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Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

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Page 1: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Tom Peters’ Seminar2002

Leading in Totally Screwed-

Up Times!ExpoManagement Congress/

MexicoDF/07June2002

Page 2: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

When “Good” =

Bad.

Page 3: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Forbes100 from 1917 to 1987: 39 members of the Class of ’17 were alive

in ’87; 18 in ’87 F100; 18 F100 “survivors” underperformed the market

by 20%; just 2 (2%), GE & Kodak, outperformed the market 1917 to 1987.

S&P 500 from 1957 to 1997: 74 members of the Class of ’57 were

alive in ’97; 12 (2.4%) of 500 outperformed the market from 1957 to 1997.

Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

Page 4: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Good management was the most powerful reason [leading firms] failed to stay atop their industries. Precisely because these firms

listened to their customers, invested aggressively in technologies that would provide their customers more

and better products of the sort they wanted, and because they carefully studied market trends and

systematically allocated investment capital to innovations that promised the best returns, they lost

their positions of leadership.”

Clayton Christensen, The Innovator’s Dilemma

Page 5: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Context.An Age of Limitless

Possibilities.

Page 6: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

1 day 2001 = Year’s trade in 1949, year’s FEX in 1979, year’s

global calls in 1984.

Source: Charles Handy, The Elephant and the Flea

Page 7: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

CEOs appointed after

1985 are 3X more likely to be fired than CEOs appointed before 1985

Warren Bennis, MIT Sloan Management Review

Page 8: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“There will be more

confusion in the business world in the next decade than in any decade in history. And the current pace of

change will only accelerate.”Steve Case

Page 9: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Help Wanted: Leaders

with nerve!

Page 10: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The

Leadership50

Page 11: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Basic Premise.

“Orders” Don’t Work in Crazy

Times.

Page 12: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

1. Leadership Is a …

Mutual Discovery Process.

Page 13: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“I don’t know.”

Page 14: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Leadership = Uncertain Voyages of Mutual Discovery

Effective leaders (1) provide a context which is marked by (2) access to a luxuriant portfolio of

exciting & worthwhile opportunities (WOW projects) which (3) allow people to fully express

their innate curiosity and (4) engage in a vigorous discovery voyage on which those people (5) go to-create places they (and their

leaders) had never dreamed existed—and then the leaders (6) applaud like mad, stage “photo-

ops,” and ring the church bells 100 times to commemorate the bravery of their followers’

explorations!

Page 15: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

1A. Leaders Try … Not to Screw

Things Up.

Page 16: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Ninety percent of what we call ‘management’ consists of making it

difficult for people to get things done.” – P.D.

Page 17: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Essential Leadership

Types.

Page 18: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

2. Great Leaders on Snorting

Steeds Are Important – but

Great Talent Developers (Type I

Leadership) are the Bedrock of Organizations that Perform Over

the Long Haul.

Page 19: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“The leaders of Great Groups love talent and know where to find it. They revel in

the talent of others.”Warren Bennis & Patricia Ward Biederman,

Organizing Genius

Page 20: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Whoops: Jack didn’t have a vision!

Page 21: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

2A. Great Leading = Great Mentoring.

Page 22: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

T.A.: 3

Page 23: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

2B. Great Leaders are …

Great V.C.s.

Page 24: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Basically [Omnicom’s John] Wren makes aggressive bets on entrepreneurs and

gives them tremendous autonomy, on the assumption that the risk-taking will pay off

in new ideas, connections, businesses, and, yes, revenues and profits. …

‘Omnicom operates like a venture-capital firm,’ says Sir Martin

Sorrell [of WPP].”

Business 2.0 (09.17.2001)

Page 25: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Silicon Valley Success Secret No. 1

“Pursuit of risk”: 4 of 20 in V.C. portfolio go bust; 6 lose money;

6 do okay; 3 do well; 1 hits the jackpot.

Source: The Economist

Page 26: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Think portfolio!

Page 27: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

3. But Then Again, There Are Times When This “Cult of Personality”

(Type II Leadership) Stuff Actually Works!

Page 28: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“A leader is a dealer in hope.”

Napoleon

(+TP’s writing room pics)

Page 29: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

4. Find the “Businesspeople”!

(Type III Leadership)

Page 30: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

I.P.M. (Inspired Profit

Mechanic)

Page 31: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

5. All Organizations

Need the Golden Leadership

Triangle.

Page 32: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Golden Leadership Triangle: (1) Creator-

Visionary … (2) Talent Fanatic-Mentor-V.C. …

(3) Inspired Profit Mechanic.

Page 33: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

6. Leadership Mantra

#1: IT ALL DEPENDS!

Page 34: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Renaissance Men are … a snare, a

myth, a delusion!

Page 35: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

6A. The Leader Is Rarely/Never the Best Performer.

Page 36: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

33 Division Titles. 26 League Pennants. 14

World Series: Earl Weaver—0. Tom Kelly—0. Jim Leyland—0.

Walter Alston—1AB. Tony LaRussa—132 games, 6 seasons. Tommy Lasorda—P, 26 games. Sparky

Anderson—1 season.

Page 37: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Messy Leadership

Dance.

Page 38: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

7. Leaders …

SHOW UP!

Page 39: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Rudy!

Page 40: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

8. Leaders … LOVE the

MESS!

Page 41: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“If things seem under control, you’re just not

going fast enough.”

Mario Andretti

Page 42: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

9. Leaders

DO!

Page 43: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Kotler Doctrine:

1965-1980: R.A.F.(Ready.Aim.Fire.)

1980-1995: R.F.A.(Ready.Fire!Aim.)

1995-????: F.F.F.(Fire!Fire!Fire!)

Page 44: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

9A. Leaders

Re-do.

Page 45: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“If Microsoft is good at anything, it’s avoiding the trap of worrying about criticism. Microsoft fails constantly.

They’re eviscerated in public for lousy

products. Yet they persist, through version after version, until they get

something good enough. Then they leverage the power they’ve gained in

other markets to enforce their standard.”Seth Godin, Zooming

Page 46: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

10. BUT … Leaders

Know When to Wait.

Page 47: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Tex Schramm: The

“too hard” box!

Page 48: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

11. Leaders …

DELIVER!

Page 49: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“It is no use saying ‘We are doing our best.’ You have got to succeed in doing

what is necessary.”—WSC

Page 50: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

11B. Leaders Are …

Optimists.

Page 51: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Hackneyed but none the less

true: LEADERS SEE CUPS AS “HALF

FULL.”**Leaders aren’t allowed bad days!

Page 52: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Half-full Cups: “[Ronald Reagan] radiated an almost transcendent

happiness.”Lou Cannon, George (08.2000)

Page 53: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

12. BUT … Leaders Are

Realists/Leaders Win Through LOGISTICS!

Page 54: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The “Pagonis Imperative”!

Page 55: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

13. Leaders

FOCUS!

Page 56: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“To Don’t ” List

Page 57: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

14. Leaders …

Set CLEAR DESIGN SPECS.

Page 58: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

JackWorld/1@T: (1) Neutron Jack. (Banish bureaucracy.) (2) “1, 2 or out” Jack. (Lead or leave.) (3)

“Workout” Jack. (Empowerment,

GE style.) (4) 6-Sigma Jack. (5)

Internet Jack. (Throughout)

TALENT JACK!

Page 59: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Danger: S.I.O. (Strategic

Initiative Overload)

Page 60: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

15. Leaders …

Send V-E-R-Y Clear Signals About

Design Specs!

Page 61: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Ridin’ with Roger: “What have you done to

DRAMATICALLY IMPROVE quality in the

last 90 days?”

Page 62: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

It’s All About Relationships.

Page 63: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

16. Leaders Trust in

TRUST!

Page 64: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Credibility!

Page 65: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

17. Leaders …

Understand the Ultimate Power of RELATIONSHIPS.

Page 66: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

18. Leaders Know …

Women Roar/ Women Rule.

Page 67: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“AS LEADERS, WOMEN RULE: New Studies find that female managers

outshine their male counterparts in almost

every measure”Title, Special Report, Business Week, 11.20.00

Page 68: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Women’s Strengths Match New Economy Imperatives: Link [rather than rank] workers;

favor interactive-collaborative leadership style [empowerment beats top-down decision making]; sustain fruitful collaborations; comfortable with sharing information; see redistribution of power

as victory, not surrender; favor multi-dimensional feedback; value technical & interpersonal skills, individual & group contributions equally; readily accept ambiguity; honor intuition as well as pure

“rationality”; inherently flexible; appreciate cultural diversity

Source: Judy B. Rosener, America’s Competitive Secret

Page 69: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

If It Ain’t Broke … Break It.

Page 70: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

19. Leaders …FORGET!/

Leaders … DESTROY!

Page 71: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“The problem is never how to get new, innovative thoughts into your

mind, but how to get the old ones out.”

Dee Hock

Page 72: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Leaders “dump the ones who brung ’em” —Nokia, HP, 3M, PerkinElmer, Corning, etc.

Page 73: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The [New] Ge Way

DYB.com

Page 74: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

20. BUT … Leaders

Have to Deliver, So They Worry About “Throwing the Baby Out with the

Bathwater.”

Page 75: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Damned If You Do, Damned If You Don’t, Just Plain

Damned.”Subtitle in the chapter, “Own Up to the Great Paradox: Success

Is the Product of Deep Grooves/ Deep Grooves Destroy Adaptivity,” Liberation Management (1992)

Page 76: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Organize” for … performance & customer satisfaction.

“Disorganize” for … renewal & innovation.

Page 77: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

21. Leaders …

HONOR THE USURPERS.

Page 78: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Saviors-in-Waiting

Disgruntled CustomersUpstart CompetitorsRogue EmployeesFringe Suppliers

Wayne Burkan, Wide Angle Vision

Page 79: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

CUSTOMERS: “Future-defining customers may

account for only 2% to 3% of your total, but they represent a crucial

window on the future.”Adrian Slywotzky, Mercer Consultants

Page 80: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

!

Page 81: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

COMPETITORS: “The best swordsman in the world doesn’t need to fear

the second best swordsman in the world; no, the person for him to be afraid of is some ignorant antagonist who has never had a

sword in his hand before; he doesn’t do the thing he ought to do, and so the expert isn’t

prepared for him; he does the thing he ought not to do and often it catches the expert out and

ends him on the spot.”

Mark Twain

Page 82: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Employees: “Are there enough weird

people in the lab these days?”

V. Chmn., pharmaceutical house, to a lab director (06.01)

Page 83: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Suppliers: There is an ominous downside to strategic supplier

relationships. An SSR supplier is not likely to function as any more than a mirror to your organization. Fringe suppliers that offer innovative business practices need

not apply.”

Wayne Burkan, Wide Angle Vision: Beat the Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

Page 84: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

WEIRD IDEAS THAT WORK: (1) Hire slow learners (of the organizational code). (1.5) Hire people who make you

uncomfortable, even those you dislike. (2) Hire people you (probably) don’t need. (3) Use job interviews to get ideas, not

to screen candidates. (4) Encourage people to ignore and defy superiors and peers. (5) Find some happy people and get them to fight. (6) Reward success and failure, punish inaction.

(7) Decide to do something that will probably fail, then convince yourself and everyone else that success is certain. (8) Think of

some ridiculous, impractical things to do, then do them. (9) Avoid, distract, and bore customers, critics, and anyone who just wants to talk about money. (10) Don’t try to learn anything from people who seem to have solved the problems you face.

(11) Forget the past, particularly your company’s success.

Bob Sutton, Weird Ideas That Work: 11½ Ideas for Promoting, Managing, and Sustaining Innovation

Page 85: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Deviants, Inc. “Deviance tells the story of every mass

market ever created. What starts out weird and dangerous

becomes America’s next big corporate payday. So are you looking for the next mass market idea? It’s out there … way

out there.”

Source: Ryan Matthews & Watts Wacker, Fast Company (03.02)

Page 86: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

22. Leaders …

HANG OUT WITH FREAKS!

Page 87: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The Cracked Ones Let in the Light

“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found

among non-conformists, dissenters and rebels.”

David Ogilvy

Page 88: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Advice to Corporate Leaders: “Consider the metaphor of the windmill: You can harness raw

power but you can’t control it. … Hire artists, clowns, or other disrupters to come in and

challenge your corporate environment. … Hire a corporate anthropologist to analyze how tolerant

your organization is of deviants and other

innovators. … Once the anthropologist leaves, hire a shaman to drive out the

evil spirits of conformity. …”

Source: Ryan Matthews & Watts Wacker, Fast Company (03.02)

Page 89: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Leaders know … WE BECOME WHO WE HANG OUT

OUT WITH!

Page 90: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

23. Leaders Make [Many!] Mistakes

– and MAKE NO BONES ABOUT IT!

Page 91: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Sam’s

Secret #1!

Page 92: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“The Silicon Valley of today is built less atop

the spires of earlier triumphs than upon the

rubble of earlier debacles.”—Newsweek/ Paul Saffo (03.02)

Page 93: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Read This!

Richard Farson & Ralph Keyes: Whoever Makes the Most

Mistakes Wins: The Paradox of Innovation

Page 94: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

24. Leaders Make …

BIG MISTAKES!

Page 95: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Reward excellent

failures. Punish mediocre successes.”

Phil Daniels, Sydney exec (and, de facto, Jack)

Page 96: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Create.

Page 97: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

25. Leaders Know that

THERE’S MORE TO LIFE THAN “LINE EXTENSIONS.” Leaders Love to CREATE NEW

MARKETS.

Page 98: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

No one ever made it into the Business Hall of Fame on a record of

“line extensions.”

Page 99: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Acquisitions are about

buying market share. Our challenge is to create markets.

There is a big difference.” Peter Job, CEO, Reuters

Page 100: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“When asked to name just one big merger that had lived up to expectations, Leon

Cooperman, former cochairman of Goldman Sachs’ Investment Policy

Committee, answered: I’m sure there are success stories

out there, but at this moment I draw a blank.”

Mark Sirower, The Synergy Trap

Page 101: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

26. Leaders … Make Their Mark /

Leaders … Do Stuff That Matters

Page 102: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“I never, ever thought of myself

as a businessman. I was interested in creating

things I would be proud of.”—Richard Branson

Page 103: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Brand = You Must Care!

“Success means never letting the competition

define you. Instead you have to define yourself based on a point of view you care deeply

about.” Tom Chappell, Tom’s of Maine

Page 104: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“A great company is defined by the

fact that it is not compared to its peers.”—Phil

Purcell, Morgan Stanley

Page 105: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

26. Leaders Pursue

DRAMATIC DIFFERENCE!

Page 106: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

1st Law Mktg Physics: OVERT BENEFIT (Focus: 1 or 2 > 3 or 4/“One Great Thing.”

Source #1: Personal Passion)

2ND Law: REAL REASON TO BELIEVE (Stand & Deliver!)

3RD Law: DRAMATIC DIFFERENCE (Execs Don’t Get It: “intent to purchase” – 100%; “unique” – 0% to

5%)

Source: Jump Start Your Business Brain, Doug Hall

Page 107: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“They [consumer goods company] have acquired a bunch of products, which is what everyone is doing. But what’s the point, the

message, the story line, the Big Idea that makes ‘it’ all hang together?” —Exec,

major consumer goods company

Page 108: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The greatest dangerfor most of us

is not that our aim istoo high

and we miss it,but that it is

too lowand we reach it.

Michelangelo

Page 109: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Joe J. Jones Joe J. Jones 1942 – 20021942 – 2002

HE HIT QUARTERLY HE HIT QUARTERLY

EARNINGS TARGETS 44 EARNINGS TARGETS 44

TIMES IN A ROW.TIMES IN A ROW.

Page 110: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

27. Leaders

LOVE the New Technology!

Page 111: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

100 square feet

Page 112: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

E.g. …

Jeff Immelt: 75% of “admin, back room, finance” “digitalized” in

3 years.

Source: BW (01.28.02)

Page 113: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“There’s no use trying,” said Alice. “One can’t believe impossible things.”

“I daresay you haven’t had much practice,” said the Queen. “When I was

your age, I always did it for half an hour a day. Why, sometimes I’ve

believed as many as six impossible things before breakfast.”

Lewis Carroll

Page 114: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

I’net …

… allows you to dream dreams

you could never have dreamed

before!

Page 115: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

27A. Needed? Type IV Leadership: Technology

Dreamer-True Believer

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The Golden Leadership Quadrangle: (1) Creator-Visionary … (2) Talent

Fanatic-Mentor-V.C. … (3) Inspired Profit Mechanic. (4) Technology Dreamer-True

Believer

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28. Leaders Push Their

Organizations W-a-y Up the Value-added/

Intellectual Capital Chain

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“The ‘surplus society’ has a surplus of

similar companies, employing

similar people, with similar educational backgrounds, working in

similar jobs, coming up with similar

ideas, producing similar things, with

similar prices and similar quality.”

Kjell Nordström and Jonas Ridderstråle, Funky Business

Page 119: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Companies have defined so much ‘best practice’

that they are now more or less identical.”

Jesper Kunde, A Unique Moment

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The Big Day!

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09.11.2000: HP bids

$18,000,000,000for

PricewaterhouseCoopersConsulting business!

Page 122: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“These days, building the best server isn’t enough. That’s the

price of entry.”

Ann Livermore, Hewlett-Packard

Page 123: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Gerstner’s IBM: Systems Integrator of

choice. Global Services:

$35B. Pledge/’99: Business Partner Charter. 72 strategic partners,

aim for 200. Drop many in-house

programs/products. (BW/12.01).

Page 124: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“UPS wants to take over the sweet spot in the endless loop

of goods, information and capital that all the packages

[it moves] represent.”ecompany.com/06.01 (E.g., UPS Logistics

manages the logistics of 4.5M Ford vehicles, from 21 mfg. sites to 6,000 NA dealers)

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“No longer are we only an insurance provider. Today,

we also offer our customers the products and services that help them

achieve their dreams, whether it’s financial security, buying a car, paying

for home repairs, or even taking a dream vacation.”—Martin Feinstein, CEO,

Farmers Group

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“We want to be the air traffic

controllers of electrons.”

Bob Nardelli, GE Power Systems

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“Customer Satisfaction” to “Customer Success”

“We’re getting better at [Six Sigma] every day. But we really

need to think about the customer’s profitability. Are customers’

bottom lines really benefiting from what we provide them?”

Bob Nardelli, GE Power Systems

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The Big Idea: Customer

Satisfaction to Customer

Success

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29. Leaders … Demolish

Stovepipes!

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“The organizations we created have become tyrants. They have taken

control, holding us fettered, creating barriers that hinder rather than help our businesses. The lines that we drew on our neat organizational diagrams have turned into walls

that no one can scale or penetrate or even peer over.” —Frank Lekanne Deprez & René Tissen, Zero Space: Moving Beyond Organization Limits.

Page 131: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“In an era when terrorists use satellite phones and encrypted email, US gatekeepers stand

armed against them with pencils and paperwork, and archaic computer systems that don’t

talk to each other.”Boston Globe (09.30.2001)

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Innovation & Speed’s “New Basics”

1. XFTs are the “culture.”2. Project-centric. 3. Open “talent market.”4. “Cause-based” projects. 5. Ubiquitous “open systems” IS—at home & throughout supply chain. Web based.6. F-L-A-T.7. Selective FIRINGS!

Page 133: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Richard L. SmithRichard L. Smith

1986-20021986-2002

He He

“Stovepiped”“Stovepiped”

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Talent.

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30. When It Comes to

TALENT … Leaders Always Swing

for the Fences!

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From “1, 2 or you’re out” [JW] to …

“Best Talent in each industry segment to build

best proprietary intangibles” [EM]

Source: Ed Michaels, War for Talent (05.17.00)

Page 137: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“We believe companies can increase their market cap 50 percent in 3 years. Steve

Macadam at Georgia-Pacific changed 20 of his 40 box plant managers to put

more talented, higher paid managers in charge. He increased profitability from $25 million to $80 million

in 2 years.”

Ed Michaels, War for Talent

Page 138: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Message: Some people are better than other

people. Some people are a helluva lot better than other

people.

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31. Leaders Don’t Create “Followers”:

THEY CREATE LEADERS!

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Brand You, Big Time!

I AM AN ARMY OF

ONE

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32. Leaders “Win Followers Over”

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WHAT AN IDIOT: “Instead of employees being in the driver’s

seat, now we’re in the driver’s seat.”

Page 143: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

PJ: “Coaching is winning

players over.”

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33. Leaders “Manage” Their

EVP/Internal Brand Promise.

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MantraM3

Talent = Brand

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EVP = Challenge, professional growth, respect, satisfaction, opportunity, reward

Source: Ed Michaels et al., The War for Talent

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Passion.

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35. Leaders Know: ENTHUSIASM

BEGETS ENTHUSIASM!

Page 149: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

BZ: “I am a … Dispenser of Enthusiasm!”

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G.H.: “Create a ‘cause,’ not a ‘business.’ ”

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“Vision is a love affair with an idea.”—Boyd Clarke & Ron

Crossland, The Leader’s Voice

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35. Leaders Focus on the

SOFT STUFF!

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“Soft” Is “Hard”

- ISOE

Page 154: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Message: Leadership is all about love! [Passion, Enthusiasms, Appetite for Life,

Engagement, Commitment, Great Causes & Determination to Make a

Damn Difference, Shared Adventures, Bizarre Failures, Growth, Insatiable

Appetite for Change.] [Otherwise, why bother? Just read Dilbert. TP’s final words: CYNICISM SUCKS.]

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!

Page 156: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

36. Leaders Know …

“Culture Change” Takes But a Minute. (No Bull!)

Page 157: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

What Do I “Do” First?

One Minute Excellence!*

*Thomas Watson

Page 158: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Culture Change is not “Corporate.”Culture Change is not a “Program.”

Culture change does not take “Years.”Culture Change does not start “Today.”

Culture Change starts Right Now!Culture Change

Lives in the Moment!Culture Change is

Entirely in Your Hands!

Page 159: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The “Job” of Leading.

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37. Leaders Know It’s

ALL SALES ALL THE TIME.

Page 161: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

TP: If you don’t LOVE SALES … find

another life. (Don’t pretend

you’re a “leader.”) (See TP’s The Project50.)

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37A. Leaders

LOVE “POLITICS.”

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TP: If you don’t LOVE POLITICS … find

another life. (Don’t pretend

you’re a “leader.”)

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38. But … Leaders Also

Break a Lot of China

Page 165: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

If you’re not pissing people off, you’re not making

a difference!

Page 166: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Characteristics of the “Also rans”*

“Minimize risk”“Respect the chain of

command”“Support the boss”

“Make budget”

*Fortune, article on “Most Admired Global Corporations”

Page 167: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Joe J. Jones Joe J. Jones 1942 – 2002 1942 – 2002

HE WOULDA DONE SOME HE WOULDA DONE SOME

REALLY COOL STUFF REALLY COOL STUFF

BUT …BUT …

HIS BOSS WOULDN’T LET HIM! HIS BOSS WOULDN’T LET HIM!

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39. Leaders

Give … RESPECT!

Page 169: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“It was much later that I realized Dad’s secret. He gained respect by giving it. He

talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a

bishop or a college president. He was seriously interested in who you were and what you had to say.”

Sara Lawrence-Lightfoot, Respect

Page 170: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

40. Leaders Are …

Graceful.

Page 171: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“My favorite word is grace –

whether it’s amazing grace,

saving grace, grace under

fire, Grace Kelly. How we live contributes to beauty – whether it’s how we treat other people or

the environment.”

Celeste Cooper, designer

Page 172: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Rodale’s on “Grace” …

elegance … charm … loveliness … poetry in motion … kindliness ..

benevolence … benefaction … compassion … beauty

Page 173: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

40A. Leaders Say

“Thank You.”

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“The deepest human

need is the need to be appreciated.”

William James

Page 175: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“The two most powerful things

in existence: a kind word and a thoughtful gesture.”

Ken Langone, CEO, Invemed Associates [from Ronna Lichtenberg, It’s Not Business, It’s Personal]

Page 176: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

41. Leaders Are …

Curious.

Page 177: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

TP/08.2001: The Three Most Important Letters …

WHY?

Page 178: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

42. Leadership Is a …

Performance.

Page 179: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“It is necessary for the President to be the

nation’s No. 1 actor.”

FDR

Page 180: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

43. Leaders … Are The Brand

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Brand = Character:“WHO ARE

WE ?”

Page 182: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The BRAND lives (OR DIES) in the “minutiae” of the leader’s moment-

to-moment actions.

Page 183: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“You must be the change you

wish to see in the world.”

Gandhi

Page 184: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

44. Leaders …

Have a GREAT STORY!

Page 185: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“A key – perhaps the key – to leadership is the effective

communication of a story.”

Howard Gardner Leading Minds: An Anatomy of Leadership

Page 186: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Stories of identity – narratives that help individuals think about

and feel who they are, where they come from, and where they

are headed – constitute the single most powerful weapon

in the leader’s arsenal.”Howard Gardner, Leading Minds: An Anatomy of Leadership

Page 187: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion.

Imagination, myth, ritual - the language of emotion - will affect everything from our purchasing decisions

to how we work with others. Companies will thrive on the basis of their stories and myths. Companies will need to understand

that their products are less important than their stories.”

Rolf Jensen, Copenhagen Institute for Future Studies

Page 188: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Leaders don’t just make products and make decisions.

Leaders make meaning. – John Seeley Brown

Page 189: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

45A. Leaders

Create BUZZ!

Page 190: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Some people look for things that went wrong and

try to fix them. I look for things that went right

and try to build on them.” —Bob Stone/ Mr. Rego/ Confessions of an

Uncivil Servant

Page 191: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

REAL Org Change: Demos & Models (“Model

Installations,” “ReGo Labs”)/ Heroes (mostly extant: “burned

to reinvent gov’t”)/ Stories & Storytellers (Props!)/

Chroniclers (Writers, Videographers, Pamphleteers, Etc.)/

Cheerleaders & Recognition (Pos>>Neg, Volume)/

New Language (Hot/Emotional/WOW)/ Seekers

(networking mania)/ Protectors/ Support Groups/

End Runs—“Pull Strategy” (weird alliances, weird

customers, weird suppliers, weird alumnae-JKC)/ Field “Real People” Focus (3 COs) (long way away)/

Speed (O.O.D.A. Loops—act before the “bad guys” can react)

C.f., Bob Stone, Confessions of an Uncivil Servant

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Introspection.

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46. Leaders …

Enjoy Leading.

Page 194: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Warren’s “Whoops Moment” …

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“Warren, I know you want to ‘be’

president. But do you want to ‘do’

president?”

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46A. Leaders …

KNOW THEMSELVES.

Page 197: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Individuals (would-be leaders) cannot engage in a

liberating mutual discovery process unless they are comfortable with their own skin. (“Leaders” who are not comfortable with themselves become petty

control freaks.)

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46B. But …

Leaders have MENTORS.

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The Gospel According to TP: Upon having the Leadership

Mantle placed upon thine head, thou shalt never hear the unvarnished

truth again!* (*Therefore, thy needs one faithful

compatriot to lay it on with no jelly.)

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47. Leaders

LAUGH!

Page 201: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Beware the Office Beware the Office

thatthat

Feels Like a Feels Like a

Tomb Tomb

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47A. But … Leaders Know

“It’s My Fault.”

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You recruited ’em.You hired ’em.

You trained ’em. You evaluated ’em.

You “motivated” ’em.

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48. Leaders … Take Breaks.

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??????

Zombie!Zombie!Zombie!

Page 206: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

The End Game.

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49. Leaders ???

:

Page 208: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

“Leadership is the PROCESS of

ENGAGING PEOPLE in CREATING a LEGACY

of EXCELLENCE.”

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“Hire smart – go bonkers – have grace – make mistakes – love technology – start all

over again.”

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“LEADERS NEED TO BE THE ROCK OF GIBRALTAR

ON ROLLER BLADES”

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Bonus: Boss Talk

Page 212: Tom Peters’ Seminar2002 Leading in Totally Screwed- Up Times! ExpoManagement Congress/ MexicoDF/07June2002

Boss Talk/WSJ

Provide a simple, clear, exciting & energizing focus.Obsess on TALENT.Speed > Perfection. (Clarity, motivation, rapid adjustment.)

Leap > Line extension. (Beware “me-too,” perfecting yesterday.)

Tell the truth.Control your calendar.Get out of the office.Listen to customers face-to-face—at their place.

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50. Leaders Know

WHEN TO LEAVE!

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Thank You!