top 10 direct mail ideas to stand out
TRANSCRIPT
1 Brochures with Colors that Pop
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Invest in the extra expense and try mailing brochures. Fill them with colorful images and powerful information about how your product or service can help the recipient.
2 Variable Printing & Imaging
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The use of variable printing can make your direct mail much more appealing to each individual. You can change the colors, message, images, font types, and other elements for each person you are targeting.
3 Foil Accents that Shine
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Try adding foil printing if this can fit in your budget. Foil accents can help your items stand out and get noticed quickly.
4 Different Size Fonts
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Use more than one font size so text does not all have a uniform appearance. Larger headlines, bullet points, and small blocks of text will help set your materials apart.
5 Choose the Right Paper Stock
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Pay close attention to the paper stock and finishing options available. Catalogs and brochures should have a glossy finish and a smooth surface.
6 Choose Font Styles Carefully
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Consider your audience when choosing font styles.
Seniors need a large clear font while young tech-savvy people might like a more modern font.
7 Be Clear with your Call to Action
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Carefully plan what action should be taken. Too many choices can be a fatal error. Be very specific, whether you want the reader to call a toll-free number, come to your location, or visit your website.
8 Go Big or Go Home!
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Make your direct mail pieces big, bold, and over-sized.
In spite of the small price increase, this can be a very effective way to call attention to your mailed items.
9 Use Special Printing Techniques
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Add an unusual technique like stamping, embossing, or die cutting.
This can make your direct mail unique and original.
10 Include Unusual Shaped Items
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Add an item with an unusual shape to your direct mail pieces. You can add a key fob, a pen, a small flashlight, or even a magnet or other promotional item that is used for marketing your brand and products.
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