toni, molokai swim publicity report oct 2017
TRANSCRIPT
Toni Enderli, O7 Molokai swimpublicity report as at 5 October 2017
Molokai swim media release
Publicity wins
• Print• Online• Broadcast
Broadcast winsToni’s O7/Molokai swim featured on
Print winsCape Argus pg 1 (AM Edition)
Print winsCape Argus (Late Final)
Print winsCape Argus (Late Final)
Print winsCape Argus (AM Edition)
Print winsTygerburger (Milnerton)
Print winsTygerburger (Table View)
Kindly note:
This article appeared in the following Tygerburger publications across the country: • Table View• Milnerton
Online winskfm.co.za
Online winsLeadsa.co.za
Online winsCapetalk.co.za
Online winsPippa Hudson & Cape Talk Facebook posts
Online wins702.co.za
Online winsCTLive.info
Online winsIol.co.za
Online winsEndurohub.co.za
Online winsgoodthingsguy.com
Online winsExpresso Show YouTube channel
Online winsSABC Digital News YouTube channel
Online winsAmanzimag.co.za
Article and references appeared on the following links on the website:• http://amanzimag.co.za/category/open-water-swimming/
• http://amanzimag.co.za/category/swimming/• http://amanzimag.co.za/sa-businessman-takes-on-oceans-7/
Print HighlightsCape Argus – front page
Leap Communications achieved front page of the Cape Argus -an outstanding achievement!
Broadcast HighlightsSABC News – TV clip
Leap Communications secured an interview with SABC News. Click here to view the TV clip. Note: the
story wascarried on in English, Afrikaans and African
vernacular news bulletins
Broadcast HighlightsExpresso Morning Show – TV clip
Leap Communications secured an interview with Expresso Morning Show. Click here to
view the TV clip
Broadcast HighlightsCape Talk – radio clip
Leap Communications secured an interview with Pippa Hudson on Cape Talk. Click here to listen to the clip
PR and publicity
Publicity report
Publicity achieved as at 5 October, 2017:
Total AVE (Space value achieved): R1 213 801,19Total PR (x3) value: R3 641 403,57
Newsclip media monitoring reports
PR – added value and upcoming
• Radio Interview with Voice of the Cape – 4 October, 10:20am, live, discussing the Molokai
swim and the benefits of swimming (not included in the PR report yet)
• TV Interview with Die Groot Ontbyt, Kyknet – 28 September, to air later in October 2017
• Telephonic interview with Crush Online Magazine – 3 October, to feature on their platforms
in October
Social media – added value
Posted and promoted on Leap Communications Facebook page1 751 people reached – 263 post reactions
Social media – added value
Posted on Leap Communications Facebook page3 164 people reached, 146 post reactions
Social media – added value
Shared to Leap Communications Facebook page
Social media – added value
Shared to Leap Communications Facebook page
Social media – added value
Shared to Leap Communications Facebook page
Social media – added value
Shared to Leap Communications Facebook page
Social media – added value
Shared to Leap Communications Facebook page
Congratulations on anothersuccessful swim!