toothbrush and toothpaste usage in vietnam
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Toothpaste and tooth brush usage in Vietnam
P/S are the dominant brand in Vietnam
Executive summary
• Female brushes their teeth more than male
• Before / after going to bed are the most common timing of brushing teeth
• 1-3 minutes are the most common duration of brushing teeth
• Only 15% changes toothbrushes once per month or less
• Other than toothbrush / pastes, tooth care products are not widely used
• P/S has the dominant popularity. What comes afterwards are Colgate and Close up
Frequency of brushing teeth
1 time 2 times 3 times 4 times and more
10%
69%
18%
3%
15%
69%
13%
2%
Female Male
Female brushes their teeth more than male
Q. How often do you brush your teeth in a day? N=511
Frequency of brushing teeth (Timing)
Before break-fast
After breakfast After lunch After dinner Before going to bed
94%
20% 22%
44%
66%
9%
80% 79%
56%
34%
NoYes
Before / after going to bed are the most common timing of brushing teeth
Q. When do you brush your teeth usually? N=511
Average time of brushing teeth
8%
66%
23%
4%
Less than 1 min1-3 mins4-5 mins6-10 minsOver 10 mins
1-3 minutes are the most common duration of brushing teeth
Q. How long do you brush your teeth in average one time? N=511
Frequency of changing toothbrush
Less than a month
Every one month
Every 2 months
Every 3-4 months
Longer than 4 months
1%
13%
27%
42%
18%
2%
17%
33%
38%
10%
Female Male
Only 15% changes toothbrushes once per month or less
Q. How often do you change your toothbrush? N=511
Common dental care products
Toothbrush Toothpaste Mouthwash Tongue brush
Dental floss Electric toothbrush
Interdental brush
83%
68%
35%
18% 16%9% 8%
Other than toothbrush / pastes, tooth care products are not widely used
Q. What of the followings do you use when brushing your teeth? N=510
Concerns about teeth
Row of teeth Bad breath Decayed teeth
Color of teeth Periodontal disease
Tartar Huts when eating cold
items
Others
32%
62%58%
62%
33%
44% 43%
0%
27%
56% 56%52%
32%
46%
40%
2%
Female
Male
High concerns on bad breath, tooth colors and decayed teeth
Q. What are the things that you are concerned about your teeth? N=510
Top of the mind: Toothpaste brand
Dominant popularity of P/S
Q. Which brand comes up first when you hear "toothpaste“? N=510 By free comment
69%
14%
9%
1% 1%0% 0%6%
P/SColgateClose upSensodyneGlisterAquafreshDarlieNo answer
Top of the mind: Toothbrush brand
Dominant popularity of P/S
Q. Which brand comes up first when you hear "toothbrush“? N=504 By free comment
57%
18%
1%3%
1%
0%
0%
0%
19%
P/SColgateClose upOral BLipzoAquafreshSystemaEngboNo answer
Purchase factors
Brand
Countr
y of o
rigin
Ingred
ients/
Effect
Price
Flavor
Recom
mende
d by o
thers
Promoti
on
Advert
isemen
t
Packa
ge SizeOthe
r
76%
53%
41%38%
25%20% 18%
13% 12% 11%
1%
28%
15%
27%
8% 8%5% 2% 3% 2% 1% 1%
Important
Most important fac-tor
Q. Which are important factors when you buy toothpaste? N=508Q. Which is the most important factor? N=508
Brand are quite high factors, although Ingredients / effects are what has been paid attention most
Concern about effects
71%65%
61%
44%40%
37% 36%
4%
26%
39%
11%7% 6% 6% 4%
1%
ImportantMost important
Strong concerns over “prevent caries” and “whitening”Q. Which effects do you care when you buy toothpaste? N=508Q. Which effect do you care the most? N=508
Toothpaste brand recognition and usage
P/S has the dominant popularity. What comes afterwards are Colgate and Close up
Q. To what extend do you know toothpaste brands below? N=508
P/S
Colgate
Close up
Aquafresh
Sensodyne
Darlie
Bamboo Salt
Crest
Xylitol
Doreen
69%
25%
19%
8%
8%
5%
5%
5%
7%
5%
22%
58%
54%
18%
21%
10%
7%
7%
13%
9%
6%
9%
15%
23%
25%
15%
14%
14%
21%
20%
3%
7%
9%
18%
17%
17%
14%
13%
21%
14%
1%
2%
3%
34%
29%
53%
59%
61%
38%
51%
I use this brand regularly
I have used this brand before
I know this brand and would consider to buy
I know this brand and would not consider to buy
I do not know this
Survey information Number of respondents: 511 Gender: Male / Female (254 males and 257 females) Age group: 18 - 49 Location: Nationwide Conducted on March, 2016
49.6%50.4%
Gender
MaleFemale
34.0%
34.3%
31.7%
Age
18-2425-3435-49
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