too busy to learn? - mind tools @ learning technologies 2016

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Too Busy For Learning? Breaking the “Too Busy” Barrier James Manktelow – CEO – MindTools.com

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Too Busy For Learning?Breaking the “Too Busy” Barrier

James Manktelow – CEO – MindTools.com

Bad News – People are Very Busy

§ Just 13% of workers have a good

work/life balance.

§ 94% work above contracted

hours.§ ILM, 9 July 2014

§ 440,000 cases a year of

workplace stress.

§ 9.9 million days lost in 2014/2015.

§ Work overload a main cause.§ UK HSE Labour Force Survey, Oct 2015

§ 22% of people “under extreme

stress”.

§ 70% experience stress from

work.§ US APA, 11 Jan 2012

§ 66% of people too busy to do

more learning at work.

§ 62% “often defer learning to

focus on delivery issues.Ӥ MindTools.com, Jan 2016

MindTools.com, January 2016 (Sample size = 2,303)

Good News – People Want to Learn

§ 97% Managers & Professionals “Responsible for my own

development”.(61.17% (1238) “Strongly Agree”, 36.17% (718) “Agree”, n=2024.)

§ 97% “Self-directed learning improves my business performance.”(51.63% (1044) “Strongly Agree”, 45.05% (911) “Agree”, n=2022.)

§ 83% prefer Self-Directed Learning to Prescribed learning.(83.11% (1722) Self-Directed, 16.89% (350) Prescribed, n=2022.)

§ 46% use Self-Directed Learning during working hours at their desks.(45.83% (967), n=2110.)

§ 65% engage with it at weekends and in evenings. (People also

engage with it during breaks, in lunch hours and on the way to work.)(64.69% (1365), n=2110.)

MindTools.com, January 2016 (Sample size = 2,303)

Good News – People Want to Learn

MindTools.com, January 2016 (Q7, sample size = 2,069)

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Good News – People Want to Learn

MindTools.com, January 2016 (Q6, sample size = 2,156)

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Good News – People Want to Learn

MindTools.com, January 2016 (Sample size = 2,141)

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How Much Self-Directed Learningis Focused on Organizational Goals?

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This session is about how to do this.

There’s a massiveopportunity if L&D can help them – in a way that suits their hyper-busy lives

People want to learn.

Why Listen to Us?

Why Listen to Us?

1. We’ve done this every day for 20 years.

2. From blog background, not traditional elearning background.

Blogs live or die by engagement.

3. More than 25,000,000 people a year, of their own choice.

4. Many thousands pay out of their own pockets… and stay paying

for month... after month... after month. (Thank you!)

Who do we Work With?

This Session

1. Understanding Busy People.

2. Getting Their Attention - Again and Again.

3. Delivering Learning That Fits With Their Lives.

4. Meeting Corporate Needs.

5. Five Key Takeaways.

Understanding Busy People

Obvious - Always on, Global Business

Obvious – Life Outside Work(We all Have Personal Lives…)

More Subtle

Busy people (managers and professionals particularly) are often

conscientious, putting customer needs ahead of their own…

§ “60% admitted the pressure to work extra hours was in part

self-inflicted.” - ILM, 9 July 2014.

§ Self-development quite important, but rarely urgent. Compare

this with customer demands!

What Does This Mean?When Busy People’s Learning Happens…

0 200 400 600 800 1,000 1,200 1,400

When I need it

During evenings and weekends

During work hours at my desk

When I'm alerted to updated information

At lunchtime

During breaks

On the way to/from work

On the way to meetings

I don't complete self-directed learning

When I Access Self-Directed Learning

MindTools.com, January 2016 (Sample size = 2,303)

Number of Responses

What Does This Mean?

§ Learning Needs to:

§Be Front of Mind…

§ Fit Needs of Busy People...

§Meet Corporate Needs as Well...

Front of Mind

Getting Their Attention Again and Again . . .

Can you Compel YourPeople to Learn?

If not, You’re in the Marketing Business…

In the Marketing Business…

§ Think how many messages people see each day.

§ You’re competing for the privilege of their attention.

§ They’ll choose what they consume.

§ Don’t try to force - tempt.

§ Learn to copywrite powerful benefit messages.

Be Wherever They Are…

Delivering Learning That Fits With Busy People

What’s Needed§ Easily found, on demand learning.

§ Accessible whenever, wherever, however.

§ Easy access without slow, clunky logins.

§ Small chunks for small time slots - 3, 5, 10, 15, 30, 60 mins.

§ Different media formats for different situations - articles, videos,

workbooks, podcasts/audios, and so on.

§ Interesting, enjoyable and well-written - consumed away

from work.

§ Egoless writing - not showing off, academic or complex.

In a Format People Want to Use

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Articles

Videos

Webinars

Workbooks

Infographics

Podcasts

Quizzes

Games

Relative Popularity of Content Formats

MindTools.com, January 2016 (Sample size = 2,303)

Average Respondent Score (1 = Least Popular, 8 = Most Popular)

Traditional Learning vs. Busy People Learning

Traditional Learning/Elearning Learning for Busy People

This is what you need to know. What do you want to know right now?

Step by step instructional process. Quick, straight to the point.

Single, defined learning path. Learner follows own path, at own pace.

Sessions often long. Sessions bite-sized, fit into small time slots.

Have to go and find sessions. Learning prompts surrounding learner.

One-off presentation of information. Steady “drip feed” of ideas, repetition.

Emphasis on completion. Emphasis on quickly meeting learner need.

Learner as student. Learner as valued customer.

Good for compliance. Good for on-demand learning.

Meeting Corporate Needs

Remove the Barriers to Learning

§ 97% “Self directed learning improves my business performance”.

§ Easy to Find Subjects – With Intuitive Navigation.

§ Available 24/7 – Responsive – Technology Agnostic.

§ Tempt Learners with Good Quality – Fresh Content.

§ Bite Sized – Just In Time – Engaging Multimedia.

§ xAPI/Tin Can – LMS Integration.

§ The Key for the Organisation is to promote the learning in a way

that overcomes personal barriers and tempts the individual.

MindTools.com, January 2016 (Sample size = 2,303)

Key Take Aways

5 Key Take Aways

1. People are motivated to learn. They’re just hyper-busy.

2. Traditional approaches don’t work well for busy people. They

need a much faster and more flexible way of learning.

3. Busy people want to be in control. Give them that control.

4. Understand where they are, online and offline. Market vigorously

to them, so that learning is at the front of their minds.

5. Make content easy to find, easy to access, and enjoyable, in

small chunks of time.

For more information & to Request a Demo of our

Corporate Solutions visitmindtools.com/corporate