1Top 10 Reasons ForBusinesses To Adopt Beacon Technology

Introduction

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The word Beacon actually means something visibly attractive or

bright enough to convey a message or act as a signal.

iBeacon

Apple Inc. introduced iBeacons A Bluetooth based indoor positioning and proximity (Distance/Time) based messaging system

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Beacons

As the technology gained popularity, more and more companies emerged exclusively for Beacon based technology and a new era of

enterprise mobility has begun

Some of the Leading Beacon Manufacturers:

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Top 10 Reasons

Beacons are changing the way businesses interact and engage with their customers. Mobility is becoming a mandatory component for

any Business infrastructure and hence Beacons.

Lets look at the top 10 reasons why your business should embrace Beacon Technology

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Reason 1: Low IT Investment

Businesses need not have to invest in millions

Beacons are low powered and low cost hardware

It contains Bluetooth chips that can act both as a transmitter and a receiver

Most of the companies offer three of such Beacons for less than 100 USD

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Reason 2: Rapid Kick Start

Rather than months or weeks, it only takes days to put Beacons to work

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Reason 3: Automation at its best

It requires one time setup and thats it

Beacons can be configured to push messages based on various parameters such as

Arrival of a user in its range

Specific time interval

After any specific event

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Reason 4: Low Maintenance Cost

Compared to other enterprise applications such as ERP, CRM or Marketing application, hardware maintenance or health check for the

system is completely avoided in case of Beacons

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Reason 5: Highly Context Sensitive

Context based advertisement is the key for marketing independent of the industry

Individual Beacons can be set to display targeted message based on a defined criteria

(mobile device used, location of the mobile device etc.)

A single Beacon can display multiple messages based on the context of the receiver

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Reason 6: Universally Applicable

Guide your Customers:

Airports

Hospitals

Museums

Shopping Malls

Conference Halls

Display Ad Content, Offers and Discounts

Retail Shops

Hotels

Restaurants

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Engage with your Employees/Students

Manufacturing Plant

Universities

IT Firms

Collect Customer feedback:

Any Industry

And much more.

Industry Vertical is definitely not a constraint for Beacon Technology..

Reason 7: Future Ready Businesses

Usage of mobile devices increases exponentially every year

Engage with your customers in a mobile way.

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Reason 8: Delight your Customers

Context sensitive engagement

Segmented marketing

Real-Time Navigation

Option to post feedback or survey

Integration with mobile wallet payment

To put it simple, Delighted Customers..

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Reason 9: Beyond basic - Analytics

Beacons can also receive information from users (with their permission)

Analyses user behavior

Builds a database of users patterns

All these can act as invaluable source for Business Intelligence and Data Analytics to gain

powerful insights

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Reason 10: Continuous Evolution

Beacons is and will be an evolving technology

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Plan

Develop

DeployCapture Results

Analyze

Karya Beacons

Karya Technologies is a leading and a comprehensive IT service provider

We have helped several organizations to rationalize the way they engage their customers

For More Information: www.karyatech.com

To contact our Solutions Experts: info@karyatech.com

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