Top 10 Survey Hacks

Take your online surveys from good to

AMAZING!

1.Determine your objectives for your survey

Have focused, clear objectives for your survey that are easily understood

Spend time indentifying the how, who, what, when and whys

How will you conduct your survey?

Who do you want to ask?

What will you use the data for?

When do you want it to be completed by?

Why are you making a survey?

Let people know why you are asking them to do a survey

Remind them who you are, why you have picked them and why you want their feedback

A brief introduction will motivate people to complete the survey

2.Create a “targeting survey” to get your audience list

A mini survey of just 3-5 questions will help you to filter out your target audience for your main survey

You will send your main survey to the most relevant people and so get the best data possible

Keep your pre-survey very short and simple

Don’t forget their email address to follow up on later

When asking for contact information, place that information last

3.Define the characteristics of the target users you

want to gather answers from

You want the most relevant and active users

4.Now you will need to draw people to your targeting

survey

For more direct contact, you can use email to send out your survey

Subject lines are important!

Use autoreponders to send out your survey

5.The main survey - keep it short and sweet

5 minutes or less - optimum length for your survey

Only ask relevant questions and don’t lead!

Open questions

6.Make your survey look inviting and eye catching to

the user

Customize by adding logos, branding colors or relevant images

Use a variety of question types

Have continuity in your questions

7.TESTING for maximum results!

Create a split test for your survey - compile two versions of your survey

50% survey A and 50% survey B

Track the responses you get from each survey

Consider pre-testing your survey

Ask them questions about the survey itself (not the answers they provided within the survey)

8.Offer rewards or incentives = higher response

rates

Make incentives relevant to your survey

Boost response rates by up to 50%

9.Consider your sample size

The smaller the sample size, the higher the risk of inaccurate data analysis

Small surveys need at least 100 people

10.Survey sent…now what?

Time to boost your response rate even higher!

Chase responses and follow up on your survey

SUPERCHARGE Your Surveys• How you write your questions

• Who you send them to

• How you construct your survey

• Where send out your surveys

• How you follow up on them

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