BOONDOCKWALKER

A KIT OF PARTS

VOLUME ONE

09

Welcome to BOONDOCKWALKER,

a strategic brand,

communications and

design consultancy.

Our passion is helping our

clients identify their distinctive

culture and values,

connect with their audiences —

and create powerful

customer experiences.

Walk the walk.™

We like to think growing a brand is surprisingly simple. Not easy, but simple. Great brands are built, over time, with patience and vision.

Our team has exhaustive experience in translating a client’s brand story

into something more — a valuable brand asset. Beyond strategists,

designers, writers or visionaries, we’re consumers. Like most, our buying

decisions are influenced by trust and emotion. We can help you create both.

Walk the walk.™

This is where Boondock Walker comes in.

We’re here to guide your brand to clarity. Think of us as

your strategic thought partner, design visioneer, and

staunch advocate. Our team will dig deep to uncover

what separates you from the competition in the minds

and hearts of your customers. As champions of your

brand, we work closely with you to tell your story,

reinforce your value in the marketplace and develop a

strategy to communicate that distinctive value —

each and every day.

Here’s our promise: Your brand,

developed strategically, over time and built

on a foundation of quality and integrity,

will set your company apart —

for good.

The Guided Brand

A great brand evolves

from a great strategy,

one that defines the core

cultural, experiential

and emotional components of your organization.

GUIDE® is Boondock Walker’s interdisciplinary approach

to developing solutions to complex challenges, while

also uncovering new opportunities for growth. GUIDE

provides a working framework for expansive thinking and

effective long-term brand development solutions.

G A T H E R Brand Audit & Analysis

U N D E R S T A N D Brand Platform Development

I D E N T I F Y Brand Strategy & Experience Design

D E S I G N Design & Development of Brand Tactics

E X E C U T E Brand Marketing & Management

research

incentives

trade shows & exhibits

direct mail

environment case studies

packaging

kiosk / in-store display

digital media

public relations

advertising

sales collateral

web site

events

customer service

product performance

newsletters & publications

client satisfaction efforts

loyalty programs

conflict resolution

direct field sales

word-of-mouthsponsorships

BRAND EXPERIENCE TACTICS & TOUCHPOINTS

Walk the walk.™

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S A L E S E X P E R I E N C E

1 >

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Walk the walk.™

>> COMMUNICATE

PRINT COLLATERAL

1 MidTown Cleveland Inc: Identity System + Brochure

2 Oswald Companies: Print Advertising

3 Westfield Bank: Sales Collateral

4 Oswald Companies: Sales Collateral

5 Benesch Friedlander: Capabilities Booklet

6 Park City Diner: Print Collateral

7 My Midtown: Recruitment Brochure

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9

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Walk the walk.™

>> MOTIVATE

INTERACTIVE

1 Petco: Instore Kiosk

2 Johnsonite: Balanced Choice Calculator

3 IngenuityFest: Media Toolkit

4 Azrock: Web Site

5 Tarkett: Web Site

6 Tarkett: RoomVue Visualizer

7 Colorado Pure Distilling: Web Site

8 Selective Mutism Group : Web Site

6 >

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8 >

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< 1

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Walk the walk.™

>> COMMUNICATE

PUBLISHING DESIGN

1 Organic Spa Magazine

2 Your Teen Magazine

3 Hear/say Music Magazine

4 NCAA Women’s Final Four Wrap-up Book

< 3

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2 >

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Walk the walk.™

>> DIFFERENTIATE

PACKAGING

1 Culinary Innovations + Williams Sonoma

2 Colorado Pure Distilling: Private Label Vodka

3 Mode Organic

4 ThoughtWorks3

>

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Walk the walk.™

>> RADIATE

ENVIRONMENTS

1 Kaiser Permanente: Response|Ability Health Care Advisory Event

2 Rocky River Brewing Company: Interior Design & Branding

3 FUTURE Center for Design and Tech Transfer at Cleveland Institute of Art: Branded Environments*

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Walk the walk.™

>> VALIDATE

IDENTITY

19

Forging Ahead: What You Can Expect

Partnership > Clients trust us with their brands because of our

partner-first philosophy. We are committed to building long-term

success. And we’re selective about who we work for — because we

expect to develop deep relationships based on open, honest com-

munication. We stake our reputation on helping build brands ready

to perform, made for the long haul.

Communication > We listen and observe a whole lot more than

we talk. Our mission is to fully understand your company while

becoming effective interpreters of your business goals.

Expertise > Our brand development team is equipped to provide

essential skills, from research and brand strategy to message

development, design, project management and implementation.

And our GUIDE methodology ensures the right questions are

asked and comprehensive strategies are deployed — all to serve

your branding objectives, growth goals, and target markets.

Boondock Walker provides the branding expertise and

communication insight to put your brand on the map.

Mark A. Nead216 431-9301 x.12

mnead@boondockwalker.com

Brian Willse216 431-9301 x.14

bwillse@boondockwalker.com

3635 Perkins Avenue, Suite 6aCleveland, Ohio 44114

p 216 431-9301 f 216 431-9331

www.boondockwalker.com

BOONDOCKWALKER

www.boondockwalker.com