Tool For School

School Activation Tool

Tool For School

• Tool for School is a unique Marketing Tool for Clients

• We partner with clients and try to develop School Activation Properties• We partner with clients and try to develop School Activation Properties

• A tool that acts as a platform for kids to showcase its own talent

• Soil Tree over the years have managed school activities for our various clients

CASE STUDIES

HPCL SCHOOL ACTIVITY

HPCL School Activity

• Campaign: Art for Awareness

• Objective: Create awareness for Kitchen Safety via School Contact

ProgramProgram

• Task at Hand: Manage School Contact Program

• Cities: Nagpur, Ahmadabad, Surat, Bhopal, Indore and Bangalore

• Covered: 63 Schools

• Execution: Organised SCP with presenter and AV

HPCL Nagpur Event

• Event: Art for Awareness National Drawing Contest

• Objective: Winners from 21 cities across India to participate in the contest

• Task at Hand:

• Coordinate with the city winners for the travel

• Manage the local pick-up and drop for the participants

• Set-up in the venue

• Coordination during the event and manage the flow

• Venue: Hotel centre Point, Nagpur

• Participants: 80 participants from 40 cities

ZEE LEARN

Zee Learn

• Event: Budding Scientist Contest: A science talent event

• Cities: Hyderabad, Pune, Mumbai

• Objective: Manage State level Inter-School, National Level Event

• Task at Hand:

• Manage the event at Zonal Levels & National Levels• Manage the event at Zonal Levels & National Levels

• Hyderabad: Manage event at 3 venues same time

• Pune & Mumbai: Manage event at the central location for Inter-City

Contestants

• Set-up for project Display and prize distribution

• Contestant Management

• Set-up in the venue, sound, light etc

• Logistics and travel of students

School Event

CHAMPAK

Champak

• Campaign: Champak Creative Contest

• Objective: Conduct Drawing & Essay Contest

• Task at Hand: Approach the School & run the Contest.• Task at Hand: Approach the School & run the Contest.

• Cities: More than 20 Cities across India

• Covered: More Than 250 Schools and above 1 lakh students

• Execution: Manage the contest simultaneously across India

HANSAPLAST

Hansaplast

• Campaign: Creating & Exploring Hansaplast Association with Schools”

• Objective: Awareness for the Hansaplast as top of mind brand for sticking plaster

(bandage).

• Task at hand: Creating an association with the schools for the sports day event by

setting up a first Aid Centre

• Execution:

– A branded kiosk was setup at selected schools.

– Promoters used as a tool to engage with the TG

– Promoters where given a proper training for the first aid centers

– Also distributed gifts, prizes and trophies to the winners