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Social Media Tom Merson April 2 nd , 2013

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Page 1: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Social MediaTom Merson

April 2nd , 2013

Page 2: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound marketing Getting set-up on LinkedIn Now what do we do? Optimizing your social media Marketing automation Lead scoring

Agenda

Page 3: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

“ What’s all this Social Media stuff all about?”

Page 4: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Which medium should you use?

Page 5: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Is your business B2B or B2C?

What industry are you in?

Have you profiled your typical client?

Questions to consider …

Page 6: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Set up your social media strategy

Set measurable objectives and goals

Next Step …

Page 7: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

S.M.A.R.T. Objectives

Page 8: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

OUTBOUND

MARKETING

Pushes products or services on

customer

INBOUNDMARKETINGEarns people’s interest instead of buying it

Page 9: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Inbound Marketing Message

It’s not what you say, but how you say it!

Page 10: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Inbound Marketing Message …

What’s in it for me, the

customer?

Relevant

CompellingENGAGING

Pertinent

Page 11: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound
Page 12: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound
http://www.linkedin.com/profile/view?id=3053124&locale=en_US&trk=tyah
Page 13: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound
Page 14: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Let people know ….

Page 15: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

How do you get people to your website?

Page 16: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound
Page 17: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Marketing Automation

Page 18: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Track your progress

Page 19: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Capture leads through your web-form

Dialog begins

Lead nurturing

The process begins …

Page 20: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Lead Scoring

Page 21: Tom Merson April 2 nd, 2013. What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound

Any Questions?


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