top 10 best practices to make the most of social & mobile (somo)
DESCRIPTION
Today's travel shoppers are constantly connected and on the move. Their mobile devices aren't a tool but a part of their identity – something they use to reach and engage with friends, family, and brands. Check out the Top 10 Best Practices of making the most of Social and Mobile (SoMo).TRANSCRIPT
Top 10 Best Practices to Make the Most of Social & Mobile (SoMo)
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Share your most engaging rich visual media on your mobile device as you would on
your desktop
Travel shoppers use mobile devices for all parts of the shopping
journey
#1
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Use easy to read bulleted text on social media that describes your hotel features in a fun and
succinct way
#2Click to add Image (optional)
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#3Add mobile features like
click to call and click for map directions to appeal to on-the-go travel
shoppers
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Add links from your mobile website
to social sites like TripAdvisor, YouTube,
Twitter, and Google+
Ensure links to your most important social sites are
visible and easily accessed from mobile
#4
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{ }Don’t just sell on price
#5Share exclusive content targeted for
consumers using mobile devices to describe how
you’re different from the competition
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{ }The average adult attention span today is just eight
seconds, so make them count!
#6Make content “snackable”
– short and sweet
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{ }Shoppers visit anywhere between 20 to 38 travel sites on average before
booking
#7Make sure your
hotel story is engaging and
consistent on mobile, social media, and other
channels
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#8Increase
engagement and supplement your
professional content by inviting guests to share
pictures
{ }Consider creating a unique hashtag for your hotel to
easily identify your guests’ photos
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#9Extend shopper interaction by chatting live with your guests on
social media
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Ensure your guest has the best viewing
experience as they travel across screens
during the shopping journey with a mobile optimized presence or responsive design website
#10
