top 10 brands on facebook & twitter
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Top 10 Brands on Facebook & TwitterTRANSCRIPT
Top 10 Brands on
&
@DaveKerpen, CEO, @LikeableMediaAuthor of @likeablebook
June 2011
what’s in store…
• Top 5 Facebook brands + what we can learn
• Top 5 Twitter brands + what we can learn
Tweet us at @LikeableBook + @LikeableMedia --- use hashtag #likeable
1. The Pampered Chef
*Likeable client
Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to
“like” your Facebook page first.
2. restaurant.com*
*Likeable client
Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in
your fans’ newsfeeds.
3. Oreo
Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most
viral feature of its platform.
4. Vitamin Water
Lesson: Find the resources to respond to your fans questions and inquiries.
5. Boloco
Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your
doors.
1. VEVO
Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and
follower count on Twitter.
2. Taco Bell
Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and
embrace the negative ones.
3. Delta
Lesson: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twitter whenever they are in
need of help.
4. Dunkin Donuts
4. Dunkin Donuts
Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away
prizes.
5. Cisco Systems
Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting
your own Twitter chat on a regular basis.
10 Proven Strategies for Greater Likeability on Facebookhttp://mashable.com/2011/05/10/facebook-marketing-strategies/
8 Brands That Have Found Success on Facebook and What We Can Learn
http://mashable.com/2011/05/24/successful-brands-facebook/
9 Lessons From Successful Brands on Twitterhttp://mashable.com/2011/06/09/brands-twitter-success/
likeable.comlikeablebook.com
Engage with me @DaveKerpen on Twitter
Ask us questions @ Facebook.com/LikeableMedia
or @LikeableBook
Or, email me anytime [email protected]
thank you/ grand prize/ I love feedback