top 10 quick local seo tips

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Top 10 Quick Local SEO Tips

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Page 1: Top 10 Quick Local SEO Tips

Top 10 Quick Local SEO Tips

Page 2: Top 10 Quick Local SEO Tips

If you are looking for some awesome quick local SEO tips, you came to the right place! Are you

flying solo as a local business owner and feel you have little time to invest into SEO for your

company? Are you unfamiliar with SEO, but know how important it can be to generating

business for your local company?

Page 3: Top 10 Quick Local SEO Tips

We’ve put together ten quick ways to improve promoting your local business on the web. This means more money in your pocket in less time!

It is so simple and quick to follow these local SEO tips. Check them out!

Page 4: Top 10 Quick Local SEO Tips

1. Accurate Category Associations:

Page 5: Top 10 Quick Local SEO Tips

Creating accurate category associations for your business is one of the many vital quick local SEO tips.

While you are setting up your Google+ Local page, you will be selecting a primary category for your business.

Page 6: Top 10 Quick Local SEO Tips

This primary category is the most important category for you to create. After this, you have an optional nine other categories to choose for

your business which are all pre-set from Google.

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The idea behind this process is very simple. You want your business to show up on Google’s local

results for searches like “Italian Restaurant in Buffalo”. Therefore, your company should be

categorized in this manner.

Page 8: Top 10 Quick Local SEO Tips

2. Product/ Service Keyword in Business Title:

Page 9: Top 10 Quick Local SEO Tips

It is understood that having a keyword stating your core product or service in your business can give

you advantage to your competitors. This helps not only the reader, but also Google to decipher what

your business’ product or service is.

Page 10: Top 10 Quick Local SEO Tips

But heed with caution with particular one of our local SEO tips. If your business name does

not include a keyword, do not simply add it into the Google+ Local listing.

Page 11: Top 10 Quick Local SEO Tips

Remember what we said about consistency? If your website shows a different name on

different pages, Google will question your credibility

Go through the legal process of a name change, and make sure to update every place where the

name is located.

Page 13: Top 10 Quick Local SEO Tips

3.Owner-verify Google+ Local Page

Page 14: Top 10 Quick Local SEO Tips

Now, this one seems so simple and easy, and it is! After the first step of creating your Google+ Local page, the next step you should take is to

verify your ownership of the listing.

Page 15: Top 10 Quick Local SEO Tips

Typically Google will send a letter to you containing a pin number, which when you enter online will verify you as the owner. This might seem unimportant, but verified listing tend to rank better than unverified ones. This is one of

the easiest local SEO tips to follow.

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4. Physical Address for Search

Page 17: Top 10 Quick Local SEO Tips

Your business will most likely appear on Google local results when a search either:

Includes the city name where you business is physically located, or

Comes from a device that is based in the city of your business

Page 18: Top 10 Quick Local SEO Tips

For example if you are a dentist in Boston, you will mostly likely appear in a local search result

for “Boston dentist”. Or you will likely appear on a device that is located in Boston with the

search “dentist”. Because of this, it is a good idea to try to rank for searches that are relevant

to your city of location.

Page 19: Top 10 Quick Local SEO Tips

5. Consistency of structured citations/ NAP.

Page 20: Top 10 Quick Local SEO Tips

A citation of your company is any web-based mention of its complete name, address and

phone number. This is also otherwise known as NAP. A structured citation is this type of listing

on an online local business directory.

Page 21: Top 10 Quick Local SEO Tips

Watch out for the following types of inconsistencies:• Slight difference in business name (ex. Main Street

Photography vs. Main Street Photo)• A typo in street address, or any information missing from

the address (like a unit number).• Different phone numbers, including use of toll free numbers

• A wrong or different website URL

Page 22: Top 10 Quick Local SEO Tips

Although these small inconsistencies might seem unthreatening, they actually lead to

ranking difficulties. When Google sees inconsistencies with this information it looses

trust in your site and won't rank it as high.

Page 23: Top 10 Quick Local SEO Tips

Inconsistencies like these may confuse your customers as well. So spend extra time to make

sure that you are inputting this information correctly.

If your business goes through a rebrand or a move this will greatly affect you. It is important to make sure that all of the new information is updated and consistent to avoid confusion as

well.

Page 24: Top 10 Quick Local SEO Tips

6. HTML NAP Matching Google+ Local NAP

Page 25: Top 10 Quick Local SEO Tips

Google is continuously looking for information relating to your business. This includes the webpage that you link to

your Google+ Local page.These bots cross-reference vast amounts of information, including the simple things such as name, phone number and physical address. This is where inconsistencies again

can hurt you.

Page 26: Top 10 Quick Local SEO Tips

If all of these things match up on your webpage, you are golden! But, if Google finds that these inconsistencies are present they loose trust for

your site, and you will not see good ranking results.

So again, take the time to eliminate any inconsistencies with your web presence. This is

such an important one of our local SEO tips!

Page 27: Top 10 Quick Local SEO Tips

7. Domain Authority of Website

Page 28: Top 10 Quick Local SEO Tips

The ranking of a website is largely attributed to by the overall strength of a local business’ website. “Domain

Authority” is a measure of the strength of a website on a 100 point scale, something you can easily improve

with these local SEO tips.The factors making up a website’s Domain Authority include the age of a website, the number of quality links that point to it, degree of user-friendliness, the

content etc. The more you build up your domain authority, the better your local business’ website will

rank, driving business into your pockets.

Page 29: Top 10 Quick Local SEO Tips

8. Include City and/ or State in Title Tag

Page 30: Top 10 Quick Local SEO Tips

As stated before, your Google+ Local page should include a link to your company’s website. Your website encompasses a thing called a “title tag”. This is a short and important title of your landing page indicating to

human users, as well as Google bots, what the page is.

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Including your city and state into this title tag not only helps individual human

searchers know exactly where your local physical building stands, but tips off Google as well. This helps you rank better for that

local area!

Page 33: Top 10 Quick Local SEO Tips

9. Quantity of Google Places Reviews

Page 34: Top 10 Quick Local SEO Tips

It is understood that the number of reviews that your business earns on Google + Local has much more

influence on your ranking that other platforms of review. Because of this, your site's ranking can greatly benefit

from gaining this specific type of review.But be careful, if you gain too many in too short of a

time, Google will start to filter them out.Rather than rush your reviews, acquire positive, quality

reviews over time, as to not look too suspicious to Google and potential customers

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10. Quality/ Authority to Inbound Links to

Domain:

Page 36: Top 10 Quick Local SEO Tips

An organic signal such as quality links from authoritative sources help improve your ranking, or

visibility in search engine results.There are many tools available online to help you keep track of how many quality links your business’ website

currently has pointing to you. For local business the most authoritative sources consist of high profile

bloggers, national newspapers, professional industry associations, local business indexes etc.

Page 37: Top 10 Quick Local SEO Tips

You did it! Hopefully you take the time to implement these quick local SEO tips to improve

your online ranking, making your site more visible on search engine results.

Page 38: Top 10 Quick Local SEO Tips

This means generating more business and delivering more money straight into your

pocket! For more information check out our website source approach.