tom wolf governor palottery · you will earn a profit share of 10 or 20 percent for two years from...

1SALESmAkER • VOLUmE 18 • APRiL 2018

palottery.comTom Wolf, Governor

Pennsylvania Lottery retailers can earn new revenuesby referring customers to play iLottery, a new categoryof online, interactive games sold and played throughour website and mobile app.

By joining the iLottery Retailer Affiliate Program,you will earn a profit share of 10 or 20 percent for twoyears from each player you refer to sign up for iLottery.All revenues earned deposit directly in the account youdesignate.

Once signed up, you can begin to refer your customersto sign up for iLottery through in-store or digitalmarketing efforts and start earning additional revenueright away.

Players can only register once, so do not miss theopportunity to receive credit for referring iLotteryplayers. Watch the Retailer Portal for details.


With the arrival of Keno and the planned launch of Xpress Sports monitor games this summer, this is anexciting time to be a Pennsylvania Lottery retailer. We’re proud to be able to offer these new games to ourvalued retail partners and loyal players.

As we continue our efforts to increase sales to benefit older Pennsylvanians, i invite retailers to join ouriLottery Retailer Affiliate Program outlined on the cover. iLottery is designed to provide a new type ofplay experience and increase consumer interest in lottery games. Based on data from other states, iLotterywill help to grow sales of traditional lottery games sold in stores. Please join the affiliate program rightaway to share in the profits from players you refer. it’s an opportunity that you won’t want to miss.

One of the best parts of my job is congratulating jackpot winners and the stores that sell those big winningtickets. i had the pleasure of visiting the Speedway in manheim, Lancaster County just days after a ticketsold at that store won Pennsylvania Lottery’s largest prize: a $456.7 million Powerball® jackpot from themarch 17 drawing. i want to thank Speedway and its staff for hosting our media event and thank each ofour retailers for your continued partnership.

The Fast Play category of games has already awarded over $100 MILLION in prizesto nearly 12 million winners across Pennsylvania! Players really love Fast Play games,and particularly those games that offer progressive top prizes. Congratulations to thestores that have sold large progressive top prizes in recent months:

Best in Selling,Drew Svitko

From the Executive Director

• $112,176.50 (Break the Bank): Smokin’ Joe’s, 706 Centre St., Ashland

• $117,259.50 (Triple Win): Kuhn’s Market, 745 W. ingomar Road, ingomar

• $166,427 (Triple Win): Super Mart, 2001 W. Trindle Road, Carlisle

• $113,380 (Triple Win): Citgo Mountville Mart, 302 Highland Drive, mountville

• $258,449 (Triple Win): Turkey Hill Minit Market, 2339 Oregon Pike, Lancaster

• $110,829.50. (Triple Win): Sunoco APlus, 3670 Richmond St., Philadelphia

• $122,731 (Ca$h in): Beer-N-Burger Take Out Stop, 201 W. market St., Pottsville

• $120,642.50 (Triple Win): Park Towne Beverage, 310 N. Lewis Road, Royersford

• $136,275 (Triple Win): Junior’s Convenience Store, 303 George St., Throop

• $117,847.50 (Triple Win): Acme Market, 7901 Lansdowne Ave., Upper Darby

• $111,761.50 (Lucky You): Sheetz, 678 Frankstown Road, Altoona

When selling Fast Play from the WAVE, remember not to spoil the fun. Hand theFast Play ticket directly from the printer to the player and let players discover ontheir own if they have won.


Congratulations to Speedway on Lancaster Road in manheim, LancasterCounty, for selling a $456.7 miLLiON Powerball® jackpot-winning ticketfrom the St. Patrick’s Day drawing!

in addition to being the largest prize in state history, it wasPennsylvania’s 18th Powerball jackpot win.

Lottery Executive Director Drew Svitko hosted a march 19 media eventat the store, where he congratulated store employees and presenteda ceremonial “Big Winner Bonus” check to Speedway Division managerJeff Foster. Speedway earned a $100,000 selling bonus!

Ask your DSR about ways in which your store can celebrate selling abig winning ticket. Congratulations, Speedway!

Speedway Division manager, Jeff Foster, is presented a ceremonial “Big Winner Bonus” check from Drew Svitko, Lottery Executive Director.


On Sale: April 17, 2018my First million ($20) 1336

Win it All ($5) 1337

Cash Adventure ($3) 1338

Double match ($2) 1339

Wild 8s ($1) 1340

New Scratch-Off Games!

On Sale: June 19, 2018million Dollar Winner ($20) 1346

Right On The money ($5) 1347

Ca$htastic Crossword ($5) 1348

Twisted ($3) 1349

it Takes 2 ($2) 1350

Lucky Win ($1) 1351

On Sale: May 15, 2018$3,000,000 Pennsylvania Club ($30) 1341

$300,000 Nest Egg ($10) 1342

Funky 5s ($5) 1343

$50 Cash Blast ($2) 1344

money mania ($1) 1345


Game Name Price Sales End Validation Ends

1280 Quick Cash $1 2/16/2018 2/16/2019

1276 millionaire $20 3/2/2018 3/2/2019

1252 All The money millionaire Edition $20 3/6/2018 3/6/2019

1256 match 3 Tripler $3 3/6/2018 3/6/2019

1268 Treasures Of The Pyramid $3 3/6/2018 3/6/2019

1271 Bank On it $10 3/6/2018 3/6/2019

1275 5X $1 3/6/2018 3/6/2019

1281 $100 OR $1,000 $10 3/6/2018 3/6/2019

1283 Pay me $5 3/6/2018 3/6/2019

1284 money multiplier $2 3/6/2018 3/6/2019

1303 mummy money $2 3/6/2018 3/6/2019

1277 $100,000 Club $5 4/13/2018 4/13/2019

1249 money To Burn $5 4/24/2018 4/24/2019

1285 Emerald 8s $1 4/24/2018 4/24/2019

1290 Cash Splash $1 4/24/2018 4/24/2019

1294 333 $1 4/24/2018 4/24/2019

1298 Crazy Wild Ca$h $2 4/24/2018 4/24/2019

1299 Hot Ticket $1 4/24/2018 4/24/2019

1305 merry millions $20 4/24/2018 4/24/2019

1306 Holiday Gifts $10 4/24/2018 4/24/2019

1307 $100,000 Wish List $5 4/24/2018 4/24/2019

1308 Twelve Elves $3 4/24/2018 4/24/2019

1309 Candy Cane Cash $2 4/24/2018 4/24/2019

1310 Snow me The money $1 4/24/2018 4/24/2019

1279 50 Buck$ $2 4/25/2018 4/25/2019

All closed Scratch-Off games should be removed from display by the end-of-sale date. They should be settled, and proce-dures for returning partial packs should be executed. Returns may be held for pick up by your lottery representative duringthe next regularly scheduled visit.

Game Closing Dates

Game Name Price Sales End Validation Ends

5001 Hot Numbers $5 2/20/2018 1 year from purchase

5003 Piggy Bank Bucks $1 2/20/2018 1 year from purchase

5010 Gold Fish $2 2/20/2018 1 year from purchase

5016 Holiday $100s $5 2/20/2018 1 year from purchase

5017 Stocking Stuffer Doubler $1 2/20/2018 1 year from purchase

Game Closing Dates


This edition of Tips for Success comes courtesy of Lottery District Sales RepresentativesLisa Varalli, who has more than 13 years of experience working out of the Area1/Philadelphia office, and Kathleen Moore, who has worked out of the Area5/Pittsburgh office for nine years.

“Ask for the sale” is one of the most important Best Practices for retailers.What special things do you do with your retailers to achieve this best practice?

Varalli: i stress that if you do not ask, they won’t play. i try to provide examples tothe retailer on how they could ask for the sale. Things such as informing a player of ajackpot amount and asking how many tickets they would like, or letting them know anew game is now on sale that offers a second-chance drawing.

Moore: i always explain that sales do increase when asking for the sale and go overthis point with them on a continuing basis.

Why is it even more important to ask for the sale whenjackpots are high?

Moore: During high jackpots, asking for the sale is a greatway to engage customers who may not be paying attentionto the jackpot signs or other in-store advertising.

Varalli: After telling players about the jackpot, ask howmany tickets they would like to buy! Also, take theopportunity to cross-sell with other lottery games such asScratch-Offs and Fast Play. i remind all retailers to postjackpot signs on their main doors.

What are your other favorite Best Practices to discuss with retailers?

Varalli: Pay prizes! it not only makes customers happy and keeps them coming back,but it enables them to spend more on products in your store.

Moore: On top of paying prizes and keeping games displayed, i emphasize theimportance of good customer service. i always urge my retailers to smile and befriendly so players have a good experience and will want to come back.

How can retailers be better prepared for your nextstore visit?

Moore: By having your tickets ready and creating a list ofquestions or concerns, we can make the most of our visit.We’ll then have enough time to go over strategies to growsales.

Varalli: i ask my retailers to designate a small area wherethey can place returned tickets, requests for supplies, andnotes with questions. That way, i will still be able to help inthe event that the store’s main contact is not free when istop in. i do not want my retailers to miss an opportunity tohelp them succeed.

Thank you, Lisa and Kathleen, for sharing your tips for success.

DSR Lisa Varalli

DSR Kathleen Moore

Base Cost: $1, $2, $3, $4, $5, $10 or $20 per drawing Drawings: Every 4 Minutes (approximately 298 drawings per day) Sales Cuto : 2 seconds before the drawing

Drawings Begin: 5:49 AM Drawings End: 1:37 AM

Keno is drawn at random from among the numbers 1 to 80. Players try to match up to 10 numbers (known as SPOTS) per draw. The more SPOTS players match, the more they can win (see Prize Levels).

Players must use a playslip to choose numbers for each of their desired SPOTS or select Quick Pick to allow the computer to choose them at random.

Adding the Keno Mul plier op on will mul ply the prize for a winning play depending on the Mul plier drawn (2X, 3X, 4X, 5X or 10X). For example, if a Keno play wins $10, the Keno Mul plier op on was chosen at purchase, and the Mul plier drawn was 3X, the player’s prize would be $30. Adding Keno Mul plier triples the total play cost ($1 base play + $2 Mul plier = $3 cket).

Players can also choose to play the same numbers for 1, 2, 3, 4, 5, 10 or 20 consecu ve draws. The maximum play cost per playslip is $1,200.

Prizes up to and including $2,500 can be validated and paid at any PA Lo ery retailer. Players with winning ckets over $600 must le a claim form. For prizes over $2,500, a standard claim form must be completed and submi ed to Lo ery for payment. Winning ckets may be redeemed up to one year following the drawing date for which they were purchased. Keno ckets cannot be canceled!

Selling Keno on the Wave

FOR RETAILER INFORMATION ONLY — DO NOT POST OR DISTRIBUTE

This Quick Reference Guide is provided as general guidance to retailers. It does not take the place of the o�cial rules or how-to-play instruc ons found at palo ery.com.

Quick Reference Guide Introduc on to Keno

V. 1 24 18

Sample Ticket

1. From the Games menu, insert a playslip.

2. The terminal will print the cket.

Sample Playslip

1. Choose how many SPOTS (numbers) per draw.

2. Select cost per game.

3. Select how many consecu ve drawings to play.

4. Select your numbers or Quick Pick.

5. Select “Yes” if you want to play the Mul plier op on.

Note: Keno ckets can be produced using the REPLAY feature.


Selling Keno Games on PlayCentral-Type Terminals (Cart):

1. Insert the Keno playslip. 2. Touch the [Cart] icon. 3. Insert cash to [BUY NOW] or 4. Touch [USE DEBIT], [GIFT CARD], [EMPTY CART] OR [PLAY MORE GAMES]. 5. Follow instruc onal anima on (where to swipe/insert card on pin pad).

Checking/Valida ng Tickets on PlayCentral-Type Terminals:

1. Insert the Keno cket into the document scanner or use the Bar Code Reader (BCR) to scan one of the large barcodes at the bo om of the cket.

2. If the cket prize is $600.00 or under, you will have the op on to redeem the cket and credit your balance. 3. If the cket prize is $600.01 or over, a “See Clerk” message appears.

Selling Keno Games on PlayCentral-Type Terminals (Cash):

1. Touch the [Keno/Xpress Sports] icon for instruc ons. 2. Insert cash, voucher or winning cket. 3. Insert the Keno playslip.

NOTE: Keno games are subject to a liability cap. Prize divisions will be pro-rated if liability capping on a draw is required. The mul plier is NOT impacted by the liability cap. See Keno Liability Capping Requirements on the PA

Lo ery’s website for more details. This Quick Reference Guide is provided as general guidance to retailers. It does not take the place of the o�cial rules or how-to-play instruc ons found at palo ery.com.

10 SPOT GAME

MATCH PRIZE

10 $100,000

9 $5,000

8 $500

7 $50

6 $15

5 $2

0 $4

Keno Prize Levels 37 PRIZE CATEGORIES:

FOR RETAILER INFORMATION ONLY — DO NOT POST OR DISTRIBUTE

BASED ON $1 TICKET

9 SPOT GAME

MATCH PRIZE

9 $30,000

8 $3,000

7 $130

6 $25

5 $5

0 $2

8 SPOT GAME

MATCH PRIZE

8 $10,000

7 $500

6 $70

5 $10

4 $2

7 SPOT GAME

MATCH PRIZE

7 $5,000

6 $100

5 $20

4 $2

3 $1

6 SPOT GAME

MATCH PRIZE

6 $1,200

5 $50

4 $7

3 $1

5 SPOT GAME

MATCH PRIZE

5 $450

4 $15

3 $2

4 SPOT GAME

MATCH PRIZE

4 $100

3 $3

2 $1

3 SPOT GAME

MATCH PRIZE

3 $25

2 $2

2 SPOT GAME

MATCH PRIZE

2 $10

1 SPOT GAME

MATCH PRIZE

1 $2.50

Three monitor size classes: 32” (28.8” x 16.9” 14.1 lbs.) 43” (38.1” x 22” 19.2 lbs.) 55” (48.8” x 28” 35.3 lbs.)

Keno on PlayCentral Terminals

At retailer loca ons equipped with Keno TV monitors, players may watch animated Keno drawings in real me to see if they have won.

See palo ery.com for complete Prize details.


Pennsylvania Lottery Sales maker is published quarterly. Gary miller, Editor. Staci Coombs, Contributing Editor. While all efforts are made to ensure the accuracy of the

content, official rules, policies or regulations shall prevail in the event of a discrepancy. Content may not be republished without prior approval of the Pennsylvania

Lottery, 1200 Fulling mill Road, middletown, PA 17057. 1-800-692-7481. Date of publication: Apr. 18, 2018.

tom wolf governor palottery · you will earn a profit share of 10 or 20 percent for two years from...

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