tomato industry in senegal and kagome senegal...introduction: kagome •founded in 1899 •sales...
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Tomato industry in Senegaland Kagome Senegal
16th May 2019Kagome Co., Ltd.
Kosuke �Macca� Nakamura (Mr.)
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Senegal
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Senegal
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World tomato consumption
4Source : WPTC
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Agenda
1. Kagome2. Tomato industry in Senegal3. Challenges in Senegal4. Kagome’s goal
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Introduction: Kagome• Founded in 1899 • Sales volume 1,900 MM$ FY2017 Consolidated
• Employee 2,456 FY2017 Consolidated
• No.1 Brand share in Japan
54.6 % 60.7%
Source: Intage SRI (2017) supermarkets+convenience stores+others
Tomato Juice Tomato Ketchup
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Introduction: Kagome• Business “Seed to Table”• Think vertically, Act globally
Seed
Seedling
Farming
Primary Processing
Secondary Processing
Marketing
R & D
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Agenda
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1. Kagome2. Tomato industry in Senegal3. Challenges in Senegal4. Kagome’s goal
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Tomato growing area (Green part)
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History of tomato industry in Senegal
Source : SAED
30 km
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History of tomato industry in Senegal
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1960 • Senegal became independent1965 • Société de Conserves Alimentaires au Sénégal (SOCAS) was established.1972 • SOCAS started contract farming and tomato factory operations (Savoigne, St.
Louis region)1970s • Tomato industry grew under protectionist trade policies1986 • Tomato production decreased by disastrous sandstorm, and emergency import
measures of finished products1988 • Liberalization of tomato market by new industry policy1995 • Association of national tomato industry sector, Comité National de Concertation
sur la Filière Tomate Industrielle (CNCFTI), was established.2000s • Tomato production decreased gradually
• Import of tomato paste increased gradually2004 • Agroline started tomato factory operations (Dakar)2011 • Takamoul started tomato factory operations (Dakar)
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Fresh tomato production in Senegal
11Source : Ministère de l’Agriculture et de l’Hydraulique, CNCFTI
Industrial tomato production
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Fresh tomato production in Senegal
12Source : Ministère de l’Agriculture et de l’Hydraulique, CNCFTI
Total are of industrial tomato
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Fresh tomato production in Senegal
13Source : Ministère de l’Agriculture et de l’Hydraulique, CNCFTI
Yield of industrial tomato
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Tomato paste import in Senegal
14Source : FAOSTAT
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Agenda
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1. Kagome2. Tomato industry in Senegal3. Challenges in Senegal4. Kagome’s goal
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Common practice on tomato farming in Senegal
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• Furrow irrigation from Senegal river• Small surface possible to manage by one farmer• Grow Dual-purpose tomato variety• Seedlings grown on the ground• All manual operations
Farmers expects more income, but they have not changed by themselves
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To boost tomato production by introducing modern tomatofarming practice with our technical supervision
Issue
Challenge
Challenges of Kagome Senegal
• After losing competitive power of fresh tomato, import of tomato paste hasbeen increased. It is supposed that low productivity in fresh tomato farmingcauses.
• Main crop in Senegal is rice. Expecting higher income, farmers expect to growtomato. The risk which tomato cultivation fails is higher because of lack ofsystems which support them technicaly.
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Feasibility study
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Kagome studied tomato farming potential of Senegal for 3 years.
• Demonstrated farming potential : 30 MT/ha → 65 MT/ha− Introducing modern tomato farming practice− Farming support system for smallholders
Kagome Senegal Sarl was established in December 2017
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Business operations�• Growing and selling fresh tomato and vegetables by in-house or contract• Producing and selling tomato and vegetable seedlings• Providing machine operation services and technical support services
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Activities of Kagome Senegal
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Activities of Kagome Senegal
20Source : SAED
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Agenda
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1. Kagome2. Tomato industry in Senegal3. Challenges in Senegal4. Kagome’s goal
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Kagome’s goal
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Kagome’s goal
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Thank you for your attention
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