toni, molokai swim publicity report oct 2017

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Toni Enderli, O7 Molokai swim publicity report as at 5 October 2017

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Page 1: Toni, molokai swim publicity report oct 2017

Toni Enderli, O7 Molokai swimpublicity report as at 5 October 2017

Page 2: Toni, molokai swim publicity report oct 2017

Molokai swim media release

Page 3: Toni, molokai swim publicity report oct 2017

Publicity wins

• Print• Online• Broadcast

Page 4: Toni, molokai swim publicity report oct 2017

Broadcast winsToni’s O7/Molokai swim featured on

Page 5: Toni, molokai swim publicity report oct 2017

Print winsCape Argus pg 1 (AM Edition)

Page 6: Toni, molokai swim publicity report oct 2017

Print winsCape Argus (Late Final)

Page 7: Toni, molokai swim publicity report oct 2017

Print winsCape Argus (Late Final)

Page 8: Toni, molokai swim publicity report oct 2017

Print winsCape Argus (AM Edition)

Page 9: Toni, molokai swim publicity report oct 2017

Print winsTygerburger (Milnerton)

Page 10: Toni, molokai swim publicity report oct 2017

Print winsTygerburger (Table View)

Kindly note:

This article appeared in the following Tygerburger publications across the country: • Table View• Milnerton

Page 11: Toni, molokai swim publicity report oct 2017

Online winskfm.co.za

Page 12: Toni, molokai swim publicity report oct 2017

Online winsLeadsa.co.za

Page 13: Toni, molokai swim publicity report oct 2017

Online winsCapetalk.co.za

Page 14: Toni, molokai swim publicity report oct 2017

Online winsPippa Hudson & Cape Talk Facebook posts

Page 15: Toni, molokai swim publicity report oct 2017

Online wins702.co.za

Page 16: Toni, molokai swim publicity report oct 2017

Online winsCTLive.info

Page 17: Toni, molokai swim publicity report oct 2017

Online winsIol.co.za

Page 18: Toni, molokai swim publicity report oct 2017

Online winsEndurohub.co.za

Page 19: Toni, molokai swim publicity report oct 2017

Online winsgoodthingsguy.com

Page 20: Toni, molokai swim publicity report oct 2017

Online winsExpresso Show YouTube channel

Page 21: Toni, molokai swim publicity report oct 2017

Online winsSABC Digital News YouTube channel

Page 22: Toni, molokai swim publicity report oct 2017

Online winsAmanzimag.co.za

Article and references appeared on the following links on the website:• http://amanzimag.co.za/category/open-water-swimming/

• http://amanzimag.co.za/category/swimming/• http://amanzimag.co.za/sa-businessman-takes-on-oceans-7/

Page 23: Toni, molokai swim publicity report oct 2017

Print HighlightsCape Argus – front page

Leap Communications achieved front page of the Cape Argus -an outstanding achievement!

Page 24: Toni, molokai swim publicity report oct 2017

Broadcast HighlightsSABC News – TV clip

Leap Communications secured an interview with SABC News. Click here to view the TV clip. Note: the

story wascarried on in English, Afrikaans and African

vernacular news bulletins

Page 25: Toni, molokai swim publicity report oct 2017

Broadcast HighlightsExpresso Morning Show – TV clip

Leap Communications secured an interview with Expresso Morning Show. Click here to

view the TV clip

Page 26: Toni, molokai swim publicity report oct 2017

Broadcast HighlightsCape Talk – radio clip

Leap Communications secured an interview with Pippa Hudson on Cape Talk. Click here to listen to the clip

Page 27: Toni, molokai swim publicity report oct 2017

PR and publicity

Publicity report

Publicity achieved as at 5 October, 2017:

Total AVE (Space value achieved): R1 213 801,19Total PR (x3) value: R3 641 403,57

Page 28: Toni, molokai swim publicity report oct 2017

Newsclip media monitoring reports

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PR – added value and upcoming

• Radio Interview with Voice of the Cape – 4 October, 10:20am, live, discussing the Molokai

swim and the benefits of swimming (not included in the PR report yet)

• TV Interview with Die Groot Ontbyt, Kyknet – 28 September, to air later in October 2017

• Telephonic interview with Crush Online Magazine – 3 October, to feature on their platforms

in October

Page 34: Toni, molokai swim publicity report oct 2017

Social media – added value

Posted and promoted on Leap Communications Facebook page1 751 people reached – 263 post reactions

Page 35: Toni, molokai swim publicity report oct 2017

Social media – added value

Posted on Leap Communications Facebook page3 164 people reached, 146 post reactions

Page 36: Toni, molokai swim publicity report oct 2017

Social media – added value

Shared to Leap Communications Facebook page

Page 37: Toni, molokai swim publicity report oct 2017

Social media – added value

Shared to Leap Communications Facebook page

Page 38: Toni, molokai swim publicity report oct 2017

Social media – added value

Shared to Leap Communications Facebook page

Page 39: Toni, molokai swim publicity report oct 2017

Social media – added value

Shared to Leap Communications Facebook page

Page 40: Toni, molokai swim publicity report oct 2017

Social media – added value

Shared to Leap Communications Facebook page

Page 41: Toni, molokai swim publicity report oct 2017

Congratulations on anothersuccessful swim!