toni enderli publicity report 2016/oceans 7

Toni Enderli, Oceans Seven Publicity report: Sep -‐ Nov 2016

Oceans Seven info document

Launch invitation: media

Media invita*on: First SA swimmer a4empts 7 marathon global ocean swims Businessman and extreme swimmer, Toni Enderli is aiming to be the first South African to conquer Oceans Seven, the marathon swimming equivalent of the Seven Summits mountaineering challenge. Enderli has already completed two of the swims (the 34km English Channel and the 12.5km Strait of Gibraltar) which combined present the most challenging condiPons known to defeat open water swimmers. In addiPon to the personal challenge, Toni is raising funds for the poor. You are invited to Toni’s Ocean Seven launch at Doodles Beachfront on Wednesday, 28 September, where he will outline details of this South African world first to the media and the public (see aWached). Date: Wednesday, 28 September, 2016 Time: 18.30pm for 19.00pm Venue: 110 Beach Blvd, Blouberg, 7439 (click here for map) RSVP by COB Monday 26 September: [email protected] or 060-‐983-‐5380 Further details: [email protected] or 060-‐983-‐5380 Picture and video opportuniPes available on the beach with Toni. Video footage and high res sPlls also available. For a short video on Toni’s Oceans Seven swim, see here : hWps://youtu.be/iTL4X3MgA9Y

Media release

PR and publicity

Publicity wins: •  Broadcast •  Print •  Online

Broadcast wins Toni’s Ocean Seven challenge appeared on

Print wins The New Age

Kindly note: This ar*cle appeared in the following New Age publica*ons across the country: •  Western Cape •  Northern Cape •  KZN •  Bokone Bophirima (North-‐

West) •  Free State

Print wins Tygerburger

Kindly note: This clipping appeared in the following Tyger Burger publica*ons: •  Eerste River •  Ravensmead •  Parow •  Table View •  Milnerton •  Tyger Valley •  Brackenfell •  Kraaifontein •  Durbanville •  Goodwood •  De Grendal

Print wins Cape Argus

Print wins Sport Traders

Online wins Spice4Life.co.za

Online wins National Sea Rescue Institute

Online wins Sports Trader

Online wins Netwerk 24

Online wins News24

Online wins Given Gain

PR and publicity

Publicity report

Publicity achieved for Toni Enderli, Oceans Seven from Sep – Nov 2016

Total AVE (Space value achieved): R 914 552,51

Total PR (x3) value: R 2 743 657,53

PR and publicity

Thank you