top 10 quick local seo tips
Post on 12-Apr-2017
Top 10 Quick Local SEO Tips
If you are looking for some awesome quick local SEO tips, you came to the right place! Are you
flying solo as a local business owner and feel you have little time to invest into SEO for your
company? Are you unfamiliar with SEO, but know how important it can be to generating
business for your local company?
We’ve put together ten quick ways to improve promoting your local business on the web. This means more money in your pocket in less time!
It is so simple and quick to follow these local SEO tips. Check them out!
1. Accurate Category Associations:
Creating accurate category associations for your business is one of the many vital quick local SEO tips.
While you are setting up your Google+ Local page, you will be selecting a primary category for your business.
This primary category is the most important category for you to create. After this, you have an optional nine other categories to choose for
your business which are all pre-set from Google.
The idea behind this process is very simple. You want your business to show up on Google’s local
results for searches like “Italian Restaurant in Buffalo”. Therefore, your company should be
categorized in this manner.
2. Product/ Service Keyword in Business Title:
It is understood that having a keyword stating your core product or service in your business can give
you advantage to your competitors. This helps not only the reader, but also Google to decipher what
your business’ product or service is.
But heed with caution with particular one of our local SEO tips. If your business name does
not include a keyword, do not simply add it into the Google+ Local listing.
Remember what we said about consistency? If your website shows a different name on
different pages, Google will question your credibility
Go through the legal process of a name change, and make sure to update every place where the
name is located.
3.Owner-verify Google+ Local Page
Now, this one seems so simple and easy, and it is! After the first step of creating your Google+ Local page, the next step you should take is to
verify your ownership of the listing.
Typically Google will send a letter to you containing a pin number, which when you enter online will verify you as the owner. This might seem unimportant, but verified listing tend to rank better than unverified ones. This is one of
the easiest local SEO tips to follow.
4. Physical Address for Search
Your business will most likely appear on Google local results when a search either:
Includes the city name where you business is physically located, or
Comes from a device that is based in the city of your business
For example if you are a dentist in Boston, you will mostly likely appear in a local search result
for “Boston dentist”. Or you will likely appear on a device that is located in Boston with the
search “dentist”. Because of this, it is a good idea to try to rank for searches that are relevant
to your city of location.
5. Consistency of structured citations/ NAP.
A citation of your company is any web-based mention of its complete name, address and
phone number. This is also otherwise known as NAP. A structured citation is this type of listing
on an online local business directory.
Watch out for the following types of inconsistencies:• Slight difference in business name (ex. Main Street
Photography vs. Main Street Photo)• A typo in street address, or any information missing from
the address (like a unit number).• Different phone numbers, including use of toll free numbers
• A wrong or different website URL
Although these small inconsistencies might seem unthreatening, they actually lead to
ranking difficulties. When Google sees inconsistencies with this information it looses
trust in your site and won't rank it as high.
Inconsistencies like these may confuse your customers as well. So spend extra time to make
sure that you are inputting this information correctly.
If your business goes through a rebrand or a move this will greatly affect you. It is important to make sure that all of the new information is updated and consistent to avoid confusion as
6. HTML NAP Matching Google+ Local NAP
Google is continuously looking for information relating to your business. This includes the webpage that you link to
your Google+ Local page.These bots cross-reference vast amounts of information, including the simple things such as name, phone number and physical address. This is where inconsistencies again
can hurt you.
If all of these things match up on your webpage, you are golden! But, if Google finds that these inconsistencies are present they loose trust for
your site, and you will not see good ranking results.
So again, take the time to eliminate any inconsistencies with your web presence. This is
such an important one of our local SEO tips!
7. Domain Authority of Website
The ranking of a website is largely attributed to by the overall strength of a local business’ website. “Domain
Authority” is a measure of the strength of a website on a 100 point scale, something you can easily improve
with these local SEO tips.The factors making up a website’s Domain Authority include the age of a website, the number of quality links that point to it, degree of user-friendliness, the
content etc. The more you build up your domain authority, the better your local business’ website will
rank, driving business into your pockets.
8. Include City and/ or State in Title Tag
As stated before, your Google+ Local page should include a link to your company’s website. Your website encompasses a thing called a “title tag”. This is a short and important title of your landing page indicating to
human users, as well as Google bots, what the page is.
Including your city and state into this title tag not only helps individual human
searchers know exactly where your local physical building stands, but tips off Google as well. This helps you rank better for that
9. Quantity of Google Places Reviews
It is understood that the number of reviews that your business earns on Google + Local has much more
influence on your ranking that other platforms of review. Because of this, your site's ranking can greatly benefit
from gaining this specific type of review.But be careful, if you gain too many in too short of a
time, Google will start to filter them out.Rather than rush your reviews, acquire positive, quality
reviews over time, as to not look too suspicious to Google and potential customers
10. Quality/ Authority to Inbound Links to
An organic signal such as quality links from authoritative sources help improve your ranking, or
visibility in search engine results.There are many tools available online to help you keep track of how many quality links your business’ website
currently has pointing to you. For local business the most authoritative sources consist of high profile
bloggers, national newspapers, professional industry associations, local business indexes etc.
You did it! Hopefully you take the time to implement these quick local SEO tips to improve
your online ranking, making your site more visible on search engine results.