tools to help you measure test and improve your social media efforts
DESCRIPTION
Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of MozTRANSCRIPT
Tools to Help You
Measure, Test & Improve
SocialJennifer Sable LopezDirector of Community at Moz
@jennita
#SMX #SMXsocial2013 #24B
Make Social
Work For *YOU*
Find the Right Tool,
For the Data You Need
1. Tracking KPIs and
Goals
@jennita #SMX #24B
What Are Your Goals?
Increase community engagement
on Google+ by 10%.
Increased engagement leads to
greater knowledge of inbound
marketing in the greater
community and reaches a
broader marketing audience.
A Major Strategic
Initiative at Moz
@jennita #SMX #24B
What Are Your KPIs to Help Reach The Goals?
Increase community
engagement on Google+
by 10%
@jennita #SMX #24B
TrueSocialMetrics
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Capture Numbers Weekly
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How Does it Change Month over Month?
Google + Engagement
2. What Gets the
Most Engagement?
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On Facebook – Using Insights
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Using Unified (aka Pagelever)
We post more
photos…
Because photos get
the highest
engagement!
@jennita #SMX #24B
SocialEngage for Twitter
What gets
retweeted?
Content w/ the
most reach
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SimplyMeasured For Google+
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3. What’s the
Best Time to
_____?
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Followerwonk
Tweet #1
Tweet #2
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When are you active?
Tweet #1
Tweet #2
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Twitter Analytics
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Post to Facebook?
“The average number of your fans who saw any
posts on Facebook by day of the week.”
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A wee bit more helpful?
Notice a trend?
PageLever Now
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SimplyMeasured
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Publish a Blog Post - Bitly
See when you get the
most clicks
5. Who Are Your
Influencers?
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Google+ Ripples
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Topsy
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TrueSocialMetrics
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SocialEngage
Measure.
Test.
Improve.
Free/Freemium Tools Mentioned
Bitly https://bitly.com/
Facebook https://www.facebook.com/insights/
FollowerWonk https://followerwonk.com/
Simply Measured http://simplymeasured.com/
Statigram http://statigram.com/
TrueSocialMetrics http://truesocialmetrics.com/
Twitter https://ads.twitter.com/
Paid Tools Mentioned
SocialEngagehttp://www.exacttarget.com/products/social-media-marketing
SproutSocialhttp://sproutsocial.com/
Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
