top 10 fastest ways to create, maximize, and leverage online talent pipelines for free
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DESCRIPTION
Presentation from the ERE Expo Fall 2009, presented by Shally Steckerl.TRANSCRIPT
Educational C
onference Series
Top 10 Most EffectiveNoLow Cost Online Recruitment Tools amp Techniques
Shally SteckerlArbita Consulting amp Education Services
httpacesarbitanet
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
A Partial View of the Sourcing Universe
bull Blogsbull Facebook MySpace amp Twitterbull LiveJournal amp Live Spacesbull Xanga and Imeem
Social Networks likehellip
bull Ning amp Plaxobull LinkedInbull Xing eCademy amp Viadeobull Affinity Circles amp Select Minds
Professional Networks likehellip
bull Arbitabull eQuest amp First Advantagebull JobTarget Job VIPeR SmartPost
Job Distribution likehellip
10-Sep-09
2
bull Dayak amp Bounty Jobsbull TalentHirebull HotGigs amp WorkGiant
Recruiting Exchanges Likehellip
bull Broadlookbull infoGIST TalentHook eGrabberbull AIRS SourcePoint
Data CaptureProcess Likehellip
bull Zoominfobull JigSaw Hoovers amp Spokebull And 100rsquos morehellip
Leads Databases Likehellip
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Job Titles like ldquoSAP Consultantrdquo ldquoAccount Executiverdquo ldquoSenior Managerrdquo (ldquoSoftware Engineerrdquo OR Programmer)
Company Names like (ldquoHewlett Packardrdquo OR HP OR hpcom) (IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like (ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo) (ldquo CPArdquo OR ldquo CFArdquo) (BSCS OR MSCS) or also try ldquo MBArdquo (ldquo CCIErdquo OR ldquo CCNArdquo)
Locations like (Atlanta OR Marietta OR Alpharetta) GA (770 OR 678 OR 404) GA Sydney 61 Australia
1 Best Strings IncludehellipRegardless of how or where you source these tips will get you higher-quality candidate search results
10-Sep-09
3
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
More ways to use intitle and inurl
bull Find people talking about themselvesndash (intitleresume OR inurlresume)ndash Instead of resume try words like CV profile biondash Also try ldquoabout merdquo or use ldquo(me OR my)rdquo
bull Find people being talked aboutndash (intitlestaff OR inurlstaff)ndash Instead of staff try words like people alumni
roster list directory members attendees board speakers panel agenda officers and many others
ndash Also try ldquoabout usrdquo ldquoour teamrdquo and ldquo(he OR she)rdquo
10-Sep-09
4
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Search for Filetypesbull Most Search Engines can find documents written in
MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
bull Use filetype command to find only that kind of document)
bull If they are talking about themselves they may publish resumes white papers etc Find documents in in Adobe and MS Wordndash (filetypedoc OR filetypepdf)
bull If they are being talked about they may be mentioned in spreadsheets or powerpoint presentationsndash (filetypexls OR filetypeppt)
bull Examplesbull (filetypedoc | filetypexls | filetypeppt | filetypetxt | filetypertf |
filetypepdf) engineer (dellcom | hpcom) bull filetypexls (Alumni OR Attendee) ibmcom
10-Sep-09
5
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Major Networks
9102009
6
MySpace
300MM+ members skews younger
Monthly usage 497 billion min
Mostly social
Not many useful Apps
Easy search hard to connect
Fewer employers
No groups
Moderate participation
250MM+ members skews older
Monthly usage 1387 billion min
Social amp professional
Many useful business Apps
Difficult to find new contacts
Few jobseeker ads
Join unlimited groups
High participation
50MM+ people skews older
Monthly usage 202 million min
Mostly professional
2 awesome jobseeker Apps
Easy to find and connect
Many jobseeker ads
Join only 50 groups
Low participation
30MM+ members
Monthly usage 299 million min
Social amp professional
Many apps
Easy to search
Many job postings
No official groups
High participation shallow conversations
Ning
30MM+ members
Monthly usage
Mostly professional
90 apps
Difficult to search
Many jobseeker ads
13MM Groups
Must be group member in order to participate
bull In comparison there are 4 billion mobile users worldwidebull In the US there are 116 MM people reading blogs and 23 MM writing thembull There are 8 million people each on Xing and Viadeo (European focus)
more Facebook stats`
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
A Partial View of the Sourcing Universe
bull Blogsbull Facebook MySpace amp Twitterbull LiveJournal amp Live Spacesbull Xanga and Imeem
Social Networks likehellip
bull Ning amp Plaxobull LinkedInbull Xing eCademy amp Viadeobull Affinity Circles amp Select Minds
Professional Networks likehellip
bull Arbitabull eQuest amp First Advantagebull JobTarget Job VIPeR SmartPost
Job Distribution likehellip
10-Sep-09
2
bull Dayak amp Bounty Jobsbull TalentHirebull HotGigs amp WorkGiant
Recruiting Exchanges Likehellip
bull Broadlookbull infoGIST TalentHook eGrabberbull AIRS SourcePoint
Data CaptureProcess Likehellip
bull Zoominfobull JigSaw Hoovers amp Spokebull And 100rsquos morehellip
Leads Databases Likehellip
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Job Titles like ldquoSAP Consultantrdquo ldquoAccount Executiverdquo ldquoSenior Managerrdquo (ldquoSoftware Engineerrdquo OR Programmer)
Company Names like (ldquoHewlett Packardrdquo OR HP OR hpcom) (IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like (ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo) (ldquo CPArdquo OR ldquo CFArdquo) (BSCS OR MSCS) or also try ldquo MBArdquo (ldquo CCIErdquo OR ldquo CCNArdquo)
Locations like (Atlanta OR Marietta OR Alpharetta) GA (770 OR 678 OR 404) GA Sydney 61 Australia
1 Best Strings IncludehellipRegardless of how or where you source these tips will get you higher-quality candidate search results
10-Sep-09
3
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
More ways to use intitle and inurl
bull Find people talking about themselvesndash (intitleresume OR inurlresume)ndash Instead of resume try words like CV profile biondash Also try ldquoabout merdquo or use ldquo(me OR my)rdquo
bull Find people being talked aboutndash (intitlestaff OR inurlstaff)ndash Instead of staff try words like people alumni
roster list directory members attendees board speakers panel agenda officers and many others
ndash Also try ldquoabout usrdquo ldquoour teamrdquo and ldquo(he OR she)rdquo
10-Sep-09
4
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Search for Filetypesbull Most Search Engines can find documents written in
MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
bull Use filetype command to find only that kind of document)
bull If they are talking about themselves they may publish resumes white papers etc Find documents in in Adobe and MS Wordndash (filetypedoc OR filetypepdf)
bull If they are being talked about they may be mentioned in spreadsheets or powerpoint presentationsndash (filetypexls OR filetypeppt)
bull Examplesbull (filetypedoc | filetypexls | filetypeppt | filetypetxt | filetypertf |
filetypepdf) engineer (dellcom | hpcom) bull filetypexls (Alumni OR Attendee) ibmcom
10-Sep-09
5
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Major Networks
9102009
6
MySpace
300MM+ members skews younger
Monthly usage 497 billion min
Mostly social
Not many useful Apps
Easy search hard to connect
Fewer employers
No groups
Moderate participation
250MM+ members skews older
Monthly usage 1387 billion min
Social amp professional
Many useful business Apps
Difficult to find new contacts
Few jobseeker ads
Join unlimited groups
High participation
50MM+ people skews older
Monthly usage 202 million min
Mostly professional
2 awesome jobseeker Apps
Easy to find and connect
Many jobseeker ads
Join only 50 groups
Low participation
30MM+ members
Monthly usage 299 million min
Social amp professional
Many apps
Easy to search
Many job postings
No official groups
High participation shallow conversations
Ning
30MM+ members
Monthly usage
Mostly professional
90 apps
Difficult to search
Many jobseeker ads
13MM Groups
Must be group member in order to participate
bull In comparison there are 4 billion mobile users worldwidebull In the US there are 116 MM people reading blogs and 23 MM writing thembull There are 8 million people each on Xing and Viadeo (European focus)
more Facebook stats`
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Job Titles like ldquoSAP Consultantrdquo ldquoAccount Executiverdquo ldquoSenior Managerrdquo (ldquoSoftware Engineerrdquo OR Programmer)
Company Names like (ldquoHewlett Packardrdquo OR HP OR hpcom) (IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like (ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo) (ldquo CPArdquo OR ldquo CFArdquo) (BSCS OR MSCS) or also try ldquo MBArdquo (ldquo CCIErdquo OR ldquo CCNArdquo)
Locations like (Atlanta OR Marietta OR Alpharetta) GA (770 OR 678 OR 404) GA Sydney 61 Australia
1 Best Strings IncludehellipRegardless of how or where you source these tips will get you higher-quality candidate search results
10-Sep-09
3
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
More ways to use intitle and inurl
bull Find people talking about themselvesndash (intitleresume OR inurlresume)ndash Instead of resume try words like CV profile biondash Also try ldquoabout merdquo or use ldquo(me OR my)rdquo
bull Find people being talked aboutndash (intitlestaff OR inurlstaff)ndash Instead of staff try words like people alumni
roster list directory members attendees board speakers panel agenda officers and many others
ndash Also try ldquoabout usrdquo ldquoour teamrdquo and ldquo(he OR she)rdquo
10-Sep-09
4
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Search for Filetypesbull Most Search Engines can find documents written in
MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
bull Use filetype command to find only that kind of document)
bull If they are talking about themselves they may publish resumes white papers etc Find documents in in Adobe and MS Wordndash (filetypedoc OR filetypepdf)
bull If they are being talked about they may be mentioned in spreadsheets or powerpoint presentationsndash (filetypexls OR filetypeppt)
bull Examplesbull (filetypedoc | filetypexls | filetypeppt | filetypetxt | filetypertf |
filetypepdf) engineer (dellcom | hpcom) bull filetypexls (Alumni OR Attendee) ibmcom
10-Sep-09
5
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Major Networks
9102009
6
MySpace
300MM+ members skews younger
Monthly usage 497 billion min
Mostly social
Not many useful Apps
Easy search hard to connect
Fewer employers
No groups
Moderate participation
250MM+ members skews older
Monthly usage 1387 billion min
Social amp professional
Many useful business Apps
Difficult to find new contacts
Few jobseeker ads
Join unlimited groups
High participation
50MM+ people skews older
Monthly usage 202 million min
Mostly professional
2 awesome jobseeker Apps
Easy to find and connect
Many jobseeker ads
Join only 50 groups
Low participation
30MM+ members
Monthly usage 299 million min
Social amp professional
Many apps
Easy to search
Many job postings
No official groups
High participation shallow conversations
Ning
30MM+ members
Monthly usage
Mostly professional
90 apps
Difficult to search
Many jobseeker ads
13MM Groups
Must be group member in order to participate
bull In comparison there are 4 billion mobile users worldwidebull In the US there are 116 MM people reading blogs and 23 MM writing thembull There are 8 million people each on Xing and Viadeo (European focus)
more Facebook stats`
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
More ways to use intitle and inurl
bull Find people talking about themselvesndash (intitleresume OR inurlresume)ndash Instead of resume try words like CV profile biondash Also try ldquoabout merdquo or use ldquo(me OR my)rdquo
bull Find people being talked aboutndash (intitlestaff OR inurlstaff)ndash Instead of staff try words like people alumni
roster list directory members attendees board speakers panel agenda officers and many others
ndash Also try ldquoabout usrdquo ldquoour teamrdquo and ldquo(he OR she)rdquo
10-Sep-09
4
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Search for Filetypesbull Most Search Engines can find documents written in
MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
bull Use filetype command to find only that kind of document)
bull If they are talking about themselves they may publish resumes white papers etc Find documents in in Adobe and MS Wordndash (filetypedoc OR filetypepdf)
bull If they are being talked about they may be mentioned in spreadsheets or powerpoint presentationsndash (filetypexls OR filetypeppt)
bull Examplesbull (filetypedoc | filetypexls | filetypeppt | filetypetxt | filetypertf |
filetypepdf) engineer (dellcom | hpcom) bull filetypexls (Alumni OR Attendee) ibmcom
10-Sep-09
5
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Major Networks
9102009
6
MySpace
300MM+ members skews younger
Monthly usage 497 billion min
Mostly social
Not many useful Apps
Easy search hard to connect
Fewer employers
No groups
Moderate participation
250MM+ members skews older
Monthly usage 1387 billion min
Social amp professional
Many useful business Apps
Difficult to find new contacts
Few jobseeker ads
Join unlimited groups
High participation
50MM+ people skews older
Monthly usage 202 million min
Mostly professional
2 awesome jobseeker Apps
Easy to find and connect
Many jobseeker ads
Join only 50 groups
Low participation
30MM+ members
Monthly usage 299 million min
Social amp professional
Many apps
Easy to search
Many job postings
No official groups
High participation shallow conversations
Ning
30MM+ members
Monthly usage
Mostly professional
90 apps
Difficult to search
Many jobseeker ads
13MM Groups
Must be group member in order to participate
bull In comparison there are 4 billion mobile users worldwidebull In the US there are 116 MM people reading blogs and 23 MM writing thembull There are 8 million people each on Xing and Viadeo (European focus)
more Facebook stats`
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Search for Filetypesbull Most Search Engines can find documents written in
MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
bull Use filetype command to find only that kind of document)
bull If they are talking about themselves they may publish resumes white papers etc Find documents in in Adobe and MS Wordndash (filetypedoc OR filetypepdf)
bull If they are being talked about they may be mentioned in spreadsheets or powerpoint presentationsndash (filetypexls OR filetypeppt)
bull Examplesbull (filetypedoc | filetypexls | filetypeppt | filetypetxt | filetypertf |
filetypepdf) engineer (dellcom | hpcom) bull filetypexls (Alumni OR Attendee) ibmcom
10-Sep-09
5
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Major Networks
9102009
6
MySpace
300MM+ members skews younger
Monthly usage 497 billion min
Mostly social
Not many useful Apps
Easy search hard to connect
Fewer employers
No groups
Moderate participation
250MM+ members skews older
Monthly usage 1387 billion min
Social amp professional
Many useful business Apps
Difficult to find new contacts
Few jobseeker ads
Join unlimited groups
High participation
50MM+ people skews older
Monthly usage 202 million min
Mostly professional
2 awesome jobseeker Apps
Easy to find and connect
Many jobseeker ads
Join only 50 groups
Low participation
30MM+ members
Monthly usage 299 million min
Social amp professional
Many apps
Easy to search
Many job postings
No official groups
High participation shallow conversations
Ning
30MM+ members
Monthly usage
Mostly professional
90 apps
Difficult to search
Many jobseeker ads
13MM Groups
Must be group member in order to participate
bull In comparison there are 4 billion mobile users worldwidebull In the US there are 116 MM people reading blogs and 23 MM writing thembull There are 8 million people each on Xing and Viadeo (European focus)
more Facebook stats`
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Major Networks
9102009
6
MySpace
300MM+ members skews younger
Monthly usage 497 billion min
Mostly social
Not many useful Apps
Easy search hard to connect
Fewer employers
No groups
Moderate participation
250MM+ members skews older
Monthly usage 1387 billion min
Social amp professional
Many useful business Apps
Difficult to find new contacts
Few jobseeker ads
Join unlimited groups
High participation
50MM+ people skews older
Monthly usage 202 million min
Mostly professional
2 awesome jobseeker Apps
Easy to find and connect
Many jobseeker ads
Join only 50 groups
Low participation
30MM+ members
Monthly usage 299 million min
Social amp professional
Many apps
Easy to search
Many job postings
No official groups
High participation shallow conversations
Ning
30MM+ members
Monthly usage
Mostly professional
90 apps
Difficult to search
Many jobseeker ads
13MM Groups
Must be group member in order to participate
bull In comparison there are 4 billion mobile users worldwidebull In the US there are 116 MM people reading blogs and 23 MM writing thembull There are 8 million people each on Xing and Viadeo (European focus)
more Facebook stats`
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
2 Branding on LinkedIn
Get noticed among 50 million profilesbull Have a 100 complete profile - fill summary and
specialties with wordsphrases describing your expertisebull Get a vanity URL (ideally your name) make sure your
profile is ldquopublicrdquo ie linkedincominshallybull Your past work history should go back 10 years Concisely
explain what you did at each companybull Writeget recommendations askanswer questionsbull Use all three website links (your jobs RSS team blog etc)bull Remember its not who you know itrsquos who knows YOU
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
3 Facebookbull Over 250 MM users about 50 ldquoout of collegerdquobull 25-35 yr olds are fastest growing audiencebull Searching is very limited
ndash Regular search wwwfacebookcomsrchphp lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks)
ndash The profile search has the most field criteria choices (interests location etc) but only searches within your networks
ndash Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to)
ndash Friend finder lets you upload an address book or IM list file or search by a name or email across all of Facebook
bull Search for former employee and alumni groupsndash wwwfacebookcomsphpampref=searchndash Or sitewwwfacebookcom pitneybowes
bull Create a company Facebook pagebull Contextual advertising ndash very highly targeted ads
ndash Social Ads seen by users who visit your Facebook page or website sitendash Contextual impression or per-click ads targeted in various waysndash Metrics are included
9102009
8
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
4 Twitter
bull 30 million on Twitter social networking and micro-blogging bull Most Tweets are public donrsquot need an account to find thembull Click Find People type a skill term or job title bull Use Twitters Advanced Search to target your criteriabull Find relevant people on Twitter Trackingbull Geographic search sql nearBoston within25mibull Find people talking about a conference or other eventbull Google for posts sitetwittercom cpa (audit OR auditor)bull Bios sitetwittercom bio motorola (Chicago OR Illinois)bull Search Yahoo with linkdomain
ndash linkdomaintwittercom sitelinkedincom (inurlin OR inurlpub) auditor
ndash linkdomaintwittercom sitemyspacecom nursing california
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
5 Your Own Talent Community
bull Create skills-based sites LinkedIn Groups Facebook Pages or NingGroups geared to your most challenging candidate skillsets
bull Does not detract from nor replace your current career sitebull Evangelists (internal or external) are vital give them what they need
to turbocharge word-of-mouthbull Listen to your community and occasionally ask questions Theyll
tell you what they want and what you need to improvebull Tie-in existing social networks content and relevant sites with user-
generated content (join conversations) Hint import RSS feedsbull People gravitate towards subject matter and useful information more
so than employment brand so focus on the needs of the communitybull Host a live or virtual event where some of your companyrsquos notable
industry experts present on a topic of interest to the community9102009
10
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
6 Discussion Groups
bull Online discussion groups are also networksbull Lurk and ldquolistenrdquo until you can participatebull Groupsgooglecom
ndash Find a group by topic using groupCCNAndash Find company employees who post using authorusibmcom
bull Groupsyahoocomndash Find groups by topicndash Join and then view the database members list and other files
bull Find other online groups and mailing by googling forndash +to +from +date +subject
10-Sep-09
11
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Blogs are Social Networks
bull Bloggers comment on what they and others are doing often naming those people while discussing professional tools products trends organizations etc
bull From Googlecom search for (inurl~blog OR intitle~blog)
bull From livecom search for hasfeedtopicbull From any search engine use the site commandbull Look at the blogroll to see their ldquofriendsrdquobull If therersquos no ldquoabout merdquo then look up domain registration
10-Sep-09
12
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
MySpace
bull 300 MM users all social not much business yet usefulbull Search MySpace with the site command
ndash sitewwwmyspacecom (occupation CPAldquo OR major accounting)bull Limit geography with intitle for city or state
ndash For example add intitlevirginia or intitleatlanta to the site searchbull Filter for specific universities
ndash For example university of houstonbull Diversity inclusion search
ndash sitewwwmyspacecom ethnicity asian (try latino or black)bull Contact by sending a message via MySpace or sometimes
they link to their twitter IM or some other contact method
10-Sep-09
13
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
7 Social Networking Hacks
bull From any search engine use site to quickly scan the public content of that network
bull sitewwwlinkedincom intitlelinkedin COMPANYTITLE -intitleanswers -intitleupdated -intitleblog -intitledirectory -intitlejobs -intitleprofile
bull Also works with most other social networks like sitemyspacecom sitetwittercom sitexingcom sitefacebookcom sitebloggercomndash Add job title company name and jargon keywords
bull Use linkdomain to find external backlinks to any network(NOTE This one works only on Yahoocom)ndash External backlinks are pages located outside of a website but
pointing back inside your target site ndash Be sure to subtract internal results by using -sitendash For example linkdomainwwwfacebookcom -sitefacebookcomndash Now add your prospectrsquos job title and company name
10-Sep-09
14
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
8 Social Metasearch
bull Winkcomndash Searches LinkedIn MySpace Twitter Zoominfo amp dozens morendash Enter jargon job titles andor employers in the Other fieldndash Example public accounting in Boston
bull Spockcomndash Searches LinkedIn Yahoo Plaxo MySpace and blogsndash From Advanced search enter keywords and specify a country or
citybull Twingly Microblog Search
ndash searches Twitter Jaiku Identica Bleeperde Bloggyse and the former Pownce archives Friendfeed integration will be added
bull Conduct peer regression analysis on good finds
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
9 Initiating Contact
bull Gen X and Gen Y more likely to respond to your message in this urgency ranking1 SMS or ldquotextingrdquo2 Instant Messenger (chat)3 Email4 Private SocNet (Facebook Twitter DM etc)5 Public SocNet (wall post twitter etc)6 Calls to Mobile phone7 Calls to ldquoland linerdquo
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Outreach
bull Always put yourself in their shoes and answer the question whatrsquos in it for meldquo
bull Think of it as two-way networking what do you offerbull Phone or email Bothbull Email + call + follow-up email combination improves
response rates dramatically1 Initial Contact via email
bull Brief and compelling introduction2 Wait a day and leave a voicemail
bull ldquoHi this is Shally Irsquom trying to get in touch with you I sent you an email with my contact information Please call me back at helliprdquo
3 Send another email after your callbull ~ldquoI left you a message and wanted to make sure you had my
contact information Please call me back athelliprdquo
9102009
17
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Initial Contact EmailHi Sam
I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook Twitter etc) I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely
I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open Im particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment As you know senior individuals prefer to use their professional network to get to senior positions
Hope you can help at least point me in the right direction
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
10 Push to Multiple Channels
bull Publish across all your social networks accounts with Pingfm Hellotxt Minggl Pixelpipe or Yoono
bull Enter your message in just one place (via website your mobile device IM email etc) and it goes to Twitter Facebook LinkedIn etc (dozens supported) Efficient way to get the word out
bull Administrators can update directly to multiple Facebook groupfan Pages from (in addition to sending updates to your personal newsfeed) This is a great time saver for people that represent different interests or have different communities to speak to via their Pages And it can be delegated
9102009
19
Tip Back up your followers tweets and direct messages once in a while with Tweetake
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
11 Automation via RSS and Alerts
Fresh results from search engines delivered automaticallybull Google Alerts ndash goes to your email address includes News Blogs
Web Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results Or get as an RSS feed from FeedMySearch
bull Bingcom click the orangewhite RSS button (in MSIE v7+) or append ampformat=rss to any results URL to create a feed (Example)
bull Yahoocom just replace the boldface with your string to this URL httpapisearchyahoocomWebSearchServicersswebSearchxmlappid=yahoosearchwebrssampquery=your+keywords+here
bull IceRocket has RSS alerts in the right column of any search result Check out Big Buzz to track your brand
bull Twitter run a Twitter search then click Feed for this query top rightbull Emailed LinkedIn Searches httpwwwlinkedincomsearchsslisting
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
BONUS Social Media Marketing Tipsbull Donrsquot be a social media schitzo Be the same person on all your social networksbull You are your brand - skip the canned branding rhetoric and just express your passion
for your industry your job your role and the branding will come naturallybull Donrsquot sell share If you treat it as advertising you will turn people off Share
something useful something about you or your company or your product but you will gain more if you donrsquot sell You donrsquot have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results
bull Be real People want to relate with other people not with ldquoconstructsrdquo so be yourself be honest about who you are and what you care about and what you are doing even an occasional tip about your favorite burger joint You have multiple interests so express that
bull Write well Bad spelling grammar or punctuation and hasty abbreviations should be avoided You canrsquot always get it right but confident prose and concise eloquence go a long way to establish your brand
bull One you get it stay committed If you are going to do it then donrsquot just stick your feet in jump all the way in and stick to it This doesnrsquot mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly
10-Sep-09
21
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Whatrsquos in the Future Integration
bull Convergence Integration Portabilityndash True contact management features integration into ATSHRISndash Rich media analytics that can track any source ad-hocndash Microsites and social networking dashboardsrsquo integrating with CRMndash Social network based direct advertising
bull Piplcom ndash Real-time search of deep web and social networksndash Includes social networks blogs and websites
bull Zikicom ndash aggregates all of your online presences into one pagendash see wwwzikicomenpeopleshally
bull Spokeocom ndash The ldquomirror imagerdquo of Zikicom it lets you aggregate all your friends sites into one
location so you can stay up to date with all their ldquogoings onrdquondash Simply search for someonersquos email address
10-Sep-09
22
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-
Educational C
onference Series S
ourcerrsquosTop 10
Copyright 2009 Arbita All rights reserved
Contact UsWhat nowbull Follow Shally and Glenn on Twitterbull Join our (nospam) mailing list for tips and news or just email us questionsbull Find passive talent in 10 minutes or less or your money back with our
Advanced Recruiter CheatSheets at wwwjobmachinenetproductsbull Attend one of our public webinars like Advanced Twitter for Recruitersbull Or get recordings of our best workshops on DVDbull Tons more free learning at The Sourcerrsquos Desk
9102009
23
Wersquore available for custom on-site and web-based training
Select topics from over 50 hours of material
Shally SteckerlEVP ArbitashallyarbitanethttpacesarbitanetshallyLinkedIn | My Bio | MSN | Skype
Glenn GutmacherVP Arbita ACESglennarbitanethttpacesarbitanetglennLinkedIn | My Bio | Skype
- Top 10 Most Effective NoLow Cost Online Recruitment Tools amp Techniques
- A Partial View of the Sourcing Universe
- 1 Best Strings Includehellip
- More ways to use intitle and inurl
- Search for Filetypes
- Major Networks
- 2 Branding on LinkedIn
- 3 Facebook
- 4 Twitter
- 5 Your Own Talent Community
- 6 Discussion Groups
- Blogs are Social Networks
- MySpace
- 7 Social Networking Hacks
- 8 Social Metasearch
- 9 Initiating Contact
- Outreach
- Initial Contact Email
- 10 Push to Multiple Channels
- 11 Automation via RSS and Alerts
- BONUS Social Media Marketing Tips
- Whatrsquos in the Future Integration
- Contact Us
-