tomtom connected navigation system · 2017-10-27 · connected navigation components the...
TRANSCRIPT
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TOMTOM CONNECTED NAVIGATION SYSTEM
CEES VAN DOK
HEAD OF TOMTOM USER EXPERIENCE AND DESIGN
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NAVIGATION SOME 80 YEARS AGO
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ONCE UPON A TIME THE CAR ‘HMI’ WAS EASY,
INTUITIVE AND SORT OF FRIENDLY
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WHAT HAPPENED?
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INCREASED CAPABILITIES CAUSE COMPLEXITY
Copyright - Disclaimer - TomTom 2013
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“Automakers know many electronic features, typically
meant to be innovations, have instead frustrated and
alienated customers. Many HMIs … have aggravated
and even enraged owners”
Bill Visnic – Edmunds.com
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MANY FOLLOWERS, FEW INNOVATORS
Copyright - Disclaimer - TomTom 2013
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STUCK IN CONVENTIONS
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HUMAN INTERACTION WITH TECHNOLOGY IS ON AN
ACCELERATED PATH
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BASIC USER NEEDS
HAVE NOT CHANGED WHAT’S IN IT FOR THE HUMAN IN HMI?
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DRIVERS WANT TO BE INFORMED…
Copyright - Disclaimer - TomTom 2013
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DRIVERS WANT TO FEEL SAFE AND IN CONTROL…
THE EXPERIENCE SHOULD REASSURE
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NOT WASTING TIME…
Copyright - Disclaimer - TomTom 2013
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BE ENTERTAINED…
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ENJOY DRIVING…
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AND DISCOVER NEW EXPERIENCES
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FRESH VIEW ON TOMTOM NAVIGATION UI
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THE MAP IS THE USER INTERFACE
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MAP IS THE USER INTERFACE / TAP DOWN FOR INFO
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MAP IS THE USER INTERFACE / FIND PLACES
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MAP IS THE USER INTERFACE / TAP DOWN FOR INFO
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A USER RELEVANT TRAFFIC EXPERIENCE
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TRAFFIC UX / DELAYS ON ROUTE
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TRAFFIC UX / OVERVIEW IN ROUTE BAR
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TRAFFIC UX / JAM AHEAD WARNING
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TRAFFIC UX / FASTER ROUTE SUGGESTION
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TRAFFIC UX / FASTER ROUTE SUGGESTION
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EASY TO FIND ADRESSES AND PLACES
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UNIFIED SEARCH UI
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ENTER AN ADDRESS BY PLACE, STREET, ZIP, AREA...
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RESULTS AS EASY LIST OR ON MAP
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LOOK UP A PLACE BASED ON A NEED
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WHERE DO YOU WANT TO SEARCH?
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QUICK SEARCH / SEARCH WHILE DRIVING
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USEFUL AND RELEVANT FOR ANY CAR DRIVE
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TWO TAPS TO DRIVE TO FAVORITE DESTINATIONS
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ADDING STOPS TO A ROUTE
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QUICK OVERVIEW OF ALTERNATIVES
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CONNECTED NAVIGATION
SYSTEM
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FOR BROAD RANGE OF SCREENED DEVICES
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UI COMPONENTS DISTRIBUTED OVER DISPLAYS
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TOMTOM CONNECTED NAVIGATION SYSTEM Fulfill the need for easy to integrate modular navigation components
Pre-integrated
CNS system
Modular
CNS components
DYNAMIC MAP
NAVIGATION
SOFTWARE
CONNECTED
SERVICES
DYNAMIC MAP
NAVIGATION
SOFTWARE
CONNECTED
SERVICES
TomTom PND
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DYNAMIC MAP COMPONENT Global, content rich and fresh NDS maps through incremental updates
• Global coverage
• Rich map content
• High-quality automotive grade
• Synchronised historic & real-time traffic
• Passive & active drivers’ feedback
• NDS & OpenLR incremental updates
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NAVIGATION SOFTWARE COMPONENT NavKit implements all navigation application logic of a full turn-by-turn client
• Platform-independent
• Fast and accurate routing
• Pre-integrated connected services
• Pre-integrated NDS map
• Fully customisable user experience
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CUSTOMIZE / BRAND THE TOMTOM REFERENCE UI
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CUSTOMIZE / BRAND THE TOMTOM REFERENCE UI
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NAVIGATION SOFTWARE COMPONENT Navigation Client Software: NavKit, NavUl
NavApp
NavKit Portable UI decoupled navigation engine with managed
interfaces
• Best-in-class routing engine
• Application logic entirely decoupled from the User
Interface
• HW and OS agnostic
• Runs on restricted hardware
• Global
NavUI TomTom's reference User Interface
• Makes full use of NavKit's capabilities
• Current implementation is Android-based
• OEM specified UI
NavKit SDK
• Windows & Linux installer
• Java and C++bindings for Android & Linux platform
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CONNECTED SERVICES COMPONENT TomTom Traffic real-time data sources
• Highly accurate measurements of
traffic jams and delays
• High update frequency, resulting in a
low latency of jam information
• Highest road coverage with real-time
jam information
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CONNECTED SERVICES COMPONENT Navigation centric services build or sourced
weather fuel
parking
Ability to aggregate
third party services
traffic
speedcams
places
Services
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THANK YOU
Company confidential - TomTom 2013 49
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SUMMARISING THE BENEFITS OF CNS Core ingredient to a unique IVIS system based on modular (pre-integrated) components
Quality World class user experience
Time Reduced time-to-market by
design for easy integration
Investment Lower investment in development
testing and validation
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ALL NEW TOMTOM GO
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CROSS JOURNEY EXPERIENCE NavKit Worker and NavCloud
Navigation Settings
Routes
Share
Web Smartphones & tablets PNDs & in dash
Destination
POIs and Favorites
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TODAY’S IN-VEHICLE INFOTAINMENT SYSTEMS
Mobile phone integration
Rear view camera
Car diagnostics
Voice control
Audio
Navigation
Connected services
(e.g. Traffic)
Assistance
Entertainment
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CONNECTED NAVIGATION COMPONENTS The components are designed to create an OEM-branded custom system
• Class Leading
• Easy to integrate within an OEM’s custom system
• Flexible around which components may be integrated
• Open standards-based, where possible
• Market tested
STATE-OF-THE-ART EASY TO INTEGRATE OFF-THE-SHELF MODULAR