contacts, peer-to-peer learning

Confidence, membership, access to markets/supply chains

Creativity, innovation, dynamism

Physiological

Safety

Love/belonging

Esteem

Self Actualisation


Five further things we know about jobs in the Creative Industry

‒ Creative industries are place based – Clustering, local supply chains, routes to market still matter

‒ Growth is not linear – therefore job creation is spasmodic and hard to predict

‒ Some sectors provide the majority of growth and jobs – in UK digital and new media

‒ Connection between creative industries and mainstream still underexplored

‒ Creative industries is a branch of the knowledge economy


3. Types of Intervention



Four main rationales for intervention

1. Formal education – connecting to industry, building progression routes, skills to succeed

2. Informal education – work-related learning, secondary school level, Arts-led

3. Overcoming barriers – diversity, regeneration, educational attainment, background

4. Growth driven –job creation, tackling unemployment


Apprenticeships/Placements


Support and mentoring for start-ups


Workshops in soft and hard skills


4. Guiding Principles


1. Local context is vital

e.g. Place, local creative economy, mainstream economy, cultural infrastructure


2. Must connect - progression routes

To wider infrastructure, institutions, society, private sector


3. Clear aims and objectives

What success equals, job creation, social motives, short/medium/long


4. Flexibility

Adapt to change, different individuals, no one size fits all

tom fleming / creative consultancy / future city jobs inception introduction andrew erskine

Documents

creative mapping strategy

high profile creative

cultural planning consultancy

new mind slide

knowledge economy

innovation strategy

peer knowledge markets

manufacturing strategy