With innovative techniques and a desire to attract large number of customers, many companies often seek to advertise their products on television.According to the FICCI-KPMG Indian Media and Entertainment Industry Report 2012, Hindustan Unilever Ltd, with its large portfolio of brands, remained the top advertiser on TV, followed by other FMCG brands. The report states that nine out of the top 10 advertisers on TV were FMCG players, indicating the dominance of the consumer business on media spending.(Note: Data represents shares for January to September 2011)

Top 10 advertisers on Indian TV

India’s largest consumer goods company, HUL tops the list with an 8% share in 2011. The company’s products are available in more than 6.4 million outlets across India. The company’s products include foods, beverages, cleaning agents and personal care products. Some of the company’s popular brands include Bru, Brooke Bond, Domex, Surf Excel, Vim, Axe, Close up, Sunsilk, Lakme and Lux among others.

Hindustan Unilever Ltd

Hindustan Unilever Ltd

The company is known for household cleaning products, consumer healthcare and personal products has a 3% share in 2011. The company organises its products into six categories: surface care, fabric care, dishwashing, home care, health and personal care, and food. Some of the Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Air Wick, Clearasil, Durex, Mortein and vanish.

Reckitt Benckiser India Ltd

Reckitt Benckiser India Ltd

The Indian conglomerate company is headquartered in Kolkata and has a 2% share in 2011. The company’s business includes four segments: FMCG, hotels, paper and packaging, paperboards and agri business. Some of its products include Gold Flake Kings, Classic, Aashirvaad, Minto, Sunfeast, Candyman, Bingo, Fiama di Wills and Vivel.

Indian conglomerate company

Indian conglomerate company

The popular confectionery company has a share of 2% in 2011. Cadbury India operates in four categories: chocolate confectionery, milk food drinks, beverage and candy and gum category. Its products include Cadbury Dairy Milk, Bournville, 5-Star, Perk, Gems, Eclairs, Bournvita, Cadbury Celebrations, Cadbury Dairy Milk Shots, Cadbury Dairy Milk Silk, Halls, Tang and Oreo.

Cadbury India Ltd

Cadbury India Ltd

The company which is often referred to as Coke has a 2% share in 2011. The company’s marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company has also introduced Diet Coke under the Coke brand name. By 2020, Coca-Cola with its partners is expected to invest $5 billion for its operations in India.

Coca Cola India Ltd

Coca Cola India Ltd

The company focuses on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products including toothpaste and toothbrushes. Colgate Palmolive India’s share was 2% in 2011 when compared to 1% in 2010.

Colgate Palmolive India Ltd

Colgate Palmolive India Ltd

Hindustan Unilever Ltd

The products of this multinational consumer goods company include food, beverages, cleaning agents and personal care products. P&G’s percentage share has dropped in terms of advertising to 1% in 2011 when compared to 2% in 2010. Ariel, Gillette, Duracell, Dolce & Gabbana, Hugo Boss, Oral B, Olay, Pantene, Pampers, Pringles and Wella are some of the P&G brands.

Procter & Gamble

Procter & Gamble

Pond’s is a company which is very popular for its beauty and health care products. The company has passionately and diligently led the way in understanding a woman's skin care and beauty essentials. The company concentrates on anti ageing, skin lightening, oil control, moisturizing and other skincare segments. Pond’s Age Miracle and Pond’s Gold Radiance are among the popular products. It has a percentage share of 1% when it comes to advertising on the television

Ponds India

Ponds India

GlaxoSmithKline

After the merger with Glaxo Wellcome, Smithkline Beecham is now known as GlaxoSmithKline and has a percentage share of 1% in advertising. This consumer healthcare company has its R&D centres in India. Sensodyne, Nicorette, Aquafresh and Biotene are some of its well known products. It also has a large consumer healthcare division which produces and markets nutritional products including Boost and Horlicks.

GlaxoSmithKline

British multinational pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom. It is the world's fourth-largest pharmaceutical company measured by 2009 prescription drug sales (after Pfizer, Novartis, and Sanofi). It was established in 2000 by the merger of Glaxo Wellcome plc (=Wellcome plc bought by Glaxo plc) & SmithKline Beecham plc (=merger of Beecham plc & SmithKline Beckman Corporation, which was formed by combining the Smith Kline French & Beckman companies).

GlaxoSmithKline

GSK has a portfolio of products for major disease areas including asthma, cancer, virus control, infections, mental health, diabetes, and digestive conditions.It also has a large consumer healthcare division which produces and markets oral healthcare and nutritional products and over-the-counter medicines including Sensodyne, Boost, Horlicks, and Gaviscon.In July 2012, GSK pleaded guilty to criminal charges and agreed to a $3 billion settlement of the largest health-care fraud case in the U.S. and the largest payment by a drug company in the US. The settlement is related to the company's illegal promotion of best-selling anti-depressants and its failure to report safety data about a top diabetes drug

GlaxoSmithKline