1. 1. Top 10 Business Writing Tips
2. 2. Successful Business Writers
3. 3. Write As If You Are The Reader Whos Doing What Why and How With and for Whom
4. 4. Less Is More Keep the Readers Attention Only State Needed Information Make your Points Quickly ___________________________________
5. 5. Know Your Audience Understand Norms and Expectations Know the House Rules Include an Effective Structure
6. 6. Design and Layout Design Focuses on Component Levels Layout Addresses Overall Weight and Impact Affects Readability ___________________________________
7. 7. E2 Reader Culture-Fair Strategies Culture-Free Strategies Secondary Readers Could be E2 Readers
8. 8. Punctuation Clear and Effective Proofreading is Essential Affects your Credibility ___________________________________
9. 9. Business Writing Organizational Pyramid Key Points Rationale, Essential Details, Forward- Looking Context Reiterated Value, Impact, Action Items Make Key Points First Assume Rapidly Plummeting Readership An Interested Reader will Scan Midsections
10. 10. BLOT Bottom Line On Top Actionable Items First Strong Introduction ___________________________________
11. 11. KISS Keep Information Simple, Short Clear Word Choice Skip Fancy Formatting Emphasize Function Over Format
12. 12. Three Pack Of Appeals Interpersonal Authority, Expertise, Directness Intellectual Statistics, Data Points, Clear Assessments Emotional Accomplishments, Success, Security, Value ___________________________________
13. 13. Conclusion
14. 14. References Flood, T. E. (2008). MBA Fundamentals: Business Writing. New York: Kaplan Publishing. Weiss, E. H. (2005). The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Page for a Global Audience. M. E. Sharpe.