tools shoot out - sempdx searchfest
DESCRIPTION
Jon Henshaw walks you through the tools he recommends when doing an Internet marketing campaign.TRANSCRIPT
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Tools Shoot Out
Jon HenshawCo-Founder & CPO
Raven Internet Marketing Tools@RavenJon
Friday, February 22, 13
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Let’s start at the beginning
Friday, February 22, 13
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Friday, February 22, 13
http://domai.nr/
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Friday, February 22, 13
http://www.domaintools.com/
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Friday, February 22, 13
http://wordpress.org/
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Friday, February 22, 13
http://www.initializr.com/
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Friday, February 22, 13
http://lab.maltewassermann.com/viewport-resizer/
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WordPress Plugins• Header Footer
• Schema Creator
• Gravity Forms
• Go Codes
• W3 Total Cache (AWS)
Friday, February 22, 13
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Now let’s optimize the crap out of this site!
Friday, February 22, 13
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Friday, February 22, 13
http://www.screamingfrog.co.uk/seo-spider/
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Friday, February 22, 13
http://raventools.com/
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Friday, February 22, 13
http://gtmetrix.com/
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Time for research!
Friday, February 22, 13
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Friday, February 22, 13
http://raventools.com/blog/seo-competitor-analysis-checklist/
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Friday, February 22, 13
Who are your competitors? Google it.
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Friday, February 22, 13
http://www.opensiteexplorer.org/
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Friday, February 22, 13
https://www.majesticseo.com/
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Friday, February 22, 13
http://raventools.com
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Friday, February 22, 13
http://raventools.com
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Friday, February 22, 13
http://semrush.com
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Strategy• Content
• Social
• Link Building / Outreach
Friday, February 22, 13
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Goals• Affiliate Links
• Newsletter Signup
• Interest/Leads Form
• Page Views
• General Traffic/Conversion Improvements
Friday, February 22, 13
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Friday, February 22, 13
http://gaconfig.com/
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Friday, February 22, 13
http://piwik.org/
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Friday, February 22, 13
http://piwik.org/docs/tracking-goals-web-analytics/
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Time to create some content!
Friday, February 22, 13
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Friday, February 22, 13
http://raventools.com (Open Calais)
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Friday, February 22, 13
http://rt.ly
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Friday, February 22, 13
http://www.textbroker.com/
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Friday, February 22, 13
http://www.writeraccess.com/
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Friday, February 22, 13
http://raventools.com (Scribe Analysis)
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Friday, February 22, 13
http://www.zemanta.com/
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Establish and grow my social presence
Friday, February 22, 13
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Friday, February 22, 13
http://knowem.com/
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Friday, February 22, 13
http://sendible.com/
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Friday, February 22, 13
http://bufferapp.com/
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Friday, February 22, 13
http://sproutsocial.com/
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Friday, February 22, 13
http://raventools.com Manage all/multiple accounts in one location -- Hootsuite, UberVU, Social Fresh, Raven
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Friday, February 22, 13
http://raventools.com
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Friday, February 22, 13
https://www.stumbleupon.com/pd
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Friday, February 22, 13
http://www.zemantamedia.com/ (also auto exports via API to Raven’s Link Manager)
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Finding and Managing Sites
Friday, February 22, 13
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Friday, February 22, 13
Buzzstream, which is works well for large teams that want a more spreadsheet-like experience
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Friday, February 22, 13
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Friday, February 22, 13
Google blog search is the easiest way to find blogs and bloggers
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Friday, February 22, 13
Add sites to Link Manager using Chrome Toolbar -- also leave notes to share with team or remind myself
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Friday, February 22, 13
http://raventools.com
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Friday, February 22, 13
Ontolo link prospecting -- exports to via API to Raven
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Friday, February 22, 13
Link Prospector -- exports to via API to Raven
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Friday, February 22, 13
http://raventools.com
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Finding and Managing Contacts
Friday, February 22, 13
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Friday, February 22, 13
http://raventools.com Use Find Contacts feature and create contact associated with link record
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Friday, February 22, 13
http://www.fullcontact.com/ Use FullContact to get additional info once you know their email or social handle
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Friday, February 22, 13
Use Google Ripples to find connected contacts/networks
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Friday, February 22, 13
Create lists in Twitter to help you better target people
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Friday, February 22, 13
http://followerwonk.com
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Friday, February 22, 13
https://www.peerindex.com/
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Friday, February 22, 13
Create non-crappy message templates and keep track of messages -- Raven does this and buzzstream does too, but Toutapp is AMAZING at this.
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Friday, February 22, 13
http://toutapp.com
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Monitor Performance
Friday, February 22, 13
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Friday, February 22, 13
http://simplymeasured.com
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Friday, February 22, 13
http://www.customreportsharing.com/
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Friday, February 22, 13
http://raventools.com
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Friday, February 22, 13
build reports for your customers
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Bam!
Friday, February 22, 13