tom ford media kit
TRANSCRIPT
1100 West Avenue - New York City, New York 10212 - www.tomford.com !FOR IMMEDIATE RELEASE Gemrick Curtom Public Relations Specialist [email protected] 281.555.4612 !
Tom Ford ART Shoe Preview at Charity Runway Show !New York - October 1, 2014 - Tom Ford International announced today that the designer label will premiere its new ART shoes at a charity runway show to benefit the Metropolitan Museum Foundation in the museum's west wing. !The charity runway show will start at 8 p.m., Dec. Tickets can be purchased individually for $500, one table can be purchased for $1,000 and VIP head tables are $10,000. Tickets to attend the event can be purchased online at www.tomford.com/ART until 11:59 p.m., Nov. 21. !All proceeds from the charity runway show will be donated to the Metropolitan Museum of Art's Free Thursday program, which allows patrons to visit permanent exhibits for free the entire day. The museum's foundation is also used to fund art classes for children ages 7 to 13 in the children's exhibition in the south wing. !"I'm especially excited about this year's shoe line," said Tom Ford, the CEO of the eponymous company. "Fans are in for a treat this year. When we premiere the new line, everyone will finally get a glimpse of a very special piece we've been working on for the past five years." !The profits from the limited edition shoe will be donated to the Metropolitan Museum's Art Conservation fund. Tom Ford's ART line will be available for purchase online exclusively at www.tomford.com and nordstrom.com before expanding to other retailers. !!!
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Ford said the limited edition shoes will be on display in the New York flagship store. There are only five pairs in the entire world and they are available for purchase when the runway show is over. !"I'm only giving away one hint. The limited edition shoes are inspired by a Monet painting here in the Met Museum," Ford said. !ABOUT TOM FORD INTERNATIONAL !Tom Ford is a leading, fashion-forward, luxury designer label specializing in beauty products, handbags, clothing and shoes. Since the label's creative revival in 2007, Tom Ford has expanded its global recognition by delivery the best quality products to the fashionable consumer. !With over 200 retail store locations across the globe, Tom Ford has established seven flagship stores internationally. The Milan flagship store will open spring 2015. ! !!!!
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1100 West Avenue - New York City, New York 10212 - www.tomford.com !Gemrick Curtom Public Relations Specialist [email protected] 281.555.4612 !
Tom Ford Charity Runway Show Fact Sheet !• The new Tom Ford ART shoe line will premiere at the charity runway show benefitting
the Metropolitan Museum of Art.
• The charity runway show will be at 8 p.m., Dec. 1, in the Metropolitan Museum's west
wing.
• Tickets can be purchased at www.tomford.com/ART until 11:59 p.m., Nov. 21.
• Individual tickets are $500, tables can be reserved for $1,000 and VIP head tables can
be reserved for $10,000.
• There are 20 new shoe designs that will premiere for the 2014 ART shoe line.
• This is a black tie event and the dress code will be strictly enforced.
• Musician Lana Del Rey will perform at the end of the runway show.
• All proceeds for this event will go to the Metropolitan Museum Foundation.
• Tom Ford's exclusive shoe from the collection will be available for purchase after the
event.
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1100 West Avenue - New York City, New York 10212 - www.tomford.com !!Gemrick Curtom Public Relations Specialist [email protected] 281.555.4612 !
Tom Ford to Launch Exclusive Exhibit at the Metropolitan Museum !Every New Yorker glides through the city pavement past the steps of the famous Metropolitan Museum of Art. Until now, very few knew that Tom Ford, the CEO of the world-renown fashion label, is a frequent visitor of the Met. !Ford recently announced plans to launch an art exhibit at the museum featuring some of the label's past concept art. !"My favorite artist in the entire museum is Claude Monet," said Ford. "His art inspires me everyday and I hope to someday leave a mark on the art world like Monet did." !Every year, the international fashion label hosts a charity runway show. For the past seven years, the runway show has been held in the Met's west wing. This year, Ford has decided the beneficiary will be the museum itself. !While Ford usually premieres the label's spring shoe line with the ready-to-wear clothing line during New York Fashion Week, he has pushed the line to preview at the annual runway show this year. !Anna Wintour, editor-in-chief of Vogue, publicly applauded Ford's efforts to merge fashion with art. She is set to sit front and center at the charity runway show, as always. Ford promises that this year will be special, even for the likes of Wintour. The unveiling of an exclusive shoe will take place at the runway show in December. !!
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"Growing up in New York, the Met has always been important to me. It has been my inspiration, my sanctuary and the place to collect my ideas," said Ford. "I want to give back to the museum this time around." !Details of the reveal have been kept under the wraps from the media for the most part. The separation of the Tom Ford clothing and shoe lines makes sense this year. Tom Ford wants to avoid the cannibalization of the two product lines. By allowing on-lookers to admire both lines separately, the shoe line will be given more spotlight. !While Ford cannot capitalize on media buzz for the new shoe line during New York Fashion Week, it gives him the opportunity to steal the limelight from other designers who have already premiered their spring products. !It's no longer about selling products for Tom Ford International. As the company is scheduled to open a flagship store in Milan, the fashion label is refocusing on charitable goodwill and extending its artistic vision. !Ford wants the fashion label to be described and recognized as 'art' in advance of the Milan expansion. If the exclusive exhibit gets positive reviews from critics, Ford will consider adding similar exhibits in Tom Ford flagship stores. !"It's art, fashion and charity all in one. What more could anyone want?" explained Ford. !The charity runway show is scheduled for 8 p.m., Dec. 1 in the Metropolitan Museum's west wing. Tickets are on sale online at www.tomford.com/ART at a $500 price-point for individuals, $1,000 for a table and $10,000 for a VIP head table at the event. !! !!
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1100 West Avenue - New York City, New York 10212 - www.tomford.com !!TOM FORD is president and head creative director of Tom Ford International. Ford oversees the store design, product line, marketing, branding and public relations direction for Tom Ford International. He has been recognized by numerous publications and the fashion world for his creative direction of the company. !Prior to Tom Ford International, Ford oversaw the creative direction for luxury designers Givenchy, Chanel and Louis Vuitton. Ford is frequently recognized for his turnaround of Chanel, reinstating the label's position as a top luxury brand. !After opening flagship stores in Los Angeles, Paris and London in his first year of leading the company, Ford evaluated the label's global business strategy. In 2010, Ford opened flagship stores in Sydney and Tokyo, expanding the company's global vision and market. A flagship store in Milan is scheduled to open in spring 2015. !Ford left London to attend New York University in New York City to study art history. He dropped out and began studying fashion at the Parsons The New School for Design. Ford spent many summers in Paris, inevitably contributing to his love and passion for fashion. !Ford recently won the Geoffrey Beene Lifetime Achievement Award at the CDFA Fashion Awards 2014. He is known for his iconic red carpet style, landing himself many front covers and features in numerous publications. Ford resides with his husband, Richard Buckley, in New York City's Upper East Side.
1100 West Avenue - New York City, New York 10212 - www.tomford.com !!Gemrick Curtom Public Relations Specialist [email protected] 281.555.4612 !
Top Seven Reasons to Wear Tom Ford
!1. Tom Ford's shoe line has topped TIME Magazine's 'Top 10 Designers of the Year'
list for the past three years.
2. All profits from the shoe line during December will benefit Product (RED).
3. All proceeds from Tom Ford's annual charity runway show will benefit the Metropolitan Museum.
4. The 'Blake' leather black pumps from Tom Ford 's shoe line was voted the number one 'Best Designer Shoe' in 2014 by Vogue Magazine.
5. Tom Ford product packaging is made of 100 percent recycled materials.
6. Both Tom Ford shoe lines for men and women were ranked within the 'Top Ten Most Comfortable Shoes' in 2014 by fashion critics in Glamour and GQ Magazine.
7. All profits from the Tom Ford ART shoe line are donated to the Metropolitan Museum Foundation.
1100 West Avenue - New York City, New York 10212 - www.tomford.com !Gemrick Curtom Public Relations Specialist [email protected] 281.555.4612 !
Tom Ford Fact Sheet !MISSION Tom Ford is a leading, fashion-forward, luxury company. Since 2007 our mission has been to improve beauty and skin care products, designer shoes and clothing around the globe. !BACKGROUND Tom Ford was the head designer for Givenchy, Chanel and Louis Vuitton before completely taking creative direction of Tom Ford. Born in London, Ford wanted to live in the United States while carrying over British fashion. !Tom Ford is a world-renown luxury brand that caters to a range of audiences internationally. Headquartered in New York City, the company has offices located in Los Angeles, Paris, London, Sydney and Tokyo. !The Tom Ford beauty product line is divided into two lines - the luxury collection and the economy collection. The luxury collection won the "Beauty Line of the Year" in 2014. !In the ready-to-wear world, Tom Ford is recognized as one of the best designers for evening wear. The spring 2014-2015 collection premiered during New York Fashion Week and was featured in Vogue Magazine's October issue. Tom Ford will open a new flagship store in Milan in spring 2015. !Tom Ford Corporate Headquarters 1100 West Avenue New York City, New York 10212 www.tomford.com [email protected] !
ART Line - Sample Preview