(SEO) Tools Analyticsmit Google Analytics

Wer ich bin

2 Tools Analytics | Valentin Pletzer | BurdaForward

Valentin Pletzer

Head of SEO @ BurdaForward

https://twitter.com/VorticonCmdrhttps://www.xing.com/profile/Valentin_Pletzerhttps://plus.google.com/+ValentinPletzervalentin.pletzer@burda-forward.de

http://www.chip.de/http://www.focus.de/https://www.bestcheck.dehttp://www.netmoms.de/https://www.finanzen100.de/http://www.huffingtonpost.de/https://weather.com/de-DE

Warum überhaupt?

3 Tools Analytics | Valentin Pletzer | BurdaForward

Google Analytics bietet

• eine Website & Apps• (near) Realtime Analytics• Dashboards• E-Mail-Alerts• Exporte• Ziele

Google Analytics mehr als nur Website-Tracking

4 Tools Analytics | Valentin Pletzer | BurdaForward

Google Analytics Measurement Protocol

• Daten senden per GET• https://www.google-analytics.com/collect?v=1&tid=UA-XXXXX-Y&cid=555&t=pageview&dp=%2Fhome

• oder POSTUser-Agent: user_agent_stringPOST https://www.google-analytics.com/collectv=1&tid=UA-XXXXX-Y&cid=555&t=pageview&dp=%2Fhome

Pageview / Screenview

5 Tools Analytics | Valentin Pletzer | BurdaForward

Basic

v=1 // Version. &tid=UA-XXXXX-Y // Tracking ID / Property ID. &cid=555 // Anonymous Client ID. &t=screenview // Screenview hit type. &an=funTimes // App name. &av=1.5.0 // App version. &aid=com.foo.App // App Id. &aiid=com.android.vending // App Installer Id. &cd=Home // Screen Name

Event-Tracking

6 Tools Analytics | Valentin Pletzer | BurdaForward

Basic

v=1 // Version. &tid=UA-XXXXX-Y // Tracking ID / Property ID. &cid=555 // Anonymous Client ID. &t=event // Event hit type &ec=video // Event Kategorie. Pflicht &ea=play // Event Aktion. Pflicht. &el=holiday // Event Label. &ev=300 // Event Wert.

Social-Tracking

7 Tools Analytics | Valentin Pletzer | BurdaForward

Basic

v=1 // Version. &tid=UA-XXXXX-Y // Tracking ID / Property ID. &cid=555 // Anonymous Client ID. &t=social // Social hit type. &sa=like // Social Action. Pflicht. &sn=facebook // Social Network. Pflicht. &st=/home // Social Target. Pflicht.

Hit Builder

8 Tools Analytics | Valentin Pletzer | BurdaForward

Einfaches Debugging

Batch Requests

9 Tools Analytics | Valentin Pletzer | BurdaForward

POST /batch HTTP/1.1 Host: www.google-analytics.comv=1&tid=UA-XXXXX-Y&cid=555&t=pageview&dp=%2Fhome v=1&tid=UA-XXXXX-Y&cid=555&t=pageview&dp=%2Fabout v=1&tid=UA-XXXXX-Y&cid=555&t=pageview&dp=%2Fcontact

• Maximal 20 Hits pro Request• Gesamt nicht größer als 16 Kbyte• Jeder Hit nicht größer als maximal 8 Kbyte

Proxy

10 Tools Analytics | Valentin Pletzer | BurdaForward

v=1 // Version. &tid=UA-XXXXX-Y // Tracking ID / Property ID. &cid=555 // Anonymous Client ID. &t=pageview // Pageview hit type. &uip=1.2.3.4 // IP Adresse&geoid=DE // überschreibt Geo-Location der IP Adresse&ua=Opera/9.80 // User agent

Weitere Helfer

11 Tools Analytics | Valentin Pletzer | BurdaForward

Session Control&sc=start&sc=end

Queue time (in Millisekunden)&qt=1000

Cache Buster&z=342783243

Daten Typen

12 Tools Analytics | Valentin Pletzer | BurdaForward

• Text• Währung (Float mit bis zu 6 Dezimalstellen)• Boolean (1 true / 0 false)• Integer (int64)• Number (float)

Benutzerdefinierte Metriken / Dimensionen nicht vergessen

Data Studio

13 Tools Analytics | Valentin Pletzer | BurdaForward

Ideen

14 Tools Analytics | Valentin Pletzer | BurdaForward

• Sistrix Sichtbarkeit• Google Pagespeed / mobile test• Scrapy (Crawler)• server side tracking• http headers auswerten

Quellen

15 Tools Analytics | Valentin Pletzer | BurdaForward

• https://developers.google.com/analytics/• https://developers.google.com/analytics/devguides/collection/protocol/v1/reference• https://datastudio.google.com/

Fragen?Danke!