The World’s Leading Minds Working On Your Business

Top 10 Business Books for 2013

Top 10 2013

3

Corporate innovation efforts are trapped on what the authors call, “Brainstorm Island”:“We have all heard about burning-platforms, innovate-or-die and remember-what-happened-to-the-dinosaurs sermons.”

- This book tackles what you really need to do.

4

• Blood on the wall Marketing• 77 simple steps• Who are your clients and why?• Only focus on the “what” after

you answered those two questions

• Process People Profit• Ask the right question

• Sell like a girl!

5

Better before cheaper does not mean price competition is irrelevant; when you have a choice + the data is unclear, go with better.

Revenue before cost does not mean keeping cost under control does not matter; it means increasing revenue is more important.There are no other rules

6

• Brian Solis an extension of “Engage” and “The end of business as usual”

• expands on the experience loop or Dynamic Customer Journey (DCJ)

If you will follow Solis’s advice you will still be the CEO, but now the Chief Experience Officer. If not, you might be the Chief Executive Officer of a dying business.

7

SME Toolkit & MindsetIt covers Ken Robinson (our education system), it covers “Mavericks at work” it covers “Killing giants” (the future is small business)

“If the world’s biggest brands, with the world’s hottest products, need to have sales conversations, then so does every small business.”

8

The red queen race.“You need to run at your fastest to stay at the same place.”

• 80% of economy is service based, most are based on manufacturing principles:

• You need an interactive process because of unpredictable clients, with unreasonable demands

Is your company designed to deliver customer delight?.

9

• an appreciation for the art of decision-making

• difficult cognitive science theories into layman's terms

• illustrates the biases governing human actions

• An intellectual buffet.

• Something you can dip in and out of

you'll walk away from the book with a better understanding of your thought processes and an appreciation for the art of decision-making.

10

The Long tail“The strategy of selling a large number of unique items with relatively small quantities of each.” Manufacturing becoming a cottage industry“Makers” • using the Web’s innovation model • exploiting the global economy • new technologies of digital design • garage tinkerers

The Renaissance of manufacturing

11

“how to effectively communicate on modern platforms - through a picture, through a SnapChat, or through an animated GIF on Tumblr”• 90% of users consume• 9 % edit • 1% create Google+…”the numbers are as overinflated as the lips of a Beverly Hills housewife“

Do you know where your customers hang out and how to speak to them in the language of the platform they are on?

Selling & Sales – has a problem with perception“slimy,” “smarmy,” “sleazy,” “dishonest,” “manipulative,” and “fake.”

• Contrast and its importance

After someone hears your pitch 1. What do you want them to know?2. How do you want them to feel?3. What do you want them to do?

The World’s Leading Minds Working On Your Business

Top 10 Business Books for 2013

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