toolbox for foreigners and thais to work effectively together 1-2-win
TRANSCRIPT
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Copyright 2009 1-2-WIN Co., Ltd. All rights reserved
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This presentation is for information purpose only and no representation or warranty is given in respect of
its accuracy, completeness or fairness. This presentation may not be copied, redistributed or published(in whole or in part) without the prior written consent of 1-2-WIN Co., Ltd.
Info & downloads: www.1-2-win.net; email: [email protected]; tel: 08 799 60 679
A Toolbox for
Foreigners & Thais
to work effect ivelytogether
wi th
interv iews , ins ights & advice,to learn , reflect& TAKE ACTIONS
A Toolbox for
Foreigners & Thais
to work effect ivelytogether
http://www.1-2-win.net/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/ -
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Whats in it for You?
performance: strengths & areas for development
importance: differences in perceptions
differences in core-value systems & leadership models
toolbox for Foreigners: check-list & advice
toolbox for Thais: check-list & advice
barriers to communication
contrasts in environment
mistakes: most common ones, from Foreigners
same-samebut
so so SOdifferent!
why
whyWHY?
way
ahead
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A presentation by Jean-Franois Cousin,
Executive Coach in Thailand since 1998,
with 12 years of management experience in Asia
Highest coaching credentials
Only accredited Executive Coach in Thailand,
as Professional Certified Coach by the
International Coach Federation1 as of May 09
Delivered over 1,500 hours of coaching 1-on-1
and workshops between Oct 06 and May 09
Former Managing Director of a Fortune-500
Company in Thailand (1998-2004)
1 www.coachfederation.org
Successful Clients
+
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How much time do expatriates need to adapt & manage effectively in Thailand?
< 3mths 6-9 mths ~1 year 15-18 mths ~2 years+
4%
41%25%
12%18%
Why this survey? A NEED!
One result from our 2008-survey was striking
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Why this survey? AN OPPORTUNITY!
have a can do attitude and
go all the way to succeed
try their best and dont
hesitate occasional sacrifice
(OT, public holiday-)
are incredibly loyal
desire to please
and make friendsare good fun to work with
Successful
Foreigners say
Thai
colleagues
Thais
appreciate
Foreigners
who
share know-how and
best-practiceare creative
enhance exposure
to the outside World
teach quality-
decision making
Great rewards from effec t ive work together
deliver
effectively
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Why this survey? (gratitude) to Thai People!
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A far-reaching research,
with unprecedented response from Companies
120 CompaniesAnswers from:
160 Thais
110 Foreigners
(20 nationalities)
Survey by questionnaire interviews of 28 great business people
26 companies, 12 Thais, 16 Foreigners
March-April 2009 AprilMay 2009
Vigilant Technologies Co., Ltd.
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Limitations of our research and presentation
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toolbox for Foreigners: check-list & advice
toolbox for Thais: check-list & advice
same-same but so so SO different!
performance: strengths & areas for development
importance: differences in perceptions
differences in core-value systems & leadership models
barriers to communication
contrasts in environment
mistakes: most common ones, from Foreigners
same-samebut
so so SOdifferent!
why
whyWHY?
way
ahead
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and how important those top-10 skills are for Thais
English
responsible
big picture
assertive
friendly
value
sense of
urgency
easy to talk with
punctual
honest
1
2
3
4
5
6
7
8
9
10
149 40 30 20 10
HIG
HESTIMPORTANCE
L
OWESTIMPO
RTANCE
Which strengths really matter ?
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Skills-improvement opportunity 10 lowest scores
excellent
Goodenough
> is effective at developing colleagues' skills
> spends time to develop subordinates' skills
> manages conflict effectively
> spends time to develop personalrelationships with colleagues
> develops harmony between people
> is patient
> motivates colleagues
> gives effective feedback on performance
(even to under-performers)
> controls emotion well
(does not get angry easily)
> cares for colleagues' well being
Notq
uitegoodenoug
h
How Thais assess Foreigners skills at work
wors t 49
48
47
46
45
44
43
42
41
40
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and how important those top-10 skills are for Thais
149 40 30 20 10
HIGHESTIMPO
RTANCE
Develop colleagues' skills
Spend time to developsubordinates' skills
Conflict
management
Personal
relationships
Harmony
Patient
Motivate
Effective
feedback
Emotion
control
Care
Most
important
LOW
ESTIMPORTANCE
49
48
47
46
45
44
43
42
41
40
Improvement opportunities: which skills really matter
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excellent
Thais strengths: 10 best scores on skills
1
2
3
4
5
6
7
8
9
10
> is polite
> controls emotion well
(does not get angry easily)
> is friendly
> has integrity, is honest
> works hard
> is trustworthy (I can trust them)
> is patient
> is easy to talk with
(makes me comfortable)
> cares for colleagues' well being
> knows how to manage seniority at work
Goodenough
How Foreigners assess Thais skills at work
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and how important those top-10 skills are for Foreigners
polite emotion
control
friendly
trustworthy
patient
easy to
talk with
cares
honest
1
2
3
4
5
6
7
8
9
10
149 40 30 20 10
manage
seniority
works
hard
HIG
HESTIMPORTANCE
LO
WESTIMPORTANCE
Which strengths really matter ?
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How Foreigners assess Thais skills at work
Notq
uitegoodenoug
h
excellent
Goodenough
> says what he/she thinks usually
> is creative, thinks "out of the box"
> manages time effectively
> manages priorities effectively
> gives effective feedback on performance
(even to under-performers)
> expresses ideas with confidence
(is assertive)
> is straightforward (tells the truth)
> makes decisions quickly
> takes initiative
> manages conflict effectively
49
48
47
46
45
44
43
42
41
40
Skills improvement opportunity 10 lowest scores
wors t
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and how important those top-10 skills are for Foreigners
149 40 30 20 10
Says what
he/she thinks
Creative
Time
management
Priorities
Effective
feedbackAssertive
StraightforwardQuick
decisionsInitiative
Conflict
management
HIGH
IMPO
RTANCE
Most
important
LOW
ESTIMPORTANCE
HIGHE
STIMPO
RTANCE
49
48
47
46
45
44
43
4241
40
Improvement opportunities: which skills really matter
N no NO!
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Compare Thai land w i th o ther count ries
Be condescending / arrogant att i tude /
underestimate Thais capability
No, no, NO!Most common mistakes made by Foreigners
Publi c ly b lame / express d isagreement
Rely on monetary mot ivat ion alone(reward is uncertain whereas quality of relationship is
a daily reality)
Ignore Thai cultural values
Rush to change before understanding
Impo l it el y too d irec t
Inappropr iate body- language
Misinterp ret a Yes or a sm ile
Lack o f f lex ib i li ty / dontadjust
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Most important skills at work, in Thais opinion
78%
63%
59%
59%
52%
52%
49%
48%
46%
45%
> be open-minded
(listen well to different ideas than your own)
> express your ideas clearly
> listen well
> make good decisions
> control emotion well
(dont get angry easily)
> be respectful of Thai culture
> be easy to talk with
(make me comfortable to talk you)
> motivate your colleagues
> have good analytical skills
> be good at solving problems
1
2
3
4
5
6
7
8
9
10
Top-10 important skills
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73%
69%
64%
60%
60%
59%
57%
56%
54%
48%
Most important skills at work, in Foreigners opinion
1
2
3
4
5
6
7
8
9
10
> express your ideas clearly
> be open-minded
(listen well to different ideas than your own)
> speak English well
> be straightforward (tell the truth)
> manage priorities effectively
> listen well
> say what you think
> be good at solving problems
> express your ideas with confidence
(be assertive)
> develop harmony between people
in the work place
Top-10 important skills
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25%
75%
> express your ideas clearly
> be open-minded
> listen well
> be good at solving problems
Same-same but so so SO different
Whi h kill tt h f F i th f Th i
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Which skills matters much more for Foreigners than for Thais,
and vice-versa
Express your ideaswith confidence
Say what you think
Speak English well
Manage priorities effectivelyTakes initiative
Make me feel appreciated
Recognize achievements
Control emotion well
Motivate colleagues
Be polite
Be straightforward
Gets things done in time
36%
35%
32%
31%
24%
18%
18%
More importantfor Thais
More importantfor Foreigners
22%
20%
19%
15%
15%
% difference in importance
Foreigners performance
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Open-minded
Express ideasclearly
Listen
Respect Thai Culture
Easy to talk with
Analyze
Good decisions
1
2
3
4
5
6
7
89
10
149 40 30 20 10
Solve problems
Emotion control
Motivate
- - - PERFORMANCE +++
Foreigners performance
on top-10 most important skills for Thais
Performance on skills, ranked from best (#1) to worst (#49)
Top-1
0
mostimportanceskills,
inThaisopinion
Thais performance
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Open-minded
Express ideas clearly
English
Listen
Say what you think
Assertive
Straightforward
1
2
3
4
5
6
7
89
10
149 40 30 20 10
Harmony
Priorities
Solve problems
Thais performance
on top-10 most important skills for Foreigners
- - - PERFORMANCE +++
Performance on skills, ranked from best (#1) to worst (#49)
Top-10
mostimportanceskills,
inForeignersopinion
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toolbox for Foreigners: check-list & advice
toolbox for Thais: check-list & advice
why why WHY?
performance: strengths & areas for development
importance: differences in perceptions
differences in core-value systems & leadership models
barriers to communication
contrasts in environment
mistakes: most common ones, from Foreignerssame-same
but
so so SOdifferent!
why
whyWHY?
way
ahead
http://www.istockphoto.com/stock-photo-2193765-how-do-you-measure-up.phphttp://www.istockphoto.com/stock-photo-5164183-i-have-a-good-idea.php -
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Core-values systems: how different?
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Krengjai? Sam Ruam?
Hai Kiat? Bunkun?
Nam Jai
Hen Jai
Values / Foreigners: do you understand
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Care for each-other (give face, avoid conflict)
Be humble & composed
(keep bad feelings inside)
Respect (hierarchy & seniority)
Enjo y extended fam ily at wo rk
Significant value-differences at work
Foreigners main focus* Thais main focus*
Be goal -or iented & accountable
Be analyt ical, cri t ical, creative
Be straight forward, assert ive
Take in i t ia tive
Be effective & eff icient
* We obviously simplify, with the objective to trigger in-depth discussions between Foreigners & Thais
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Thai core-value system: recommended reading
From: S. KOMIN, Psychology of the Thai People: Values and Behavioral Patterns
National Institute of Development Administration (NIDA) 1990, p. 133.
1. Ego
2. Grateful Relationship
3. Smooth Interpersonal Relationship
4. Flexibility and Adjustment
5. Religio Psychical
6. Education and Competence
7. Interdependence
8. Fun Pleasure
9. Achievement Task
Values-ranking in the Thai cognitive system
http://lox1.loxinfo.co.th/%7Esniphon/
f f *
http://lox1.loxinfo.co.th/~sniphon/5.htmlhttp://lox1.loxinfo.co.th/~sniphon/http://lox1.loxinfo.co.th/~sniphon/http://lox1.loxinfo.co.th/~sniphon/http://lox1.loxinfo.co.th/~sniphon/http://lox1.loxinfo.co.th/~sniphon/http://lox1.loxinfo.co.th/~sniphon/http://lox1.loxinfo.co.th/~sniphon/5.html -
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Direct ive & truly car ing
Gets loyal ty (Bunkun) for caring
Au thor i ty based on relat ions hips
& senior i ty
Foreign leadership model* Thais leadership model*
Participative
Gets respectfor knowledge & wisdom
Author it y based on ru les & regu lat ions
Phradet + Phrakhun => Baramee
Phradet ~ authority & decision making
Phrakhun ~ ensures well-being of employees families & rewards
Baramee ~ resulting power
* We obviously simplify, with the objective to trigger in-depth discussions between Foreigners & Thais
Leadership models of reference*
L d hi d l f f *
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Direct ive & truly car ing
Gets loyal ty (Bunkun) for caring
Au thor i ty based on relat ions hips
& senior i ty
Foreign leadership model* Thais leadership model*
Participative
Gets respectfor knowledge & wisdom
Author it y based on ru les & regu lat ions
* We obviously simplify, with the objective to trigger in-depth discussions between Foreigners & Thais
Leadership models of reference*
Communication
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Communication
risks of confusion!
Communication
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Communication
risks of confusion!
Communication
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Some barriers to communication
to speak-out or not to speak?... that is the question!
Oth i ifi t diff i i t
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High unemployment Job & compensat ion
highly imp or tant
Other significant differences in environment
Labor market& compensation
Education
Exposure
to the World
Western countries* Thailand*
Fair ly easy t o f ind a j ob Fami ly suppor t between jobs
High interaction -levelbetween teachers and
students
Focus on memorizat ion Relat ively low emphasis on
cr i t ical thinking
Most Western expats
have travelled qui te
extensively
Sign if ican t coverage o f
internat ional issu es in
most f or eig n med ia
L im ited t ravel ou ts ide o f
Thailand
L imi ted coverage of
international iss ues in Thai
media
* We obviously simplify, with the objective to trigger in-depth discussions between Foreigners & Thais
Conflict management: different priorities*
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1. Al l -out discu ssion
to c lar i fy issu es
Conflict management: different priorities*
1. Min imize damage
to relat ionships
2. No bad feelings af terwards
Foreigners
2. Keep bad feel ings ins ide
Thais
C
O
N
F
L
IC
T
AFTER
C
ONFLICT
* We obviously simplify, with the objective to trigger in-depth discussions between Foreigners & Thais
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Self-diagnosis / check-list for Foreigners
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1. Can you explain c learly: sam ruam , namchai, kreng jai, bunku n ?
2. How much do you know about your colleagues families?
3. How much t ime do you sp end in 1-on-1 for ski l ls development?
4. How often do you recognize your colleagues achievements?
5. How often do yo u have a good t ime with yo ur team?
6. How often do you ask probin g quest ions (to check understanding)?
7. Whats your level in Thai- language?
8. Do your Thai team-members s hare opinion s in meet ings?
9. How much/well do you deliver, in your Thai colleagues opinion?
10. How often do yo u lose sel f -contro l at wo rk?
g g
(download from www.1-2-win.net)
Download the self-diagnosis tool*, rate yourself, calculate your total,
reflect on feedback and take actions!
10 questions to know where you are + way to go!
* may be slightly
different, as it is
regularly improved
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10 Ad ice* to Foreigners / in est in Relationships
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10 Advice* to Foreigners / invest in Relationships
10 Advice* to Foreigners / invest in Relationships
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Trust & Respect f i rs t + earn Trust and Respect
Care(and show it) + invest in personal relat ionships
(build-up your extended family at work)
Dont rush! Open your mind, listen, learn, adapt, then act
Share your values, clar i fy pr ior i t ies & yo ur expectat ions
Create safe and fr iendly atmos ph ere at work
Never los e self -con trol
Ensure clarity of understanding, yours and your Thai colleagues
(probe beyond a yes or a smile)
Develop / coach team -members
Invo lve your team as much as pos sib le
Del iver vis ib ly & with h um i l i ty
10 Advice* to Foreigners / invest in Relationships
* Chosen from most common tipsprovided in survey and interviews
10 Advice* to Thais / leverage your potential for Achievement
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Dare to be straightforward with Foreigners (dont be afraid!)
Quest ion Foreign ers when th eir explanat ion s are no t clear or relevant
Dont compromise beyond your beliefs
Dont commit before you are sure to deliver on time
Be bold to adm it your m istakes + come up w ith a way to so lve the problem
Be creat ive, dare to th ink ou t-of- the-bo x
Teach and learn from the Foreigners
Be pr ior i t ies & resu lt -or iented, & acco un table (deliver on time, no matter what)
Prepare yours elf for negat ive / toug h feedback from Foreigners
Be punctual
10 Advice* to Thais / leverage your potential for Achievement
say what you think, say what you want, say no when you disagree and explain why,
inform about problems quickly, be transparent: do what you say, say what you do
* Chosen from most common tipsprovided in survey and interviews
+ 888 tips from our survey (download from www 1 2 win net)
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+ 888 tips from our survey (download from www.1-2-win.net)
Human factor is the most important thing to deal
with people, especially Thai people, they like to
be appreciated. Have to understand that lots of
them work with mind, and if they feel hurt, things
can turn up very difficult. They always say "MaiPen Rai", meaning "Never mind. They just say
that it is not counted this time (but be sure that it
will be kept in mind), it can burst out easily after
the 3rd time.
Always be polite
Show integrity
Develop listening skills, which reinforce
trust from staff
Learn and understand Thai culture
Use as much as possible Thai influence
of Thai Line Managers
Remain calm at all time
Be patient
Avoid situations where staff lose face
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5 steps to improve cross cultural work effectiveness quickly
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Watch AL L interviews in o ur DVD; each o ne offers dif ferent advice and t ips
Share and discus s th is presentat ion & th e DVD with y our c ol leagues
Downlo ad & com plete you r sel f -assessm ent qu est ionn aire, ref lect o n your
way forw ard and take act ions
Extra home-wo rk for Foreigners
And then embrace effect ive cross -cu l ture wo rk w i th passion,
to make it a career-hig hl ig ht and a wonderful exper ience for yo u
1
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5 steps to improve cross-cultural work-effectiveness quickly
& Th k Y !
http://www.thai2english.com/dictionary/31092.htmlhttp://www.thai2english.com/dictionary/31092.htmlhttp://www.thai2english.com/dictionary/6748.htmlhttp://www.thai2english.com/dictionary/6748.htmlhttp://www.thai2english.com/dictionary/6748.html -
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www.1-2-WIN.net & Thank You!
www.1-2-win.net; email: [email protected]; tel: 08 799 60 679
Appendix 1: 28 great businessmen and businesswomen
http://www.thai2english.com/dictionary/6748.htmlhttp://www.thai2english.com/dictionary/6748.htmlhttp://www.1-2-win.net/http://www.1-2-win.net/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.thai2english.com/dictionary/6748.html -
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Khun Patara Yongvanich Managing Director SAP
Jorge Pinedo General Manager Mead Johnson Nutrition Thailand
Khun Suchada Ithijarukul President Siam Makro Public Company LimitedHanno Kroemer Finance Director TNT
Rajesh Sethi President and Chief Executive Officer ING Life Limited
Khun Thipayasuda Suvanajata General Manager Human Resources The Shell Company of Thailand
Winfried Kiesbueye Managing Director CEVA Logistics (Thailand) Ltd.
Khun Prakorn Makjumroen Chairman and CEO Philips Electronic (Thailand Ltd.
Henk J. Kiks Chief Executive Officer B-Quik Co., Ltd
Khun Arunee Jittanon Corporate Sales Director Wall Street Institute School of English
Hein Swinkels VP Finance Unilever Thai Trading Limited
Khun Vongthip Chumpani Advisor Bangkok Bank
Peter Cauwelier Executive Vice President EssilorAsia Operations
Dr. Pisit Leeahtam President Netherlands-Thai Chamber of Commerce
Alan Miu Country General Manager TNT
Khun Supanee Srivichian Financial Controller OCE
Bruno Charvet Deputy Managing Director Mazda Sales Thailand
Khun Panya Pongtanya General Manager Thai Asia Pacific Brewery Co., Ltd
Frdric Etienbled Managing Director Hypertrade Consulting
Gilles Cretallaz General Manager Sofitel Bangkok SukhumvitKhun Lertpong Project Sales and Technical Manager Parex-Davco Co. Ltd
Khun Maris Tarab Managing Director ING Funds
Willem de Vries President and CEO Vigilant Technology Co., Ltd
Jean-Jacques Durin Business Consultant Trocadelyo
Khun Wijit Jamornjureekul Financial Controller Parex-Davco Co. Ltd
Marcel Krooswijk Director Chuchawal Royal Haskoning
Jean-Marie Pithon Chairman and CEO DEXTRA
Frdric Favre Managing Director Vovan & Associs
share their tips in the DVD
Appendix 2: full survey results
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download excel f i le from www.1-2-win .net
Appendix 3: DVD menus
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www.1-2-WIN.net
Appendix 3: DVD menus
Info & downloads: www.1-2-win.net;
email: [email protected];
tel: 08 799 60 679
http://www.1-2-win.net/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/http://www.1-2-win.net/